Mooncake Street overall planning plan

~x City Mooncake Street Overall Planning Plan [Table of Contents] Chapter 1: Overall Analysis of ~x City Mooncake Street I. ~x City Mooncake Street Basic Situation II. Planning ~x City Mooncake Street Facing Advantages III. Planning ~x City Moon Cake The unfavorable conditions faced by the street IV. The comprehensive benefit analysis of the planning ~x city moon cake street 5. The market analysis of the planning ~x city moon cake street The second chapter: ~x city moon cake street overall concept one, ~x city moon cake street expected target two , ~ x City Moon Cake Street preparation work focus three, ~ x city moon cake street organization structure four, ~ x city moon cake street fund raising five, ~ x city moon cake street preparation strategy implementation stage third chapter: ~ x city moon cake Street activity plan one, ~x city moon cake street main activities II, ~x city moon cake street activity goal three, ~x city moon cake street activity selection principle fourth chapter: ~ x city moon cake street recruitment work plan one, ~ x The main contents of the city moon cake street exhibition 2, ~ x city moon cake street exhibition target three, ~ x city moon cake street recruitment face of favorable and unfavorable conditions four, ~ x city moon cake street exhibition focus and way five, ~ x city moon cake street exhibition Preliminary Conception of Work Chapter 5: ~x Mooncake Street Promotion and Promotion Plan I, ~x City Mooncake Street Promotion and Promotion of the overall idea II, ~x City Mooncake Street promotion and promotion of the strategic objectives III, ~x City Mooncake Street promotion and implementation of the concept of timely machine selection Chapter VI: ~ x City Moon Cake Street Site Plan I. The basic principles and contents of the ~x City Mooncake Street Plan II. The favorable and unfavorable conditions for the planning of the X-moon Mooncake Street III. The planning progress of the X-Yue Mooncake Street Chapter 7: ~x City Mooncake Street Auxiliary Archives of the General Plan I. ~x City Mooncake Street Exhibit Invitation Letter II, ~x City Mooncake Street Plane and Effect Diagram Chapter 1~X City Mooncake Street Overall Analysis I. ~x City Mooncake Street Basic Situation~x City Mooncake Sales One street is the first retro-style commercial pedestrian street in X City that integrates culture, commerce, folklore, tourism, entertainment and leisure. It is sponsored by the X City Political Bureau, co-organized by the X City Cultural Bureau and the X City Tourism Bureau. It will be hosted by the X City Hongji Planning Company and will be held on September 4th - September 18th in Fucheng Road, X City, lasting 15 days. The theme is: Mid-Autumn Festival, visit retro-style moon cake street, new ideas for holiday life; planning concept: impress the government with industry; create folk culture with retro reproduction; promote commodity trade with folk culture; promote regional economy with commodity trade; plan Objective: To plan the ~x City Mooncake Street into a retro-style commercial pedestrian street with the largest scale, the latest creation, the most loudest, the best benefit and the best service. It has a strong Mid-Autumn Festival traditional culture and local folk customs. ~x City Mooncake Street launched "three combinations": Mid-Autumn Festival traditional culture combined with local folk customs; moon cake exhibition combined with handicrafts, fruit, wine exhibition; display and transaction combination. ~x City Mooncake Street is divided into two main sections: the first section is exquisite moon cake, fruit, wine, handicrafts, lanterns, tea and other exhibitions; the second section is the moon cake street supporting activities, including the opening ceremony, closing ceremony, related culture activity. Second, the planning ~ x City Mooncake Street facing the favorable conditions The Municipal Bureau attaches great importance to, the Municipal Cultural Bureau, the Tourism Bureau, the x-city TV station, the x-city daily newspaper and other strong support, determined to make the ~x City Mooncake Street more beautiful, more New ideas can create economic benefits. With the rapid development of x city culture, economy and other aspects, the conditions for the development of "big tourism, big culture, big market, big industry" are becoming more mature. x City successfully created a series of urban brand images such as Litchi Culture Tourism Festival and Cowboy Festival. It has created a precedent for shaping urban brands, enhancing city awareness and stimulating regional economic development. In addition, the stable and healthy development of x-food industry is necessary. Expand a space for product sales, branding and technology exchange. On the 15th day of the lunar calendar, as the second largest traditional festival in China after the Spring Festival, the Mid-Autumn Festival has been deeply rooted in the hearts of the public. "Mid-Autumn Festival and Moon Festival", "Mid-Autumn Festival", "Mid-Autumn Festival Reunion", " Mid-Autumn Festival Mooncake has become the symbolic culture of the Mid-Autumn Festival. With the improvement of the economy and the people's cultural quality, the Mid-Autumn Festival