Couples have a "conscience snack" in Shanghai

This year, a couple of Shanghai residents resigned from high-paying white-collar jobs and switched to the catering industry. They hope to have a conscience-like snack. They said that making fast food is not the ultimate goal, and a happy life is.

At the entrance and exit of Shanghai Guanglan Road MRT Line 5, there are two distinctive red dining cars – Li Wei Kee fast food. Next to the dining car is a newspaper column and a few stools. The sign next to it says: Before August 31, all sanitation workers will buy pure water at a loss of half price. Please tell each other.

What's more interesting is that the dining car has launched self-service and extra services.

"Based on the concept of trust and self-service, we will gradually introduce self-service purchase and self-service change. I hope that you can feel trust and freedom, just like visiting a supermarket." The extra service is related to the "plug-in device" of the dining car. Project: “Step-by-step introduction of love stools, borrowing of change, waiting for fast food, free borrowing of umbrellas, asking for directions, collecting extracurricular books suitable for rural small countries, free books borrowing, large umbrellas sheltering from the rain, etc., almost forgot, and The most interesting thing about chatting and making a dining car is not that someone buys things, or collects money, but chats and chats with various types of people."

Open a dining car and do something interesting

Doing business is the idea of ​​Zhang Jinjun. When the public interest is integrated into the catering service, there is no shortage of money.

“Who is the rich money?” The reporter asked the two names that are difficult to distinguish between genders. This is a thin man with a straw hat, a white PO LO shirt and casual gray shorts, and a middle-aged man.

"It's me. When I was a child, I was superstitious. I said that my five elements were short of gold. I took the name of money. Her family is also worried that the girl is not good enough to raise a boy's name." There is a smile, there is no strange shadow at all.

Qing is rich in Sichuan. The earthquake five years ago changed his hometown and changed his own life.

In May 2008, he went to the earthquake-stricken area to see if he could help. He worked in a bookstore, so he wrote a charity plan to read and accompany, and set up a library in a small town near Beichuan County and Beichuan. "At that time, it was more important to accompany them with reading services than they read." Qing told the reporter that in their responsible library, books are the foundation and services are the core.

In 2019, this project for donating books to poor rural small countries has been carried out in the form of institutions. They have established a public welfare institution to create a public good, and Qing has the money to be the founder.

Qing’s rich wife, Zhang Jinjun, is a master of Fudan’s software engineering. He worked in several software companies in Pudong Software Park and was responsible for managing two departments. Every time the US BO SS came to Shanghai, he would talk to her. Very important to her." The income is naturally good. But Qing has money to tell reporters, "The IT industry is facing the computer every day, the working environment is not human, not like you deal with people every day. She thinks it is more interesting to deal with people, and there are very few women who stay in the IT industry after the age of forty. It’s not so good when it’s time to go, it’s better to take risks when you have the courage to take risks.”

In 20 12 years, Shanghai will list the breakfast project as a practical project, set standards, and after bidding, selected several large breakfast business enterprises, unified distribution, unified image, unified management, and unified price. The rich couple worked with Xincheng Food Co., Ltd. to apply for a meal at the government. The food was distributed by Xincheng Company, and the snacks were contracted for operation. As such, the food was relatively more secure.

On March 23, 2019, the first dining car to be added by Li Wei Kee was opened in Zhangjiang Town, Shanghai, where the IT industry gathered. The dining car was opposite the town government and next to it was a bus stop.

"Exchange reading" in the dining car

Qing has money and said that he likes to do creative things. Even with a small dining car, he did something different.

At the beginning, I bought 5 strong plastic stools and placed them next to the dining car. "Zhangjiang is a joint town and urban area. The interval between buses is long. There are too many elderly people here. I can often see the elderly standing next to the bus station for a long time. I will buy a stool for them."

Not long after, the Limeji dining car began to offer an umbrella service. "It rained later, I bought some umbrellas and used them for free." Qing had the money to post a note at the beginning, introducing an umbrella to borrow. People don't need to register to leave their name and contact information, and they don't need to show their ID card to borrow an umbrella. Qing had the money to find out, and took the initiative to ask if anyone could borrow an umbrella, and eventually returned the umbrella. Further, he wants to challenge human nature.

Qing has the money to put the umbrella next to the dining car, put a note, reminding that he can borrow the umbrella for free, and the result is not returned! "There is a couple who bring a big umbrella and see the self-help umbrella. It's free, so take one." After he lost ten umbrellas, he canceled this practice.

Qing has money to tell the staff of the dining car, don't say "welcome" or "return" next time. "My position is everyone's neighbor and friend, it is human." So he likes to say: "You are coming!" "Good morning" "So early, are you on a business trip?" When the customer goes, try to give They bless.

