Marketing director job responsibilities

Part 1: Marketing Director Job Responsibilities

1. Under the leadership of the general manager, responsible for leading the personnel of the department to implement the relevant regulations of the company and finally achieve the marketing target of the company;
2. Responsible for formulating the duties and permissions of personnel at all levels of the department;
3. Responsible for formulating and organizing the implementation of market work plans, supervising and inspecting market development;
4. According to the specific conditions of the market, make market forecasts, determine the target market, and be fully responsible for the sales of products;
5. Responsible for the planning and implementation of the overall business plan of the department;
6. Develop and revise work plans for important potential customers based on potential needs of the target market;
7. Responsible for the drafting of the annual marketing plan, including marketing plans, advertising, promotion and public relations development plans;
8. Supervise all internal and external public relations and advertising activities, and make budgets for sales activities, advertising activities and public relations activities;
9. Regularly check the implementation of the work plan according to the annual plan requirements;
10. Communicate, coordinate and cooperate closely with other relevant departments to ensure the implementation of the target plan;
11. Conduct regular performance evaluations of subordinate employees and implement rewards and punishments in accordance with the reward and punishment standards;
12. Responsible for organizing and implementing the training of employees of the department to improve the professional quality of employees;
13. Complete other tasks assigned by the superior.

Chapter 2: Marketing Director Job Responsibilities

1. Find, grasp, and utilize market opportunities, determine market strategies and implement plans for strategic decision-making, organize analysis, select and compare marketing programs, and complete market work for enterprises, such as market research, marketing strategy formulation, and participation in production management. , shaping corporate and product image, channel management, etc.
2. Responsible for the positioning, guidance and implementation of the marketing ideas and concepts of the enterprise.
3. Accurately grasp the market information, and timely pass the requirements of the market and enterprises to all departments of the enterprise, and do a good job in information communication.
4. Responsible for the implementation of the enterprise marketing strategy plan, as well as control the implementation process, and do a good job of coordination.
5. Supervise the market behavior of the company, respond quickly to market demand, and maximize the marketing efficiency.
6. Coordinate the functional management departments, recruit, train, motivate and use talents.
7. Exchange and cooperation with the government, media, community and customers outside the company, as well as grasping industry policies and situations.
8. Assist in the construction of corporate culture.

Part 3: Marketing Director Job Responsibilities

1. Fully responsible for marketing, brand promotion and business operations;
2. Organize research and formulate development plans for market marketing and market development;
3. Organize the preparation of annual marketing plans and marketing expenses, internal profit indicators and other plans;
4. Formulate marketing implementation plans and complete the company's marketing objectives through various marketing means;
5. Establish brand leadership, choose the best advertising promotion channels, and manage advertising budgets;
6. Responsible for organizing the hiring, appraisal, deployment, promotion, punishment and dismissal of the marketing personnel of the department within the scope of preparation;
7. Responsible for approving the floating salary and commissioning standards of Panyu Manager and Panyu Sales Representative;
8. Organize and report to the general manager on time to report the signing, performance and completion of the marketing contract;
9. Organize and report to the general manager on time of capital recovery and forecast of capital demand;
10. Responsible for coordinating the collaborative relationship between the marketing department and the finance department, technical department and other departments;
11. Organize the establishment of performance files for marketing clerk, and regularly organize performance appraisal and professional training for marketing personnel;
12. Responsible for approving the loan list, travel expenses, and vacation of the marketing personnel;
13. Organize the collection and reporting of market sales information, new technology product development information, user feedback information, market development trend information, etc.;
14. Responsible for organizing, implementing, inspecting and implementing the sales management work of the marketing department and the standard management of statistical basic accounting work;
15. Responsible for the handling of corporate public relations and public relations crisis.

Chapter 4: Marketing Director Job Responsibilities

1. Organize the preparation of annual marketing plans and marketing expenses, internal profit indicators and other plans;
2. The right to propose to the general manager the business manager and deputy manager of the marketing department, office and marketing points;
3. Organize research and formulate development plans for company marketing and market development;
4. Organize the formulation of various regulations, systems and internal institutional settings for marketing business management;
5. Responsible for hiring, appraising, deploying, promoting, punishing and dismissing the marketing personnel of their respective departments within the scope of preparation;
6. Responsible for approving the floating salary and commissioning standards of marketing managers and marketing personnel;
7. Organize and report to the general manager on time: the signing, performance and completion of the monthly marketing contract;
8. Organize and report to the general manager on a monthly basis for the recovery of funds and the forecast of capital needs;
9. Responsible for coordinating the collaborative relationship between the marketing department and the finance department, technical department and other departments;
10. Organize the establishment of performance files for marketing clerk, and regularly organize performance appraisal and professional training for marketing personnel;
11. Responsible for approving the loan list, travel expenses, and vacation of the marketing personnel;
12. Development of new projects responsible for research and development of marketing lines;
13. Organize the collection of market sales information, new technology product development information, user feedback information, etc.;
14. Responsible for organizing, implementing, inspecting and implementing the sales management work of the marketing department and the standard management of statistical basic accounting work;
15. Organize market statistics analysis and forecasting;
16. Complete other temporary work assigned by the general manager on time.

Chapter 5: Marketing Director Job Responsibilities

Assist the general manager to formulate the overall market development strategy and market development goals to expand the company's marketing strategy, grasp the company's development direction in the industry, complete the company's market positioning in the industry, and provide market feedback in a timely manner to formulate and implement annual marketing plans and products. Plan to assist the marketing center to formulate business plans, formulate and implement product line price systems and marketing strategies, marketing strategies, regional coverage strategies and promotion plans in line with the marketing business plan, and organize relevant personnel to train and participate in the market. Daily work management such as development and channel management supervises the use and control of the company's market expenses and the management of the department.