has evolved from a simple moon cake custom to a family reunion and a multi-colored people's enjoyment of the moon. The public has greatly improved the quality of cultural life in the Mid-Autumn Festival and provided a stage for the prosperity of the Mid-Autumn Festival holiday economy. The successful hosting of ~x City Mooncake Street provides a wealth of experience for the planning and implementation of this month's mooncake street. Third, the planning ~ x city moon cake street facing the adverse conditions preparation tasks are heavy, the preparation work has not yet fully started, planning, institutional settings, site planning, site construction and other aspects need to do a lot of specific work. Difficulties in fund raising, government withdrawals have not been implemented, and financing is difficult to a certain extent; lack of large-scale exhibition experience, exhibition talents and exhibition facilities. X City Mooncake Street has a short history and has only been held for one time. Its popularity and influence are limited, and market development is difficult. The exhibition scope of x City Mooncake Street is limited to the X City area. There are not many large enterprises participating in the exhibition, and the exhibiting products are limited. Fourth, the planning ~ x City Moon Cake Street comprehensive benefit analysis: ~ year x city moon cake street exhibitors more than 50, more than 120 booths, more than 10,000 person-times per day, sales of goods reached more than 1.5 million, became last year X City Mooncake is the hottest selling place; through the retro-reproduction of Mooncake Street, it will fully explore the traditional culture of the Mid-Autumn Festival and the local folk customs and resources of X City, which will greatly promote the prosperity of X-city holiday tourism. The continuous evolution of Japanese culture to the holiday economy has greatly promoted the holiday economy. Successfully held through X City Mooncake Street, it will enrich the holiday culture life of the citizens, improve the cultural quality of the citizens, and enhance the image of the city of X City. x City Mooncake Street provides a platform for communication, learning and cooperation for the x-city food industry, and promotes the rapid development of the x-food industry in the x-city business community. V. Planning-Year x City Mooncake Street Market Analysis From the perspective of exhibitors: x City food industry is booming, food production merchants are at home, large and small restaurants, retailers. ~Years of the moon cake street enterprises to participate in more than 50, retailers reached more than 40. From the perspective of consumers: x City has a local population of 900,000 and a population of 300,000. The annual flow of people in the moon cake street reached 10,000 person/day, and the sales of goods reached more than 1.5 million. The second chapter ~ x City Mooncake Street overall concept 1, ~ x City Moon Cake Street's expected goal 1, the largest city moon cake trade fair in the x city area. The exhibition area is the largest in the city. It has a booth of 5,000 square meters and a total length of 400 meters with 250 booths. Exhibitors and retailers will be more. Attracted more than 80 food producers, restaurants, cakes and more than 60 individual retailers. The variety of exhibiting products is more complete, the style is more novel, and the flavor is more unique. The supporting activities are richer and more traditional. 2. Creative and updated moon cake fair. The cultural characteristics of the township are more obvious. Fully demonstrate the local folk customs and human resources in the township. The exhibition has more connotations. At the same time of displaying moon cakes, it will showcase the rich customs left by the traditional Mid-Autumn Festival in China, and enjoy the moon, guess riddles, and lanterns. Return to the ancient market of collecting and selling, explore the ancestral lifestyle, and celebrate the Mid-Autumn Festival in the oldest way. Promote sales with culture, and make the x-city moon cake street brand bigger and stronger with the overall market planning and overall market promotion of the big market. 3. The promotion of the mooncake fair will be more influential. There are plans, strategic promotion, media promotion frequency x, coverage area x wide. The activity specification is higher. The leaders of the municipal party committee and relevant government leaders were invited to attend the opening ceremony, and the famous calligraphers were invited to give their titles. 4, the more effective trade fair ~ x City Mooncake Street to achieve sudden

