May 19th promotion plan

Plan 1 of the May 1st event plan in 2019 :

Promotion theme: "Five" mood, refreshing "one" summer, easy to bid

Promotion purpose: To promote the “May 1st” holiday consumption, launch all-product promotion and enhance the store image;

Promotion time: April 28, 20xx - May 8, 20xx

Promotion method: storm goods, one yuan series, five yuan series, product auction;

Promotional content:

A theme is mainly based on 10 "5 yuan" series products as a low price promotion;

The second theme is mainly to use 10 "1 yuan" series products as a low price promotion;

The three themes are mainly auctioned by 50 suppliers-sponsored items;

Layout:

Cover: Event theme promotion

Mainly highlight the activities of the auction, combined with the product promotion activities of a certain manufacturer;

Seal one, seal two: "May 1" theme special edition [a total of 30 single items]

1. "1 yuan" series of 15 products, mainly based on food, department stores, daily and daily classes;

1) Food: 2 small snack foods, 1 drink, 1 condiment;

2) Department store: 1 glass, 1 hook, 1 fly swatter, 1 summer cool fan, 2 male and female stockings;

3) Daily: 1 soap or soap, 1 toothbrush, 1 summer mosquito killer;

4) Daily match: 2 pieces of boxed yogurt;

2. "5 yuan" series of 15 products, mainly based on food, department stores, and daily-based;

1) Food: 1 drink, 1 drink, 1 dry and dry goods, 1 seasoning, 1 snack food;

2) Department store: 1 ceramics, 1 stainless steel kitchen utensils, 1 male and female underwear, 1 beach pants, 1 thin cotton socks, 1 hanger;

3) Daily: 2 washing products, 1 sun protection product in summer, 1 paper product;

Feng San: Fresh Edition: [Total 20 items]

1. Seasonal vegetables 4 pieces, seasonal fruits 6 pieces, limited sales date;

2. 4-5 whole grains and grains, mainly highlighting summer heatstroke products;

3. Daily products 5-6, dumplings, dumplings and other low-temperature foods, 1 item, 4-5 items of normal temperature dairy products, preferably the whole item is the main item, and the turtle paste product can be launched as summer. Summer heat products;

Feng Si: "beauty" food "beauty" guest [total 33 items]

1. Grain and oil class:

1) 1 edible oil: 5l or 4.46l of edible oil, you can choose the brand name, as the inside page to enlarge the product, the price is below 60 yuan;

2) 2 sesame oils: In view of the factors of making cold dishes in summer, choose 2 pieces, which are separated by high and low prices;

3) 2 soy sauces: 1 for each size package, you can choose soy sauce or soy sauce;

4) 2 vinegar bottles: 1 bottle, 1 bag, and 1 bag and 3 bags.

5) 2 sauces: 1 spicy sauce and 1 sesame sauce;

6) 2 instant noodles: 5 packs of instant noodles, 1 bag of winter powder;

7) 3 pieces of dry goods in the north and south: one each of cockroaches, jujube and white fungus;

8) 2 bags of rice: contrast promotion, the main push large package goods, choose 10kg and 5kg each;

9) No. 1 noodle: the noodles are self-harvesting goods and are sold at low gross profit or at a low price;

2. Leisure food class:

1) 2 kinds of roasted seeds and nuts: 1 seed of melon seeds and 1 piece of peanuts;

2) 2 kinds of cakes: bagged bread, 1 egg yolk pie;

3) 2 small snack foods: mainly for candied products;

4) 2 puffed foods: potato chips, 1 casserole;

5) 2 biscuits: 1 sandwich biscuit, 1 biscuit each;

6) 3 jelly: 1 loose jelly, 1 bag of jelly;

7) 3 pieces of bulk food: bulk biscuits, bulk dry goods, 1 loose roasted seeds and nuts;

Seal 5, Seal 6: "Cool Summer Wind" [Total 42 items]

1. Drinking class:

1) 8 carbonated drinks;

2) 4 water drinks;

3) 5 tea drinks;

4) 3 juice drinks;


Plan 2 of the May 1st event plan in 2019:

Activity background:

In the face of the arrival of the first long holiday after the year, the first sales peak will also come. In this spring and summer handover period, it is a period of more active consumption, especially clothing and food.

