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Mid-Autumn Festival Program for 2019

I. Activity time: September 13th - October 10th 2. Purpose of the event: xx supermarket will meet you in this beautiful autumn. On September 13th, "Flory and Reunion, ** Gifts and Gifts" will celebrate the Mid-Autumn Festival with you. National Day. Feel the harvest and ripeness of autumn.
Third, the theme of the event: spend a good reunion of the people of the moon ** gifts and joys four consecutive, store furnishings: the store specializes in the Mid-Autumn Festival gift area, according to the brand of moon cakes, health products and wine categories, the designated person is responsible for the promotion of gifts, planning department Responsible for the decoration of the Mid-Autumn Festival gift area, requiring eye-catching in the store to attract customers.
V. Activity content:
One-time shopping for over 60 yuan, you can draw one "Zhongqiu Gift Certificate", two for 120 yuan, and a maximum of three for a single ticket;
a. When purchasing several moon cake gift boxes, the gift certificate can be paid 5 yuan;
The designated moon cake varieties are:
b. Purchase health care products or wine can be used for 5 yuan, 3 yuan, 2 yuan respectively. The purchased wine is the brand used.
a type of health care products or wine this coupon can be 2 yuan
b health care products or wine this coupon can be 3 yuan
C-type health products or wine this coupon can be won 5 yuan double happiness. If the text in the lower right corner of your Mid-Autumn Festival gift certificate can spell "** Reunion Award", "** Celebration Award", "Reunion Award", "Happy Celebration", congratulations You, you have won our third prize. The winning conditions and awards are set as follows:
a. Reunion awards are collected in the "group, round, award" three-character prize worth 200 yuan
b. The celebration prizes are gathered together with “Happ, Celebration, Award” 3 words and prizes worth 100 yuan.
c.**The prize collection is “Sheng, Long, Award” 3 words prize worth 12 yuan
d. Happy Awards Collection "Sheng, Long, Award, Youth, Round, Hi, Celebration" 7 words any one prize value 3 yuan moon cake small gift package a prize worth 1 yuan Shenglong shopping voucher an award pre-set: a total of 100; b a total of 1000; c a total of 10,000;
Sixth, the mall layout:
Head Office: Regarding the hanging flags of the Mid-Autumn Festival, the banners at the entrance or the posters of the Mid-Autumn Festival, and the layout of the exhibition area.
Chain stores: Mid-Autumn Festival banners and hanging flags.
Seven, the cost budget:
Banner: 10m * 6 yuan / article * 26 = =1500 yuan Mid-Autumn Festival gift certificate: 0.1 yuan / Zhang * 100,000 yuan = 10,000 yuan hanging flag: 2.5 yuan / Zhang * 1000 sheets = 2500 yuan
Dm news: to be determined; advertising costs: newspapers, television, pending eight, matters needing attention
1. Mid-Autumn Festival gift certificates are printed in the field. The planning department is responsible for design and contact printing;
2. The left link of the Mid-Autumn Festival gift certificate is charged by the cashier.
3, hanging flag, dm news planning department is responsible for taking pictures, design layout, contact printing. Distribution centers and stores organize goods.
4. The chain store is responsible for the banners of each store.
5. Specially set up prize exchange counters at the entrance of the supermarket.
6. The Mid-Autumn Festival gift vouchers of each store are managed and registered by the supermarket staff, and they are taken back and kept in good condition.
7. Redemption time: September 13th - October 13th

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