Secretarial knowledge > Advertising

Description of advertising slogan writing skills


Descriptive method, using the concise, beautiful, and vivid language to objectively depict the characteristics of the goods, to achieve the effect of painting and painting, so that consumers can feel like swearing, smelling, and taste.

E.g:
The drops are fragrant, and the meaning is still unfinished.
——Mc's coffee advertisement is crystal clear and cool.
- Sprite soda advertising

The above two advertisements accurately depict the smell, the visual and the taste of the product. The fragrance of Mai's coffee and the coolness of the Sprite drink almost penetrate into the lungs. The image depiction of the product is very popular.

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