Company opening ceremony planning plan

Part 1: The company's opening ceremony planning plan

I. Introduction

The opening ceremony was based on the grand celebration atmosphere, and the event aimed to form a good brand promotion and image display effect.

Through this opening and guest cocktail reception, the theme and taste of “Houmen Sauce and Delicious Classics” of Hangzhou XX Wine Company are reflected, and they have left a deep impression and good reputation in the minds of participating consumers, and established brand loyalty. To materialize the potential customer base and establish a leading position in the industry.

Second, the activity program

This plan consists of two parts: opening ceremony, promotion

Hangzhou XX Wine Company Opening Ceremony

The layout of the main venue of Hangzhou XX Wine Company is as follows:

1. Stage:

The stage was built on the first floor of the Zhongnan International Building where Hangzhou XX Wine Company was located. The 15 meters large archway on the left side of the square set off the atmosphere. Due to the hot weather, about 150 square meters of awnings were built in front of the main entrance of the “Central South Building” in the middle of the square.

The red carpet extends from the arch to the awning. There are two welcoming guests from the arch to the awning, as a welcome avenue with small flower pots on the side.

The main stage is located at the south gate of the Zhongnan International Building. The platform above the steps is used as the stage. The background wall is used to cover the existing glass door and the red carpet is placed on the upper. The stage is placed on the left and right side of the stage, and the center is placed in a vertical microphone. The back of the stage is painted with green plants and colored bonsai flowers.

2, sound full set: a set of 2 main boxes, 2 back to listen, 1 mixer and a full set of cabinets.

3, background frame construction: 6 meters long * 3 meters high architecture.

4, awning construction: about three meters below the main stage steps to build a awning shed, the area is 10 meters * 15 meters. There is an entrance on the left.

5, table and chair placement: the awning is covered with a red carpet, placed 100 chairs for the guests to sit.

6. Pre-function area: There are 4 welcoming staff in the awning shed to guide the guests and release mineral water.

7. Arched door: There is a 15m wide arched door on the left side of Zhongnan International Plaza. :

Advertising lead:

A lively celebration of Hangzhou XX Wine Co., Ltd. grand opening

Note: See the plane effect graphic position for the placement position.

8. Two air balloons: two suspensions “warmly celebrate the grand opening of Hangzhou XX Wine Company”

9. Guide card: The bridge bridge is under the bridge, and each guide sign is set at the entrance of the square.

10, color roadside flag: set the atmosphere around the square

11, flower basket: the words on the flower basket: He Hangzhou XX Wine Co., Ltd. grand opening *** company congratulations

The flower basket is placed on both sides of the stage.

12, boutonniere

13, cut the ribbon: the leader cut the ribbon together

14. Miss etiquette: 6 ceremonial ladies, dressed in uniform red cheongsam standing at the designated place to welcome guests.

15. Vehicle access indication guide card, guest rest area, and other indication signs:

Set the vehicle entrance and exit and parking guidance signs at a fixed position on the side of the square, and the vehicle will stop there. The vehicle is guided by the security and unified parking. Note: Precautions pay attention to the work of on-site parking.

16. Process display rack: The guest admission office sets up a conference flow display rack, which mainly indicates the approximate time of the meeting and the guest party banquet bitmap.

17. Procedures for handling approval

Procedures for handling the examination and approval: the stage construction and communication with the property company, and the airborne and meteorological bureau for approval.

18. Preparation of other materials:

1, the main VIP seat location name, flower disk, flower basket, colored balls, ribbon cutting tools.

2. Guide cards, stop signs, sign-in cards, rest area cards, and sign boards.

3, atmosphere renderings, stage, background frame, sound, bunting, tables and chairs;

4. Host, staff, etc.

5. Prepare for the rain.

Second, the guest tasting will be arranged

1. Sign-in desk: The sign-in desk is located on the left side of the entrance, and two desks plus two staff members. Prepare the table card and sign in the book, a number of pens.

2, welcome 6 people, guide guests to take a seat.

3, the main stage of the tasting meeting: located in the center of the Songshan Hall, behind the 4.5 * 3 m background wall, the stage with the hotel's stage, the host is set on the right, with flowers.

