Christmas theme event planning

Christmas theme event planning

Major: Tourism Management Grade: 04-level event planning team member Zhao Yingqin 049544201 Ye Jiexia 049544207
Zhang Liwen 049544203 Liang Huijun 049544209
Kong Qianying 049544210 Wu Rui 049544228
Ye Xin 049544213 Kong Huibin 049544235
Wang Lingzhu 049544218

One. The background is in the southeast coast of China, south of the Yangtze River Delta, and in the north of Zhejiang Province, there is a beautiful city - Hangzhou. It is adjacent to Hangzhou Bay and Qiantang River to the sea, south to Shaoxing, Jinhua and Zhangzhou, west to Anhui, and north to Huzhou and Jiaxing.
Hangzhou is a world-famous historical and cultural city, one of the seven ancient capitals of China, and a world-famous scenic tourist city. Since ancient times, there have been folk songs with “there are heavens and there are Suzhou and Hangzhou”.
The terrain of Hangzhou is diverse, with hills and mountains accounting for 66% of the total area, mostly distributed in the southwest, with elevations generally below 500 meters; plains accounting for 26% of the total area, distributed in the eastern region, generally 3-10 meters above sea level. The rivers, rivers and lakes account for 8% of the total area. Therefore, there is a saying that “seven mountains, one water and two fields are divided”.

1. Tourism resources:
Hangzhou is rich in tourism resources, including West Lake and Fuchunjiang-Xin'anjiang-Qiandaohu National Scenic Area, Tianmu Mountain and Qingliangfeng National Nature Reserve, Qiandao Lake, Daqi Mountain, Wuchao Mountain and Fuchun River Qingshan Lake. Five national forest parks, as well as Zhijiang National Tourism Resort. Hangzhou's beautiful scenery and beautiful scenery make it a "paradise on earth, a pearl in the southeast."

i specialty Hangzhou specialty products include Longjing tea, Hangzhou silk, Wang Xingji fan, Zhang Xiaoquan scissors, and Xihu silk umbrella. Buying crafts and local products can go to Jingde Comprehensive Store on Yan'an Road, Cultural Relics Store on Huancheng West Road, Craft Tourism Products Mall on Guangfu Road and souvenir shops on Hubin Road. It may be amazing.
There are many famous foods in Hangzhou, including Longjing Shrimp, Dongpo Meat, Xihu Vinegar, Chestnut Fried Chicken, Fire Dragon God Duck, Tomato Shrimp Casserole, Ham Broad Bean, Honey Juice Fire. Snacks also include Wushan butter cake, aunt cake, onion bag and Dingsheng cake.

Ii National Scenic Spots of Hangzhou Famous Attractions include: West Lake, Fuchunjiang-Xin'anjiang-Qiandao Lake National 4a-level attractions including: Hangzhou West Lake Scenic Area, Hangzhou Future World, Hangzhou Paradise, Hangzhou Songcheng, Qian'an County Qiandao Lake Scenery , Yaolin Wonderland Tourist Area, Hangzhou Leifeng Tower Scenic Area, etc.

2. Advantages and disadvantages of Hangzhou

Advantage:
i. Location advantage:
Hangzhou is located in the northern part of Zhejiang Province. It is adjacent to Hangzhou Bay and Qiantang River to the east, south to Shaoxing, Jinhua and Zhangzhou, west to Anhui, and north to Huzhou and Jiaxing. On the basis of the smooth opening of the 123km round-the-city expressway, accelerate the construction of three links of Hangzhou-Ningbo, Hangqian and Hangxin expressways and four major interfaces to build a “one-and-a-half-hour tourist traffic circle” to form a barrier-free tourist transportation in Hangzhou. Convenient transportation and excellent location.

Ii. Atmospheric environment and urban greening advantages:
Last year, the proportion of urban air quality in Hangzhou was 82.5%. The ph value in downtown Hangzhou is 4.68, and the acid rain is the lightest. The green coverage area is large. Today, with the increasing environmental awareness of the whole people, the development of tourism has benefited from the environment. The good atmospheric environment and urban greening have become an important resource advantage for the development of tourism in the region.

Iii Features:
Leisure and tourism have become the pillar industries, characteristic advantages and brands of Hangzhou, making Hangzhou's influence at home and abroad more and more. With the continuous improvement of urban supporting facilities, the successful hosting of the Leisure Expo and the West Expo, Hangzhou's advantageous resources and featured industries have been further improved. All real estate developers continue to innovate ideas and try to develop, and have accumulated rich experience for the further development of Hangzhou tourism and leisure properties. Nandu·Xihu Golf Villa can be described as a model of sports and leisure landscape real estate; Hangzhou Paradise has established a direction for the development of landscape villas in theme parks; a series of water villas developed by Qiandao Lake Kaiyuan Real Estate have opened the way for the development of tourism and leisure properties.

Disadvantages:
i. The level of industrialization, urbanization and informatization in Hangzhou is slightly behind that of other large and medium-sized cities. Hangzhou industry has not formed its own advantages; the level of urbanization is obviously low, and it lags behind industrialization; the development of information industry And the transformation of information technology to traditional industries needs to be further improved.
Ii. The advantages of natural resources are insufficient and the competitiveness of science and technology needs to be improved.
Iii. The proportion of the tertiary industry is low. The added value of the tertiary industry accounts for a much smaller proportion of gdp than other large cities.
Iv. There are many tourism brands and there is no unified image.