Breaking the transaction results of the year, the sales of goods exceeded 2 million yuan. Industry-driven benefits are obvious. With the brand effect of Mooncake Street and the characteristic atmosphere created by it, the new development of the cultural industry will be realized, and the coordination of trade, tourism and entertainment will be promoted, the urbanization process will be accelerated, and the image of the city will be optimized. Second, ~ x city moon cake street preparation work focus 1, ~ x city moon cake street planning work; 2, ~ x city moon cake street preparatory organization; 3, ~ x city moon cake street propaganda work; 4, ~ x city moon cake Street planning and construction; 5, ~x city moon cake street recruitment and investment work; 6, ~ x city moon cake street installation work; 7, ~ x city moon cake street reception work; 8, ~ x city moon cake street Activities to carry out work; 9, ~ x City Moon Cake Street summary and market development. III. Organizational structure of ~x City Mooncake Street 1. Organizational framework Organizer: x City Council Co-organizer: x City Economic and Trade Bureau, x City Cultural Bureau, x City Tourism Bureau Organizer: Hongyuan Foundation Culture Co., Ltd. Media Support: "X City Daily", "X City TV Station", "X City Radio", x City Network 2, Organizing Committee Staff Leader: Executive Team Leader: Chen Jingrong, Li Siping Executive Deputy Team Leader: Lai Boci Executive Committee: Zhang Weiwei, IV, ~ The financing of x City Mooncake Street is fund-raising, adopting the model of “government guidance and market operation” to raise funds in multiple channels and in a wide area. The specific methods are as follows: 1. Strive up. Actively strive for financial support and policy support from the municipal party committee and relevant departments, especially in support of project establishment, approval, etc., and raise funds with effective policy support. We will package the ~ Mooncake Street project as a whole and strive for the attention and attention of the Municipal Party Committee and relevant departments. 2. Enterprise investment. Organize enterprises and individuals who have the strength and intention to invest to visit the site, and vigorously publicize the various preferential policies and rich returns of investment to attract foreign funds. 3. Media support. Through the x-city local media to conduct public welfare reporting and publicity on the project, reduce the cost of publicity investment, thereby controlling costs and reducing risks. V. ~X City Mooncake Street's strategy implementation phase 1. Pre-preparation phase: ~ June-July. Formulate the "total plan for the activities of ~x city moon cake street"; determine the organizational structure, implement the specific work team; comprehensively implement the planning, design, construction preparation and publicity, and investment preparation for the moon cake street. 2, the full development phase: ~ August 1st - September 3rd. On August 1st, the construction of the basic facilities of the Mooncake Street site was fully carried out and the supporting facilities were followed up. The facilities were basically completed before September 1st. On September 1st and 3rd, the exhibitors will arrange their own exhibitions and the atmosphere of the site; On August 1st, the promotion will be fully carried out. The news media, newspapers, posters and publicity leaflets will also be fully launched. On August 5th, the implementation of the exhibition and investment promotion will be carried out. On August 20th and 21st, the site will be unified. . 3. Improve the operation stage: On September 4th, the “~x City Mooncake Sales Street” was opened. All facilities were fully completed, the construction was completed and the expected requirements were met; all construction projects were inspected, adjusted and tested to ensure normal operation; then the “~x City Mooncake Street” was promoted and climaxed, and special news reports were made on the opening ceremony; Organizational work, safety and security work, and all service work are in place. The third chapter ~ x City Moon Cake Street Activity Plan I, ~ x City Moon Cake Street's main activities "~ x City Moon Cake Street" activities include moon cakes and other related merchandise sales and "~x City Moon Cake Street" supporting activities two parts. The specific contents are as follows: Part I: Moon cake sales and related commodity trading activities 1. Classical cultural heritage exhibition area: lanterns, words, paintings, jade articles, handicrafts, books, etc. 2, Mid-Autumn Festival moon cake sales area: all kinds of moon cakes, cakes and fine food. 3, green food exhibition area: all kinds of fruit, wine, silk, rice, tea and so on. 4, entertainment and leisure area: performance, dining area, the second part: "~ x city moon cake sales street" supporting activities 1, opening time: ~ September 4, 10:30, location: x city moon cake sales street invited Leadership List: Process: The lion show host gave a speech at the opening ceremony of the city's leadership speech. The ceremonial singer sang the lion and congratulated the media report: invited x city TV station, x city daily newspaper and related media to give a special report on the opening ceremony. 2, cultural activities, lion dance performance, spring cattle performance, local calligraphers, riddles, quiz, palace moon cake show, hardcover moon cake display activities, 3 meetings, food industry exchange meetings and purchase order meetings, promote exchanges and cooperation between x city food companies, and improve moon cakes and The sales of related commodities drive economic development. Professional conferences: a. Chinese and foreign food summit forum b, food enterprise investment and financing conference c, food enterprise quality management certification forum d, food high-tech information conference procurement order meeting: a, food raw materials purchase b, product characteristics and preferential price c , sales channels and business practices d, on-site preferential order 4, closing ceremony 2, ~ x City Mooncake Street activities target 1, to achieve "~ x City Moon Cake Street" exhibition goals. 