Classic inspirational article: just the easiest thing to succeed

Classic inspirational article: just the easiest thing to succeed

Friends, do some of you believe this sentence? There is a story telling us that my success is to do the most easiest thing in the shortest time!

Is this possible? The time is the shortest, and the more easiest thing to do? If you don't believe it, then I ask you to read the following story carefully.

There is a photocopying machine manufacturing company on Fifth Avenue in New York who needs to hire a good salesman. The boss selected three of the dozens of candidates for the first time, including the young girl Anne from Philadelphia.

The boss gave them a day to let them show their abilities in this day! However, what can best reflect your ability? After leaving the company, several salesmen discussed it. One of them said: Sell the product to unwanted people! This is the best way to demonstrate our ability. I decided to go to a farmer and sell him a photocopier!

Another candidate is also excited to say: This idea is great! Then I went to find a fisherman and sold my photocopier to him!

Before they left, they called Annie together. Anne thought about it and said: I think those things are too difficult. I still choose something easy to do! Then she went in the other direction!

Early the next morning, the boss once again summoned the three candidates in the office and asked them: What have you done to best demonstrate your ability?

One candidate said: I spent a day and finally sold the photocopier to a farmer! You know, the farmer doesn't need a photocopying machine at all, but I let him buy one!

The boss nodded and said nothing.

Another candidate also said with pride: I spent two hours running to the Hudson River in the suburbs, and spent another hour finding a fisherman. Then I spent four hours. With a slap in the face, he finally persuaded him to buy a photocopier when the sun was about to fall! In fact, he didn't need a photocopying machine at all, but he still bought it!

The boss still nodded, then he turned to ask Annie and said to her: So what about you? Little girl, who did you sell the product to, is a housewife with an apron? Still a lady who is walking a dog?

Anne took out several files from the bag and handed it to the boss: No! I sold the product to three electrical operators! I visited three operators in a half day and signed three orders, a total of 600 photocopiers!

The boss looked forward to picking up the order and looking at it, then he announced the admission of Annie. At this time, two other applicants protested. They felt that it was no surprise that they were sold to electrical operators. They needed these products.

The boss then said seriously to both of them: I think you have some misunderstanding about the concept of competence! Competence does not mean taking more time to complete one of the most incredible things, but to complete the most easiest thing in the shortest possible time! Do you think that spending a day selling a photocopier to a farmer or fisherman and selling 600 photocopiers to three operators over a long period of time, who is more capable and who is contributing more to the company? ? Let the farmers and fishermen buy the photocopiers, I even suspect that you are bragging about the function of many photocopiers! I have to remind you that this is the biggest taboo for a salesman! ”

After saying this, the boss told them that he would not change his mind in the selection of candidates! In the future work, Anne has always adhered to the principle of using all the energy to do the most successful things! Don't do things that sounds awkward, but don't help the company. Years later, Anne set a world record of selling 2 million photocopiers a year, so far no one can break!

In 2001, Anne was named not only one of the world's greatest hundred salesmen in the 20th century by Fortune magazine, but also was elected CEO of the photocopying machine manufacturing company for 10 years! She is Anne Murkahi, former president of Xerox Corporation, the world's largest photocopying machine manufacturer that just retired last year. Anne wrote in the memoir "I am so successful": My success is to do the most easiest thing in the shortest time!

Looking around the entire marketing industry around us, the marketing story of selling the freezer to the North Pole and selling the comb to the monk has become a spiritual idol in the marketing industry. Salesmen, big and empty, and even the salesmen who maliciously infringe on the interests of consumers are endless, and it is not uncommon. Anne Murkahi’s "capacity concept" is worth thinking about and taking the opportunity!

Let me say one thing, for example, if you are going to do any work, you must consider what position you should stand for, in order to succeed, try your best, boast, and self-hype. Is this a convenient way? Be aware that no matter what you do, you must know how to be honest, reliable, serious, and conscientious. You may have to be a bit flexible and resourceful.

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