[Boutique] entrepreneurship planning book

This article directory 1 business plan book 2 internet business plan book 3 advertising company business plan book 1st: business plan book

Team Name:

Hengxin Accounting Service Team

Business scope: tax planning, tax agency, agency registration, agency accounting, financial consulting

head of the team:

contact number:

class:

counselor:

I. Project introduction

Our team is composed of experienced and high-quality accountants, providing customers with multi-level and comprehensive accounting service system such as business registration, financial information consultation and agency accounting. The main service target is the school startup team. We adhere to the principles of honesty, professionalism, pragmatism, quality and efficiency, take the service as the purpose, rely on the facts, take the law as the criterion, safeguard the legitimate rights and interests of the entrusting party, and provide customers with all-round, full-featured and high-quality accounting agents. , tax agency services, open up a new situation in the field of fiscal and taxation agents. In order to ensure the legality, truthfulness, accuracy and completeness of the agent bookkeeping, the company has established the agency bookkeeping business specification and the corresponding audit and guarantee program. At the same time, the company and the client have signed an entrustment contract, which clearly stipulates the rights and obligations of both parties. For each business, we sign a proxy service agreement and a proxy service settlement form with our customers, and provide our process and schedule. Every week we report the progress of our business to our customers, and we guarantee that we will complete the business entrusted to us by our customers on time and with high quality.

Second, the market analysis and demonstration of the project

Most of the accounting work is closely related to national regulations. Therefore, the national policy affects the status quo of the accounting industry market in a certain way, and will also affect the future development prospects of the accounting industry.

Under the impetus of the contemporary social economy, a large number of agency bookkeeping companies have emerged, occupying a certain market, which is inseparable from the relevant accounting and taxation standards of the country. From the past planning economic system to the current market economic system, the government has always encouraged and supported individual entrepreneurship, which has given private enterprises a large space for survival and development. As more and more people want to display their talents on the big stage of society, a large number of small-scale private enterprises gradually appear in people's field of vision and occupy a certain market in mainland China. Because of the other problems of private small business and other issues, it is impossible to hire a special accountant, which is because of such factors has created the prosperity of the accounting agency bookkeeping industry.

At present, the size of the agency bookkeeping company in the market is generally small, and the service content is relatively simple. And some small businesses only require accounting agency bookkeeping companies to provide accounting, accounting, financial statements, tax planning and reporting. Therefore, to a certain extent, the development of accounting agency bookkeeping has been restricted. If an industry wants to have good development, it must have its own independent development space in the market and have its own unique color.

In the current society, the agency accounting industry mainly has two types of agency bookkeeping companies and individual agent bookkeeping. Although the size and qualification of each company are different, the number and level of personnel are not the same, but the competition among various companies is very fierce. Generally, they strive to develop more markets through advertising, personal relationships and other channels to develop themselves. company of. As an individual engaged in the account bookkeeping profession, the society generally refers to such financial personnel as part-time accountants. Most of them use their own personal channels to contact companies and enterprises that need to hire agent bookkeeping personnel, and use their leisure time outside the official work. To provide agent accounting for the business of proxy accounting. However, the latter cannot compare with the former in terms of the level of accounting practice, the normative and security of the industry, and the trust of special customers. Therefore, enterprises that need agency accounting services are more willing to choose the agency bookkeeping company.

The development of enterprises and the economy cannot be separated from the bookkeeping of accounts. This is the most powerful guarantee for the development of agency bookkeeping.

Third, the main mode of operation of the project

Our team service method is divided into two types: the start-up service and the on-site service. The start-up service is sent to the team by the entrepreneurial team or the team is taken by the team to collect the information. On-site service is the task of the team assigned by the team to the startup team for accounting.

Fourth, the division of the team and the project schedule Accounting Supervisor: Han Ting Audit Accounting: Luo Jiaqi Cashier: Yuan Ting Bookkeeper: Yang Wei

Accounting supervisor's responsibilities: 1. Develop the accounting system of the team. 2. Organize leadership team work. 3. Strengthen daily financial management and cost control.

