[Boutique] College Student Activity Plan

This article catalogue 1 college student sponsorship planning book 2 university community activity plan book 3 university life department activity planning book The first article: college student sponsorship planning book

1 Introduction

The XXX event is a traditional project for the construction of the campus of our school. With the results and experience of the past years, it will surely encourage the teachers and students of the whole school to participate and participate in the whole process. This kind of activity will definitely increase the visibility of the hosting association, and at the same time let the sponsored merchants achieve the best publicity effect they want. From being a spokesperson for youth, college students are always full of youthful energy, full of fanatical passion, passionate about the exciting new events, and the cooperation between the two sides has been able to achieve a bumper harvest. This month is the best time for the event, the best time for product promotion, the best time for image planning, because the homework of the month is less than other months, there will be more time to organize and participate in activities, not to mention Many of the school's activities are also completely open at this time, and there is a very active atmosphere. In the golden month of this promotion, which organization is the first to plan a very creative activity, and which company can make the most effective promotion this month, which company can establish a stable apartment brand and take up the business school more quickly? A large market of 13,000 people. Therefore, how can the student union, as the largest student organization of the business school, not participate in it? So we carefully planned the sponsorship of the event! In addition, the event also received the student organizations, foreign school groups, and special guests of the school. Help and participate. It will surely make the participants of the event feel refreshed and let the sponsors enjoy the promotional benefits of low investment returns.

2 market analysis

The business school is the first independent college of the elite. Since its establishment, it has developed into a large independent college with nearly 10,000 students in just seven years. As the school conditions are superior to other colleges and universities, the annual consumption of school students is as much as 60 million yuan. In addition, the concentration of school consumption is concentrated, and the flow of people is highly targeted. As a fashion spokesperson, college students pursue new, exciting and individualized goods and activities; in today's highly competitive campus, that organization can take the lead in making its own characteristics, can hold distinctive activities, and which organization can establish a good reputation in the students' minds. The image, which company can seize the fertile soil of the school. And compared with mass media such as newspapers and periodicals, school propaganda has the characteristics of targeted and economical benefits. And our National Primary School has the best publicity media and publicity facilities in the school. We have the confidence and ability to transmit the information to the best of the school.

As the largest student organization of the business school, the Student Union, we also have large-scale activities that belong to the college students' own style. From the past, the XXX activities have had a great influence and are affected by most teachers and students and all walks of life. Note. Therefore, it is possible to guarantee the maximum degree of publicity for the sponsor's brand and service, and to verify the ideal publicity effect;

We have reserved a large amount of exhibition space for businesses that are advertised on campus, allowing businesses to specifically display their products on campus and promote corporate image. We also have a dedicated bulletin board and promotional organization that can provide merchants with multiple batches of long-term publicity.

School consumption is concentrated and targeted, and product brands are easy to penetrate the hearts of the people. Among them, college students, as modern youths, like to pursue fresh, romantic and individualized fashion activities. If the business can promote in this event, the effect can be imagined.

3 Advantages of investing in college activities

Advantages of media promotion: Compared with mass media such as TV newspapers and periodicals, it is economically affordable and has a wide range of customers on campus. Coupled with the school's most effective promotional media and facilities, we have the confidence and ability to transmit information to every corner of the campus. Venue promotion advantage: We have reserved a lot of space for businesses to enter the campus to allow the merchant system to specifically display their products, and the cost of the business school booth is relatively low compared to other colleges and universities. Event promotion advantage: We can provide activities for the business, such as evening parties and other activities; in the event, we can also provide relevant publicity for the business.

Poster promotion advantage: We have a special propaganda column and propaganda organization to provide relevant promotional posters for businesses.

4 publicity planning:

Online promotion: We will promote the business and merchant products in the school forum activity area.

Banner propaganda: Hanging banners on the main roads of the school and places where people are more concentrated, to promote the business.

Poster promotion: Post various posters related to sponsored products in the promotion bar. Media promotion: Promote products on Internet TV and radio.

Flyer promotion: There are student union students and poor students who send flyers for businesses on campus twice a day.

Questionnaire: Student Unions can help sponsoring companies conduct surveys of company products on campus.

