Secretarial knowledge > Advertising

Type of advertisement

According to different standards, advertisements can be divided into various types: According to the performance of advertising: 1) Economic advertising, mainly related to advertising in the production, circulation and service industries. Such as various product advertisements. 2) Cultural advertisements mainly refer to information advertisements such as culture, science and technology, education, health, entertainment, and publishing. Such as school admissions, publishing new book subscriptions, movies, drama posters, etc. According to the form of advertising 1) newspaper advertisements. This type of advertisement refers to a practical style in which enterprises and institutions promote publicity in newspapers to promote the interests of consumers and purchase motives in order to promote products and introduce the company. Newspaper advertisements have a wide readership, large circulation, good publicity, great influence, simple production and low fees. 2) Magazine advertisements. This kind of advertisement is a practical style in which enterprises and institutions promote propaganda through magazines in order to promote goods, provide services, introduce enterprises, etc., and cause consumers to purchase. Magazine advertisements can be printed on the inserts of magazines in color, which is very attractive to a wide audience. 3) Broadcast advertising. This type of advertisement is a practical style for enterprises and institutions to promote consumer interest and purchase motivation through broadcast propaganda in order to promote goods, provide services, introduce business situations, and so on. Radio advertisements play a special role in attracting people. They mainly rely on language to introduce music, and they require simple writing and easy-to-understand language. This type of advertising spreads quickly and in a timely manner, with hundreds of millions of listeners, and the publicity effect is good. 4) TV commercials. This type of advertisement is a practical style in which enterprises and institutions promote publicity through television to promote consumer interest and purchase motivation in order to promote goods, provide services, and introduce business situations. TV commercials should be cleverly conceived, intriguing, lively and interesting, and unconventional. The products are introduced in entertainment and have artistic appreciation. TV commercials have reached thousands of households and the publicity effect is good. 5) Neon advertising. This type of advertising is an advertisement that uses colored neon lights to promote a product, brand, or business name. It has a variety of styles, patterns, and texts, as well as graphic and textual styles. Its advantage is that it combines photoelectric color to give people a sense of beauty, attractiveness and good publicity. 6) Shop window advertisement. This kind of advertisement is to use the store glass window to display products for publicity. Product display, available in kind, can also be illustrated with pictures and text. Its advantage is that it has a strong sense of reality and good publicity. 7) Road sign advertising. This type of advertising uses billboards of different shapes to stand on the roadside to promote pedestrians passing by. The general picture is large, mostly based on the combination of pattern and text, eye-catching, beautiful, long-term preservation, good publicity effect. 8) Flyer advertising. This is an advertisement for product promotion in the form of a paper flyer. Generally use the notice or description to introduce the product; the readability is strong, the consumer is easy to accept, and the publicity effect is good. 9) Postal advertising. This is an advertisement to be delivered by the post office. It has various forms, such as various orders, sales letters, product introductions, and product specifications. Product style pictures, etc. These advertisements are used in different situations, in different forms of expression, and in different writing methods and methods of production. For example, TV advertising, through the combination of visual image and auditory representation, spreads a large amount of information and information that people like to see and hear in a certain period of time, which is incomparable to any propaganda medium. To write TV commercials, we must pay attention to artistry, vividness and fun. Pay attention to the shortness and clarity of the advertisement text and the vivid and vivid image, which makes it easy for the audience to accept.

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