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Broadcast advertising documents should design a good beginning

Radio ads are fleeting, and if you grab the audience at the beginning, the ad is halfway through. Therefore, a good broadcast advertisement needs to work hard at the beginning to attract the audience. For example, the hound brand burglar alarm advertisement:

a quiet night,
a thief,
The door just made a "beep" sound, and the sharp and deafening alarm sounded suddenly, and the sound of the "squeaky" shoes quickly approached.
stop!
A dignified break!
a recidivist who is arrested,
A faraway journey, a dream of falling through!
Anti-theft, insurance, please use the hound brand anti-theft alarm! Hound brand anti-theft alarm, protect your files, property anti-theft, security!

This advertisement won the first prize of the National Radio Advertisement. At the beginning, it set up a "suspense", which firmly grasped the attention of the audience, accompanied by music and sound effects, which made people involuntarily and interested. Listen.
Again as follows:

Toy car radio advertisement


Children's Voice: Machtbox!
Male voice: International famous brand high-grade zinc alloy toy car!

MALE SPEAKER: People have different hobbies. I like to collect Machtbox toy cars. These completely miniatures, but refined cars, have left the footprint of human car development.

MALE SPEAKER: Hey, kids love Machtbox toy cars. Thank you, Shanghai Universal Toys Co., Ltd. dedicated to the public toys.
Tong Shenghe: Machtbox...

This advertisement was awarded the Best of the Advertising Award in the 7th International Radio and Television Program Pate Awards held in Australia. This is the first time that China has won this honor in the international competition. The success of this advertisement firstly began with the use of an electronic synthesizer to simulate the synthesis of the spacecraft and children's shouting toy car names, which prevailed first and gave the audience a clear first impression.


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