Auditing accounting responsibilities: 1. According to the financial system and relevant regulations and management methods and requirements, conduct audits of various funds, check cash and bank statements with cashiers every day, and ensure that accounting information is legal, accurate, true and complete. Clean up and collect all kinds of funds and current accounts 3. Strictly control the budget, and must not break through the budget to handle expenses. 4. Responsible for printing and binding the general ledger, detailed account and project account of each fund. 5. Responsible for the custody, inquiry, transfer, etc. of accounting documents, books and other accounting materials 6. Responsible for the accounting of fixed assets of the team and the verification of fixed assets with relevant departments. 7. Responsible for preparing quarterly and annual accounting statements and writing instructions. 8. Complete other tasks assigned by department heads.

Cashier duties: 1. Cash and bank. Handling cash expenses, review and approval are based on evidence. Handle bank settlement and regulate the use of checks. 2. Accounting and reporting. Carefully register cash and bank deposit accounts to ensure a clear monthly settlement. Deposit cash and bank deposits daily to match the accounts, accounts, and accounts. 3. Other accounting work.

Bookkeeper's responsibilities: 1. In accordance with the national accounting law, do a good job of accounting, paying, and accounting. 2. Review and improve the financial documents according to the financial system by reviewing the original documents and accounting vouchers. 3. Conscientiously implement the accounting system, do the accounting, accounting, and accounting work on time, and respond to the company's capital activities in a comprehensive and comprehensive manner, so that the procedures are complete, the content is true, the data is accurate, the accounts are clear, and the report is completed on schedule. 4. Enter the accounting vouchers, be responsible for the summary of accounting documents, register the books, and print the output accounting vouchers and books. 5. Keep all financial documents in good condition, collect and review all kinds of accounting materials regularly, sort out the relevant volumes, compile the catalogues, bind them into a booklet and keep them in a safe place to prevent loss and damage. The progress is based on the business needs of other startup teams.

V. Financial analysis

Provide accounting services to the entrepreneurial team and charge a fee according to relevant regulations. According to the market survey, the general agent billing charges are as follows:

1. The consulting service industry starts from 300 yuan per month; 2. The small-scale taxpayer of value-added tax starts from 300 yuan per month;

3. The general taxpayer of VAT generally starts from 400 yuan per month;

4, VAT general taxpayers generally start from 500 yuan per month; 5, not normal business is only a regular declaration, or other special circumstances can reduce the amount of fees. Because our service target is mainly the college students' entrepreneurial team, we have lowered the charging standards as follows: 1. The consulting service industry starts from 300 yuan per month;

2. VAT small-scale taxpayers 200-400 yuan / month;

3. The general taxpayer of VAT is generally 300-500/month per month;

4. The general taxpayer of VAT generally starts from 400 yuan per month;

5. Failure to operate normally is only a report on schedule, or companies with other special circumstances may reduce the amount of fees.

Sixth, the existing risks and avoidance methods exist the risk problems:

1. Since our team members are officially carrying out practical work for the first time, many programs cannot be fully mastered, and there are situations in which work efficiency cannot be as expected.

2. In the work, it is not possible to handle certain services flexibly, resulting in errors in accounting. 3. Due to the original information provided by the startup team, the accounting error is caused. 4, the financial software system error, resulting in data loss and other consequences.

Avoidance method:

Always study fiscal and taxation and related economic regulations, and constantly update knowledge.

Carry out the necessary intellectual investment, newspapers and magazines that are less expensive and self-funded, often log in to the accounting website and learn by themselves. According to your own competence, do your best.

According to your own abilities and strengths, you can choose the right target and you can't undertake business that you can't do. Improve financial procedures and draw down economic responsibilities.

