Supermarket Christmas plan

Festival: 12.24 Christmas January, one yen festival

First, the purpose of the event:
1. Grasping the arrival of this month's sales peak, through a series of systematic sales inside and outside the store, giving customers a refreshing feeling, fully creating a good shopping environment and enhancing the overall social image of our company;
2. Through a series of planning activities, attracting passenger flow, increasing popularity and directly improving sales performance.

Second, the event time: ~ December 2nd - December 27th

Third, the event publicity plan:
1. Poster: According to the overall arrangement of the company.
2. TV: For one month, from November 25th to December 25th, we will broadcast Hong Kong and Jade Terraces, and broadcast 30 seconds of advertisements at 7:30 every night for a total of 60 times. The total cost is 14108 yuan.
3, on-site and outside billboard advertising: the overall requirements: the event must be announced in advance, accurate, layout is beautiful and generous, the theme is outstanding.
4, store atmosphere layout: overall requirements: the festive atmosphere is grand, strong, atmospheric.

Fourth, the activity organization plan:

Activity schedule for time period:

The first week: December 2nd - December 6th □ □ Surprise first weight: shopping points to send rice, how much to send!

Market Analysis: At present, the loyalty card is an effective promotion measure for us to attract customers to implement consumer behavior for a long time. However, with the entry of China Resources, the other party may introduce a more favorable means to us, and it is necessary to stabilize the loyalty card customers. A more favorable policy than the other side, reducing the power of competitors.
Activity time: From December 2nd to 6th, the activity starts at 7:30 every night:
"Customer is the God of ***, *** is inseparable from the support of customers", in order to thank the loyal customers who have long-term support for ***, *** value return: 7: 7:00 on the same day of the period After 30, with a point card one-time shopping points full 10 points to send 10 kg of rice, 15 points to send 15 pounds, 20 points to send 20 pounds, 30 points to send 30 pounds, 40 points to send 40 pounds, 50 points to cap Send 50 pounds, so concessions, so heart-warming, not fast action! Use the loyalty card and computer ticket to pick up at the mall exit. While stocks last. Fresh XX kg rice

The second week: December 7th - 13th □ □ Surprise second weight: *** loyalty card once again with you!

Analysis: Since the promotion of the first week of the event is quite large, it will not only attract the consumption of the loyalty card customers, but also attract customers without loyalty cards. So, how to satisfy these customers without loyalty cards? The only way: to re-issue the first loyalty card, so that we can expand our loyalty card customers again and gain market share.
Activity time: December 7th - 11th Event content: Carnival Christmas, *** loyalty card once again with you! As long as you purchase 100 yuan plus 2 yuan in my mall, you can get a loyalty card. In addition to enjoying the previously agreed discounts, this loyalty card enjoys more value-for-money discounts and more unlimited returns during Christmas. One card is in hand, surprises are always there!
Note: Go to the shopping mall of my mall with a small computer ticket.

Week 3: December 14th - 18th □ □ Milk Powder Culture Week

Activity time: ~ December 14th - December 18th Activities: In combination with the characteristics of weather and diet, during this period, we will focus on the promotion of milk powder, organize 3 manufacturers for training and health promotion, such as Wyeth, Mead Johnson, Abbott, etc. Each manufacturer is required to provide corresponding gifts for gift and promotion, 700 items, and 10 milk powder surprise specials will be provided during this period. food

The fourth week: December 21st - December 27th □ □ surprise fourth weight: carnival Christmas, plus one yuan more!