4. Projector: A projection screen is provided on the right side of the stage for PPT explanation.


Part 2: The company's opening ceremony planning plan

First, planning ideas

Based on the characteristics of background analysis, the mall can be seen as the leader in leading regional consumption. Therefore, we must gradually improve the popularity and reputation, and form a good consumer reputation in the minds of consumers and help to expand merchants. All of this requires pre-publicity campaigns to foster consumer awareness. Of course, the opening day is the top priority.

“Opening the business” to ensure that “the first battle will win” is the primary topic of all new students, especially in today’s increasingly fierce trade. Therefore, it is necessary to have a warm atmosphere and a real pre-event campaign, which requires various celebrations. The event is shocking and famous, making it a first-mover and gaining a foothold.

Second, the principle of activity:

1. It is necessary to create scale in the momentum of the opening ceremony and pursue a warm atmosphere and attraction.

2. Through the opening ceremony, strive to make a deep impression among the surrounding residents.

3, to have continuous promotional activities, and make customers feel fresh, it is best to form news points to facilitate the spread.

4, the promotion activities can really make customers feel "affordable", and ultimately increase the reputation of the mall.

5. The project planning plan should be easy to implement and have risk controllability.

Third, the activity target

Through the successful opening ceremony, we will achieve the goal of promoting the popularity of shopping malls, promoting investment and attracting consumers.

Fourth, preliminary preparations

Before the opening of the business, we will make roving publicity and performance promotion activities in major indoor streets and major schools. The promotion starts.

One week or ten days before the opening of the business, the opening publicity materials will be distributed to the surrounding residents as well as the crossing staff and schools.

One week or three days before the opening of the store, a floating air ball was placed around the mall, and the opening ceremony was opened to create a festive atmosphere. Warm up for formal ribbon cutting.

One week before the opening of the business, increase the promotion activities to ensure the passenger flow on the opening day.

V. Project implementation plan

1. Activity element

Event Name: Zhuowei International Sports City

Activity time: **year xx months

Venue: Zhuowei International Sports City

Active people: mall leaders, special guests, residents in surrounding residential areas, intercepting past FITs, etc.

Activity goal: Through the successful start-up activities, achieve the purpose of promoting the famous shopping mall, promoting investment and attracting consumers.

2. Organizing event content

a, the atmosphere outside the mall decoration

b. Site layout:

Stage and sound configuration, flower baskets, banners and floating air balls and cold fireworks, etiquette organization, etc.

Military band, lion dance performance, street dance and singing performance, and the second and third day of the Yangko performance to continue the opening atmosphere

d. Early publicity work:

1) Propaganda car enters the county area tour performance promotion

2) Shopping mall pop posters, exhibition boards, etc., to create a festive atmosphere

e, post-publicity work:

Perform a three-day performing performance to maintain a celebration atmosphere for a while.

The above schemes have been determined by our company through various discussions. The leaders are invited to give guidance and prepare for the ceremony. We believe that the guiding principles must first follow the three principles of “warm”, “frugality” and “consciousness”. "Warm" means that the idea of ​​creating a happy, festive, grand and exciting atmosphere during the celebration ceremony is not too boring and boring. The celebration ceremony is simple and simple, but it is indispensable and warm. Rather than being unkind, sloppy, or slamming into a passing game, it is better to simply skip it. The so-called "frugality" requires the organizers to work diligently, and in the whole process of holding the ceremony and preparing for it, it is seeking truth from facts in terms of expenditure on funds. Moderation, saving. The so-called "consciousness" refers to the time when the organizers prepare for the ceremony. It is necessary to follow the custom of courtesy, and to analyze the specific situation, carefully plan, pay attention to details, be responsible for the division of labor, and be meticulous. Strive to be careful and meticulous, and prevent the duck eggs from being tightly sealed as well as on the spot.

In short, we will negotiate with you and discuss more, and minimize the cost of activities, and achieve the best results.


