Qixi Oriental Valentine's Day event promotion plan
1. Propaganda form and content
Pre-announcement messages will be published in various media before August 1.
1. Contact the mainstream media in China and publish relevant notices about the event.
2. From July 20th, Jiangjin TV broadcasted the "Star Festival Oriental Valentine's Day" countdown advertising slogan, activity brief and Jiangjin tourism image short film in prime time; Jiangjin Daily, Jiangjin News Network, Jiangjin District Government Public Information Network, Jiangjin Tourism Internet media such as the Internet published a countdown advertisement titled "Star Festival Oriental Valentine's Day" on the front page.
3. From July 20th, Jiangjin News Network, Jiangjin District Government Public Information Network, Jiangjin Tourism Network published the introduction of the event and Jiangjin Tourism Profile; on July 30, Jiangjin TV Station and Jiangjin Newspaper published the activities related to the activities and activities. Introduction to Jiangjin tourist attractions.
From August 2nd to August 3rd, the "Qi Xiong Oriental Valentine's Day" love festival was mainly publicized and reported.
1. Median propaganda in China: From July 28th, the media will be sent to the media to inform the news.
2. District-level media publicity: Relevant personnel from the district news agency and district radio and television station intervened in advance and carefully planned; from August 2nd to 3rd, the district news agency sent the backbone of the text, photojournalist interviews, and carried out reports and activities; The TV station sent a backbone reporter to ensure that the entire event was filmed. In the "Jiangjin News" and "Second Live Room" columns, the event was publicized and reported in the form of dynamic messages, in-depth reports, and special reports.
3. At 7:00 am on August 2, the media gathered in Jiefangbei, Yuzhong District, Chongqing, and interviewed the entire event.
Follow-up activities from August 4th to December 28th
1. Activity content and specific time to be determined
2. Media propaganda of the Lieutenant: The District Tourism Bureau, the Simian Mountain Management Committee, and Zhongshan Town provide news clues, and the District Propaganda Office is responsible for contacting the Lieutenant Media for publicity.
3. District-level media publicity: The District Tourism Bureau, the Simian Mountain Management Committee, and Zhongshan Town provide news clues, and the district news agencies and district radio and television stations timely report and report.
Second, the activity schedule
August 2
7:30 99 pairs of lovers attending the "Love Festival" in the Jiefangbei happy photo
8:00 99 couples walk from Jiefangbei to Kuixing upstairs float
8:30 99 pairs of couples take the float from Kuixing Building to the main venue square of Zhongshan Guzhen
10:00-11:00 The main venue of Zhongshan Ancient Town, held a "Love Festival" ceremony
11:30 From the main venue to the ancient town to participate in the Sunxi River Bridge meeting
12:30 999 meters long feast in the old town of Zhongshan Guzhen
14:00—14:30 Touring the estuary “Love Square” love swear, lock the same lock
14:30—15:30 Drive from the Youdu River to the Simian Mountain, stay at the Four Stars Mountain Star View Hotel and change your wedding dress.
16:30 Simian Mountain Wangxiangtai Waterfall Waterfall Wedding Photography
20:00 Bonfire Party
August 3
8:00 Departure from the hotel to Dahong Seaview Area
9:00 Dahonghai Boat Tour
11:30 Return to Starbucks Regency Hotel for lunch
12:30 Returning to return, ending happy activities and journeys 3. Job requirements
1. Unify thinking and clarify responsibilities. All units should pay attention to the importance of media publicity to the impact of expanding activities, and at the same time fully recognize the interactive nature of event promotion to enhance the media. The media under the jurisdiction of the Chongqing Daily Newspaper Group is arranged by the newspaper group; the rest of the media and district-level news media are invited or arranged by the Propaganda Department of the District Party Committee and the Foreign Affairs Office of the District Committee. The news release of the "Qi Xi Dongfang Valentine's Day" love ceremony was provided by the District Tourism Bureau, and the Propaganda Department of the District Party Committee was responsible for the customs clearance. Leading by the Propaganda Department of the District Party Committee, the District Tourism Bureau, the Simian Mountain Management Committee, and Zhongshan Town will implement special personnel and be responsible for the reception of media reporters.
2. Carefully organized and proactively innovated. Around the theme of the "Chinese Valentine's Day Valentine's Day" event, all units must carefully plan, implement detailed operational plans, actively connect with relevant departments, send in-depth interviews with competent editors, comprehensive, accurate, planned, and Step by step to promote the progress of the entire event. All units should give full play to their own advantages, enhance the initiative, enthusiasm and creativity of propaganda and report, and strive to enhance the pertinence, effectiveness, appeal and appeal of propaganda and reporting.
3. Strict discipline and strengthen management. All units should enhance their awareness of the overall situation and their sense of responsibility, and conscientiously carry out good interview activities to prevent chaos in the heat and make mistakes in their busy schedule. The district news agency should do a good job in collecting text and image data, and the district radio and television stations should collect audiovisual materials.
