College student business plan
Part 1: College Students' Business Planning Book
An excellent business plan book often makes entrepreneurs achieve twice the result with half the effort.
First, entrepreneurship planning book
Is a written abstract of the business created by the entrepreneur program.
It is used to describe the internal and external environmental conditions and factor characteristics related to the proposed company, and to provide indicators for the development of the business and to measure the progress of the business.
Usually entrepreneurial planning is a combination of marketing, finance, production, human resources and other functional projects.
Write a good idea about the business plan book:
Focus on products
Dare to compete
Understand the market
Policy indicating action
Show your management team
Excellent project summary
Second, the content of the entrepreneurship plan
In general, the entrepreneurial plan should include the type of entrepreneurship, capital planning and fund sources, the proportion of total funds allocated, stage objectives, financial projections, marketing strategies, possible risk assessments, motivations for entrepreneurship, shareholder rosters, and scheduled employees. The number of people, the specific content generally includes the following eleven aspects:
Cover
The design of the cover should be aesthetically pleasing and artistic. A good cover will give the reader an initial good impression and a good first impression.
Project summary
It is the essence of a concentrated entrepreneurial plan.
The project summary covers the main points of the project, so that it can be seen at a glance, so that readers can evaluate the audit and judge in the shortest time.
The summary of the plan generally includes the following:
Company Profile;
Managers and their organizations;
Main products and business scope;
Market overview;
Marketing strategy;
Sales plan
Production management plan;
Financial plan
Capital demand status, etc.
Abstracts should be as concise and vivid as possible. In particular, explain the differences between their own companies and the market factors for their success.
Company Profile
The purpose of this section is not to describe the entire project, nor to provide another summary, but to introduce your company, so the focus is on your company philosophy and how to set the company's strategic goals.
industry analysis
In the industry analysis, the basic characteristics, competition status and future development trends of selected industries should be correctly evaluated.
Typical questions about industry analysis:
How is the development of the industry?
What role does innovation and technological advancement play in the industry?
What is the total sales of the industry? How much is the total revenue?
How is the price trending?
How does economic development affect the industry? How does the government affect the industry?
What factors determine its development
What is the nature of competition, what kind of strategy will you adopt?
What are the obstacles to entering the industry? How will you overcome the typical rate of return in the industry?
product description
Product introduction should include the following: product concept, performance and characteristics; main product introduction; product market competitiveness; product research and development process; development of new product planning and cost analysis; product market prospects; Brands and patents, etc.
In the product introduction section, the entrepreneur should give a detailed explanation of the product, indicating that it is accurate and easy to understand, so that investors who are not professionals can understand it. Generally, product introductions must be accompanied by product prototypes, photos. Or other introductions.
Personnel and organizational structure
In the production activities of enterprises, there are human resource management, technical management, financial management, operation management, product management, etc. Human resource management is one of the most important links.
Because society has developed to the present day, people have become the most precious resource. This is determined by human initiative and creativity. To manage such resources, enterprises must follow scientific principles and methods.
In the business plan, it is necessary to clarify the key management personnel, introduce their abilities, their duties and responsibilities in the company, their past detailed experience and background. In addition, in this part of the business plan, The company structure should also be briefly introduced, including: the organization chart of the company; the functions and responsibilities of each department; the responsible person and main members of each department; the company's compensation system; the company's shareholder list, including stock options, proportions and privileges The board of directors of the company; background information of the directors.
Part 2: College Students Entrepreneurship Combat Competition Planning Book
"Win on the Campus" College Student Entrepreneurship Competition Competition Plan
I. Activity Background: According to the statistics of the Ministry of Manpower and Social Security, the number of college graduates in the country is 6.3 million, and the employment situation of college graduates is very serious. At present, the proportion of successful college students' entrepreneurship is very low, and college students have great potential and room for growth. The Student Union's Employment and Entrepreneurship Service initiated the “Zibo Vocational College's First Entrepreneurship Competition”.
Second, the name of the event: China Telecom Cup "win on the campus" college students entrepreneurial combat competition
Third, the purpose of the activity: let more students participate in entrepreneurial practice, feel entrepreneurial passion, cultivate entrepreneurial awareness and innovative spirit.
