Company activity planning

Part 1: Home appliance promotion plan

Conceptual explanation

A business promotion promotion plan is a planning document for the overall operation and arrangement of a promotion for a certain time.

Writing points

Business promotion promotion plan is usually composed of promotion target, promotion target, advertising performance, basic content and budget allocation.

model essay

x home appliance company on-site promotion activity planning book

First, the term

From x years x x days to x years x months x days, for a period of 3 months.

Second, the goal

Grasp the climax of shopping, hold "supermarket relay big move", promote x company products, assist dealers to clear inventory, improve the company's business objectives.

Third, the purpose

Grasp the shopping tide of Christmas, New Year's Day and wedding honeymoon period, attract consumers' interest in the “Remote Move” campaign, and guide the purchase of x products to achieve the promotion effect.

The “Response to the Big Move” event was held in a, b, and c. This activity will lead x to import home appliances and focus on the x-market.

Fourth, the object

For the consumers who are preparing to purchase home appliances, the main reason for the excellent performance of the f14 products is to guide the purchase of x-home appliances, and to use the “relay to move” campaign to encourage consumers to seize the opportunity and buy immediately.

Demand focus:

1. Performance requirements:

The real world first!

x home appliances!

2.sp requirements:

Buy x products, buy now!

Catch up with the New Year's goods relay to move!

Fifth, advertising performance

In line with the annual development of the company's "x home appliances" international market, the use of publicity media, and gradually pay attention to cross-cultural color, local newspapers, radio media, TV program selection, and also based on the analysis of the ratings.

Taking the excellent performance of the x company's products as the main incentive, the relay moved to sp activity as a means of sales, following this principle, the importance of the subject and guest status of newspaper advertising performance should be paid attention to.

Tv advertising, in order to win international consumers, promotion and appreciation angles are equally important, it is intended to provide a 30-minute live move, try to move the live broadcast program for the relay, and at the same time draw a 15 〃 advertisement for cf, as a TV show. Strive for a taste of elegance and common taste, causing strong demand from consumers.

Pop: cloth flag, poster, leaflet, lottery ticket.

Sixth, hold a "dealer briefing session"

In order to cope with the international market development strategy and increase the promotion effect of the event, it is planned to cooperate with the company and branch business units to jointly organize the “Annual Announcement Meeting of the Year-end Promotion Activities” to share the meaning, content and practical assistance of the dealers. Benefit to do on-site explanations in order to obtain full assistance.

Seven, advertising content

Activity schedule

Note: The date of "relaying big move" is scheduled around Christmas, for two reasons:

1. Before and after Christmas, it is the peak period of purchase, which should be grasped.

2. Around Christmas, it is a very busy time for customers in the target market; traffic is bound to be crowded, and traffic problems are not easy to handle properly.

Activity area

In the three countries a, b, c, each department has a large department store with a supermarket.

Activity award

1. "Big Relay" lucky prize

200 in a place, 150 in b, 150 in c, as shown in the following table:

Table 5-4 Geographical Distribution of the Lucky Relay Award

Difference

a ground b ground c ground

First draw 100 players 70 70

Second draw 100 people 80 80

A total of 200 150 people 150

For households, each household is the same for 10 minutes.

Each household is 10 minutes and is carried out by relay.

2. "Guess the guess" activity prize

Completely guess the right one, the same amount of prizes as the highest amount of money, and guess the middle, equally.

5 prizes, the closest to the highest amount of money, each set of x brand home theater, super lottery decision.

Activity description

1. During the receiving period: From x years x x days to x years x months x days, trials were held in a, b, c three places, except for the selected department store itself, which was widely publicized, and the video was made. The program will be broadcast at 8 o'clock on x-day x, in order to publicize the audience to understand the connotation of the event, and at the same time cut 15 cf "try to move" situation, do TV insertion, widely publicize, stimulate sales, increase the number of recycling.


Part 2: The company welcomes the New Year celebration activities plan

In order to welcome the arrival of the New Year, we will further enrich the amateur cultural life of our employees, mobilize the enthusiasm and enthusiasm of our employees, enhance team cohesion, and organize special events. The specific arrangements are as follows:

Activity 1: Pre-holiday entertainment activities

1. Activity items: 80 games, guess riddles

2. Activity time: the end of the month, the beginning of the month

3. Specific arrangements:

Eighty matches:

Time: Month-Day afternoon: Play in the cafe. Each department first conducts an internal elimination tournament. Day: The former departments will submit the list of participants to the mailbox, and the finals will be held on a daily basis.