2. Make this event more exciting, more dynamic, more economical and unforgettable. Third, ~x City Mooncake Street activity selection principle 1, in line with the traditional culture of the Mid-Autumn Festival, fully tap the traditional cultural connotation; 2, on a certain basis to highlight the local folk customs of the township, reflecting the unique culture of the township; The design of the event should cover exhibitions, transactions, cultural communication, entertainment, etc. 4. Highlight the combination of exhibition and transaction, and the combination of public and tourist viewing and participation; 5. Rich activities and outstanding highlights, easy to attract citizens and tourists. Chapter 4 ~ X City Mooncake Street Recruitment Work Plan I. The main content of the ~x City Mooncake Street Exhibition "~x City Mooncake Street" Organizing Committee takes the Mid-Autumn Festival as the carrier, adopts the exhibition and self-raising, and combines culture and business. The market operation mode provides x city food producers with the ability to display their latest products, realize business cooperation and exchanges between enterprises, and increase product sales to seize market opportunities. The event will be aimed at moon cake manufacturers, food producers, restaurants, individual retailers, handicrafts and lantern-related dealers in X City and surrounding cities. At the same time, organizers will also recruit "~ Mooncake Street" sponsors. Second, the ~x City Mooncake Street exhibition target through high-quality investment promotion, attracting more than 80 food producers, restaurants, cakes and more than 60 individual retailers to participate in the event, the event turnover of more than 2 million. Third, ~ x City Moon Cake Street is facing favorable conditions and favorable conditions. 1. The influence of x City Mooncake Street has gradually expanded. The success of the year x City Mooncake Street has created a certain economic effect and popularity for more than 50 exhibitors; x City Mooncake Street has also become a big selling place for x city moon cakes, x city moon cake production distributors and retailers. This business cannot be ignored. 2. X City Mooncake Street has a high-standard organization system. The government departments of x City Committee, X City Political Bureau, X City Economic and Trade Bureau, X City Cultural Bureau, and X City Tourism Bureau attach great importance to and support, which will cause concern and participation of some enterprises. This is “~x City Mooncake Street” The recruitment and investment promotion work provides a strong organizational guarantee. 3. The publicity and the lineup are strong. X City Daily and X City TV Station will carry out large-scale and high-frequency publicity and promotion of “~x City Mooncake Street”, which will play a certain role in promoting investment promotion. Unfavorable conditions 1. The impact of x City Mooncake Street is limited. x City Mooncake Street has only been held once, belonging to the process of growing up, the popularity and shadow in Guangzhou.

The sound is not very high, which adds a certain difficulty to our exhibition. 2. The scope of the x-city moon cake street is limited. The number of local moon cake production dealers in xcheng is small, and the possibility of exhibiting in neighboring cities such as Guangzhou and Dongguan is very small, which adds difficulty to the exhibition. 3. The economic strength of local enterprises in X City is not strong, and the number of booths required is small, resulting in a small chance of occupying booths; the possibility of sponsorship and the number of sponsorships are small. 4. The venue facilities are not perfect. Not attractive to exhibitors. 5. Insufficient experience in recruitment. Fourth, ~x City Mooncake Street exhibition focus and mode of recruitment focus on the existing influence and attraction of x City Mooncake Street, according to the analysis of the exhibition of the year x city moon cake street, the focus of this exhibition work is the x city area Inside exhibition. It is planned to set up a special exhibition organization before August 10 of the year to determine the responsible person and staff, and complete the recruitment work plan and the formulation of preferential policies. The exhibition in the X City area is mainly to make full use of the strength of the Municipal Economic and Trade Bureau and the organizers of the year. The mode of exhibition 1, with the help of the Municipal Economic and Trade Bureau. With the help of the Municipal Economic and Trade Bureau, we will verify the directory of xcheng food enterprises, and invite them by telephone fax and letter invitation. 2. Exhibitors will be invited to the exhibition. Organize the contact information of the exhibitors in the year, and send them by fax and invitation. 