Activity ideas:

May is the season when the weather turns and stabilizes. It is also a good time for outdoor activities such as tourism. Special events such as “Opening May and Playing Beauty Holidays” are held. “Opening” is a big promotion. The time for consumers to save money is up. “Playing the US holiday” is a lot of interesting activities that we will hold during the holiday. The purpose of this activity is to capture the consumption characteristics of consumers during this time. Then there is "Mother's Day"

The "Helping the Disabled Day" and the "Milk Festival" and other big-hearted actions run through the whole of May.

Objectives:

Increase store sales, increase corporate affinity, establish a good corporate image, and cultivate loyal customers.

activity theme:

"Open May, play the US holiday"

Subject promotion:

1. I am open and you save money.

2, fun holiday

Activity time:

April 25th - May 15th

Chapter:

First, save money, play beautiful holidays

Second, poetry, perfect mother's day

Third, love action, perfect help disabled day

Fourth, healthy living, playing beauty holidays

Background: May 1 Golden Week

Connotation: ** Shopping malls in May 1 is a holiday for consumers to save money, consumers May Day should play in the United States.

Extension: price reduction promotion, limited time snapping, bundled sales, joint promotion, redemption.

content:

1, open package, surprise unlimited

2, open time, race against time

3, the perfect price period, let you choose

a promotion section

Open plan, surprise

The "May 1" period is the peak period of tourism. Before the citizens prepare to go to the tourist destination, some citizens' outdoor outdoor activities and short-distance travel will also be an opportunity for our promotion.

Activity content: The essence is bundled, the sales are divided into "tourism package" and "holiday package"

The “Tourist Package” is aimed at short-distance travel consumer groups and foreign long-distance tour groups, which accumulate discounts on individual products and highlight the price advantage.

The “Holiday Package” is aimed at people who are busy with work during the week, especially for single-person consumers. They mainly combine the necessary necessities of life and recommend to hype the concept of health and launch the “Golden Week Health Spectrum”.

May 1st "Labor Glorious Meal" is a nourishing series

May 2nd "Opening the Chief meal" feature series

May 3rd "Playing Beauty Mood" Green Series

May 4th "Fashion Youth Meal" Nutrition Series

May 5th "Youth Flying Meal" Beauty Series

May 6th, "Happy, Fun Dining" Leisure Series

On May 7th, “The Heart of the Heart” will adjust the stomach series.

The daily recipe is different.

b, opening time, race against time

Activity content: The essence is limited time to buy, in the morning 8:00-9:00, afternoon: 14:00 - 15:00, 20:30 - 21:30 in the evening, it is recommended to buy goods every time every day has practicality Uniqueness, which enables consumers to have a desire to buy.

Mainly from housewife goods from 8:00 to 9:00 in the morning

14:00 - 15:00 pm General merchandise

From 20:30 to 21:30 in the evening, as long as you spend over 68 yuan during the event, you can get a ticket to the service desk and get a ticket to buy it. The ticket is valid on the same day and expires.

.

Internal attention: Internal employees and family members of employees are not allowed to participate in this activity. Anyone who buys goods is placed in a box and stacked on the pile. The customer buys the paper box to the service desk and adds one yuan for the goods. Limit 300 items per day.

3, play the price period

In order to enhance the popularity of evening shopping, especially on the evening of May 6, that is, before the end of the long holiday, pre-heating the post-sale promotion, set up a special product auction in the field, starting from 1 yuan.


Plan 1 of the May 1st event plan for 2019:

First, the purpose of promotion: use the golden holiday, carry out large-scale promotional activities, improve product sales, digest inventory and seasonal products, stimulate the activity of the channel, and effectively grasp the customer's customer information.