Pre-announcement messages will be published in various media before August 1.
1. Contact the mainstream media in China and publish relevant notices about the event.
2. From July 20th, Jiangjin TV broadcasted the "Star Festival Oriental Valentine's Day" countdown advertising slogan, activity brief and Jiangjin tourism image short film in prime time; Jiangjin Daily, Jiangjin News Network, Jiangjin District Government Public Information Network, Jiangjin Tourism Internet media such as the Internet published a countdown advertisement titled "Star Festival Oriental Valentine's Day" on the front page.
3. From July 20th, Jiangjin News Network, Jiangjin District Government Public Information Network, Jiangjin Tourism Network published the introduction of the event and Jiangjin Tourism Profile; on July 30, Jiangjin TV Station and Jiangjin Newspaper published the activities related to the activities and activities. Introduction to Jiangjin tourist attractions.
From August 2nd to August 3rd, the "Qi Xiong Oriental Valentine's Day" love festival was mainly publicized and reported.
1. Median propaganda in China: From July 28th, the media will be sent to the media to inform the news.
2. District-level media publicity: Relevant personnel from the district news agency and district radio and television station intervened in advance and carefully planned; from August 2nd to 3rd, the district news agency sent the backbone of the text, photojournalist interviews, and carried out reports and activities; The TV station sent a backbone reporter to ensure that the entire event was filmed. In the "Jiangjin News" and "Second Live Room" columns, the event was publicized and reported in the form of dynamic messages, in-depth reports, and special reports.
3. At 7:00 am on August 2, the media gathered in Jiefangbei, Yuzhong District, Chongqing, and interviewed the entire event.
Follow-up activities from August 4th to December 28th
1. Activity content and specific time to be determined
2. Media propaganda of the Lieutenant: The District Tourism Bureau, the Simian Mountain Management Committee, and Zhongshan Town provide news clues, and the District Propaganda Office is responsible for contacting the Lieutenant Media for publicity.
3. District-level media publicity: The District Tourism Bureau, the Simian Mountain Management Committee, and Zhongshan Town provide news clues, and the district news agencies and district radio and television stations timely report and report.
Second, the activity schedule
August 2
7:30 99 pairs of lovers attending the "Love Festival" in the Jiefangbei happy photo
8:00 99 couples walk from Jiefangbei to Kuixing upstairs float
8:30 99 pairs of couples take the float from Kuixing Building to the main venue square of Zhongshan Guzhen
10:00-11:00 The main venue of Zhongshan Ancient Town, held a "Love Festival" ceremony
11:30 From the main venue to the ancient town to participate in the Sunxi River Bridge meeting
12:30 999 meters long feast in the old town of Zhongshan Guzhen
14:00—14:30 Touring the estuary “Love Square” love swear, lock the same lock
14:30—15:30 Drive from the Youdu River to the Simian Mountain, stay at the Four Stars Mountain Star View Hotel and change your wedding dress.
16:30 Simian Mountain Wangxiangtai Waterfall Waterfall Wedding Photography
20:00 Bonfire Party
August 3
8:00 Departure from the hotel to Dahong Seaview Area
9:00 Dahonghai Boat Tour
11:30 Return to Starbucks Regency Hotel for lunch
12:30 Returning to return, ending happy activities and journeys 3. Job requirements
1. Unify thinking and clarify responsibilities. All units should pay attention to the importance of media publicity to the impact of expanding activities, and at the same time fully recognize the interactive nature of event promotion to enhance the media. The media under the jurisdiction of the Chongqing Daily Newspaper Group is arranged by the newspaper group; the rest of the media and district-level news media are invited or arranged by the Propaganda Department of the District Party Committee and the Foreign Affairs Office of the District Committee. The news release of the "Qi Xi Dongfang Valentine's Day" love ceremony was provided by the District Tourism Bureau, and the Propaganda Department of the District Party Committee was responsible for the customs clearance. Leading by the Propaganda Department of the District Party Committee, the District Tourism Bureau, the Simian Mountain Management Committee, and Zhongshan Town will implement special personnel and be responsible for the reception of media reporters.
2. Carefully organized and proactively innovated. Around the theme of the "Chinese Valentine's Day Valentine's Day" event, all units must carefully plan, implement detailed operational plans, actively connect with relevant departments, send in-depth interviews with competent editors, comprehensive, accurate, planned, and Step by step to promote the progress of the entire event. All units should give full play to their own advantages, enhance the initiative, enthusiasm and creativity of propaganda and report, and strive to enhance the pertinence, effectiveness, appeal and appeal of propaganda and reporting.
3. Strict discipline and strengthen management. All units should enhance their awareness of the overall situation and their sense of responsibility, and conscientiously carry out good interview activities to prevent chaos in the heat and make mistakes in their busy schedule. The district news agency should do a good job in collecting text and image data, and the district radio and television stations should collect audiovisual materials.
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