Part 3: The company's opening ceremony planning plan

Implementation time: xxxx year x month x day 16:00 - 20:00

Assist in implementation: xxx studio

Specific implementation instructions

[1] Planning purposes

[two] background analysis

[three] opening ceremony ceremony style positioning

[four] guiding thought

● Enterprises set up a platform, merchants sing a play, combine the opening ceremony and business promotion activities to form an interaction, and promote the business products from the opening ceremony.

●Art performances can interact with merchandise displays.

● Active preparations for the arrival of the Mid-Autumn Festival sales season.

[5] Early advertising and public opinion

Xx agricultural and sideline products exhibition center pre-opening advertising strategy

Xx agricultural and sideline products exhibition center pre-opening planning

The opening ceremony is a systematic project involving a wide range of topics and a lot of clues. It is recommended to set up a preparatory group to carry out the work of the pre-existing activities to ensure that the opening ceremony is completed, and that the established implementation effect will not be affected by the hasty preparation of the preliminary work.

Apply to the relevant units for the road permit and obtain the weather information on the day of the opening day to the Meteorological Bureau 5 days in advance.

Implement the guest list attending the ceremony, the relevant leaders of the Urban Bureau, and the leaders of the brothers, issue an invitation letter one week in advance, and collect congratulations;

Contact the production and delivery schedule of news media advertisements, draw up invitations for news interviews, identify entry points for media speculation, and promote “buy points”;

Develop a well-planned agenda plan;

Implement the leadership security system;

Determining the speeches of the leaders, presiding over the presided over drafts, etc.

Implement on-site parking spaces, and each unit represents the parking area;

Implement power location and commissioning and other related matters;

Implement emergency measures for ceremony activities;

To determine the content of the promotional slogan for the opening ceremony, it is necessary to submit the production 5 days in advance.

[six] on-site setting

Giant static element layout

The overall layout effect requirements: the various celebration elements are harmoniously matched, and the overall focus is on the perfect combination of points, lines and faces, highlighting the three-dimensional sense, spatial layering, color pursuit of strong visual impact, and publicity and grandeur. The atmosphere of the scene is magnificent, unconventional, warm and elegant, and elegant and orderly.

Ribbon-cutting area layout

1 The ribbon-cutting ceremony was held in front of the exhibition center. The red carpet was placed on the left side of the store to the 10m X6m ribbon-cutting area, and two rows of flower baskets were placed on both sides. When the ribbon cutting begins, the military band can perform on the right side of the ribbon-cutting area as a back background.

2 The two sets of cold fireworks are set in front of the ribbon-cutting area and released when the ribbon is cut.

3 The ribbon-cutting area is upgraded to a 10-meter banner. The hanging is “warm congratulations on the grand opening of the xx agricultural and sideline products exhibition center”.

4 sets of 10 cut flowers, when the ribbon-cutting ceremony was held, the ceremonial lady was neatly lined up. Miss etiquette Wenya steadily and steadily stepped onto the ribbon-cutting table, reflecting the bright and colorful cut-cut flowers, indicating the smooth opening of “xx agricultural and sideline products exhibition center grand opening” A complete success.

Performance area layout

1The whole countertop is covered with a red carpet, and the background is built with trusses. The theme is “opening ceremony of xx agricultural and sideline products exhibition center”. There are 2 pairs of vertical microphones in front of the stage. The microphone is centered and 10 clusters of flowers are arranged in front. Decoration performance. There is a moderator's vertical speech desk on the right side. There are 1 sound on each side, leaving a distance of 3 meters wide to facilitate the flow of the crowd, and the red carpet is used to connect the ribbon-cutting area and the performance area.

2 sound set, set in the performance area.

Surrounding environment

1 Rainbow Gate is a grand atmosphere of the opening ceremony.

Two banners are arranged on the floor of the building.

3 The flower group is placed in the ribbon-cutting area. Two sets of flowers, the door of the hall and the interior of the hall are decorated with seasonal flowers on both sides of the gantry. The atmosphere is warm and grand.

4 Yingbin Bunting 20 faces, suspended in the side of the store on Nanpu Road.

Pre-function area layout

Check-in and dispose of it in the store, and sign in the kit.

Giant dynamic element layout

The overall layout effect requirements: through the organic harmony of dynamic elements, the celebration scene is magnificent, and the thrilling scene of the dragon and the tiger.