In the daily work, the original documents must have a delivery order, how many original documents are received, and how many attached file documents must be handed over. The documents received must be complete, and the person in charge, the inspector and the legal representative of the company personally sign the rules, lay a good foundation and develop habits.

Self-disciplined and diligent.

Acting accounting should pay attention to professional ethics, and its body should be positive. Responsible for the service object, find problems and communicate with relevant personnel in a timely manner. For customers who do not understand tax laws and lack risk awareness, we should always remind customers to explain what should be done, what should not be done, and the consequences and consequences should be thoroughly explained. Submit text materials. We must keep the bottom line and grasp the scale. In addition to clear responsibility on the documents and delivery orders, we should dare to say "no".

How to deal with the relationship between learning and business management and life

Business management is part of learning and can promote learning. As a student at school, we take care of the company's business conditions while completing the in-class knowledge, and use the spare time to manage the company in an orderly manner. For us who are about to enter the society, the school provides us with the opportunity of social practice to combine the theoretical knowledge of books with social production practices, test and consolidate theoretical knowledge in practice, improve its overall quality, and cultivate The entrepreneurial ability of college students to cultivate college students' entrepreneurial spirit and entrepreneurial ability has become an important goal of the cultivation of talents in our school. The encouragement and support of the school has made us more confident. At the same time, learning and business management are part of our lives. Scientifically and rationally arranged in time, and efficiency can promote the common development of both and achieve a win-win situation. Enrich our campus life through study and business management, enhance opportunities to participate in social activities, better understand the extent of social development, accumulate certain social knowledge, and lay the foundation for entrepreneurship. Eight, the requirements of the site

1, small studio

2. The work room includes a desk and a computer.

3. At the same time, there are various printing, copying, binding machines and other related equipment, and the computer broadband accesses the Internet to transmit and view business information.

4. Relevant vouchers, account statements, statements, etc. for accounting.

Part 2: Internet Business Plan

In just a few short years, the Internet has been boiling! People are carrying bundles of colorful green banknotes gathered from the corners of the world, surrounded by three layers of three-layered cauldrons With a strong sense of local flavor, I will talk about each other and talk about when I can hang from the air, and the steam printing machine powered by the steam generated by the cauldron will continue to fly out of the "knife". It is said that the famous mechanical structure of the steam printing machine should be modified to make it work more efficiently, although it can only pull out a few small steel shackles from time to time. The guys who stood at the forefront were busy, and they took the money from the people behind them and threw them into the stove, continuing the blazing flame. At the same time, several of them will often turn around and look around, screaming a few slogans to attract more like-minded people. Whenever this time, people will know them again, Steve Case, Yang Zhiyuan... Of course, there are also China's Internet giants Zhang Chaoyang, Wang Zhidong and Ding Lei. The hard work of the workers and the future money-making machines they organized and built deeply touched the crowd, so they generously promised them a number of bubbles that are still expanding and containing unlimited power to measure the transferable size with the knife. As a result, these guys who had nothing but the labor force have become billionaires.

This is a joke about the economic development of the Internet. Laughing and laughing. In the real social economy, we have to admire these leaders who are at the forefront of the development of the Internet. They have worked hard to enrich our social and economic life, and have also guided the traditional economic model to become more efficient. The transformation of e-commerce economic model. In addition to having a forward-looking understanding of the future of e-commerce development, their workforce composition also includes the enthusiasm for the Internet entrepreneurship process, both of which are indispensable. Before organizing the Netease China Century Entrepreneurship Competition, Netease conducted a questionnaire survey of eight internationally renowned venture capital groups and large IT companies participating in the event. The survey results show that venture capitalists are particularly rigorous and considerate entrepreneurs. The plan, because they believe that the only way to truly ensure the safety and reliability of their investment, but this is precisely the new entrepreneurs who want to squeeze from the crowd to the front row, join the team of workers to the most easily overlooked. What are the key points of a rigorous business plan? The Entrepreneurship Competition Review Group requires that the 770 teams that have signed up for the competition must provide the following ten items:

