Creative TV program planning

I. Cognition of the current TV media environment

1. The content of the variety show is becoming more and more vulgar and rough, from the whole person to the gossip. In order to attract the audience, the TV program has to do the unit content of the dog blood in exchange for the audience rating.

2, TV reality show form is more and more diverse, liked by the audience.

Second, the premise description

Although the environment of TV media has made many people feel quite criticized, there are still production units that insist on making high-quality programs suitable for family viewing. In addition, in the "Sales and TV Market Research" also pointed out that from the ratings data, the ratings of the rated excellent programs are not necessarily lower than the bad programs named. Therefore, the production of the program does not have to be bloody in order to sprint the ratings.

This plan hopes to present a TV reality show that can be watched by the family, a program like the “Listing People Supervising Media Association” that parents watch with their children.

Third, the creative source description

Japanese TV shows often have many programs that help to fulfill dreams and tasks, or programs that select stars.

The working conditions of the younger generation in China are deteriorating, and college graduates are unemployed, forcing young people to lose the courage of their dreams and collectively surrendering to reality. In fact, many young people and college students have many dreams, some of which are dreams of childhood, and some of which are accumulated with age, regardless of whether these dreams are unrealistic, but we see these young people working hard for their dreams. Struggling figure.

Fourth, the creative TV program planning case

Program Name: Mary Dream Record

Super Mario is the first electric toy. The characteristic of electric toys is that they will let the players constantly want to succeed and complete the dream of breaking through. Since this program is a program that encourages young people to find lost dreams, the name of this early electric toy is called "Mary Dream Book", and even better, if the program name is linked up, it is exactly with the United States. The movie star Marilyn. Monroe is homophonic. This is very catchy and easy to use during the process of communication.

Program purpose

This plan is to present a program that allows young people to have the opportunity to realize their dreams. At the same time, let people know that some dreams are not so easy to achieve. In the process, it is hard work, or Suffering from the setbacks of failure, Li young people are looking for lost dreams and learning to understand whether this dream is suitable for themselves. In addition, I hope this program can encourage young people to find lost dreams, and also get support and encouragement from the audience and even the whole society.

Program form

Broadcast once a week, the number of broadcasts for each program will be based on the professional nature and measurement of different programs.

1. Introduce the characteristics and nature of the characters, work, workplace environment, social status and market demand of the program planning profession.

2. Report the finalists who participated in the planning career theme.

3. Present the complete process of participant training.

4. When the program reaches a certain paragraph, return to the scene of the program, let the host and the special guests discuss the performance of the participants, and let the audience ease the mood.

Customer range

The program has a wide range of customers, who love to pursue dreams or like to see others pursue their dreams, regardless of gender, age, and age.

Appeal method

The field shooting, the real plot to carry out, while in a warm and touching way, sometimes humorous and funny way, with educational significance, to the audience watching the show. In the process of the program, you should intersperse some of the episodes or set some small links to cause the orgasm.

Program broadcast time

Airing at 8 o'clock every Sunday night

Program length

Total length; 90 minutes

expected result

Close-range goal: Let the audience know the true nature of many jobs.

Medium-range goal: To guide the audience to understand the hardships of these tasks, as well as the strength and training necessary to invest in these tasks, and then to understand the suitability of the industry from the deep understanding of the work.

Remote goal: Everyone who drives the whole society can find lost dreams.

Performance Outline: Taking the first period as an example

Paragraph 1: Introducing the contents of this program

The TV news department of the actual program cooperation filmed the main day's work and the filming on the street, including the work content, nature, workplace environment, market demand, social status and required conditions and expertise of the news anchor.

Paragraph 2: Introducing the finalists who participated in the program planning theme

Who are the applicants who participate in the “Dream Becomes News Anchor”, including the background information, qualifications, experience, number of participants, male to female ratio, etc. of the applicants. The production unit and the cooperating TV station screen it and select the appropriate personnel to enter the finalists list.

Paragraph 3: The training process of the complete report into the surrounding is based on the field shooting, the real plot, the whole training process of the news department of the cooperative TV station after the introduction of the news anchor, including the practice of the timbre, the practice of the broadcast technique, and the practice of rewriting the press release. , sng online broadcast exercises and so on.

Paragraph 4: Dreams take off

After all the screening and testing participants, the program will immediately arrange the selected news anchor to serve as a one-day news broadcast.

Paragraph 5:

When the program reaches a certain paragraph, it returns to the scene, allowing the host and special guests to comment on the performance of these news anchors, and finally select the best.

Supporting facilities

1. TV media advertising: Before the broadcast of the program, a large number of circular advertisements were broadcasted on the TV channel in the form of rolling broadcasts, which attracted the interest of the audience in an eye-catching manner.

2. Print media: Strengthen cooperation with various print media.

3, online media: make full use of the network's powerful resources and contacts, and strengthen cooperation with major portals.

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