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Promise law for advertising slogan writing skills


The Commitment Law highlights the advantages of goods or services in a way that promises and guarantees. Non-quality products cannot do this. This often highlights the extraordinary quality of goods and services, and it is easy to win the favor of consumption. E.g:

If someone finds that the "Binshi" brand car has failed and is forced to break down, we will give you $10,000.
——Benshi brand car advertisement Who can use the hand to put the “Lout” brand glue to the gold coins on the wall and take it down to him.
- Lauter brand glue advertising

Both of these advertisements use bold promises to attract people and highlight the enthusiasm of the manufacturers. With such a promise, no one will doubt that the quality of the products is top.


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