Good planning, let the meeting spend less money to do big things.

For conference marketing planning, there are generally two different views and practices in enterprises: some enterprises, including large domestic well-known enterprises, still cannot get away from extensive marketing management, often rushed to fight, and the conference marketing work lacks targeted purposes. The planning organization is still in the imitation stage, lacking in-depth R&D and innovation of its own brand unique style and unique sales methods; the other type of company has established a strict and even demanding conference marketing plan in the early days before the exhibition. Painting guides the development of its work. But unfortunately, the plan was not out of touch with the background, consumer demand and social trends of the exhibition, so the effect of the conference was greatly reduced. Analysis of the reasons, the author believes that the reason why the conference marketing did not play its due role is mainly concentrated in the following aspects:
First, there is a lack of scientific and effective marketing work planning. In the face of numerous conferences that have come and gone, we have not been able to select meetings that match the timely and appropriate corporate marketing plans, and even rushed and blindly participated.
Second, the lack of strategic planning, only the work of conference marketing as a transactional work. Participate in the exhibition. The ultimate purpose of the meeting? To whom do you want to disseminate information at the meeting? How to attract target audiences at the conference? How to win the spread of the opponent? Have not been deeply considered.
Third, in the process of organizing the planning meeting, there is a lack of good communication between the internal decision-making management and the executive level between the enterprise and the external organization. There is a bias in the understanding of the exhibition planning, organization and purpose. For example, the products and brand culture that the company wants to promote are out of touch with the style of the booth construction and the organization of the event.
Fourth, while budgeting, the return of the conference's effectiveness was overestimated, resulting in an inconsistent ratio of investment to output. A recent unfavorable phenomenon in domestic exhibitions is to compare each other. The booth construction and event organization are eager to seek for luxury and neglect the effect of the conference itself.
The companies that do a good job in conference marketing always have some common characteristics, which is why these companies can really play the role of conference marketing in the conference.
The first step of conference marketing planning is to analyze the company's advantageous resources or needs according to the company's development planning and marketing objectives, and then select the appropriate time to promote the conference, and finally consider how the resources are surprisingly successful from the perspective of planning. This is a basic idea of the overall work.

Good planning, let the meeting spend less money to do big things.

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