Staff clothing promotion: Provide uniforms and sportswear with conspicuous logos for business brands. During the event, most of the people's eyes fell on the staff, and their clothes were naturally printed in the eyes of teachers and students. So this is also the most important advertising method for businesses.

Pendulum form: Our school provides all kinds of tents needed for pendulum, and merchants can obtain sponsorship in the form of pendulum selling goods.

Other publicity: Sponsors interested in sponsoring evenings and other events can be promoted through the stage background.

5. Sponsorship methods:

1. Provide prizes and trophies for the event and certificates and mineral water required for the event.

2. Sponsorship with funds

3. The sponsors can display the merchandise display and exhibition area at the designated place in the school, and charge 300 yuan per booth per day at the preferential price.

6, the business notice:

1. All promotional activities of the merchant must be safe and healthy

2. Merchants must comply with school regulations when conducting commercial promotions. 3. Our student unions can provide a large number of hardworking resources;

4. Free exclusive sponsorship enjoys all the above publicity methods, and non-exclusive sponsorships are free to enjoy the above publicity methods according to the specific circumstances of the sponsorship. The specific situation is negotiable! If there are any places in the sponsorship plan that need to be added or modified by the merchants, they should be improved after two aspects!

Note: Free exclusive sponsorship enjoys all the above publicity methods, and non-exclusive sponsorships are free to enjoy the above publicity methods according to the specific circumstances of the sponsorship. The specific situation is negotiable! If there are any places in the sponsorship plan that need to be added or modified by the merchants, they should be improved after two aspects!

The publicity and services provided by the Student Union of our school provide various business opportunities and cultural communication for the merchants. You are welcome to come to the field for inspection and participation! Finally, I wish our cooperation is successful and both parties can benefit from our cooperation. At the same time, I hope that our partners can establish long-term friendship and cooperation.

Part 2: University Society Activity Plan Book

First, the event background:

Hu Zhenxiong stayed in the air, and the rabbit ushered in a new journey. 2011 ushered in a new year. In order to better expand the influence of the new art drama club on the campus, and at the same time strengthen the collaborative organization capabilities among the members. With the strong support of the leaders of the hospital, the new "Campus Talent Competition" is about to kick off.

Second, the theme of the event:

Deductive youth, show style

Third, the event time and place:

Activity time: starting from March 20th, 2019 to April 15th Venue: The tent is promoted in front of the large and small dining hall; the selected place is the student art park; the semi-finals are tentatively scheduled for the student art school;

Fourth, the activity object:

Anhui Medical University, teachers and students

V. Specific process of the event:

Apply to the hospital leadership for the event;

Inviting the hospital's leading teachers to participate in the competition to be judged in the competition; the application for the event venue and the promotion registration venue by the Ministry of Foreign Affairs;

Launched the event promotion on March 20th;

On the morning of March 25th, the tent-style final publicity was held in front of the large dining hall;

On the evening of March 25th, the Bainaohui Medical Information Knowledge Lecture was held in the classroom 12401 for this event, and then the event was closed to the event to plan the sea selection process;

Time: officially started at 6:30 pm on April 7; Venue: Student Art Garden;

Remarks: On the day of the sea election, at 2 o'clock in the afternoon, all the staff of Xinyi will be present to arrange the venue. The staff of the drama department will debug the equipment such as audio and microphone, and complete the site layout work before four o'clock; and the rematch: to be determined;

After the event, all departments carefully and satisfactorily wrote a summary of the event, and announced the end of the event after the rematch.

Sixth, the event arrangement

1. The preliminary publicity shall be arranged by the Ministry of Foreign Affairs and coordinated by other departments;

2, placing tents to promote the health and image of the venue responsible for the site, to ensure that no mistakes; 3, the sea election site office and the Department of External Relations in coordination with the venue order;

VII. Working group arrangement

Chief in charge: Executive person in charge: Moderator:

Person in charge of the drama group: Head of the procurement group: Person in charge of the order group: Person in charge of the contact group: Review: To be determined

Emergency response team leader

Eight, activity emergencies and solutions

1. In order to prevent the exhibition booth from encountering obstacles, it must be carefully prepared and fully prepared for the venue to apply for approval. If there is any obstacle, present an effective file or contact the relevant responsible leader of the school;

2. If the sound is poor or the microphone is not ready, the microphone will be abandoned. The accompaniment requirement will be met by the computer and the small stereo. 3. The participant is prevented from hitting the scene in time. One or two members are arranged to confirm the followers in time to contact them in time.