Business purpose

A qualified business plan should first have a clear, concise and effective general descriptive language to explain the development direction and main content of this business plan, which should highlight the attractive and distinct personality, clear ideas and The goals and the advantages of the entrepreneurs allow investors to fully understand the entire business plan in the shortest possible time, control the direction and rhythm of the funds, so that they can provide the most effective help when necessary. The venture capital group has rich management experience and strong risk self-control ability. Its intangible investment in management and risk control is a bright light for the entrepreneurs in the initial stage. Even if the cooperation between the two parties is not successful, the humbly accepting the advice of venture capital experts will benefit entrepreneurs.

2. Introduction to the startup company

After establishing the initial impression, the entrepreneur should further explain the background and status quo of the company, clearly and clearly out the company's overall strategic objectives, and clarify the ultimate goal of being a profitable company, so that investors can fully understand the startups they invest in. Establish the necessary trust. This is the only way for entrepreneurs to "circle money movement". It needs a sincere attitude. Only when investors can fully trust themselves can all cooperation be truly carried out. Imagine that if you don't trust each other, who will give you hundreds of thousands or even tens of millions of banknotes to spend a lot of money? Openness is the foundation for building trust.

3. Product / Service

Product/service is the specific carrier of the business plan, and it is the key to whether the investment can ultimately be rewarded. Products/services must have a commercial value and should be market-oriented rather than purely technology-oriented, as ideas with market opportunities are most valuable to meet the requirements of the target market. Entrepreneurs should be as detailed and clear as possible, highlighting the characteristics of products/services, potential business value, technological leadership, adaptability to existing consumption levels, accurate and reasonable judgment of technology prospects, and ownership status. In this regard, entrepreneurs should have full trust in the attitude of venture capital firms, and do not overly worry that their technology patents will be concealed by venture capital firms. What is certain is that venture capital companies have strict professional ethics regulations in this respect. Before negotiating cooperation, they will sign confidentiality agreements with entrepreneurs and use legal means to protect the interests of entrepreneurs.

4. Market analysis

Market analysis is a key factor for investors to decide whether to enter the market. Entrepreneurs should conduct a rigorous scientific investigation and analysis of the market before introducing venture capital, and elaborate market capacity and future trends in the business plan, including the existing scale of the target area. , development status, development capability, customer situation, competitive form and marketing strategy feasibility, and make reasonable predictions on market share and market trends, and conduct accurate market positioning. In order to ensure its accuracy, entrepreneurs should try to use a number of professional market analysis channels, commission market analysis companies of different professions to make strict scientific and authoritative investigation reports, and integrate as much data as possible to make the final demonstration plan. To maximize risk avoidance. Clear market opportunities are the most attractive aspects for venture capitalists, and the target market should have considerable scale and growth potential.

5. Competitive analysis

As the saying goes, "knowing ourselves and knowing each other, there is no war in the battle." Entrepreneurs must clearly understand the market competition and their respective advantages, thoroughly analyze and deploy a clear competitive strategy.

6. Management and implementation

Operation and implementation include two aspects, one is the business strategy and the other is the sales method. For business strategy, entrepreneurs should identify strategic implementation steps, business schedules, product production/service plans, costs, gross margins, expected operational difficulties, and resource requirements. For sales methods, entrepreneurs should clarify sales strategies and methods, including incentives for salespeople and effective promotion strategies. Sales and promotion strategies are very important to the company's long-term success.

7. Management background and capabilities

Venture capitalists pay great attention to management ability. It can be said that without good management, it is impossible to achieve success. Management ability is reflected in the following two aspects in the business plan:

Entrepreneurial beliefs, vision, expertise and experience, and a good business sense;

Careful planning and effective implementation, including insights and considerations of risks and threats.