3. Use the news media to recruit. In the newspapers, TV stations, radio stations, websites and other news media, the advertisements for "~x City Mooncake Street" will be published, and the relevant preferential policies and participation returns will be announced to attract investment promotion. 4, through the street banners, banners and promotional color pages to publish the "~x City Moon Cake Street" advertising, causing the attention and participation of related companies and retailers. V. The initial concept of the exhibition work of the ~x City Mooncake Street is divided into four phases: 1. The August 5th - 10th, the start phase. Established the exhibition organizing committee, formulated the exhibition plan and goals, printed the exhibition materials, collected and collected exhibitor materials, officially launched banners, TV commercials, newspapers and other publicity and promotion, and released the exhibition investment projects and related information. 2, ~ August 11 - 19, the promotion phase. By telephone faxing, sending invitation letters and issuing letters by the Municipal Economic and Trade Bureau, holding relevant meetings, etc., we will inform you on August 20th and 21st at the Mooncake Street site to conduct unified investment promotion. 3, ~ August 20th - 21st, the climax stage. Through on-site atmosphere layout, on-site consultation and promotion, on-site booths will be rushed to purchase and exhibit. 4, ~ August 22 - 31, the summary stage. While accepting the remaining enterprises and individuals to participate in the exhibition, the merchants and individuals who have already signed up for the exhibition will be finally implemented, and the booths will be arranged in a coordinated manner; the enterprises and individuals who are hesitant to participate in the exhibition will be tackled. The fifth chapter ~ x City Moon Cake Street publicity and promotion program I, ~ x City Moon Cake Street publicity and promotion of the overall idea with a unique retro-style commercial street for the overall image of the publicity, overall market development, overall market promotion. 1. Organizational systemization: Adoption of the theme of the event: Mid-Autumn Festival, visit the retro-style moon cake street, holiday life new ideas to create a retro-style moon cake exhibition street representing the image of x city. The layout of Mooncake Street is dominated by culture and practicality, and the sales of mooncakes will increase sales by combining cultural communication. There are plans and steps to organize a series of unique traditional cultural activities, such as: palace moon cake show, riddle quiz, lion dance performance. The moon cake fair will gradually become a cultural festival that spreads the local folk customs of x city and enriches the holiday activities of the citizens, and promotes the development of local tourism in x city. The organizational system has been continuously improved and the division of labor has become more and more detailed. It is an organization system that integrates planning, design, publicity, investment promotion, venue layout, management, and food hygiene prevention. Focusing on each link, we will try our best to build this brand from the actual situation of X City. 2. Promotional serialization: Through a series of publicity such as TV, newspapers, radio, banner slogans, street lights, colorful banners, etc., effectively play the role of propaganda and accumulation, and strongly appeal to the Mid-Autumn Festival, visit the retro-style moon cake street, The theme of “New Ideas for Holiday Life” will enhance the influence of Mooncake Street, promote the spread of traditional folk culture, and promote the development of the food industry in xcheng, attracting the attention of the outside world and creating the x-city food brand. 3. Operational specialization: Planning, design, production and overall promotion by independent professional units to ensure the integrity, professionalism and sustainability of the series activities. Second, ~x City Mooncake Street promotion and promotion of the strategic objectives: 1, fully demonstrate the traditional culture of the Mid-Autumn Festival, fully tap the local folk customs of the township; 2, to create a prominent, unified, unique charm of the traditional cultural brand image; 3, expand ~ x The influence and popularity of the city moon cake, complete the work objectives of this investment promotion; 4, x strong x city business community to develop a good market awareness and motivation; Third, ~ x city moon cake street promotion and implementation of the concept x city moon cake street to In order to achieve certain brand success and to promote the development of local economy and culture, we must first complete the prerequisites for gathering popularity and business. Throughout the publicity, we have to abandon the conventional sales promotion methods, with strategies, plans, and steps. We must increase our efforts on the basis of previous years, find more support points, and adopt a step-by-step publicity strategy to complete the promotion and promotion of X City Mooncake Street. The details are as follows: 1. Early publicity: The time period is: ~ August 1st - August 15th; Propaganda