Advertising slogan to grasp the time and space
On the one hand, advertising slogans have relative stability. Once formed, they often have to adapt to a long period of time. On the other hand, they are historical and regional, that is, they are not static. They must change with the times, society, fashion and geography. And change. Therefore, the slogan creators should pay attention to the changes of social thoughts, lifestyle, and mass consumer psychology when creating. If the original slogan is no longer suitable for new fashion and new ideas, you must create a new slogan. This is the time to grasp the advertising slogan.
As an international product, we must also write different advertising slogans for the space of advertising slogans, that is, according to different regions and characteristics.
Consumer groups in different countries and regions have different consumption habits, consumer psychology, and consumption concepts. If the author does not pay attention to this feature, the advertising slogan sometimes fails. On the contrary, the chances of success are much greater.
For example, when Nestlé Coffee Co., Ltd. launched its product "Nestlé Coffee" in mainland China in 1984, the advertising slogan is:
It tastes great!
The slogan used in Taiwan is:
Feel the elegant European flavour.
Both slogans have been successful in one fell swoop. Because the traditional habit of mainland China is to taste tea, even the urban people mostly do not know that the Nestlé coffee that is ready to drink, has such a good taste, Nestlé has used this as a basis to write an advertisement slogan that is “very good”. However, Taiwan’s contact and understanding of European culture are deeper and deeper, and the ability to accept coffee culture is inevitably larger than that of the mainland. Therefore, it expresses the “European style” of creativity on the advertising slogan.
From the history of world advertising, the fastest change in advertising slogan over time and space is the Coca-Cola brand. The following is an excerpt from the following, which can be used to inspire us when we create advertising slogans.
Coca-Cola advertising slogan list
1886 Please drink Coca Cola
1904 fresh and delicious satisfaction - is Coca Cola
1905 Coca-Cola - Keep and restore your strength No matter where you are... you will find Coca-Cola
1906 high quality drinks
1907 Coca-Cola - bring energy and energize you
1908 Coca-Cola, bringing sincerity
1909 No matter where you see the arrow mark, you will remember Coca Cola
Enjoy a flowing laughter in 1911
1917 has three million a day!
1920 Coca-Cola... A good thing poured into a cup from nine places
1922 mouth no season
Enjoyment when drinking at 1923
1025 true charm
1925 six million a day
1926 The closest distance between thirst and coolness - Coca Cola
1927 in any corner
1928 Coca-Cola...natural charm, pure drink
1929 the best drink in the world
1932 under the sun
1933 sweeping tired, hungry
1935 Coca-Cola... bringing friends to the moment
1937 happy hour in the United States
1938 thirst does not need other
1939 only Coca Cola
1940 is the easiest to solve your thirst
The vitality of Coca-Cola in 1941 belongs to...
1942, only Coca-Cola is Coca-Cola, always only buy the best
1943 The Universal Symbol of American Lifestyle... Coca Cola
1945 is full of friendship, a symbol of happiness
1946 World Friendship Club... just 5 cents
1946Yes
The quality of Coca-Cola in 1947 is a friend you will always trust.
Where is the hospitality of 1948, where is the cola?
1949 Coca-Cola... walk along the road
1950 thirst, the same pursuit of quality
1951 Hospitality and Home Choice
1952, what you want is cola.
1953 is full of energy... safe driving midsummer dreams
1955 is as exciting as the sun
1956 Coca-Cola... Makes the good things even better, brings light to the light
1957 symbol of good taste
1958 cool, easy to drink cola
1959 Coca-Cola's joyful life, true vitality
1961 Coca-Cola, bringing you the best
In 1963, there are colas, you will do everything.
1964 Coca-Cola gives you a tiger, angry, special vitality
1965 fully enjoy Coca Cola
Drinking Coca-Cola in 1966, you will never feel tired again.
1968 wave after wave, one cup and one cup
In 1970, this is the real thing. This is the authentic goods. Coca-Cola really makes you feel good.
1971 I would like to have a world of cola
1972 Coca-Cola... with good times
Looking at the United States in 1975, see what we get?