Second, the promotion object: the target consumer group of the top melon

Third, the promotion time: May 1st, 20th, 20th, according to the needs, you can advance or extend the promotion interval as appropriate to ensure that the promotion has the largest amount of contact with consumers.

Fourth, the promotion of the city: the country's top melon retail outlets. Large-scale promotion venues are mainly located in the tertiary market and cities with poor sales performance. This can avoid large-scale damage to the brand image, and secondly, it can greatly improve the local sales performance and popularity.

V. Promotion method: Apply strong and effective price weapon and adopt multiple preferential combination to create the momentum of color cotton revolution and popularization, highlighting the style of strong brand and strong marketing.

Sixth, the promotion theme: shopping seven days music, happy every day

Subtitle: Four major gifts to surprise you

Seven, promotional products: DEBEST series of special products

Eight, promotional operations:

Promotion strategy:

In order to complete the inventory clearance work for the previous year, this promotion is to give consumers the benefit as the main means of operation; in order to demonstrate the integrity of the DEBEST brand product line, to convey to consumers the full image of the first-line brand, so the promotion will For all terminal sales products, according to the product inventory schedule, the inventory product discounts are amplified to generate sufficient sales, and the newly listed products are appropriately profitable for the purpose of contacting with the consumer terminals, and generate a certain amount of sales;

Promotion form:

The event considers that during the Labor Day, major shopping malls will launch various theme promotion low-price discount activities for female consumers. In order to avoid mixing with these activities, three promotional content superimposed schemes will be adopted, with four major Gifts give you a surprise as the subject sub-label, attracting consumers to buy with multiple benefits:

1, once bought, must be sent! If you have ever bought a top melon product, you will receive a pair of colored cotton socks with a cumulative 300 yuan shopping bill.

2, buy now, send immediately! In May 17th, the designated products are all enjoying the May 1st price! New product 8.8 fold, see the tag 51 price, buy any top melon product over 200 yuan to send a pair of underwear, fold and then send!

3, special specials, special delivery! : The company will provide special products to dealers. The special products cover underwear, sweaters, pants, underwear, home, shirts, etc. Special product details and supply price, market sales price are provided by the customer service department.

4, even if you do not buy, you can send! : Encourage female consumers to purchase and make product contact with the additional benefits that women are more interested in. At the same time, a high-value beauty product is used as a first-class prize to strengthen the relationship between the promotion and the psychological needs of female target consumers, so as to attract consumers to make brand contact and create the possibility of offline communication and tentative purchase.

Rule setting: You can participate in the lucky draw if you are willing to fill in the customer information even if you don't buy anything at the top counter.

Prize setting: first prize of 400 yuan worth of beauty skin care products

Second prize DEBEST colored cotton underwear or equivalent DEBEST products

Third prize DEBEST socks a pair or equivalent DEBEST products

Note: The number of first prizes is set to three, but the specific execution quantity and execution price can be arranged according to the actual situation. This event is for female consumers. The first prizes are purchased locally by the dealers. The second and third prizes are set by the dealers according to the local top selling price estimates. The lucky draw boxes are purchased by the dealers and the customer data for the lottery. The card can be made into a business card size, and the material is the same as the business card material, which is made by the customer himself.

Customer Information Card Design Reference:

Note: Buying specials will no longer participate in the buy-and-sell activities, and you can also participate in the sweepstakes when you purchase specials and participate in the buy-and-sell activities. Buying gifts means buying genuine products, how much money the new products reach, and sending a set/piece of underwear or sweaters. The gifts can be selected from the special products without special sales, and are used exclusively for gifts.

Requirements for the terminal:

1. The customer activity organization is strong and willing to invest and cooperate.

2. There is a large amount of stocking before the May 1st event. There is a certain amount of advertising before the event.

3. Execute strictly in accordance with the promotional price set by the company. If it cannot be sold at a uniform promotional price, the company will impose severe penalties on it.

Promotional material preparation:

1. Hanging flag 16--20 faces/10 squares;

2, DM flyer 1000 / point

3, 1 poster / point

Note: Hanging flags, DM orders, poster companies can be unified production, marketing managers need to communicate with customers in advance, do a good job of statistics, before April 15 will return the amount to the company's customer service department, so that the company can arrange printing in a timely manner.