3. Policy:
i. Improve tourism development planning: Strengthen the coordination of Hangzhou's tourism industry development plan and economic, social and urban planning. Accelerate the construction of transportation infrastructure. On the basis of the smooth opening of the 123km round-the-city expressway, accelerate the construction of three links of Hangzhou-Ningbo, Hangqian and Hangxin expressways and four major interfaces to build a “one-and-a-half-hour tourist traffic circle” to form a barrier-free tourist transportation in Hangzhou. Improve the network construction of Hangzhou Tourism Distribution Center and Tourism Consulting Center.
Ii. Develop tourism resources and increase integration: support key tourism projects. The municipal government will provide corresponding funds and policy support according to the improvement degree of social culture and ecological environment of each project. Encourage the development of tourism and cultural products. Create a good development environment, promote the development of tourism culture projects, and fully explore the tourism culture products reflecting Hangzhou's humanistic spirit and West Lake culture, and strive to enhance its brand awareness.
Iii. Strengthen market development and establish a unified brand.
Iv. Create a good environment for travel agencies to accelerate development. It is necessary to promote fair competition among travel agencies and actively introduce powerful joint ventures or wholly-owned travel agencies to operate in Hangzhou. Support travel agencies to purchase official activities, state agencies, institutions and social groups approved by the official business activities approved, can entrust travel agencies to arrange transportation, accommodation, catering and conferences and other related matters. Encourage travel agencies to develop in the direction of specialization, chain and network through capital operation.


2. The purpose is to strengthen market development, establish a unified brand, and develop unique and innovative new tourism resources projects with strong vitality. We will do our utmost to create a leading tourism and leisure product that leads the emerging tourism development model with “health and safety, beautiful environment and leisure sports” and organizes this event. The purpose of the activity is to provide a platform for gathering busy families and close friends. In the atmosphere of the festival, we will appreciate the emotional exchanges between family warmth and delicate friends, create a harmonious Christmas day atmosphere, and strive to create a brand of leisure tourism in Hangzhou.

three. in principle
1. Novelty. This event has Hangzhou's unique tourism characteristics, as a selling point, and hopes to establish a new, representative brand tourism characteristics. Create a leisurely capital of Hangzhou tourism.
2. Participation. Encourage tourists from all over the country, especially local residents, to drive a tourist enthusiasm, infect other families coming from other places, and feel a warm stream.
3. Revelation. Encourage families to participate in this type of family group activity to increase their communication.

IV. Organizational form The organizer will form the main organization personnel, the joint travel agency and the enterprises with strong representatives in Hangzhou to jointly organize this event. In accordance with the contents of the plan, the organization organized the activities in an orderly manner.

V. Theme slogan The theme slogan is “Happy Christmas Warm Hangzhou”, which allows the citizens of Hangzhou to share a special warm Christmas together and attract visitors from all walks of life to experience the style of Hangzhou.

Organizers: Hangzhou Municipal Government, Hangzhou Tourism Bureau Special Co-organizers: Shangri-La Hotels and Resorts, Liulang Hotel, Xizi Hotel, Liulang Wenyi Management Office, xx Stage Packaging, xx Advertising Media Support: Hangzhou Newspaper, Daily Business Daily, Zhejiang Daily, Metro Express, e-Time Weekly, Leisure Magazine, Hangzhou TV Channel, Integrated Channel and Life Channel

Seven. main activities
1. Celebrate Christmas, Hangzhou West Lake Garden Party
2. Christmas Cross Country
3. Celebrate Christmas Eve - Christmas dinner, flower boat cruise registration method:
The public can apply to the following travel agencies: Hangzhou China Travel Service, Tianma Travel Agency, and the construction of an international travel agency to learn more about the event and register for registration.
We offer 3 Christmas Fun Packages:
Package 1: Hangzhou West Lake Garden Party + Christmas Dinner + Watching Flower Boat Tour 110 yuan / person Package 2: Hangzhou West Lake Garden Club 12 yuan / person package three: Christmas dinner + watch flower boat cruise adult 98 yuan / person child 48 yuan / person Log in to the following website:

List of participating teams participating in the design cruise program on December 10-17
On December 20th, representatives of each team concentrated on the meeting to draw lots and submit the ship design plan.
December 23, 20:15, concentrated on flower rehearsal rehearsal
December 24th, 10:00-18:00, Celebrate Christmas - Hangzhou West Lake Garden Party
December 24, 14:00 Christmas Cross Country
December 24th, 19:00-23:00 Celebrate Christmas Eve - Christmas dinner, flower boat parade


Eight. specific

1. Celebrate Christmas - Hangzhou West Lake Garden Club Location:
Time in Hangzhou West Lake Liulang Wenyu:
Main activities from 10 am to 6 pm on December 24:
Garden Party Event Sponsor:
Liulang Hotel, xx Toys, Pepsi, xx Leisure Food Co., Ltd. The specific process:
The theme of the whole garden is Christmas music, which is a warm-up event for the whole Christmas event, adding popularity to the evening activities and giving the Hangzhou citizens a happy Christmas.

i. Garden activities and main components:

1. There are 3-5 medium-sized amusement facilities, such as coffee cups, carousels, bumper cars, etc., to increase the fun of the garden party and bring joy to the public.
2. There are about 20 small booths in the whole garden, which will provide visitors with some drinks, special snacks, some small games and special booths, so that visitors can enjoy the food and the strong Christmas atmosphere. (small games such as: set of bottles, small shots