strategy: Suspense propaganda strategy; Propaganda focus: The government will jointly create with the developer &# 8226; &# 8226 &# 8226; &# 8226; &# 8226; x City's first retro-style Mid-Autumn Festival Mooncake Commercial Street; Publicity Highlights: The main propaganda point at this stage is to create a strong post of the first retro-style Mid-Autumn Mooncake Commercial Street in X City In the release of the news, we will give a detailed introduction and suspense hype about the significance and vision of the first retro-style Mid-Autumn Mooncake Commercial Street in X City. Propaganda carrier: "X City Daily", "X City TV Station", "X City Radio Station". Propaganda method: soft article; propaganda theme: x city first retro Mid-Autumn moon cake commercial street officially launched. 2. Interim propaganda: The time period is: ~ August 15th - September 3rd; Propaganda strategy: investment promotion strategy; Propaganda focus: Describe the renderings of the X-town retro Mid-Autumn moon cake commercial street, and participate in The company summarizes and summarizes the previous years' conclusions and comparisons. Propaganda points: retro-style Mid-Autumn moon cake commercial street; moon cake brand gathering, merchants gathered; field rent affordable, popular gathering; on-site investment interview; propaganda carrier: "x city daily", "x city TV station", "x city radio station". Propaganda method: pictures and dynamic TV commercials; propaganda theme: retro-style Mid-Autumn Festival moon cake street business gathering, business, popularity is about to heat up, business opportunities are unlimited; x city moon cake street, unified planning, beautiful shop, good management order, booth price 600 From the yuan / a month, moon cake dealers once again optimistic, rushing to the beach will soon set off a hot wave. 3. Post-propagation: The time period is: ~ September 4th - September 18th; Propaganda strategy: monthly cake publicity; Propaganda focus: layout - popularity - business promotion key points: Mooncake Street opening ceremony; Mooncake Street On-site atmosphere; consumer response; business response; propaganda carrier: "X City Daily", "x City TV Station", "x City Radio Station". Promotional methods: pictures and dynamic TV commercials; publicity theme: retro-style moon cake street special shopping activities climax, Mid-Autumn shopping gifts can not be missed. Chapter VI ~ X City Mooncake Street Site Planning Scheme 1 ~ ~ City Moon Cake Street

Basic principles and basic principles of planning: The overall planning of ~x City Mooncake Street should be centered on the Mid-Autumn Festival culture and the local folk customs of the township. The layout should meet the requirements of the exhibition, with highlights and characteristics. Specific content 1. The exhibition area plans Mid-Autumn Festival Mooncake Exhibition Area. There are 200 moon cake exhibition areas, which are divided into high-grade exhibition areas and standard exhibition areas. The high-end exhibition area is mainly designed by mooncake producers, restaurants and restaurants, and is designed as an ancient pavilion. The standard exhibition area is mainly for retailers and individuals, and is designed mainly for tents or bamboo sheds. Mid-Autumn Festival Cultural Exhibition Area. The Mid-Autumn Festival cultural exhibition area is planned for 30, mainly for craft galleries, art flower arrangements, lanterns, handicrafts, and book dealers. The design is based on ancient pavilions or bamboo sheds. Green food exhibition area. There are 20 green food exhibition areas, mainly including various types of fruits, red wine, silk seedlings and tea distributors. The design is mainly tents or bamboo sheds. 2. The atmosphere of the scene creates a theme archway. At the entrance and exit of Mooncake Street, two antique cards were built. The archway is a symbol of Mooncake Street. The design is in line with the Mid-Autumn Festival culture and local culture. It has visual impact and can show the theme of moon cake. Lantern column. In the middle of each intersection of Mooncake Street, there are 6 lantern columns, one for each, and the surrounding is decorated with box scenery. Tag advertising. In the middle of the mooncake road, there are several hanging advertisements, and the lanterns are hung on both sides of the advertisement painting, and the atmosphere of the Mid-Autumn Festival is added. Theme stage. Set up a small theme stage, used for the opening ceremony of ribbon cutting, performance, lottery, with sound, lighting. Organizing Committee consultation point. Built in tents, next to the stage, and arranged for staff to serve exhibitors and consumers. 