1 military band 10 people, playing before the ceremony, setting off the atmosphere, gathering popularity, the ceremony is played intermittently. The repertoire includes "Welcome Song", "People Who Sing and Dance", "Good Day", "Into the New Era", "Triumphal March", "On the Field of Hope", "Ladsky" and so on.

2 A group of 4 lion dance lions, strong posture, uniform movements, drum sounds, flexible movements, changing formations, refurbishment, rendering atmosphere, intermittent performance with the process.

3 Miss etiquette 10 people, height 1.7 meters, age 25 years old, with red rose cheongsam, Pei belt, elegant, good image, reception, lead signing, wearing brooch for the leader, leading the ribbon cutting.

4 Royal Salute 6 doors, the panel is golden yellow, the shape is simple and realistic, majestic and majestic, luxurious and cool, using environmentally friendly full inert gas emission. The range is up to 30 meters. When the ribbon is cut, the ribbons are printed, and the colorful ribbons are colorful. They are colorful and colorful. They are like flying flowers, colorful and magnificent. It is the new darling of modern etiquette celebration.

[7] Work schedule and agenda of the opening ceremony

Opening ceremony work schedule

● Arrange the opening ceremony ceremony, specifically determine the position of the podium and the performance area, and carry out the overall layout.

● Determine the leaders, guests and speeches that participated in the opening ceremony, and issue an invitation letter to collect congratulations.

● Identify keywords, banner slogans, and deliver them.

● The main unit coordinates the implementation of the power supply and commissions the power.

● The podium, the back background and the large-scale inkjet began to build.

● In the morning, the rainbow gate, the signature desk, and the beginning of the layout. All on-site static elements are laid out.

Opening ceremony workflow

● 13:00 members arrived on time, check the static element layout on the site, coordinate the dynamic element layout on the site, do the final overall coordination, implement the details, and be foolproof.

● 14:20 military band, lion dance team, host, sign-in, VIP flower, audio, security in place and on-site order maintenance.

● At 15:00, the hostesses are in place and the audio debugging is completed. The military band and the lion dance team began to perform alternately.

● Leaders and guests attending the opening ceremony at 16:00 were present, and Miss Etiquette began to receive the reception, lead the sign-in, and serve the leaders to wear boutonniere and other etiquette services.

Opening ceremony agenda

● Leaders and guests attending the opening ceremony at 16:25 were led by the hostesses to the rostrum;

● The host introduced the leaders and guests attending the opening ceremony;

● 16:30 host announced the opening ceremony of the opening ceremony

●Please ask the superior to lead the congratulatory message;

●Please give a speech by the guest representative;

● Please ask the general manager to answer the question;

● The moderator announced that the superiors and general managers of the exhibition center should be invited to the ribbon-cutting area to cut the ribbon for the opening of the business;

● At this time, Miss etiquette guided the superiors, the general manager of the exhibition center, and the guests to the ribbon-cutting area. The hostesses lined up neatly, holding the ribbon-cut flowers in both hands, and steadily and steadily embarked on the ribbon-cutting area.

● 16:48 leaders cut red silk and announced the grand opening of the xx agricultural and sideline products exhibition center.

● After the ribbon cutting is completed, please ask the superior leaders and guests to visit the xx agricultural and sideline products exhibition center, and then transfer to the hotel.

● The store’s 17:00 promotion started.

Overall requirements for promotions

The main purpose: to strengthen image cognition, promote the purchase of reality, trigger the purchase climax, deepen the brand impression.

Principle: The form of activities is not cloned, the activities are not flooded, the opening is sensation, the ending is complete, and the climax is repeated.

Form: variety, novelty, interactive, promotion.

Opening ceremony agenda

Introduce leaders and guests, announce the beginning of the ceremony

Read the relevant files

City government leaders unveiled licensing

The xx Agricultural and Sideline Products Exhibition Center introduces the company.

