May 1 International Labor Day event planning plan

The first part of the environment and market brief analysis

***** Store is located in the eastern suburbs of Hangzhou's old city, far from the city center, surrounded by farmer's market and franchised wholesale market and some small wholesale stores. This consumer group is mainly transformed from rural areas, in terms of consumption capacity. On the lower level, consumer awareness is accustomed to purchasing cheap daily necessities from the franchised wholesale market and some small wholesale stores in the farmer's market. The average age of the consumer groups is higher, and the purchased items are more concentrated. However, with the gradual transfer of urban centers, people's consumption power and consumption-conscious consumption habits will be gradually improved and improved. In addition, there are no large shopping malls and supermarkets with similar management methods nearby. I believe that this area will become a near future. The places where every business is competing, our ********** store should seize the opportunity to seize the market.

Part II Purpose of the event

The performance of the ****** store has been poor since the trial operation at the end of last year. The objective factor is that the basic supporting construction has not been completed in the trial operation. The counter on the second floor of the first floor has not been completed yet, so it is impossible to carry out large-scale corporate image publicity. However, at present, we are fully prepared in all aspects. We should actively expand the external corporate propaganda, develop young members, and lower the average age of the consumer groups. Because they have greater purchasing power, we must let the nearby people know through propaganda. *****The superior store has become a leisure, entertainment and shopping center in the vicinity, increasing popularity, increasing passenger flow, increasing customer unit price, increasing turnover and increasing gross profit.

The third part of the topic topic

****-----The good neighbors of life

The fourth part of the event time and place

Event time May 1st - May 3rd, event location******

Part V Cooperation Unit

Sponsor: Choose one or more companies with strong and excellent product quality in the *** store, get some physical and financial sponsorship, reduce our unilateral expenses, we can pass in the event Negotiation will promote the cooperative manufacturers and their products in different ways.
Propaganda unit: Cooperate with a local news media unit in Hangzhou, such as a newspaper or radio station, to get the best publicity effect at a lower cost.

Part VI media plan

Select "Urban Express", "Youth Times", "Daily Business Daily", Hangzhou Radio Economics, the voice of the traffic and other media to do appropriate publicity and reporting, while making full use of the publicity, banners, balloons in the vicinity of a wide range and comprehensive Propaganda, organize staff to write media propaganda.
A leaflet or related materials will be distributed to nearby residents and past people 2 days before the event as a preview of the event.
Distribute to the on-site crowd and the surrounding crowd during the event to fully convey the event information.
On May 1st, a congratulatory advertisement was published in the main local newspapers to showcase the corporate culture.
During the event, radio and TV stations were invited to conduct on-site interviews to expand publicity.

Part VII Organizational Form

The general responsible team shall be directly led by the relevant main leaders of the store, and the Ministry of Enterprise or the cooperation unit shall participate in the project. Under the publicity, responsibility, foundation, liaison, supervision and security, the division of labor shall be clear and the responsibility shall be fulfilled.

Staffing:

List of the number of workers belonging to the department. On-site coordination 1 General responsibility for on-site supervision 1 Supervision now consultation 3 Customer service host and performance team activities Responsible for sound control 1 Promotion leaflet transmission 4 Public security personnel 5 Safety site coordination 2 Contact venue arrangement 2 Basic cooperation unit 2 connection

Part VIII activity stage

The planning period for the event:

April 10, 2019, May 1, 2019

Work arrangement

The deadline for the completion of the project is determined by the responsible person. Before April 10, the total responsibility for the venue will be implemented. Before April 20, the basic personnel will be responsible for the publicity. Before April 10, the publicity cooperation unit will contact the relevant procedures before April 15th. Equipment in place before April 30th, the basic rehearsal supervision before April 31

Organization and implementation period of the event:

1. Hold the essay "I and *****" in mid-April or collect them from the consumers. They are other pre-heating activities for our service quality, enterprise development or construction.
2. On May 1st, from 9:00 am to 11:30 am, at the entrance of the **** shop, drums, yangko, fan dance, aerobics and other competitions will be held.
3. May 2nd is the manufacturer's activity day.
4. On May 3rd, a live event of children's calligraphy painting was held during the day.
5. On the evening of May 3rd, the fashion show “*****杭派服装夜” will be held.
6, every day from 11:00 to 1:30, 5:00 to 7:00 in the first floor of the ***** store hall or door to carry out promotional activities such as bread, roast chicken, taro, drinks and other timely food.
7. Select the star of the ***** store.
8. Carry out the search for unqualified products.
9. Congratulations to the city's traffic police.
10. Visit the customers who have complained since the opening of the store.