Rule: The first thing to call "" is the dealer, and the master is the master. The owner of his own can self-protect double, but not reflexive. Can play no owner. If there is no one on the table, the first card in the card is the top one. In the implementation of the sub-level system, except for "" and "" must be beaten, the rest will be scored. If the defender hits the "" or "" to reach the jump score, the corresponding level is subtracted. The wrong card eats flies or grabs cards. On the spot, every card is found to be penalized, and the penalty is given. Any player has more or less cards than others. There are the same color cards or double cards in the hands to hide the Tibetan cards. Once the penalty is found, the hidden cards are processed. The deduction of the card is doubled, the single deduction is doubled; the double deduction is doubled; the double deduction doubles the player's playing time must not exceed seconds, and the final card time must not exceed seconds. Finished a lap to win.

Reward: Decide on each of the first, second and third prizes and award the prize on the spot.

Guess the riddle: The riddle is hung in the staff canteen. Guess the riddle. Write the serial number of the riddle on the paper, and write the answer next to the serial number. Go to the welfare club Master Zhang to answer the answer. The correct answer is a small prize.

Activity 2: Recreational activities during the festival

I. Guiding ideology: unite the workforce, reflect the style of the staff, and add a festive atmosphere

Second, the event time:, :-:

Third, the event location: staff dormitory area open space

Fourth, the target of the event: all employees who go to work during the holiday season

Fifth, the form of activity: set a game, each employee chooses a game according to preferences

Sixth, the event arrangement

Happy big turntable

★props: big turntable, table

★Rules: Each employee has a chance to turn the needle and issue the corresponding prize according to the different points of the needle.

2. Kitten fishing

★ Props: washbasin, sand basin, stick root, wire rope cut, mosquito coil, small firecracker bag

★ Rules: Insert a small firecracker into the sand of the washbasin and ignite the corresponding number of firecrackers to issue different prizes within the specified time.

3. Master hand picking beads

★ Props: table, pot, chopsticks, glass beads

★Rules: Use chopsticks to clip the beads from the pot filled with glass beads to another pot, and issue the corresponding prizes according to the quantity completed within the specified time.

4. Set of molds

★ Props: ferrules, models

★Rules: Throw a ferrule to the target in minutes

5. Blowing candles

★ Props: Candles, Tables, Lighters

★Rules: blow out the candles in one breath and award the prizes according to the number of blowouts.

6. Fun shooting

★ props: basketball, eye mask

★Rules: Use your blindfold to cover your eyes and throw a ball at the basketball box.

Activity 3: The first month of the fifteenth party

Participants: All employees

host:,

Form: program game draw

Program arrangement: one program for each department

detailed arrangement:

Opening remarks

2. New Year's greetings, New Year message

3. Associate sing

4. Cabaret performance

5. Lucky draw: third prize name

6. Game: Painted face

Props: a whiteboard, a whiteboard pen, a blindfold

Rule: Participants bring eye masks, turn three times in place, walk to the whiteboard, draw faces according to the host's request, and finally the audience wins the best, and asks the participants to perform their painted faces. Expression.


Part 3: Company employee climbing plan book

First, the event time: May 8

2. Venue: Wuyishan

Third, the number of people: all members of the business department

Fourth, the purpose of the activity: To create a healthy and positive working environment, enhance the spiritual and cultural taste of employees, deepen mutual understanding and understanding, foster mutual love and friendship between members, and strengthen the cohesiveness of community teams.

V. Activity process:

1. Each member prepares the prepared items at 8:00 in the morning to gather in front of the office building.

2. The president will convey the precautions after the staff is counted, and the purpose of the activity will be divided into several groups after completion. Each group is responsible for 1-2 cadres, one team leader and one communicator.

3. Start the journey and the team marches. The team must be neat in the process of travel, not too noisy, the cadres and team leaders pay attention to the situation of the players and determine the appropriate rest time.