Leader speaking



[8] The full project budget for opening the business;

1 podium 10 m X5 m, 6 m X 2.4 m 15 yuan / square 65 square 975 yuan

2 after the background 10 meters X4 meters 30 yuan / square 40 square 1200 yuan

3 military band 10 people 100 yuan / field 1000 yuan

4 lion dance team 6 people 200 yuan / field people 1200 yuan

5 moderators 2 people / 1000

6 gantry 16 meters span 150 yuan / seat / rent 1 seat 150 yuan
7 etiquette with a tape, 1.7 meters or more 100 yuan / person 10 people 1000 yuan

8 audio, microphone 1 set of 400 yuan

9 Congratulations unit banner: 10 meters * 7 yuan / article 70 yuan

10 cold fireworks 60 yuan / 10 1200 yuan

11 thousand small salutes, 4 flowers per door, 80 yuan / door, 6 doors, 480 yuan

12 cut-off supplies upscale 30 yuan / set of 5 sets of 150 yuan

13 bunting multicolored 4 yuan / face 50 face 200 yuan

14 brooch two Yang Lan 4 yuan / flower 50 200 yuan

15 strips 0.90 meters wide 10 yuan / meter / yuan 5 yuan

16 carpet red 3 yuan / square 300 square 900 yuan

17 balloon door multicolored color 20 yuan / m 20 meters 400 yuan

18 绶 with double-sided lettering 10 yuan / 10 10 yuan

19 flowers group set seasonal flowers 3,000 yuan

The above fees are the fees for the full payment of the relevant personnel or departments. If the other party can solve the problem, it can be fully implemented by the other party.

20 planning creative implementation costs 3,000 yuan

Total: ¥: 18350 yuan

Note: This fee does not include related media ads.

[9] still need to communicate matters;

1. The production of optical discs;

2. The person who cuts the ribbon is determined, and the position of the standing position is determined; the order of the seat position of the hotel;

3, the guest's gift is completely selected by the other party - xx center and bear, not within the budget.


Part 4: The company's opening ceremony plan

Foreword

After the preparatory work of the board of directors and the company's leaders in an orderly and orderly manner, our company is tentatively scheduled to open on June 25, 20XX. Our company is a modern enterprise specializing in the development of information systems in the field of education. Based on the government's support for the information industry, especially the development of Hunan's Changsha software industry, our company decided to build a strong and prosperous position at this favorable time. The Hunan software development market and the software sales market are highly competitive and relatively mature, and are basically involved in various fields. Our company decisively chooses the field of educational information to be developed. There is huge market space in this field, and how to do it well is an important factor.

Due to the particularity of the industry itself, the keynote of the program we have determined for this celebration is: strive for reality, render the atmosphere, focus on publicity, and expand the influence.

Activity purpose

Take "popularity - atmosphere - business opportunities", that is, take three operational steps in the concept: to stimulate popularity; to create an atmosphere; to precipitate business opportunities. By integrating the above three conceptual steps into planning and implementation, the company's opening will reflect the effects of scale, strength, competitiveness, and visibility. The main focus is on the "popularity - atmosphere - business opportunities" clue and progressive solutions to plan the case. In particular, to seize the "business opportunity" as the foundation, through this celebration, to explore or plant a variety of explicit and hidden business opportunities for the company, through the "popularity" to enhance the company's position in the industry and the field, forming a certain impact Force, and thus fully in the Hunan market.

Celebration form:

1. The layout of the scene is "warm", "grand", "happy"

2. Invite relevant leaders and congratulations from the industry to unveil and cut the ribbon.

3. Select the media.

4, souvenir distribution,

5, product on-site display

6, leadership inscription, group photo

The main part of the celebration:

First, the site layout

1. Outside the company, the banner on the top of the glass: "Congratulations to Hunan Xinhui High-Tech Development Co., Ltd. grand opening", the length is 7.5 meters.

2. The company's front desk is covered with red cloth.

3, the entrance to the right side of the company is placed in a new, unique and fashionable large flower basket, 2 on the right, with a promotional slogan on the flower basket.

4. Hanging flags, banners or POPs are hoisted at the upper and lower exits of the elevators on both sides.

5, posted on the aisle glass in the unrented office, to guide the guests to the location.

6. Set up a guest check-in at the company's aisle, equipped with a souvenir issued, and put it in a gift bag made by the company.

