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Classification of advertising documents


Advertising documents have different classifications from different perspectives. There are five main types: From the content point of view, advertising documents can be divided into corporate advertising, product advertising, cultural advertising, social advertising and so on. Enterprise advertisements may include factory company advertisements, financial and insurance advertisements, store advertisements, restaurant hotel advertisements, and air travel advertisements. Commodity advertisements include more, including beverage and food advertisements, tobacco and alcohol advertisements, drug nutrition liquid advertisements, cosmetics advertisements, home appliance advertisements, apparel shoes and hats advertisements, daily necessities advertisements, watch glasses camera advertisements, office school supplies advertisements, transportation machinery advertisements. , real estate advertising, etc. Cultural advertisements include book advertisements, video and audio advertisements, and entertainment advertisements. Social advertisements include public service advertisements, marriage advertisements, recruitment advertisements, and the like. From the perspective of the materials and media for the production of advertisements, advertisements can be classified into extreme advertisements, film and television advertisements, radio advertisements, graphic advertisements, and the like. From the perspective of advertising, the advertising manuscript can be divided into statement body advertisement, descriptive body advertisement, proof body advertisement, paper body advertisement, question and answer advertisement, dialogue body advertisement, epistolary advertisement, poetry body advertisement, cross talk small body advertisement, story. Body advertisements, news body advertisements, bulletin advertisements, etc. Starting from the tactics of advertising, advertising manuscripts can be divided into heart attack advertising, heart-to-heart advertising, reward advertising, compliment advertising, demonstration advertising, accounting advertising, retreating into advertising. From the perspective of language rhetoric, advertising manuscripts can be divided into idioms, slang, analogs, analogs, analogs, slogans, questions and anti-question ads.

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