3, the surrounding roads x city main road bunting layout of the bunting 1000 face. Interpolation address: the main road flower base content: the Mid-Autumn Festival, the retro moon cake street, the holiday life new advocate street street light hanging flag number: 500 faces. Suspension position: x city main road bypass light content: through the Mid-Autumn Festival, visit the retro moon cake street, holiday life new ideas; Note: can be used as an exhibitor advertising. Number of street banners: 200. Hanging position: Intersections of major streets in the city: Warmly celebrate the grand opening of X City Mooncake Street on September 4th; After Mid-Autumn Festival, visit the retro moon cake street, new ideas for holiday life; Sell moon cakes, go to Mooncake Street, and let you be cheap X City Mooncake Street is good-looking, delicious, fun, good mood; x City Mooncake Street special shopping activities climax, Mid-Autumn Festival gift shopping preferred; Mid-Autumn moon cake ultra-low price group purchase activity is on the moon cake street. Second, ~ x city moon cake street planning advantages and disadvantages 1, favorable conditions: the municipal council support. With the approval of the Urban Council, the planning of the moon cake street is not restricted to a certain extent. The design and layout can be played independently. The surrounding people are not obstructed by the influence, which is conducive to the smooth progress of the construction. The use of original resources. The archway racks and ancient pavilions reserved in the X-Year Mooncake Street can be reused, which not only saves expenses, but also speeds up the construction. The atmosphere creates plenty of resources. The stage, lighting, sound, lantern column and other facilities are complete. 2. Unfavorable conditions: Insufficient funds. The government’s withdrawal has not been implemented and the amount is not large. Exhibitors don't invest much. Most of the exhibitors are for sales, and the awareness of image promotion is not enough. The booth decoration is simple. The parking on Mooncake Street is not convenient, and the spontaneous coordination of the surrounding citizens is not active enough, which is difficult for construction. Third, ~x City Mooncake Street planning progress ~ before August 1st, the site measurement, design plan and renderings. From August 1st to August 31st, the construction of the basic facilities of the Mooncake Street site will be fully carried out and the supporting facilities will be followed up accordingly. Such as: on-site division of booths, construction of arches, stage, advertising paintings, road flags, hanging flags, banners, etc. From September 1st to September 3rd, the facilities are basically completed, and the exhibitors will arrange their own exhibitions and the atmosphere of the site; Seven chapters ~ x city moon cake street overall plan attached file I, ~ x city moon cake street exhibiting invitation letter of participation invitation time: ~ September 4th - ~ September 18th Location: x City Fuguo Road Organizer: Undertake Unit: In order to enrich the cultural and cultural life of the citizens, to explore the local folk customs and resources of the city, and to promote the development of the tourism culture industry of the x city, the x city political bureau will plan the Fuguo Road in Qicheng Town from September 4th to September 18th. It is a retro-style Mid-Autumn moon cake selling street with rich traditional Mid-Autumn culture and brand. ~Years of city x moon cake sales street design with retro rendition concept, the traditional folk culture and modern business are perfectly combined, the scale is grand, the brand is concentrated, the variety is complete, the shop is beautiful, the management order is good, more than 50 exhibitors, booth 120 A number of people, more than 10,000 person-times / day, merchandise sales of more than 1.5 million, became the hottest selling of x-moon cakes last year; this year's Mid-Autumn Festival is approaching, the moon cake sales season will come again, Mooncake Street as X City Mooncake Sales is the main market, and it will continue to promote the overall market planning and overall market promotion, and provide a wider platform for moon cake sales for major restaurants, moon cake manufacturers and retailers. Exhibition area Classical cultural heritage exhibition area: lanterns, words, paintings, antiques, jade, crafts, books, etc. Mid-Autumn Festival Mooncake Exhibition Area: a variety of moon cakes, cakes and fine food. Green food exhibition area: various types of fruit, wine, silk, rice, tea, etc. Chinese English communication address Chinese English contact telephone address zip code fax e-mail Enterprise leading products The above content will be used for publication of the journal, exhibit classification and Please use the statistics materials. Application area: 1, high-end booth, unit price: yuan / number: , yuan / exhibition period 2, standard tent, unit price: yuan / number:, yuan / exhibition period 3, open space booth, unit price: yuan / piece, number: , Yuan / exhibition notes: 1), the unit booth will: design, production and installation, expected electricity consumption. 2) Each exhibitor shall comply with relevant laws and regulations such as the State Trademark Law and the protection of intellectual property rights. 4) Contact: x City Mooncake Street Organizing Committee Address: x City Fuguo Road Contact: Lai Sheng / Chen Sheng Tel: 020 -82633019 Fax: 020-82637911 e-mail: [email protected] Application Deadline: ~ August 31, Bank of Account: China Merchants Bank x City Branch Account Name: Guangzhou X City Hongji Advertising Decoration Department Account: 7082609810001 Exhibitor: Signature of the person in charge: ~ Application form for the year, month and day