4. It is recommended to have a rest period of ten minutes when you reach the foot of the mountain.

5. Climb the mountain. During the process of climbing, it is recommended that the teams separate actions. The teams are rated as climbing. The fastest group has the right to write to the community flag first, and the slowest group has a punitive performance. There are wonderful parts in the process, and I am doing a photo job. Be sure to have a certain order and pay attention to safety.

6, rest. It is recommended to take a break after half an hour.

7. Carry out recreational activities without fixed time. If the climbing time is too long, the time can be compressed. If it is short, it can be increased. This activity is carried out in the community. Alternative activity

Pick up the song. Divided into several teams, led by the cadres, the president sang a sentence, each team sang according to the last word, there must be competition between the teams, the difficulty can be reduced at the beginning, the songs must be sung in the sentence. The last word can be homophonic.

Pull the song. Each team must compare morale and sing each other.

Idiom Solitaire.

Similar to the game of drumming and flowering, choose one person to cover your eyes and spread flowers at the same time. After the number stops, the flower in hand must perform the program.

Give a few idioms to compose a story.

Small debate. Ten people were elected and divided into two teams to debate on a certain issue in the community.

A small ball, looking for a flat open space, where dancers can participate and learn.

Super imitation show. Volunteer participation, imitating a certain star singing or performing.

8, lunch. The project took fifty minutes.

9, free activities. In principle, separate activities are not allowed, and several people can participate in activities or games, or members can know each other, talk to each other, read books or other.

10. Member's testimonials. Once again, everyone will express the feelings and gains of Xi’an’s activities in one sentence.

11, all take pictures.

12, the organization unified organization down the mountain, orderly, pay attention to safety.

13, back to school.

14. The president sums up the activity and announces that the member writes an activity experience and then announces the end of the activity.

Sixth, the event arrangement:

1. Group action. The team at the time of training can be extended or the team can be used as a team. In the team, boys can also help girls to receive the effect that “men and women are not tired when they climb mountains”.

2. The team must act in unison during the process of marching and climbing. The team must be neat and the captain must take good responsibility.

3, it is recommended to prepare a social banner, and then climb to the top of the mountain for the signature of the members, and as a witness to the activities stored in the community, but also a permanent memory of the members

Seven, note:

1. All obey the leadership, observe the discipline of activities, and focus on safety. For the sake of safety, all members are not allowed to leave the team without permission. If there is a special report to the cadre. Act alone, at least three or more people.

2, in order to cope with various sudden time impacts, each member must bring a variety of emergency drugs to prevent accidents, or have special students responsible

3, members pay attention to the team spirit, take the initiative to help the surrounding students.


Part 4: Employee Activity Planning

"There is no perfect individual, only perfect team"

First, the planning background

The development of an enterprise requires talents. If a company has talents, it will win the vitality of development.

An important part of attracting talents and motivating talents is the environment for enterprise development. A good external environment enables employees to feel the full development space. A warm internal environment can make employees feel the warmth of the family. .

Regularly organizing employee activities is an indispensable part of modern enterprise humanized management. It is suitable for enterprises to compete for talent development opportunities, create employee welfare and wealth, and create a perfect "dream team".

Second, the purpose of planning

The monthly staff event conference will provide employees with a relaxed environment, so that after a month of work, employees will be able to relax, morale and spirits to meet the challenges of the next month.

Third, planning ideas

In line with the bold concept, the principle of careful verification, combined with divergent thinking, employee activities can be roughly divided into four categories:

Knowledge-friendly and entertaining style

And this can be divided into various types of team activities, to enhance mutual understanding between employees, cultivate the sense of ownership of the company, and enjoy the feeling of relaxation.

Fourth, the planning content

Knowledge type

Science is the primary productive force, the times are developing, science and technology are advancing, information is rapidly updating, and the knowledge-based activities initiated can stimulate employees' enthusiasm for learning to charge.

Lecture

Invite successful people in the industry, or professional trainers, etc., to organize targeted seminars such as “Life Career Planning”, “You Don’t Care about Finances”, “Modern Business Etiquette”, etc. One overall charging

Financial expenses: invite lecturers, arrange venues, tea, interactive gifts, etc. If you can invite well-known lecturers through business districts or contacts, you can greatly reduce costs.

2. Debate

There are a thousand Hamlet in the eyes of a thousand people. Everyone has their own views on things and things. They can hold a theme debate contest for the recent social hotspots and discover the eloquence ability of employees.

