Automobile 4S sales shop opening ceremony planning plan

Planning background:
A good brand always brings great convenience to the seller. A good brand culture can extend this convenience for a long time, for a long time...
×Year × Month, Toyota 4s shop - "Your name" will soon open, its agent brand is Toyota series products. As a leader in mid- to high-end cars, its brand influence can provide powerful help for all sellers to open the market.
This opening plan is to use the influence of Toyota products to condense the strength of its brand culture and raise the brand height of the 4th store of "Your Name".
Planning purposes:
Inheriting the culture of brand culture - condensing the connotation of Toyota culture, thereby shaping the brand image of the brand name of "Your Store Name";
Highlighting the advantages of brand technology - using products, services and culture as a breakthrough to shape the overall brand of "Your name", fully demonstrating its product and service technology advantages;
Dew brand personality, discouraged - grand, unique opening method, showing the distinctive personality of the "store name" 4s shop and the brand's discouragement;
Gathering popularity and accumulating customer resources – working together with the media to integrate customer resources and enhance the popularity of the event.
Strengthen the pertinence and effectiveness of the activities, thereby stimulating the desire of customers on the spot to promote terminal sales.
Highlights of the event:
Festive and grand - the lion dance performance, confidence, and assurance - highlighting the continuous innovation and breakthrough of technology and design, and the evolution of Toyota technology for decades, witnessing the historical continuation of Toyota's strong strength.
Product experience - a variety of models such as the new crown test, test drive product analysis - car technology show, the new crown of the glamour perspective through the car show to show Toyota, control, ride and other aspects of superior performance and configuration. Customers can appreciate the posture of the crown movement, listen to the engine's strong and stable rotation, sit in the car to learn the manipulation, observe the functions of each configuration, and experience the feeling of riding in various states.
Brand trust - service consulting, free car inspection activity process:
Principal execution time project operation person in charge
7:30-8:30 Personnel collection, division of labor staff, confirmation of division of labor, each of the XX advertising company and the "name of your store" responsible for the site layout 1, all the site decoration layout inspection
2, new car placement, audio layout debugging materials and pre-work preparation seat placement, snack area, sign-in desk layout, guest boutonniere, gifts and other materials inspection program process time project operation staff props
9:00-9:50 Welcome 1, guest leaders, media friends sign in
2, arrange vehicle parking
3, guide the guests to take a seat to enjoy the snacks, enjoy the Toyota advertising film and the Toyota Charm Technology Exhibition staff sign in this and sign in the pen, lion lion
9:50-9:52 voiceover announces the opening ceremony of the new store opening host microphone
9:52-10:00 Opening dance, singing and dancing, dancing, dancing, dancing music
10:00-10:05 Opening host introduces the guest host to the microphone
10:05-10:10 Invite the leader 1. The host has invited the chairman of the store to come to the stage to give a speech to the host microphone.
2. Miss etiquette invited the leader to stage the etiquette Miss background music
10:10-10:15 Invite the leader 1. Invite the Toyota factory representative to take the stage to give the opening speech host microphone
2. Miss etiquette invited the leader to stage the etiquette Miss background music
10:15-10:20 Leader's speech, factory representative's speech, manufacturer's representative microphone
10:20-10:25 Ribbon-cutting ceremony 1, guests and leaders on stage, ribbon-cutting etiquette Miss ribbon-cutting supplies
2, the music of the ring sounds the sound engineer to celebrate the music
3, electric salute also launched our staff electric salute
10:25-10:30 lion dance performance 1, invite the chairman to move the jade step outside the store to focus on the host microphone
2, lion dance performance lion band own musical instrument
10:30-11:30
The media meeting and other celebrations announced that the media meeting will be held in the reception room, the new car test drive activities, car performances performed outdoors, and arranged a wonderful lion show, service consultation free car check host microphone

The media meeting will meet with the media and face-to-face communication. Our store leaders, factory representatives, media reception room customers test drive 1. Launch Honda test drive salesman, test drive customer, show car model new car
2, gift materials, gifts, fill in the customer test drive survey table etiquette car technology show Toyota car technology show driver, performance vehicle, fence Toyota Technology Exhibition audience free to visit, some areas need to explain the shop should be exhibiting items, projection equipment, etc. Service consulting service consultation free car inspection shop tents, tables and chairs, registration
11:35-11:40 Conclusion 1, announce the opening of the new store will end the background music of the host
2, set off firecrackers advertising company
3. Remind the venue layout of the host of the dining venue:
The event venue is divided into three parts: welcome, opening ceremony and car demonstration. It is required to set off a festive atmosphere.