Activity time: December 23rd - 25th Event content: During this period, those who purchase a total of 58 yuan and above in our mall on the same day will receive a gift with a small ticket plus one yuan.
Shopping over 58 yuan plus 1 yuan *** Christmas hat a top shopping full 118 yuan plus 1 yuan *** grapefruit a shopping full 218 yuan plus 1 yuan 500ml soy sauce a bottle

□ □ Surprise fifth, Santa Claus is coming! Sweet gift big delivery

Activity time: December 24th, 25th Event content: Every day, Santa Claus and Christmas mother-in-law carry Christmas gift packages to the children who come to my mall for candy delivery. food

Saturday and Sunday event schedule:

Purpose: According to the current sales situation and local consumption habits, the passenger flow on Saturday and Sunday also has the potential to tap. Through the following activities, the aim is to drive sales on Saturday and Sunday and increase the overall sales this month.

□ □ Carnival Christmas, ultra-low sale time: December 5th, 6th, 14th, 15th, 21st, 22nd Content: Every day, 11, 12, 13, 14 departments provide more than two kinds of ultra-low-priced goods Uniformly placed at the exit, forming an ultra-low-end store, customers with a computer ticket for the purchase of 38 yuan on the same day. Each person is limited to one purchase per ticket, until the end of the sale. 11, 12, 13, 14

□ □ Fresh raw grapefruit activities: December 5, 6, 14, 15, 21, 22, 9:30-11:30, 3:30-5:30 pm
Activity content: 15 units, 25 rotations of staff are responsible for organizing every day, purchases of fresh 18 yuan can go to the mall to participate in the grapefruit competition, one vote, one vote, you can get this grapefruit.

□ □ Christmas is coming, good luck!
Activity time: December 5th, 6th, 14th, 15th, 21st, 22nd Event content: Merry Christmas launch: Shopping and playing dice, good luck naturally! Anyone who spends 58 yuan in my shopping mall will have the opportunity to participate in a "playing dice" game with the computer ticket to the exit of the mall. It will be 98 yuan twice, 168 yuan or more. Our awards are set as follows:
The highest lucky prize: a six-point six-point gift, a prize worth more than 100 yuan; a home appliance to play the "master" award: a six-to-six-five, one-piece gift worth more than 30 yuan; Use the Dice "Lucky" prize: roll any 5 or more identical points and get a gift worth 5 yuan; food play dice "participation" award: throw more than 3 identical points, a souvenir, daily Limited, first come first served, while stock lasts. Daily use

□ □ “Your health, our wish” *** National long-distance running event time: December 21, 9:00-10:00, must contact the relevant government departments can do? Must be approved by the relevant departments, pay attention to customer safety.
Activities: In order to promote the national fitness awareness, pay attention to people's health, and draw close to the friendly relationship with the community, and launch the Zengcheng people to hold a long-distance running sports meeting. Anyone who purchases 50 yuan in my shopping mall can sign up for participation. The participants are 10 years old. - 50 years old, suitable for young and middle-aged. The number of seats is 100. After the event, each person will receive a souvenir. food

□ □ “Carnival Christmas Week Happy No Limits” series activities Time: December 21-27 Activities: Shopping, entertainment, leisure, *** and you are happy with Christmas, for which we have prepared a nightly For large-scale entertainment programs, please pay attention to *** and focus on ***.
Time: 7:00 every night Location: *** Shopping entrance stage
December 21st - 23rd: The film's classic delivery: 13 are responsible for putting back. Self-care
December 24th: "Christmas Carnival Week" Masquerade: Employees sign up for the show, featuring modern dance, pop songs, hip-hop, disco, and Santa Claus. Try the candy for free and try the beer for free, and throw the gift on the spot. The dance party invites customers to participate in an active atmosphere. food
December 25th: "Carnival Christmas Week" large fashion show: organized by the shopping mall "glamour crush" fashion team.
December 26th: Large-scale literary evening of the manufacturer: The manufacturer is responsible for inviting the singing and dancing performance group to hold a professional literary evening. Home appliances out of 1,500 yuan, the square invites professional performances
December 27th: Children's Games Competition: Age 5 years old - 15 years old, 6 groups of hula hoop competition, 5 people in each group, 6 groups in skipping competition, 5 people in each group, totaling 60 people.

5. Cost budget.