1976 Cola Life
1980 a cup of cola, a smile
1982 This is Coca Cola.
1985 kick; one strike; Coca Cola
1989 can not stop feeling!
1993 will always be Coca Cola!
1994 is always Coca Cola!
1995 This is Coca Cola!
As an international product, we must also write different advertising slogans for the space of advertising slogans, that is, according to different regions and characteristics.
Consumer groups in different countries and regions have different consumption habits, consumer psychology, and consumption concepts. If the author does not pay attention to this feature, the advertising slogan sometimes fails. On the contrary, the chances of success are much greater.
For example, when Nestlé Coffee Co., Ltd. launched its product "Nestlé Coffee" in mainland China in 1984, the advertising slogan is:
It tastes great!
The slogan used in Taiwan is:
Feel the elegant European flavour.
Both slogans have been successful in one fell swoop. Because the traditional habit of mainland China is to taste tea, even the urban people mostly do not know that the Nestlé coffee that is ready to drink, has such a good taste, Nestlé has used this as a basis to write an advertisement slogan that is “very good”. However, Taiwan’s contact and understanding of European culture are deeper and deeper, and the ability to accept coffee culture is inevitably larger than that of the mainland. Therefore, it expresses the “European style” of creativity on the advertising slogan.
From the history of world advertising, the fastest change in advertising slogan over time and space is the Coca-Cola brand. The following is an excerpt from the following, which can be used to inspire us when we create advertising slogans.
Coca-Cola advertising slogan list
1886 Please drink Coca Cola
1904 fresh and delicious satisfaction - is Coca Cola
1905 Coca-Cola - Keep and restore your strength No matter where you are... you will find Coca-Cola
1906 high quality drinks
1907 Coca-Cola - bring energy and energize you
1908 Coca-Cola, bringing sincerity
1909 No matter where you see the arrow mark, you will remember Coca Cola
Enjoy a flowing laughter in 1911
1917 has three million a day!
1920 Coca-Cola... A good thing poured into a cup from nine places
1922 mouth no season
Enjoyment when drinking at 1923
1025 true charm
1925 six million a day
1926 The closest distance between thirst and coolness - Coca Cola
1927 in any corner
1928 Coca-Cola...natural charm, pure drink
1929 the best drink in the world
1932 under the sun
1933 sweeping tired, hungry
1935 Coca-Cola... bringing friends to the moment
1937 happy hour in the United States
1938 thirst does not need other
1939 only Coca Cola
1940 is the easiest to solve your thirst
The vitality of Coca-Cola in 1941 belongs to...
1942, only Coca-Cola is Coca-Cola, always only buy the best
1943 The Universal Symbol of American Lifestyle... Coca Cola
1945 is full of friendship, a symbol of happiness
1946 World Friendship Club... just 5 cents
1946Yes
The quality of Coca-Cola in 1947 is a friend you will always trust.
Where is the hospitality of 1948, where is the cola?
1949 Coca-Cola... walk along the road
1950 thirst, the same pursuit of quality
1951 Hospitality and Home Choice
1952, what you want is cola.
1953 is full of energy... safe driving midsummer dreams
1955 is as exciting as the sun
1956 Coca-Cola... Makes the good things even better, brings light to the light
1957 symbol of good taste
1958 cool, easy to drink cola
1959 Coca-Cola's joyful life, true vitality
1961 Coca-Cola, bringing you the best
In 1963, there are colas, you will do everything.
1964 Coca-Cola gives you a tiger, angry, special vitality
1965 fully enjoy Coca Cola
Drinking Coca-Cola in 1966, you will never feel tired again.
1968 wave after wave, one cup and one cup
In 1970, this is the real thing. This is the authentic goods. Coca-Cola really makes you feel good.
1971 I would like to have a world of cola
1972 Coca-Cola... with good times
Looking at the United States in 1975, see what we get?
1976 Cola Life
1980 a cup of cola, a smile
1982 This is Coca Cola.
1985 kick; one strike; Coca Cola
1989 can not stop feeling!
1993 will always be Coca Cola!
1994 is always Coca Cola!
1995 This is Coca Cola!
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