How can young people get ahead?

How can young people get ahead?

In 1962, Ogilvy & Mather's founder, David Ogilvy, wrote a chapter in his work "A Confessor's Confessions": "How can you make a name for yourself - a speech to young people", for young people of that era A series of recommendations were made.

Then, in this era of dramatic change, as a member of the thousands of ordinary young people, how will they become famous and become famous?

Now, more than 50 years later, a young man named "Chicken Hero" will try again to draw a strategic map for himself and his peers who have a passionate desire for "out of the head".

To succeed? If you have this desire, please completely give up the love of a quiet life in a small city.

You must come to megacities where resources are extremely concentrated. These cities are characterized by dense resources, the accumulation of capital, and the collection of top talents in various industries. In China, Beijing is the first choice, followed by Shanghai, Shenzhen and Guangzhou. The choice of location will bring you endless possibilities.

In small and medium cities, your life path is predictable. And only in the big cities with extremely dense resources, you can open the adventures behind you. All the steps behind us are based on the fact that you have completed this step, otherwise you will not be able to talk about it.

After many years, you will realize that this step is one of the most fortunate choices you have ever made.

Just entering the big city, you want to quickly get ahead, you need to find a fast-growing sunrise industry. A sunrise industry means that capital is intensive, heroes come forth, individuals will have more premiums, and the more challenges they can experience in the same time, the faster the ability to see and improve.

What is the sunrise industry needs to have a judgment on the trend of social development.

For example, in the advertising creative industry, with the development of the economy, the demand for corporate publicity and brand marketing is bound to be larger and larger, and the same is marketing. With the rise of the Internet, interactive social marketing has ushered in the fastest. development of.

The same is true for mobile internet, new media, social e-commerce and more. If you choose this type of industry, your personal ability and value will rise with the development of the industry, and if you choose something like "coal", "mechanical", "publish" or even "bookstore operation" has entered During the decline period, in a stagnant industry, your personal development will fall far behind.

Many people can't imagine that I was reading a college major called “Mineral Processing”, which specializes in cultivating talents for the coal industry. My classmates, after graduating from college, mostly entered various coal energy companies, and many even worked in the first-line production line, namely the coal mine/coal washing plant. I still remember that when the students entered the school, the teacher's promise to the students was still the prosperity of the coal industry, and the average income was much higher than other professional levels. As long as they worked hard, it would be easy to be a mine manager in the future. In fact, at the end of the “golden decade” of the coal industry, it was followed by the decline and depression of the entire industry. As far as I know, many students took 2,000 and 3,000 yuan in the coal industry after graduation. The salary persisted for a period of time, and then it was really impossible to support it and had to switch to re-seeking work, which meant starting from scratch.

And I just happened to have no feelings about the profession. I didn’t study hard at school from the beginning, and because I have always had a deep interest and curiosity about business and communication, I’ve been outside for four years, from stalling a small business. Start, shop to sell snacks, visit the hot business businessmen to learn, and then go to the speculation of financial derivatives, and later because of some chance to leave the school to Beijing, head into the Internet ... If not these experiences, Maybe I am now working as a technician in a coal mine in a remote mountainous area, and then I am forced to change career because the industry is in a recession...

In the Chaoyang industry, choose an area that you are interested in and willing to develop in the long run. Even in the Internet industry, the simplest categories can be divided into technology, market, operations, products, and so on. What's important is that the runway in this field should be long enough: the entry level of the entry level and the senior high-end position, the income can reach dozens of times the gap.

For example, the newly-written copy can only get three or four thousand monthly salary. After being senior, you can get 10k to 30k, then go up, start to be creative, and be responsible for the overall project, so double.