Digital product promotion plan

table of Contents:
The first part of the xxxx free trial big action Beijing area promotion program one. Lucky September 2. xxxx campus wind large music festival second part xxxx national promotion activities conception 1. Introduction 2. mp3 product and market brief analysis three. Product promotion strategy 4. xxxx marketing
Xxxx serial promotion activities planning schemes all Korean experience xxxx music festival third part campus promotion program and implementation process fourth part of the annex 1. xxxx free trial big action introduction two. xxxx new product line introduction three. cost analysis and quotation four. Prepare the details. 5. Design and text of the flat propaganda
Xxxx digital walkman coloring page copy

The first part of the xxxx free trial big action Beijing area promotion program
Xxxx recently launched a series of mp3 digital Walkman to give full play to the strength of xxxx technology in research and development, while strengthening the mp3 digital Walkman product features, greatly reducing costs and prices. Created conditions for the popularization of mp3 as soon as possible.
In order to ensure that new products are quickly accepted by the target consumer groups, and for xxxx to stand out in many competing products, we plan to launch the Beijing area promotion activities program of the xxxx series mp3 free use big action.

I. Lucky September purpose:
50 free trials of xxxx series mp3 among the middle school students in Beijing area. Using this collection activity to form a deep impression on xxxx in the target consumer group, establish a high-tech, new fashion product image in the eyes of consumers. Through the trial of xxxx, and the selection of test notes to deepen the spread of word-of-mouth: Beijing's all large and medium-sized students, fashion consumers: product consulting sales + mp3 trials generation time selection: September 16 location selection: 1) Contemporary Mall Plaza
2) Zhongguancun Hailong Building Square
3) Xidan Science and Technology Cultural Plaza〗 〖Scenario of Site Selection Haidian is a relatively concentrated area of ​​various universities in Beijing. The National People's Congress is a high-profile cultural and historical college, and it is a relatively central place in the distribution of the university; Hailong is a high-tech Haidian Symbol, most computers, IT products choose to publish here; Xidan is a famous commercial center in Beijing.
Program arrangement:
Am: 8:00 setting up the venue
8:30 began to distribute product leaflets 3000
Zhang
9:00 xxxx product sales consultation started
10:00 dynamic dance
10:05 The host announced the "Lucky September" xxxx large-scale promotion event to explain the winning rules
10:20 Please introduce the xxxx series of walkmans from xxxx technology technicians.
10:35 draw 10 mp3 trial users
10:40 A simple question about xxxx product knowledge for 10 lucky people and then signed the "xxxx trial agreement" on the side of the table and introduced the writing requirements for "trial notes".
10:55 song singing
11:05 Pull out the second round of 10 mp3 trial users
11:25 explain the use of cd to mp3 software use method to send a souvenir on the spot
11:40 Pull out the third round of 10 mp3 trial users
11:50 "All Korea feels hot and imitation"
12:05 live games and questions
12:20 Pull out the fourth round of 20 mp3 trial users
12:35 The host announced that "the next time the selection of the awards will be goodbye!"
12:40 End, organize the venue.

Information transfer:
1) 1000 posters for post events in Beijing universities.
2) Beijing xxxx core sales points and agencies post event posters.
3) Beijing xxxx core sales points and agency display event flyers.
4) xxxx free use of large mobile media publicity plan

The media confirmed the event notice collection magazine 7.18 - 8.18-9.1
Network 7.25 8.6-8.14 8.15-9.14
Newspaper 7.18 - 8.15-9.10
Broadcast 7.18 - 9.1-9.14
Xxxx network 7.18 8.6-8.14 8.15-9.14
News event preview and publicity materials preparation activities costs and quotations II. xxxx campus wind large music festival program attached to the program ideas:
1) Pop music, dynamic combination, youthful melody
2) 50 years of international music development appreciation