Broadcast advertising
The writing of radio advertising copy is basically the same as the writing requirements of TV commercials and general advertising copyes. However, because it is a voice to listen to the audience and the way of communication is different, there are some special requirements and skills.
The rise of television has taken away a large number of radio advertisers. Someone once asserted that "radio advertising is destined to go to the end." In fact, this is not the case. From the development trend of many years, radio advertising is still a very influential mass media. Its unique charm cannot be ignored.
The rise of television has taken away a large number of radio advertisers. Someone once asserted that "radio advertising is destined to go to the end." In fact, this is not the case. From the development trend of many years, radio advertising is still a very influential mass media. Its unique charm cannot be ignored.
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