7. Hang a small hanging flag or POP under the fluorescent lamp in the company lobby and conference room.

8. The place where the company's glass door is about 6 meters long is set as a ribbon cutting place.

9. Host the ceremony and set up the fire door on the left side of the company.

10. The host station sets 8 leadership seats.

11, the home floor paved red carpet.

12, the company's product introduction with the photo material to make the form of the exhibition board, to give guests a visual display.

Second, the site facilities

1. The background layout of the host: the theme background board, the content contains the theme, color, font type, attention to the appearance, the color is festive, warm as the benchmark

2, banner

3, the company's hanging flag

4, POP

5, handbag

6, DM leaflet 16 open leaflet

7, on-site partition plane map

8, each functional area layout renderings

9, the host table background renderings

Third, the celebration program

All the arrangements were completed at 4 pm the day before yesterday, and the organization was accepted.

8:00--8:30 All the company personnel arrived, check the preparation work is not completed

9:00--9:45 The guest checked in and the souvenir was issued.

9:55--9:58 Convene all the employees of the company to gather at the company's front door to face the celebration host

9:58--10:02 The celebration started--The host announced the opening ceremony and introduced the leaders and guests present at the event. The host started the opening ceremony and congratulated the "Xinhui Hi-Tech" grand opening.

10:02-- 10:05 Leading ribbon-cutting, unveiling

10:06--10:20 Chairman's speech, lead speech, guest representative

10:30--11:30 Leadership inscription; introduce the company and products to the guests; take a photo; discuss the press release with the journalists

After 11:30, the meeting will be closed, and the individual activities of the people who have special public relations needs will be exchanged.

Fourth, media cooperation

1. TV media invited "Hunan Education TV Station" to report

2, choose print media

3. Preparation of print media news reports

V. Fund budget

1. Items required for celebrations

Name quantity fee name quantity fee

Large flower basket 2 brush 2

Sign in the table flowers 1 ink 1

Banner 1 red paper 3

Indoor hanging flag 10 rice paper 3

DM Advertising 3000 Glue 1

Tote bag 3000 paper cutter 1

Envelope 3000 scissors 4

Tray 4 hammer 1

Invitation 100 pin 2

Camera 1 VIP corsage

Film 3 POP Notice 10

Signage 6 sign-in book 2

Business card silver plate 1 sign in pen 2

Combination audio 1

Vertical microphone 2 unveiled red silk 1

Hosting desk background 1 signing desk 1

Iron nail sign in Taiwan red silk 1

Inscription thin 1

The total cost is:

2, dinner expenses

3. Souvenirs

4. Other expenses

Photographer:

host:

Miss etiquette:

Subtotal:

Total cost:

Celebration staff invitation

The estimated number is 100, see attached table

In accordance with the invitation list, send invitations and invitations to ensure that important personnel are not absent due to their own arrangements. Recover the confirmation information and develop a detailed list of participants for further planning.

Note: This step must be well planned, with a dedicated person responsible, appropriate enlargement of the invitation list, public relations and tracking of important people, and preparation of alternatives to ensure the number and quality of participants.

Preparations for the celebrations

The opening ceremony involves all aspects. The work is connected, interconnected, and cross-cutting. It must be arranged in a coordinated manner and carried out in a multi-pronged manner. Therefore, organization, communication and coordination are very important. In order to make all the work go smoothly, the company set up a leading group for the preparation of the celebration; and divided three departments, namely the Ministry of Foreign Affairs, the Planning Department and the Ministry of Internal Affairs.

Leadership team members:

Team leader:

Deputy head:

member:

1. Ministry of Foreign Affairs:

Determine the guest list, determine the guest's name, number of people, send invitations; arrange a group photo; write a speech, congratulatory message; invite reporters, confirm the press release; contact photography, camera personnel; photography during the opening ceremony, camera data will be stored as the company's precious files.

2. Planning Department:

It is planned to write the overall plan of the celebration, determine the layout plan of the whole site, determine the various required items, prepare the items that need to be produced in advance, and make a budget.

