Secretarial knowledge > Advertising

Narrative Poetry Advertisement in Poetry Advertisement

Narrative poetry is a kind of poetry that uses poetry to describe stories and depict characters to reflect reality and express feelings. There are general characters, stories, and plots. Although it has the general characteristics of narrative literature, it is obviously different from novels and dramas. On the one hand, it must tell the story, on the other hand, it must express the author's strong thoughts and feelings about the characters and events. So it is a combination of narrative and lyricism. As a narrative poetry advertisement, there are more specific narratives, focusing on the reality and realism of the content. Sometimes there are certain contradictions and conflicts and characters, but the jumps and omissions in the narrative are larger. Moreover, it tends to focus on a certain aspect or aspects of goods or services, such as the shape, color, and crafts of the product. It vividly describes the characteristics of the product, giving people a clear and specific advertising image, making people feel like they are, such as See the things to get good publicity. For example, Mayakovsky wrote two advertising poems for a state-run department store: body, stomach, intelligence, everything that is needed, and the state department store can provide it to you. There is no need to doubt, and there is no need to ponder. Buying all kinds of women's products is only for state-run department stores. From here to all over the city and the city, it is not necessary to look east and find the ground. Go to the state-run department store and you can buy everything. Right, fast, and cheap! Mayakovsky’s advertising poems for the “chicken heart” cigarettes are also narrative poems: “Chicken Heart” cigarettes smell fragrant. It is very strong, just as smooth as the price of gold. In addition to the Moscow agricultural products company can not buy! Another example, when Du Fu lived in Sichuan, the "advertising poem" written for the white porcelain produced by Daxie: Daxu white porcelain is light and firm, and it is like a mourning jade. The white bowl of the restaurant wins frost and snow, and it is pitiful to send Mao Zhai. The poet described the fascination of the light, strong, white, crisp and so on. But more narrative poetry ads are not only narrative, but also lyrical, such as Ford's car driving and welcoming public service poems: Every day, when I drive a fast-moving vehicle in the fast lane, I can't afford to lose a gamble yesterday. When I strolled past her helpless road, I waited silently for a moment when I was in the middle of the street. When I was no longer young, I might look at the monsters that sighed with the wind. Or secretly tears tomorrow, when I drive here, I think, should stop to let her slowly walk through this advertising poem to abandon the general propaganda slogan, through a car driver's true feelings of remorse, reflecting the city traffic in the car does not let people The problem was encountered by an old-fashioned intersection, awakening the conscience of the car driver, advocating a good social style of courtesy of driving, respecting the old and loving the young. Another example is the advertising poem written by Siemens for the 150th anniversary celebration: tracing people, searching for things, looking for the past...—— 150 years of Siemens 150th anniversary celebration, 150 years of glory. Years are long, the name Siemens, how many people yearn for. When we celebrated our 150th birthday, we remembered them again: - our predecessors, the old employees of Siemens in the 1940s; - our old users who first accepted the Siemens friends; - our old Products have brought joy to the Chinese people. We hope to find them - listen to their feelings and understand the meaning of Siemens. We want to bring back those old products and let history continue... We ask for your help! Help us to complete this search: Maybe your grandfather used to be a Siemens employee, maybe your neighbor still keeps their first radio, Maybe... Please let us know your findings and save the fleeting past with us. This will be your most generous gift to the company's 150th birthday. To this end, we -- in the name of Siemens, thank you! The whole poem from the past to the present, has expressed the true feelings of the customer, in the narrative and lyrics, promoted the company, is a successful public relations propaganda.

recommended article

popular articles