4. Entry requirements: recruiting participants for the students in the whole school. Encourage participants to cross-faculty and cross-professional team formation, the number is generally 3-5 people, must have the team name, captain. This competition encourages students to innovate freely and encourages students to invite the college teacher as the instructor of the team.
Sixth, awards set: Champion team Entrepreneurship bonus of 1200 yuan and certificate
Asian Army Entrepreneurship Bonus 900 yuan and certificate
Season Army Entrepreneurship Bonus 600 yuan and certificate
Other excellent teams, item rewards, certificates
Seven, the contest process:
1 First round competition: Production team business plan book
2 Second round of competition: making telecom products campus marketing plan
3 The third round of competition: Telecom products campus marketing
4 fourth round match: the peak matchup
Eight, the time schedule of the competition:
Early publicity:
1. Poster: Post posters and draft proposals in each bulletin board
2. Billboard: The telecommunications company produces certain billboards, which are displayed in the South, North and West Campuses respectively.
3. Newspaper: According to this contest, we will produce a contest express, show the exciting content of each event, and distribute the class.
4. Use the campus network, issue notices, and release contest information in a timely manner.
Registration stage:
Set up a fixed registration place in the South, North and West Campus respectively. The participating teams will receive the registration form, fill it out and submit it to the [email protected].
Preparation before the game:
The organizing committee recruited the finalists to listen to the contest schedule and competition discipline in the Employment Service Hall.
Schedule schedule:
1. The first round of competition: production team business plan book
Before the first round of competition, professional teachers were invited to provide professional guidance and training for the production of business planning books. The judges will score according to the registration forms and entrepreneurial plan of each team, and the backward teams will be eliminated according to a certain proportion. The rest will be promoted and the results will be announced on the campus website.
2, the second round of competition: production of telecom products campus marketing program
Under the guidance of the teacher, the team's campus marketing plan was produced according to the products designated by China Telecom. The judging will be based on the marketing plan of each team, and the outdated teams will be eliminated according to a certain proportion. The remaining teams will be promoted and the points will be announced on the campus website.
3, the third round of competition: telecommunications products campus marketing
The teams worked hard to sell the designated China Telecom products among the campus population. The organizing committee conducts process supervision. The jury will score based on the sales performance and on-the-spot performance of each team. Violators are eliminated and the rest are promoted. The points are published on the campus website.
4, the fourth round of competition: peak matchup
The top six points entered the peak matchup. The teams will respond and the judges will question and comment on the players of each team.
Score on site. The team of champions, runners-up and runner-ups will be decided. According to the performance of all the teams in the first three rounds, the best creative award, best team award, and entrepreneurial star were awarded. Awards on the spot. The total score of the competition was announced on the campus website.
Chapter 3: Planning Book for College Students' Entrepreneurship Festival
First, the theme of the event: self-improvement, self-employment
Second, the purpose of the event:
Through the establishment of a street of college students' entrepreneurship, we will strive to expand the horizons of college students' employment and entrepreneurship, enhance their entrepreneurial awareness and risk awareness, create a platform for entrepreneurial practice growth for our college students, enhance the comprehensive quality and ability of college students' employment and entrepreneurship, and create a campus entrepreneurial atmosphere. .
Third, planning organizer: Guangxi Normal University Student Union
Sponsor:
Fourth, the event time:
Yucai Campus: April 16th, xx, XX, April 17th
Yanshan Campus: April 22, xx - April 24, xx
V. Venue:
Yucai Campus: Library - University Bookstore Campus Main Road
Yanshan Campus: The main campus road
6. Form of activity:
1. College Students' Venture Street:
50-60 student booths will be set up in Yucai and Yanshan campuses respectively to encourage students to start their own businesses. Students have independent booths in their activities, operate their own products, and are responsible for their own profits and losses.
Registration time: Yucai xx, April 7th - April 13th, xx
Yanshan March 16, xx - April 20, xx
To apply for a booth, you must pay a deposit of 100 yuan and sign an agreement.
Students who have passed the examination and approval will be issued a business license by the school student and will be licensed to operate.
Each booth offers two tables, two chairs and a canopy.
The booth fee for the student booth is 80 yuan at a uniform price. The specific location is determined by lottery. The lottery time is from 5:00-8:00 pm on April 15th at the Student Union Office.