4. Prevent the number of parameters. The members who have the talents of the drama club are ready to play before the scale of the competition. 5. In order to avoid the audience from affecting the drama performance, the order team is responsible for the scene order and cooperates with the host to create the atmosphere.

IX. Activity budget

The third part: Activity plan book of the University Life Department

First, the name of the book

Write the name of the plan as much as possible, such as "X year × month × × university × × event plan book", placed in the center of the page, of course, you can write the title and write it as a subtitle below.

Second, the event background:

This part of the content should be highlighted in the following items according to the characteristics of the plan book; specific items include: basic situation profile, main execution targets, recent status, organizational department, activity reasons, social impact, and related purpose motivation. Secondly, it should explain the environmental characteristics of the problem, mainly considering the inherent advantages, weaknesses, opportunities and threats of the environment, and comprehensively analyze the factors, focus on the various factors of environmental analysis, and carry out the past and present conditions. A detailed description and a plan is made by predicting the situation. If the environment is unknown, it should be supplemented by analysis and other means.

III. Purpose, significance and objectives of the activity: The purpose and meaning of the activity are clearly stated in a clear and concise language; when the purpose of the purpose is stated, the core composition of the activity or the uniqueness of the planning and the resulting meaning should be Clearly written. The objectives of the activity must be specific and need to meet the importance, feasibility and timeliness.

Fourth, resource needs:

List the required human resources, material resources, including the places used, such as classrooms or use activity centers are listed in detail. Can be listed as two parts of existing resources and required resources.

V. Activities:

As part of the main body of the plan, the way of expression should be concise and clear, so that people can understand it easily, but the expression should strive to be exhaustive, and write everything that can be conceived, without any omission. In this part, it is not limited to the use of words, but also can be added to the statistical chart, etc.; each work item planned should be arranged in order of time, and the implementation timetable is helpful for the program verification. The organizational configuration, activities, corresponding rights and responsibilities, and time and place of personnel should also be explained in this section. The implementation of the contingency program should also be considered in this section.

Here are some reference areas: venue layout, reception room, guest seat, sponsorship, contractual agreement, media support, campus promotion, advertising production, hosting, leadership speech, master of ceremonies, venue services, electronic background, lighting, audio, video, Information contact, technical support, order maintenance, clothing, command center, on-site atmosphere adjustment, pick-up and drop-off, post-event clean-up personnel, group photo, catering, follow-up contact, etc. Please adjust according to the actual situation.

6. Budget:

The various expenses of the activity are listed in a clear and concise form after detailed and careful calculation according to the actual situation.

7. Problems and details that should be paid attention to during the event:

Changes in the internal and external environment will inevitably bring some uncertainties to the implementation of the program. Therefore, if there are contingency measures when the environment changes, what is the probability of loss, how much damage is caused, and emergency measures should also be planned. Explain it.

8. The person in charge of the activity and the main participants:

Indicate the organizer, participant name, guests, and unit.

note:

1. This plan provides basic reference, small plan books can be directly filled; large plan books can be designed without any restrictions on the form, and strive to be detailed and beautiful.

2, can make a cover page for the planning book, and strive to be simple and dignified; the planning book can be packaged, such as using the logo of the design to make the header, graphic and so on;

3. If an attached file can be attached to the planning book, it can also be bound separately;

4. The planning book needs to be bound from the long side of the paper;

5, a large planning book, you can have a number of sub-planning books.

Note: 1. The format of the plan is completed by me and my student assistant Zhang Zhiyong, thanking him for his hard work;

2. This format mainly refers to the bibliographic categories: marketing planning, project management and business plan guidance books;

3. SWOT analysis is an analysis technology of modern management. We believe that it has a wide range of applications, and it is introduced into the planning of university activities;

4. The project is not complete enough. Users are welcome to point out the shortcomings and supplements to make it more practical and easy to use;