In this section, entrepreneurs should introduce the education and work background of the entrepreneurial team members, the specific division of labor, the division of ownership rights, entrepreneurial beliefs, risk identification and response planning capabilities. A good team organization should be structured with versatile or technical expertise in management, finance, law, language, and writing, and fully consider the complementary capabilities of internal members.

8. Financing options and returns

Entrepreneur should list the structure and quantity of funds, return on investment, way of distribution of benefits, possible exit methods, etc., and propose the most attractive financing plan after comprehensive valuation.

9. Financial analysis

Finance is the most sensitive issue for venture capitalists, so clear financial statements are the most basic requirement for entrepreneurs. Entrepreneurs should have sufficient knowledge of the amount of funding needs and consult professionals if necessary. In this regard, the key financial indicators and major financial statements that need to be presented include the first year monthly report, the second to third year quarterly report, and the 4 to 5 year annual report; balance sheet, profit and loss statement, cash flow statement, capital requirements and distribution. , financial assumptions, trends and comparative analysis.

10. Business plan statement

The role of the business plan is equivalent to the closing of the case in the court process. It requires a clear and clear language and less redundancy. It uses the correct and correct professional language to fully summarize the main contents and implementation methods of the business plan, so that venture capitalists can Confirm that the investment in this project has a real meaning. The final success or failure of a project will be one step at a time. A good statement should focus on the maturity of the time, company strategy, competitive advantage, etc., and do not evade the company's strategy and market issues, but only talk about it. Keep in mind the financial needs.

For a good business plan, the above ten items are essential. If you want to be a leader in the future and become a billionaire in the future, start writing your internet business plan from now on!

Part 3: Advertising company business plan

Chapter 1 Preface

With the development of the domestic economy, the advertising industry is constantly improving and expanding. The focus of our advertising company is on the innovation of business and business practices. This is what makes contact advertising companies different. First of all, our advertising company not only introduces advertising services to the market, but also provides a platform for the practice and operation of college students in Lingling College who are interested in the advertising industry. We put the contact advertising company into commercial operation, but we do not take profit as the sole purpose of entrepreneurship. It is our true pursuit to gain in social practice.

Secondly, we intend to form a contact advertising company with other large and medium-sized advertising companies in Hunan to benefit and share risks. We will sign a long-term recommendation contract for the Lingling Academy advertising talents with the partner advertising company. What kind of talents does the partnership need? It needs the skills of this person. Based on this, the partnership company helps us to focus on the quality and ability of the students in the operation of the contact advertising company, so that our students have the same quality and ability. The items all meet the requirements of the partnership advertising company. This training process will be completed at the student's school stage, and students can work directly in the partnership advertising company after graduation.

Contacting the development strategy of advertising companies, on the one hand, enhances our technical strength and creates conditions for realizing market benefits; on the other hand, the company's market behavior can enrich the teaching resources of the school, and its social effects will also be improved to some extent. The popularity of our school has formed a good interaction and promoted the development of relevant disciplines in Lingling College.

We will continue to work hard to make the contact advertising company into a window image representing the entrepreneurial achievements of the Lingling College students. Chapter II Company Description Company Name Lingling College Contact Advertising Company Company Nature

A media joint venture advertising company that integrates production, agency, planning, creativity, investigation and consultation. Company purpose

In order to help customers obtain economic and social benefits, the company aims to establish the best communication channel between customers and the market through scientific, professional and sincere service of the company, and to make the most economical planning and design of the limited funds of customers. At the lowest advertising cost, achieve the best communication effect.

Company goals

Create a window image that represents the entrepreneurial achievements of the Lingling College students. Entrepreneurship

The contact advertising company is currently at the stage of investigation and research, but we have formed a consensus that we should actively explore the development model and direction at the beginning, take a path with its own characteristics, and implement various methods of joint or merger through effective capital operation. Other small companies form a strong advertising group in the local area. From the initial attraction to small customers, we will establish a good long-term partnership with our customers with a pragmatic attitude of excellence, and gradually expand our experience and reputation. The division is our sphere of influence.