2, merchants show selling:
10-20 business stalls were set up in the Yucai and Yanshan campuses respectively. The practice department of the Student Union and the practice department of each college organized the merchants to enter the campus for exhibition.
Registration time: Yucai xx, April 7th - April 15th, xx
Yanshan xx, March 16 - xx, April 20
To apply for a booth, you must pay a deposit of 100 yuan and sign an agreement.
The business approved by the school will be issued a business license and the business will be licensed.
Each booth offers two tables, two chairs and a canopy.
The merchant booths are divided into specific areas and the booth numbers are marked. The booth fees are negotiated at different prices according to the booth number.
3. Flea market:
In the Yucai and Yanshan campuses, a second-hand market special area was set up. Through second-hand transactions, resources were reused and reused, and students were encouraged to save their awareness and establish a correct development concept and values.
The Yanshan Campus is organized by the Youth Volunteers Association.
Registration time: Yucai xx, April 7th - April 13th, xx
Yanshan xx, March 16 - xx, April 20
There are no booth fees for booths in the second-hand market area, but it is recommended that each booth donate 10 yuan as a charity fund for the “Beautiful Musical” charity activities of the Guangxi Normal University Student Union.
Each booth must pay a deposit of 100 yuan and sign an agreement to ensure that all the goods displayed and sold in the second-hand market area must be second-hand goods. It is strictly prohibited to display and sell new products. If the violation is found, the deposit will be forfeited.
During the event, personnel are responsible for supervision and order maintenance.
The specific location of the booth is determined by lottery. The lottery time is to be determined. The lottery location is the school student council office.
4, fun draw
Activity time: April 16th, 19:00 - 22:00
Venue: Yucai Campus Library
Yanshan Campus, Confucius Square
Activity form:
1) Set service promotion points:
a. Use the exhibition board to collect the students' views on the event, and at the same time promote the purpose and increase the popularity. b. As a consultation point for this event, provide corresponding services for the students.
Part 4: College Student Business Plan
With the rapid development of the information industry led by the Internet, a profound change is taking place in all areas of society. Experts predict that within a few years, China will become the country with the most Internet users in the world. For the status quo of the domestic campus network that failed to keep pace with the times, the unique "network" 'card'-integration mode of operation may be another solution that can be used as a mirror.
Several young people with passion and wisdom conducted market feasibility analysis and financial analysis on this “Campus Easy Network” and “Campus Easy Card” programs, and developed a campus network to promote the “Business University Campus Network” and promote campuses to other universities. The network construction strategy, combined with the current market conditions, conducted a risk analysis. In addition, combined with the advantages of the school, we have developed a vision plan based on projects such as “campus network e-commerce network”.
Program integration
First, the campus website - campus easy network
Site targeting
The campus network of Beijing Technology and Business University campus will be positioned to provide a full range of information services, supplemented by e-commerce services, to achieve a comprehensive online access to school management, highlighting the convenience and speed of the network, and conducive to the unified network of the school Management, at the same time, can enrich the students' after-school life and provide the greatest convenience and space for the campus life of teachers and students.
Website goal
Based on the establishment of the regional network and wide area network of Beijing Technology and Business University, the campus website will be a multi-functional website that provides all-round and thoughtful services for all teachers and students, which can make the teaching and management of the school computerized and networked. Expanding the visibility of Beijing Technology and Business University in the society through links on the Internet. The service is targeted at all students and faculty members. The school uses a network system for management to make information flow more quickly, safely and accurately. China Talent Guide Network
Website content
The website has four major channels: “Online School”, “Colorful Campus”, “Faculty Home”, and “Everything Cares”. And consider launching the "online shopping" channel after the website matures, and supplementing the four channels of the early stage.
The home page includes:
1. Site navigation
2. Search engine
3. Strong news
4. Bulletin Board
5. Member clubs, including "Members Convention", "Member Registration", "Membership Leaderboards - Points and Awards Rules", "Complaints Station", "Zhang Bang Na Xian" and "Members Discount Zone".
6. Weather forecast
7. Friendly link
Online school
1. Homepage, including “Northern Industrial and Commercial Style”, “Teaching and Teaching Affairs”, “Online Library”, “Logistics Center”, “Remote Network School”, “Poster-Research Column”, “Question and Answer”, “Talent Supply and Demand”, “ Projects such as scientific and technological achievements. Each item can introduce some main content, click "More" to enter the corresponding project.