Nine, large-scale promotional activities preparation:

1. During the event, the sales staff will send sales staff to distribute the DM single page at the entrance of each major shopping mall;

2, the activity point on April 30th, the store or the point of sale at the end of the store in the store or in the special point to hang the activity theme hanging flags, posters, used to attract consumers to stop and watch the theme of the event atmosphere;

3. Place the theme background and content description materials in each eye-catching place;

4. The active area is at least 50 square meters. You can choose the open-air plaza in front of the shopping mall or on the walk. You can also choose the activity plaza in the shopping mall. Because there are many brands and manufacturers in May, the venue should be negotiated in advance, the sooner the more it is good.

5. In order to enhance the attraction of the event and the atmosphere of the scene, customers can also hold model catwalks, song and dance performances or special entertainment activities that local people like at the event venue. When engaging in these activities, preparations must be done well, the placement of the live stage, the selection of the host, the determination of the actors, and the selection of the content of the entertainment activities must be meticulous and thoughtful.

Venue requirements: The T-shaped platform can be built in the center of the venue, and the large background printing on the back can be used for catwalks, performances, several models around the T-shaped table, and floats around 10-20. The goods are all placed in the float and T-shaped. Between the stations. All the places that can be used on the site must have top-notch advertising inkjet to create a good atmosphere.

X. Staffing:

The event is operated by local distributors according to the plan. In order to ensure the smooth implementation of the event, two details of the activity execution process need to be designated to be responsible for:

1, single page distribution personnel

During the activity period, the DM single page is distributed every day during the business hours at the event venue, which is responsible for delivering the first-hand information of the activity to the female consumers. The requirements are: image, good temperament, neat dress, and marked with DEBEST.

2. Sweepstakes management personnel:

In order to ensure that the sweepstakes are carried out in an orderly manner, special personnel must be assigned to manage the lottery boxes, lotteries and prizes to avoid unnecessary disputes and affect the brand image.

3. Activity checkers:

During the execution of the activity, DEBEST sent personnel to carry out activity inspections. If some deviations in the operations of dealers were found, they were immediately adjusted to ensure the simultaneous activities of the localities.

XI. Material production instructions:

The materials and media support required for the May 1st activities are as follows:

1 venue support

2 51 poster

3 Wuyi X display rack

4 banners

5 hanging flags

6 active back panel printing

7 DM leaflet

8 newspaper advertisement

9 TV subtitles

(11) A lottery box for storing personal information left by consumers.



poster

section of writing:

Top melon shopping seven days of music, happy every day

May 1st "shopping blockbuster" passion for seven days

I have bought it, I must send it!

Come buy now, send it now!

Special offer, special delivery!

Even if you don't buy it, you can still send it!

There are no thresholds for activities, and participation is unlimited!

The top melon melon color cotton clothing company exclusive release, the national release!



X display rack or store announcement



section of writing:

The top melons and melons are shopping for seven days, and every day is happy!

Sub-standard: four major gifts, ring surprise

1 Once bought, must send: If you have ever bought a top melon product, with a cumulative 300 yuan shopping bill to the business outlets in exchange for a pair of colored cotton socks.

2 Buy now, send immediately: May 17th, the designated products are entitled to the May 1 happy price! New product 8.8 fold, see the tag 51 price, buy any top melon product over 200 yuan to send a pair of underwear, fold and then send!

3 special specials, special delivery: You really want to buy top products, but I really want to save some money, what should I do? Top 呱呱 specially sent you special T-shirts, home clothes, shirts and other special products, you can buy the products you like at a cost price.

4 Even if you don't buy it, you can still send it: Even if you never buy a top melon product, but you accidentally pass the top melon counter, please leave your name and phone number. On the day of the event, we will draw 30 lucky prizes. Cotton shirts, colored cotton underwear and colored cotton socks, we will inform you the first time after winning the prize.