We will strive to incorporate meticulous professionalism in every detail, analyze the dynamics and trends of advertising development through various channels, and proceed from the research of the customer base and the market to implement scientific and professional services for each of our customers. Service. Only by constantly making progress and constantly surpassing ourselves is the key to the development of contact advertising companies. Company service 1, professional advertising services

——Provide detailed and accurate industry consulting services for our customers, including data survey data and analysis conclusions. Thereby making the customer's investment more scientific and reasonable, and communicating with consumers in all aspects.

—— Establish internal research institutions, gradually create their own theoretical framework and knowledge system, and establish their own cultural connotations.

- A large number of advertising layouts and time with the media as a strategic partner, agent and complete buyout media, we will promote and sell the advertising media in one direction. 2, personalized business services

——The first company in Yongzhou that has a business for wedding planning and creating a wedding atmosphere.

——Provide customers with opening, festival, real estate exhibition, product promotion, planning of large-scale activities, as well as large-scale air balloons, inflatable arches, cartoon people and other promotional tools necessary for leasing activities to customers. - The agent contacted the hostesses required to hold the event. 3. Provide accurate and scientific market research for customers

——Do not need customers to run around, we provide perfect effect measurement services for customers. 4、Others

—— User Benefits: We have the advantage of business cost due to our own characteristics. It can minimize the advertising budget required by customers and achieve true quality and low price. Chapter III Market Analysis Market Description

The advertising industry is an emerging industry in China. In 2002, there were 57,434 advertising companies in China. In recent years, the number of companies has been increasing, the turnover and employees have been expanding, and the growth rate is considerable. The national advertising business volume exceeded 1000 in 2003. 100 million yuan mark. According to experts' predictions, China's GDP growth in 2004 will be no less than 7%, which will reach more than 12.5 trillion yuan, and the national advertising business will be around 110 billion yuan. The Chinese advertising market is expected to become one of the top three advertising markets in the world in the next decade or so. However, compared with the annual turnover figures of foreign large advertising groups disclosed by US advertising authorities, the gap is extremely large. The gap between the economy and advertising in the western region of China is still very large compared with the eastern region. This will not change much in a short period of time.

Yongzhou is a commodity distribution center adjacent to the Guangdong and Guangxi regions in southern Hunan. The commodity trading is active and the commercial outlets are dense. There are more than 30 wholesale markets in the city, more than 20,000 commercial and catering outlets, and more than 40,000 employees. According to the second national basic unit census data of Yongzhou City, among all corporate legal entities, there are 414 employees in more than 100 people, accounting for 9.43%; units below 100 people are 3,794. They accounted for 90.57%, of which enterprises with less than 30 people were the mainstay, accounting for 67.37% of all enterprises. It can be seen that the characteristics of the private individual economy in Yongzhou are mainly that the scale of the enterprise is small, the number is large, and the distribution is wide. Yongzhou's advertisers are mostly small and medium-sized enterprises or shop owners. Yongzhou's modern advertising industry started late and developed rapidly. The advertising industry will have a broader market prospect in Yongzhou. Targeted market

We divided the target markets in the initial stage of business into three categories according to geographical characteristics: the inner market of Lingling Academy, the surrounding market of Lingling College, the Zhishan District of Yongzhou, and the long-term target market for Yongzhou market, including Yongzhou Lengshuitan Market.

The market in Lingling University is mainly represented by the advertising needs of the college's external publicity, the advertising needs of the college's 33 student club activities, and the advertising needs of various activities and competitions held in the college.

The main performance of the surrounding market of Lingling College is the advertising needs of the shops and facades of Yangtangtang Street. In particular, it is necessary to pay attention to the rapid update of the facades and shops near the college.

The main performance of the Yongshan Zhishan District Market is the market survey of shopping malls or enterprises and institutions, the planning of public relations activities, the advertising services required for promotional activities, and the advertisements for facades of small shops, signboard production, outdoor advertising, etc.