2. North business and industry style, there are several small topics, including "I love my school" - introduction to the school's history, geographical location, campus panorama; "Famousness" - details the academic advantages of the school, and exchanges with domestic and foreign Participation seminars, etc.; "Alumni Address Book" - established by the students of each class. The section is set on the public network, and the main target is the netizens outside the school, thus expanding the visibility of the school.
3. Teaching and academic affairs, including: "student status management", "teaching list", "study information", "regular lectures", "teaching materials warehouse", etc., will also set the "curriculum table" from time to time. Under each column, it is divided into small items in each department. In the “School Management”, each student’s refresher courses and credits, completed courses and credits, and the comprehensive scores of each semester, and Create a database of rewards and penalties. Searchers can access their points by typing in the student number and name. In the "List of Teaching", the four-year course setting, teaching content and time of each department of the department, the personal data of the teacher, the teaching materials and reference books required for the course are listed. Users only need to type in the department to enter. The “Study Information for Study Abroad” is a website that publishes information on the joint operation of our university with universities in Ukraine, the United States, etc., and provides online answers. The “Regular Lecture” is to publish all the original lectures held on campus online, or invite experts to conduct online interviews on hot issues. The “Textbook Warehouse” will establish a fund pool for each class for the unified purchase of textbooks. At the beginning of the school, each class's study committee is responsible for typing the name, quantity and amount of the textbook to be purchased, and indicating the time of the book and the name of the person who leads the book. The “Course Schedule” at the beginning of each semester requires the searcher to type in the department and class to know the course schedule of the class. The purpose of this section is to make the management of the school transparent, and to enable students to quickly and easily understand their own learning.
4. Online library, you can check the catalogue and borrowing of various books on the Internet - "Book Review", and you can also "book for borrowing" on the Internet. Provide online promotion channels when there is a “price reduction book sale” in the library. Create a database of all books. When you book a book, type the card number and class, name, and book name, and indicate the time of the book. The goal is to make it easier for students to save time and avoid unnecessary operations.
·Market work plan book ·Teaching work plan book ·Accounting work plan book ·Investment work plan book
·Clothing store work plan book ·Project plan book ·Enterprise plan book ·Training plan book ·Business plan book template
5. The logistics center provides the service of “ordering train tickets online”, which is linked to the ticket reservation area of other websites. The campus Yi network acts as the sales agent, provides the ticket delivery service, and the ticket payment is made, and the ticket delivery procedure of five yuan is added. fee. The “Dorm Phone Book” establishes a database of names, classes, dormitory numbers and relative phone numbers for all residents. “Site Reservation” provides a schedule of entertainment venues on campus that makes it easier for the subscriber to make a decision. The idea of "online banking" will become a reality after the construction of the campus network is relatively complete, and it needs to be built together with ICBC or other banks. The school establishes an account for each student at ICBC or other banks. Students can deposit cash and money into the account and have a separate password. At the same time, according to the password on the meal card, the amount in a certain number of accounts can be transferred to the meal card. It can only be operated in one direction and cannot be returned. The “Time Schedule” is to announce the opening hours of some public facilities on campus, such as bathrooms and libraries.
6. The remote network school is divided into two sections: “teaching garden” and “information consultation”. “Information Consultation” provides various training information, such as obtaining a secretary's card, computer certificate, bec, lcci and other foreign-related English grade certificates, minor course introductions, and English 46 and 6 exam guidance information. Some of them can provide online education on the online school. This section needs to be done on the public network. And temporarily included in the long-term planning.
7. The postgraduate column is the information service section. Specially provide information on college entrance examinations, information on postgraduate remedial classes, and occasionally invite senior teachers to answer questions about postgraduate examinations and provide direction selection guidance.
8. Answering questions and doubts, the website is responsible for providing a free e-mail address for each teacher, and will post it online. Students can be sent to the subject teacher's mailbox according to different subjects. The teacher can then reply the reply to the student's mailbox according to the number of times the same question is submitted, or paste the reply on the “answer board”. The “answer board” can also be posted by the students on the question, answered by the teacher or discussed together. Online interviews with senior teachers are held from time to time, and questions are answered on the spot.