First, the entrance welcome
1. The hot atmosphere of the opening ceremony is highlighted by arches, banners, and airborne, and can be used as a place marker;
2, the ground is covered with red carpet, showing the grand opening ceremony, the honor of the event guests;
Second, the opening ceremony
1. Stage layout: set up the stage and background board. Red carpets were laid on the stage, and slopes were built on both sides for the vehicles to go up and down.
In addition, the two sides of the stage are pulled up by two or three vertical frames on each side, so that the stage increases the information content, and the structure is more beautiful and atmospheric, which plays a role in adjusting the stage atmosphere;
2, the layout of the exhibition hall: the layout of the exhibition hall should highlight the characteristics of Toyota, with white, silver as the base color, to create a stylish, modern overall atmosphere, and use the column to divide the exhibition hall into areas.
Third, the car demo
1. Test drive: Provide vehicle test ride, test drive, parking lot and access;
2, car performance: in the place not far from the stage, surrounded by large ropes or obstacles, for the use of car technology performance;
3, service consultation, free car inspection: consulting, car inspection site is located in the exhibition hall and the car performance venue adjacent to the place, so easy to attract customers' attention and facilitate customer flow.
Publicity plan:
1. In the XX Daily, XX Daily, and XX Business Newspaper Regional Economic Guides, each phase of the opening notice advertisement will be placed;
2. Invite major media to follow up and report before and after the event;
3. Play 15 seconds of advertising special news on the XX radio station;
4. The Oceanic Newsletter platform publishes the opening information;
5. Sending an invitation letter to the club members and car owners to participate in the opening activities in the name of XX Daily News;
6. Produce a promotional leaflet XX-3000, and distribute it to senior office buildings and other places.
Material cost:
Item Specifications Quantity Unit Price Total Remarks Celebration Arch 15m 1 380 380
Airborne import pvc 3 480 1440 package hanging three days stage to build 6 meters x 8 meters 48 squares 70 3360 with stage construction, carpet, stage background spray painting and spray painting hanging salute electric salute 2 180 360
4 audio speakers, 8 microphones with professional tuner 1 2500 2500
Moderator TV professional host 1 1500 1500
Miss etiquette professional 6 180 1080 Including clothing etiquette supplies sign in 4 pens, flower arrangement 1 pot, sign in this, ribbon cutting supplies, eye-catching supplies 1 item 380
Guest 襟花20 8 160
Flower basket two-story western-style flower basket 18 68 1224
Lions Huang Fei Hong Lions 2 heads 800 1600
Bunting regular 300 5 1500 packs hanging buffet fruit, snacks, drinks, etc. 1 1800 1800 250 person weight violin performance professional violin performer 1 1200 1200
Dance performance professional dancer 4 400 1600
Exhibition atmosphere 1 1000 1000
The glamour technology exhibition area layout display area uses truss to build a bulletin board, red carpet floor 1 2800 2800
Subtotal 23880
Advertising: A good brand always brings great convenience to the seller. A good brand culture can extend this convenience for a long time, for a long time...
"Name of your store" refers to the name of the store used by your store. Since you have not specified it, please replace it with "Your name". Thank you.
If you feel that the above opening ceremony is relatively complicated, you can contact me to help you simplify the part, thank you.
I hope you are satisfied, thank you.