The target customers were mainly located in the Lingling College and the enterprises, shops and operating facade owners in the Zhishan District of Yongzhou. Construction progress

It will take three months for the contact advertising company to be built, prepared and implemented. In the first and second months, it will contact and conduct business negotiations with advertising companies across Hunan Province to establish a preliminary partnership relationship. From the second month onwards, we will use two months to build a company from both hardware and software. In the last month, while improving the company's construction, it will contact Yongzhou's business website and some advertising and decoration companies, as well as the advertising and decoration facades with relatively concentrated target customers, and strive to establish business partnerships with them. Market development strategy

1. Our early stage of development can be considered -

Program: Contact some advertising and decoration companies in Zhishan District, Yongzhou, and seek to establish an advertising consortium. This is because they all have the characteristics of small scale and isolated development. Some companies have the advantages of media agency, some have customer resources, and some have regional advantages. Through capital operation, we implement horizontal integration, integrate resources, complement each other, reduce costs, and share risks. Grouping is an inevitable choice for the further development of China's advertising industry. Form a strong advertising regional group through various means. Through large-scale operation, the advantages complement each other and reduce operating costs. This will help to get rid of the duplication and embarrassment of the individual development of small companies, thereby improving the overall service level. This also has a considerable help for the initial development of our company.

Solution: If the alliance is unsuccessful, we can only base ourselves on the surrounding areas of Lingling College and seize all kinds of advertising business nearby. We mainly design and produce advertising signs, supplemented by some public relations planning activities with certain scale and influence, and eat large The scattered business that the advertising company has no time to take care of has become famous step by step. Expand long-term business in development. Cherish the relationship with customers, establish a good customer relationship, and let today's advertisers become volunteers to contact the advertising company tomorrow. You can also try to invite customers to share shares and develop together. 2. Contact each store, the owner of the facade, and publicize the contact advertising company. 3. Lobbying the college community, will contact the advertising company as the advertising agency of the community. 4. Find suppliers of advertising production consumables to ensure the service and quality of the purchase channels. 5. Establish a friendship link with the Yongzhou business website and publicize the contact advertising company on the Internet. 6. Open telephone business consultation and establish a company website to provide online consulting services. Entrepreneurial development stage

The contact advertising company has accumulated considerable experience in the initial operation of the development of the company. It has a certain reputation in the Yongzhou market and has been recognized by more and more customers. At the same time, the technical level of the company personnel and the production equipment have developed to a higher level. Then the goal of this stage is to further establish the brand image of the Lingling Institute contact advertising company, and further promote the market, and develop our advertising business goals to large and medium enterprises. 1. Donate tens of thousands of outdoor advertisements to the main streets of Zhishan District, Yongzhou. Some of the billboards are used to convey public service information to the public. Invisibly makes billboards no longer considered "road pollution", but contributes to society. The other part can be used for advertising rentals to get revenue.

2. Initially establish a stable customer base. Can be advertised in the mainstream media in Yongzhou, and the influence began to cover the entire Yongzhou Zhishan District. 3. Promote contact advertising companies to Yongzhou, and the company's profits will tend to stabilize. Chapter IV Company Management Company Business

The initial business content is broadly divided into:

1. Market services: market research. customer service.

2, design and production: advertising graphic design. Shop signboard production. Advertising inkjet. Product packaging design. Show production. 3, business consulting: to provide advertising planning for customers. Planning for public relations activities. 4, advertising photography: product photography. Industrial photography. Technology photography. Location shooting, etc.

5, customer rental: large-scale air balloons, inflatable arches, cartoon people and other promotional tools for celebration activities. The post-mating business will also include:

1. Launch digital advertising business and develop internet advertising. In 2004, Chinese netizens will break through the 100 million mark. It marks that the new technology-based Internet has become an emerging mainstream media that has entered the economy and life of ordinary Chinese people and will be difficult for us to predict. The speed continues to grow and the prospects are broad.