Plan for the May 1st event planning in 2019:

May 1st Labor Day is coming soon, and it is vital that the beauty salons do a good job in the May 1 promotion plan. Rongna Color offers six beauty salons on May Day promotion theme and promotional activities for the reference of beauty salon operators.

20xx Beauty Salon May Day Promotion Theme

First, open card promotion

Card promotion is the basic promotion method of beauty salons, and it has become one of the main promotion methods of beauty salons. There are various forms of card opening, such as: monthly card, season card, and annual card; as large as: gold card, silver Card, loyalty card, VIP card, membership card, etc.

Application method: In order to stabilize the loyal old customers, during the customer care period, the beauty card for the customer enjoys a certain discount on the amount, that is, the monthly card is less expensive than the single consumption, and the annual card is processed. It is lower than the total monthly card consumption, and customers can enjoy certain discounts and discounts on purchases and enjoy various discount items in beauty salons.

Second, discount promotions

Discounts have always been an important means of trade promotion. They have a strong attraction to stimulate purchases and have immediate effects.

How to use: Discount promotions are the most popular way to promote beauty salons. In response to this promotion method, beauty salons offer different discount products according to different seasons and festivals, stimulate customers' desires for consumption with certain low-priced products, drive sales of other products, or let customers carry out when a new project is launched. Try a promotional means that can be discounted.

Third, free trial promotion

Free trial promotion is a way for beauty salons to attract new customers, or to launch new projects, so that customers can feel the promotion in consumption.

Application method: The beauty salon will concentrate the customers with certain needs, and try the free trial for the customers at the appointed time, so that the customer first experiences the effect and cultivates the customer to become the main customer. Then proceed to the next free trial and move on to the next cycle.

Fourth, consumption points giveaway promotion

Consumption points are a way for beauty salons to give back to customers with old customers. After spending a certain amount of money, old customers can get some gifts from beauty salons to promote customers' continued consumption and bring customers a kind of mind. Consolation.

Five, "mobile phone newsletter" warmth promotion

The "newsletter" can now be said to be hot, from a kind of interpersonal communication tool to a marketing upstart. The business is characterized by large coverage, high information acceptance rate, strong emotional color, low cost and simple execution. In current business activities, newsletters are widely used to connect with customers, make appointments, send promotional information, and more.


Plan 5 of the May 1st event plan for 2019 :

Event theme: Five major promotion

Activities:

First, the taste of the deep sea

During the period from April 28th to May 7th, customers who have purchased more than 300 yuan in each supermarket branch can conduct a live lottery and draw a lucky four-day trip to Hainan to experience the "sea taste" of Hainan Tianya Haijiao.

2 special prizes

One award for Hainan’s four-day tour

First prize, 3 prizes, each of the beautiful vacuum cleaners

Second prize, 10 prizes, each of the Nippon rice cookers

Encouragement Award 100 winners Kodak film roll

Second, clothing discounts themselves

During the period from April 27th to May 26th, customers who buy men's clothes, women's clothes, pajamas, etc. in a supermarket mall can turn the lucky turntable with a small computer ticket, and transfer to a few folds, customers can enjoy a few folds. Cash Discount.

During the event, there will also be limited-time shopping campaigns for clothing shows and clothing.

Clothing limited time snapping activity, held twice a day, the minimum is 20% off.

Three, five one surprise trio

One-of-a-kind: the whole city is low

Duo: 200,000 points card customers "May 1" dedication

From April 28th to May 9th, all loyalty card customers can use the loyalty card to purchase specific products in a supermarket.

Trio: Happy Shopping, Lucky, You

From May 1st to 7th, customers who have purchased at least 30 yuan in a supermarket can participate in on-site activities, and the prizes are rich and never fail. The prizes are: exquisite box paper, 1 kg rice, 500ML edible blend oil.

Fourth, the supermarket "May 1" part of the special offer:

During the May 1st period, a supermarket launched nearly a thousand special products, including daily necessities, food, electrical appliances, clothing, fresh and other commodities.