9. Talent supply and demand, set up "seeking the list" - the annual information of each unit to the school to ask for graduates; "jobs a little through" - to introduce the skills, precautions, clothing requirements, etc. in the interview; "hot occupations" - Repost the rankings of popular and short-term careers from other professional websites for the love of cats. Love life.
10. Scientific research results, introduce the research products of our school to the public, such as: aloe series products, and can be used in the "online shopping" channel in the future to achieve b2b, and b2c.
Colorful campus
1. Home, including "outside the classroom", "leisure space", "silver screen guide", "school broadcast", "part-time information", "whispering corner", "bbs bulletin board" and other items. Here, a time control system will be set up to control the time the students are browsing on the Internet to ensure the normal schedule of the students.
2. Outside the classroom, each club in the school is used as a small section in the section. Each column will give a detailed description of the community it belongs to.
3. Leisure space, including the following seven small columns: "Children's Hearts", "Xiake's Future Man", "Universal Medicine Box", "Charming", "Knowledge Collection", "Mind Competition" and "Daily Must read"
4. The silver screen guide, reprinting the TV programs of the week and next week, predicts the recent small theater movie screenings.
5. On-campus broadcast, the full text of the radio broadcast of each broadcast of the school radio station, for some of the highlights, students can download and listen - "original sound reproduction." And set up a "song bar" to make the name of the songs that can be broadcasted on the radio station as a database. Students can find the options on the Internet. The time and other rules can be indicated in the "Postword".
6. Part-time information, all the various job advertisements posted on the campus are moved to the Internet.
7. In the whispering corner, there are various forms of chat rooms.
8. Bbs bulletin board.
Faculty home
1. The homepage includes “Teacher School”, “Northern Industrial Yellow Pages”, “Smartized Community”, and so on.
2. Teacher schools provide teachers with opportunities to receive in-depth education, including introducing some expertise and providing information about secondary education.
3. Beiye Yellow Pages, detailed faculty address book.
4. Smarter community,
Everything cares
1. Homepage, "National Family and Family Affairs, Everything Cares" news channel, including "domestic and international news", "sports, film and television entertainment news", "financial news", "news and cities news", "electronic school newspaper".
2. The content of each news section is mainly reproduced from other websites.
3. The electronic school newspaper, the full text of the online reprinted all the publications on the campus, and set up "news source", "submission mailbox", "seven mouths" and other columns.
Second, the campus one card system - campus easy card
1. Conception and purpose
If the school sends a student a magnetic card or an ic card that can confirm identity, access cash, and is closely related to the school's daily life, then the campus network online payment settlement management can be realized. The card can realize the financial function of the savings card and can be used as a multi-function card for campus life. Such as registration card, early exercise card, book borrowing card, exam card, meal card, community card, etc. At the same time, each teacher can be equipped with a campus card, so that daily income and expenses such as wages, water and electricity bills can be used for card transactions.
2. Implementation preparation
Under the premise of the complete establishment of the network on campus, cooperate with the postal savings to establish a savings payment system for the campus e-card. The postal savings system is responsible for providing the corresponding online and atm savings payment devices on the campus and connecting with the campus network. . At the same time, the development of online student registration system, book lending system, early registration system, and the establishment of the corresponding card machine.
3. Specific method of operation
After the new students enter the school, the postal savings through the school will give the student a campus card, and attach a default password. After the new students are stored in the local postal savings office, the students can pay directly to the school through the intranet of the campus network. Tuition, book fees, etc. After the opening of the "e-commerce" channel of the campus network, teachers and students holding the campus e-card can also directly conduct online transactions on the campus network. All of these require only the holder of the campus e-card to enter the card number and password. On specific occasions on campus, holders of campus e-cards can also make electronic payments directly through card reading devices. The method of operating the teacher card is roughly the same as that of other existing salary cards.
Third, the vision planning
With the gradual maturity of the website and the increasing click-through rate, the campus network will gradually launch “remote network school”, “online shopping”, “smart community” and other projects that can serve the public, thus further improving the website. You can also profit from it.
Feasibility Analysis
First, the target market analysis
1, the target object
The target audience for the program: First, Beijing Technology and Business University, after the success of the previous program, promoted to the various colleges in need.