Topic topics such as "profits and deposits profit" "all talents or professionals" "should not treat the company as a home", etc.

Financial expenses: layout of venues, tea, certificates of honor and prizes, etc.


3. Knowledge contest

Professional industry knowledge, profound entrepreneurial comprehension, is the excellent staff should have. Enterprise knowledge quiz. In a relaxed and intense atmosphere, employees can further understand corporate culture and professional knowledge.

Financial expenses: ibid.

Such events include tea parties, theme salons, etc.

Warm type

Cooking competition

If there is a staff canteen in this activity, you can do some more formal cooking competitions. You can also do some simple project competitions, such as “Summer Cold Food” and “Fruit Series”, and you can intersperse some small games. Such as "guess fruit", "memory big challenge", etc., in the relaxed and pleasant atmosphere of the staff, cool down and relax in summer

Financial expenses: utensils, fruits, ingredients, small gifts

2. Do the same pot of dumplings



Expenditure: utensils gift

Entertainment

Masquerade

Everyone who enters the venue needs to wear a mask. In the case of mutual disagreement, communicate with people, invite people to dance, and set some mysterious guests to talk with them. It is possible to get small tasks and complete small gifts.


Part 5: Decoration company anniversary celebration program

First, the event background:

On the occasion of the 2nd anniversary of the establishment of a decoration company, in order to thank the community and consumers for their support and love for the company for two years, the 2010 home improvement ceremony was held here.

In August, the building is located in the center of the August section of the hiking area. There are famous shopping malls such as Xinyijia and Gome. With the “rise of the August building in the pedestrian zone”, it will become the most active commercial and leisure amusement shopping development in Jishou District. region.

At present, the first phase of the August building has been handed over from the 2nd of this month, and a small number of owners have begun to renovate. The average daily delivery is 4 sets, and it is expected that the first period will be delivered to May.

Second, the activity ideas:

On the second anniversary of the establishment of a decoration company, I would like to thank the new and old customers for organizing on-site promotions. On March 2, 2019, the first phase of the August building began to deliver the house, and the owners will pick up the house one after another. At that time, the climax of home decoration consumption will be set off. Taking advantage of this opportunity, and a decoration company to cooperate with the real estate delivery room in March and April, in the first phase of the August building exhibition, to provide home owners free consultation, home improvement materials display promotion activities, the company will face-to-face communication with the owners to achieve sales purpose.

The whole event will be divided into three parts: “Boutique model show through train”, “renovation consultation event” and “super discount bargain”.

Third, the purpose of the event:

1. Improve the company's reputation and reputation and expand the company's influence in the industry;

2. As a two-year celebration of the establishment of a company, on the one hand, it promoted the knowledge of home decoration to consumers; on the other hand, through the super preferential bargain form, it thanked the old customers for their love for one, enhanced the reputation of one and formed a new interpersonal communication. Increase the purpose of on-site passenger flow.

3. Collect customer information through activities to expand the company's customer base;

4. Through the activities, create direct economic benefits for the company. Fourth, the content of the event:

Theme of the event: "2010 Home Decoration Ceremony - 'One and Two' Anniversary Celebration"
Activity slogan: Careful, careful, caring, zero-distance service Activity time: April 19, 2019 - May 19 Venue: August Tower, Walking Area Square Participation: All citizens specific content:
1, decoration consultation event creative: introduce common sense, analyze home improvement, let consumers understand consumption, rest assured!
Content and purpose:
1 Use professional knowledge, explain the home decoration of the people's language, introduce the common sense of home decoration, and let consumers understand how to better decorate the house.
2 Analyze the essential difference between the formal decoration industry, the brand decoration company and the small enterprise and the decoration “guerrilla team”.
3 Introduction and a number of decoration company's decoration patterns and charging standards, so that owners can understand where the money is spent, so that consumers are more at ease, peace of mind, and comfort.
4 Reveal the dark side of the current decoration and building materials industry, remind consumers to pay attention, show how and how a decorative company is doing, increase the trust of consumers to the company, and help the final signing of consumers!
Activity site:
1 Works display: The works are placed on both sides of the owner's seat and are displayed in a fan plane. The design has a design effect map and a real scene map for comparison, indicating the design description and the basic situation of the owner, the room type and decoration investment amount, and the overall price description.