3. Ministry of Internal Affairs:

Present a reception plan; identify the host and the hostesses, present souvenirs to the guests, and conduct training and rehearsals. Classified the purchase or lease of the required items during the opening period, contact the property department of the building to coordinate the celebration work, communicate with the planning team in a timely manner, arrange the celebration venue, contact the implementation of the dinner, and settle all expenses and expenses.

Important item preparation

souvenir

gift bag

envelope

DM single page

Remarks: Responsibility to people, flexible use, proactive attack


Part 5: The company's opening ceremony planning plan

First, the effect of planning:

1. Demonstrate the expansion of the company: the ability of the company to cope in the financial crisis

2. Demonstrate the influence of the company: one is the government's recognition of the company; the other is the position of the company in the peers.

3. Demonstrate the potential of the company: to express its ability in the culture, spirit, management, production and brand of the company.

Second, time: about control in a day or so

Third, the specific content

1. The opening ceremony of the celebration. It can be held in its five-star hotel. It is proposed to be chaired by the chairman of the company, and the main leaders of the province will lead the word, and the leaders of relevant national industries will be announced. It is recommended to control within 30 minutes.

2. High-level forum on trade cooperation and development in this industry. The forum delivered a speech on issues such as coping with the international financial crisis, opportunities and challenges of dialogue, and expanding economic and trade cooperation in the industry. Enterprises should make keynote speeches. The most important purpose of the forum is to promote the establishment of cooperation and exchange alliances to expand the position of enterprises in society and industry. A rotating chairman can be set. This is the first time, once a year, to further strengthen cooperation and communication between enterprises. The personnel are set up as government officials, experts, business leaders, and media professionals. It is recommended to do it after the opening ceremony, and the time is controlled within one and a half hours.

3. Enterprise development environment description and cooperation project release meeting and related project signing ceremony. To set up a few links, one is the display of corporate image films. The second is to visit the image hall of enterprises and related enterprises. It is recommended to be carried out in the afternoon and controlled within one and a half hours.

4, "Meet the ******" special art evening. The party is divided into three chapters. The main theme of each chapter is: the first chapter: corporate project brand display. The second chapter: corporate culture display. The third chapter: social image display. Locations can be found in representative, iconic locations in the city, or in large sports plazas.

Fourth, publicity and marketing

1. Propaganda planning in the early stage of the celebration: It is mainly about a social situation that everyone knows. Emphasis is placed on promoting the three major industrial patterns of the company and promoting the marketing type of the main hotel.

---- Collection of corporate image language. The plan is to use the newspapers, radio stations, radio, internet and other propaganda media to collect and plan 1-2 months in advance, and to set the first, second and third prizes. The awards were released at the "Meeting ******" special art evening.

----The creation of the propaganda atmosphere in the early stage of the enterprise.

Including the date of the celebration, the content, the invited partners, political leaders and other reports.

The release of major recent decisions of the company,

The recent public welfare undertakings of the company.

---- Do a good job in the early stage of the forum and cooperation project launch conference.

To have scale and to be a series, there must be such a sensational effect. Through the above initiatives to expand the influence and drive of the company

2. Propaganda planning in the celebration: What is required is the quality of the enterprise, the position of the enterprise in the industry, and the enterprise must have an exemplary style of establishing alliances with the industry and related industries.

---- Set up a corporate image exhibition hall. Publish economic and trade information of authoritative industries. Comprehensive display of the company's overall image, major resources, investment information, industrial development, products, brand management projects. The project CD and project book will be set up for visit and promotion.

---- Set up a exhibition hall for enterprises that are closely related to the development of the enterprise. To further enhance the relationship between the two sides.

Fourth, pay attention to several issues

1. The cost of people. Be sure to know who to invite. At the opening ceremony, all people must feel the influence of the company on the government. The level of the government's invitation list is very important. In the forum, the cooperation project conference, and the design of the image hall, we must choose a very large number of enterprises and people.

2. Promotional marketing. This is the most important thing in the whole link. To do a good job of classified promotion, it is necessary to clarify the content of each type of main promotion. In the choice of propaganda media, the favorite radio stations and newspapers are the main propaganda media.

3. Cost control. With simplicity, grandeur, atmosphere and solemnity as a symbol, remember to be extravagant and wasteful.