Secretarial knowledge > Advertising

Live type of broadcast advertising document type

In addition to being used for TV commercials, on-site advertisements can also be used in broadcast advertisements. In the broadcast programs, the selection of live-related advertisements that are closely related to the public is cheap and effective. For example, a radio station in Taiwan said in an advertisement entitled "The Baby's Birth": "This morning, at 10:30, a couple living at No. 54, Section 2, Xinsheng Road, Zhongshan District, Taipei City - Tian Guoyin and Wang Meijuan gave birth to a white fat baby. Morinaga has sent a cup of Morinaga Crown milk powder to express their congratulations. Do you want to raise a smart baby? Please don't forget the Morin Crown milk powder."
In addition, many radio advertisements about the dissemination of tourist attractions use the form of travel notes, music, poetry and prose as one, and they are full of emotions and vividness, making people feel as they are. It seems that the tour guide made a comment on the spot, and on the field, according to this, we also referred to it as live broadcast advertising.
The following example shows a radio advertisement produced by Liaoning People’s Broadcasting Station:
Benxi Water Cave Travel Notes

Dripping water, playing the music, flying clouds and ribbons,
If you are looking for a fairyland in the world, please come to Benxi Water Cave.
Xiao Xiaoyun’s beautiful and beautiful singing voice brought us into the fairyland of the world, Benxi Water Cave, a famous tourist attraction in our province.
We boarded the ship at the Galaxy Terminal.

For nearly 50 minutes, we have enjoyed more than 70 attractions in the Jiuqu Galaxy. Here, the breeze blew, the four seasons like spring, boating among them, there is a sense of dreamland.
When the boat returned to the dock, I woke up as if I was dreaming. Ah! It’s really "the stalwart peaks and thousands of landscapes, the light boat and the waters of the poetry and paintings, this scene is only in the fairy world, and the world is unique."
This advertisement has won the first prize of the second national advertising exhibition, which combines the words of the song, the beautiful melody and the pleasant commentary. It is like a melodious music that deeply touches the audience's emotions. Heartstrings.


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