The ninth part of the event planning program

1. The essay of "*****" is mainly to collect from the vast number of consumers some stories between them and our ****, the purpose is to let the ******** into the lives of consumers In the middle, it reflects the connotation of the slogan "Good neighbors of life". Soliciting them from the vast number of consumers for us in terms of service quality, enterprise development or construction can make us better understand the consumer psychology, starting from their needs and preparing for the further development of the company.
reward:
a. Essay: Set first prize, second prize, two third prizes, three or several finalists, certificates and prizes. The prizes are provided by the sponsor and the ***** membership card is transmitted.
b. Call for proposals: Set up some gold ideas, silver ideas, etc. If you find that it is beneficial to solve the problems faced by our *****8 store, you can special rewards.
2, waist drums, Yangko, fan dance, aerobics and other competition activities, mainly by middle-aged and older people. We can use this to develop middle-aged and old consumers. After all, we are the largest consumer group of sub-category consumers, and can increase our usual passenger flow and increase popularity.
3. On May 2nd, one day, four advertising delivery vehicles were dispatched to express condolences to the city's traffic police, thanking them for their contributions to the city's transportation for many years. And invite the local major media.
4. On the event day of the manufacturer, the company will hold several activities related to itself, which can reduce our introduction and promotion of such manufacturers or products and increase our sales volume. In addition, the new counters of the manufacturers need to do some necessary publicity to expand their influence, just as a supplement to our activities, to make up for some of our shortcomings in the activities, and we can also charge the manufacturers a certain venue, management And other fees. ****** plays a supervisory role.
5, children's calligraphy painting live activities, need to be re-determined.
6. On May 3rd, from 19:00 to 22:00, the Hangzhou-style clothing company that set up the counter in ***** will cooperate with the ***** to hold the spring fashion of "*****杭派服装夜". In the performance event, the winners of the essays or proposed collections will be announced in the middle, and the store leaders will award them the prizes and publish the winners and some works in the next day's newspaper.
7. Selecting the star of the ***** store, through the recommendation of the heads of various departments, the personnel department will review and appraise some employees who have outstanding performance in all aspects of their work ability, give a certain material spirit reward, and publicly display. To inspire all employees, and carry out activities of civilized and polite language in the middle, the trouble audit team colleagues are responsible for supervision.
8. To find unqualified products, if there are customers in the three days to find a substandard or counterfeit goods in the counter, give a certain material reward, in order to explain our **** The quality of goods is different from the advantages of the farmer's market. If you have problems, you dare to take responsibility and do your best to serve the consumers. In the form of posters, the products and processes of food production and processing in our fresh production and processing department are displayed.
9. From May 1st to 3rd, the company sent people to visit the customers who have complained since the opening of the ***** store. And they will apply for a membership card and give a small gift.
Visiting requirements: agree to the clothing, wear the sash, take the initiative and humility, courteous, thank you, listen to the opinions, record carefully, and do not make any promises.
Participating departments: mainly customer service and operation departments, a group of 2 to 3 people, enough personnel can be arranged by other departments.

Part 10 Funding Budget

1. Advertising investment:
2, design, production, printing costs:
3, newspaper design, poster design, design fee:
4, give gifts
5,
6,

Part XI layout of the storefront

Arranged by the store art team

Part 12 Accidental Prevention

1. Pay attention to the weather forecast in the early stage of the activity. If the weather is not ideal during the forecast period, prepare the rain gear or consider the alternative plan.
2. The audio equipment must arrive 1 day in advance and complete the commissioning.
3. Grasp the mood of the people on the spot in time, and coordinate the personnel to prepare for the adjustment of the atmosphere.
4, any part of the person to mark.
5. There must be security personnel present at the event site.