2. Promote and develop outdoor advertising. Introduced high-tech advertising production projects. 3, wedding planning: wedding planning and create a wedding atmosphere. Business strategy

1. Management of the company. Maintaining operational efficiency is the company's main management issue. Managers need to be committed to management improvement, integration of business systems, and emphasis on comprehensive performance to improve operational efficiency.

2. Strengthen the company's image, increase its popularity, attract customers, and at the same time enhance the market competitiveness by means of image enhancement. This is the basic direction of the strategy, allowing consumers to identify with convenience stores and improve consumer satisfaction.

3. Create regional advantages. The main strategy is to increase the relative scale of the region in the regional operation, achieve a higher competitive position in the region, seek the space for survival, lay the foundation for profit, and then expand the scope of business. 4. Be good at mining hidden profit growth points from investment equipment. Cost accounting

As the saying goes, "Do not fight without preparation." Properly preparing all the preparatory work before investing can reduce the chance of unexpected situations in the later operation. Any problem in the three aspects of capital, manpower and venue will directly affect the development of the company. The investment is 91,000 yuan. The company's personnel were selected by the competition to be 10 to 12 people. Site area: 50 square meters or more. 1. Insufficient funds have led to the backwardness of the company's infrastructure.

2. As an emerging advertising company, it is the main reason for obtaining profit when it is in the capital investment period and the initial start-up period of market development. 3. The overall strength of the company team needs to be further improved. 4. The popularity is not high. Operating resources

As the saying goes, "Do not fight without preparation." Properly preparing all the preparatory work before investing can reduce the chance of unexpected situations in the later operation. Any problem in the three aspects of capital, manpower and venue will directly affect the development of the company. We need to invest 91,000 yuan in the initial stage. After the competition, the personnel were selected to be 12-13 people. Site area: about 50 square meters.

Chapter V Company Management Organization Structure

Since the contact advertising company belongs to the intellectual industry where knowledge is more important than capital, its establishment and development need to rationally mobilize all aspects of the superior resources of the entire Lingling College.

Management Department - Lingling College: Responsible for internal management, progress deployment, and company development planning.

Department of Technology - Department of Journalism and Art: Department of Advertising, graphic design, shop sign production, advertising inkjet, product packaging design, display production.

Marketing Department - Department of Chinese Language and Literature and Journalism: Responsible for the company's external advertising and image planning. Improve the company's visibility in society. Market research, analytical research.

Department of Information - Department of Economics and Trade and Management and Department of Computer and Information Science: Responsible for contacting the market's peripheral sources of information and obtaining the advertising business information required to contact the company. And adopt a way of signing an agreement with them to form a more stable company resource. Establish a company website to establish the foundation for the company's online business consulting services, remote communications.

Department of Finance - Department of Economics, Trade and Management: Responsible for the company's financial expenditures, income business, responsible for planning and establishing a sound financial system. Training Department - Partnership Advertising Agency: Responsible for the technical and business aspects of the company's internal staff. Department of Photography - Lingshan College Xishan Photography Association: responsible for the company's external advertising photography business.

Human Resources Department - Lingling College: Responsible for improving the personnel system of contact advertising companies. Train the company's internal staff.

Human Resources

Lingling College is a full-time undergraduate college with a combination of liberal arts, law, science, engineering, history, economics, management, education and other disciplines. There are currently 18 full-time undergraduate majors with 28 full-time undergraduate majors. They have enrolled students in 25 provinces. There are 6,225 full-time students and more than 5,000 adult students. The human resources are sufficient. The company selects and selects among the students to ensure the quality of human resources.

Risk Analysis

Rationality and achievability

Chapter VI Financial Analysis Funding Source Plan and Return Investment Risk Plan Costs Company Income Financial Statements Chapter 7 Entrepreneurship Team Entrepreneurship Team Brief Description of Business Plan