In April, exchange reading began. The first batch of books was donated by the couple's children. People can read books while waiting for the bus, or they can take them home. "When you finish reading, try to come back. If you feel that you want to keep it, you will leave it. If you forget to return it, you don't have to feel conscience. You are welcome to donate the idle books for everyone to read. It will be sad if you don't read it."

Conscience snacks with a public welfare concept

Li Weiji then launched self-service change, self-purchase, and hope that people can feel trust and freedom. Some people also found the wrong money themselves. He didn't care: "We also have wrong accounts, and we may lose one or twenty yuan a day, and a few hundred dollars a month, but the trust we get is more. ""

In the view of Qing’s wealth, the catering industry is a conscience industry. All raw materials and seasonings should meet the food standards and meet the national requirements.

Recently, in addition to the dining car, he also began to make lunch takeaways, groping for the high standard of establishing the taste of the notes: the eggs in the hand cake are washed even in the outer shell, the head is medium to upper; the taste of lettuce is crisp, clean twice, throw The roots of dust and pesticide residues are removed; the branded northeast rice and non-genetically modified, pressed sunflower oil and pork are used to purchase vegetables from the ecological breeding base... "The gross profit of other takeaways is around 70%, we control 50%" . The cost has increased, so I have to compress my own profit margins, so that I can pass the "conscience". Wei Wei's Weibo collected various suggestions from people. Qing is very happy with money: "We hope to create a conscience-like snack, and everyone will define Zhangjiang's exclusive lunch."

Last year, he saw an article in the "Reader" that was similar to the food to be used. At that time, he thought that if he did business later, he would follow suit. At the beginning of this year, the colleagues of Chuangqi Public Welfare mentioned the idea of ​​using fast food. I did not expect that in April, Chen Li, deputy director of the Shaanxi Provincial Public Security Department, launched a public welfare action on the microblog for the use of fast food, calling on people to Buy one more when you buy a fast food and enjoy it for those who need it for free.

According to his own experience in public welfare, Qing has the money to re-conceive the fast food to be used.

“First of all, the name of the fast food to be used may need to be changed, because the 'standby' feels like a semi-finished or finished product,” he said.

In the process of implementing the fast food to be used, he believes that there are four important principles: low threshold, privacy protection, transparency and initiative.

The low threshold is that people are willing to donate, and people are happy to receive small dining points for free; to protect privacy, there is no need to leave a name, phone number, and no need to take photos to obtain proof, mainly to respect the recipients and make them feel comfortable; Transparency is a common requirement for public welfare projects. It is responsible to donors and publicized on Weibo. On the initiative, it is to select a certain target group, give them a short-lived snack, and introduce how they can enjoy the fast food in the future.

"To-be-used fast food" needs trust

On May 21, Qing had money to use Weibo's Weibo to send a message: There is a sanitation worker, 50 or 60 years old, cleaning non-motor vehicle lanes and sidewalks, the home is very hard, and the income here is also very low, but The old home is still high. She will rummage in the trash can, and if it is packaged with complete food, she will go back and eat. After listening to the sadness, I decided to introduce the concept of @待用 fast food. As long as she passed the dining car and sent her to eat, she sent her bread today, and she has already explained it to her colleagues.

This is the first catering unit in Shanghai to start a standby fast food.

“The fast-food snacks have a basic premise: if you don’t trust this restaurant, don’t donate fast food.” Qing has the money to choose sanitation workers as the main beneficiary, and they can enjoy half-price treatment when they come to the dining car to buy water. Because they "worked on the road", the work was hard and the income was meager. His slogan is written with care: If you need to pay for it, please let us know with confidence that someone may have paid for it through the @待食 fast food. He avoided words like "poverty."

Gradually, Li Weiji accumulated some reputation. Some people suggested that they open Alipay, and Qing has money to refuse. “People who donate to eat fast food are either acquaintances or people who come to the dining car in person to understand what we are doing.”

On May 21st, the number of fast-food snacks has been introduced so far. The number of people who donate fast food is about ten people, with an average of 3 yuan for one breakfast, and about 100 copies, mainly for sanitation workers, old people and wanderers. Because the amount is not large, the number of copies is not much. For the fear that the so-called public welfare is deceived, Qing has money and thinks that it is not necessary.

When I first opened the dining car, two sanitation workers sat on the stool prepared by Lei Weiji. When they saw that Qian had money, they asked: "Would we sit here, will it affect your business?" It’s very sad, is it that the label and self-awareness that society gives them are low-status people. He said to the sanitation workers: "It is our pleasure to be here. You are welcome to sit down every day. There is free boiled water." He expressed his respect with a smile.

On the morning of August 15, Shanghai’s sun was hot, and Qing had the money to interview Nandu reporters at the Guanglan Road MRT Station. The MRT's air-conditioning was very good. Some sanitation workers sat on the floor in the MRT. They saw that Qing had money and smiled and greeted him like an old friend.