Part XIII Description of the Program

1. Due to the rush of development time, this program is not a person who can do it independently. In particular, the details of each activity need to be discussed together.
2. In terms of capital planning, it is necessary to combine the details of each activity with the results of consultations between various departments, so it is impossible to make a correct budget here.

May 1 group purchase special issue

Starting point of the event: On May 1st International Labor Day, many companies have to provide benefits to their employees, and they have a wide range of contacts. The number of purchases is also very large. Therefore, if you can give some discounts to these companies, conduct group purchase activities and encourage them to go shopping in this supermarket system. It is a good selling point for supermarkets.

First, the theme of the work labor to create beauty - May Day series of activities 2, the activity slogan I work, I am beautiful - the main slogan 3, the description of the May Day makes the opportunity to return to the real theme of May Day - labor; The section is a festival that is Labor Day but not labor, and is a leisure festival; then, let people work through leisure, bring true happiness to themselves, and educate people that "happy and beautiful life is obtained through labor", This has profound social significance, and the level of activities is obviously improved, which is very beneficial to the promotion of corporate image. At the same time, the promotion activities of department stores are generally gifts, sweepstakes, discounts, etc. Public relations activities are generally performances, donations, associations, etc. . The core tenet of this activity is to make a 7-day Labor Day project, whether it is a public relations activity or a promotion, all designed as a project directly involved by consumers. I work, I am beautiful, through activities, not only to promote goods, Enhancing the corporate image can also enhance the quality of the people, beautify the soul, and satisfy the spiritual needs of people's hearts.

Another activity:
1) If you keep 6 copies of my series of advertisements, you can get a shopping voucher worth 10 yuan on the market on May 7th. At the same time, 5 lucky people will be selected in the mall stage, and each person will receive 1 gift of value of 1000 yuan. .
2) Any customer who purchases during the mall's 5.1-5.6 period, with the purchase ticket number, draws once a hour, draws 10 people at a time, each person can get a gift voucher worth 100 yuan; the winner must be announced in the mall. The prize will be collected within the hour, otherwise the holder of the last number of votes will be replaced within one hour, otherwise the special item of the “May 1st” of a supermarket will be invalidated:
Qibao Taiping various biscuits original price¥5.60 Current price¥4.50
Tongyi Danish Cookie 908g Original price¥39.80 Current price¥25.90
Delicious source silver 唛 抽 500ml Original price¥5.60 Current price¥3.80
Nestle Family Ice Cream 820g Original price¥17.40 Current price¥13.90
Will Little Assistant Pressure Cooker 20cm Original price 124.80 Current price¥79.00
Yimei Super Mini 30 fold umbrella a5308 Original price¥58.70 Current price¥23.00
Yimei Super Mini Tri-Folding Umbrella a5302 Original price¥42.80 Current price¥18.00
Yimei Super Mini Tri-Folding Umbrella a5301 Original price¥34.20 Current price¥18.00
Feirou Cooling Moisturizing Shampoo 750ml Original price¥28.40 Current price¥22.90
Li Chun Balance Whitening Cleanser 120g Original price¥18.50 Current price¥13.90
Dan Ba ​​Bi Sunshine Set Original price¥61.50 Current price¥29.90

Hu Shu Bao Instant Cleansing Full Body Convenient Pack Original Price¥18.20 Current Price¥12.10
Xin Teng Niu Ba Ge Women's Sneakers Original price¥78.00 Current price¥59.00
Xin Teng Niu Ba Ge Men's Sports Shoes Original price¥99.00 Current price¥69.00
Jvc camera gr-dvl511ed Original price¥8,599.00 Current price¥6,999.00
Samsung camera fin020sestd Original price¥250.00 Current price¥195.00
Dessert Road Shirt Original price¥268.00 Current price¥90.00
Katyn Orlen Shirt Original price¥205.20 Current price¥99.00
Jacquard shirt original price¥288.00 Current price¥169.00
LaVida various t-shirts original price¥168.00 current price¥100.00
Love Julie Short Sleeve Shirt Original price¥168.00 Current price¥79.00
Ya cotton vegan color satin embroidered six sets of original price ¥ 783.00 Current price ¥ 352.00
Jinlan special cotton four-piece sta-4 Original price¥407.00 Current price¥169.00
Radar electric mosquito-repellent incense film 7 type original price¥9.60 Current price¥8.50