2, the target object needs
●School: Optimize the management system, realize rational allocation of resources, save unnecessary expenses, invest in teaching, scientific research and campus facilities; accelerate the transformation of scientific research results, carry out foreign cooperation and exchanges; undertake various skills training, assessment, and expand the popularity; Education; strengthen the cultivation of teachers and students;
●Teachers: access to information; improve business standards and self-cultivation; conduct research and project development; conduct academic exchanges abroad; strengthen communication with students; and facilitate campus life services;
●Students: access information, broaden knowledge; improve professional standards, get teacher guidance at any time; extensive communication; combine learning and practice; rich and colorful campus life and opportunities to play talent; convenient campus life service;
Second, the analysis of competitive advantage
1. Analysis of competitors
● Peking University campus network is a campus network that has been gradually developed through the construction of Zhongguancun area network, the demonstration project construction of China's education and scientific research computer network and the 211 project of China's education system management. It has a long history, rich in soft and hard resources, large information capacity, and wide coverage on campus. Can be called a model of China's campus network. However, the teacher's vegetarian education and student life content are lacking.
● Shanghai Jiaotong University, Nankai University, Petroleum University, Nanjing University of Science and Technology, Xi'an Electronic Science and Technology University, Hebei University of Technology campus network system's main service target is the school's fresh graduates and employers across the country, providing a variety of relevant information. There is no real campus network management.
● The campus network system of Huazhong University of Science and Technology and Donghua University is the graduate student of the university. There are related channels such as research projects and course settings.
2. Analysis of the advantages of the solution:
● Complete campus network management mode.
The campus network covers all aspects of campus life. It has realized the unified management and efficient management of teaching, teaching, finance and logistics. Make various functions further improved, save resources, and use for scientific research and teaching.
The campus network has relevant channels to promote the transformation of scientific research results, conduct inter-school exchanges, conduct skills training and distance education, and improve the reputation of the school.
Provide convenient community services for faculty and staff.
Provide students with a wide range of learning, entertainment and convenient services, such as online Q&A, making friends, obtaining postgraduate studies, studying abroad, part-time information, online booking, etc.
●Campus Easy Card
Campus Easy Card is the biggest difference between this program and other websites in the past. Prepare to work with a specific bank to develop a campus card. The card can realize the financial function of the savings card and can be used as a multi-function card for campus life. Such as registration card, early exercise card, book borrowing card, exam card, meal card, community card, etc.
Electronic payment is the direction of future payment methods. Compared with the traditional payment methods, electronic payment simplifies the operation steps and is more convenient and faster. Students can pay tuition, books and other fees directly to the school through the intranet of the campus network. After the opening of the "e-commerce" channel of the campus network, teachers and students holding the campus e-card can also directly conduct online transactions on the campus network. All of these require only the holder of the campus e-card to enter the card number and password.
Part 5: University Student Marketing Planning Competition Planning Sponsorship Edition
First, the event background:
In today's world where resources are scarce, producers have a say, but in a world of oversupply, customers are the real power owners. This epoch-making transformation has made market marketing a core guiding principle for the company.
With the development of China's economy, competition is becoming more and more fierce. In the face of increasingly fierce competition, the marketing of enterprises has become more and more important. Because, it is the core and soul of business! The shadow of the economic crisis has not completely receded. One of the essential knowledge in our future work or entrepreneurship is the theory and practice of marketing. Only in this way will there be a relative advantage!
Second, the purpose of the event:
In the course of the competition, popularize marketing knowledge, enhance college students' marketing awareness, enrich college students' extracurricular life, and accumulate marketing talents with practical experience for the society. By cooperating with enterprises, it not only strengthens the connection between college students and the economy, but also realizes the cause. A win-win situation for business units.
Third, the activity object
All teachers and students of Zaozhuang College
Fourth, the activity process:
1. Early publicity
20th launch ceremony event content
1 hanging rainbow gates and hydrogen balls in the school's small square
2 placed flower baskets and other decorations
3 professional master of ceremonies, using audio equipment
4 Place the display panels, hang the banners, issue flyers, and register on the spot.
5 set up a simple stage, the background is a large photo, small art performance
21st to 31st
Registration starting point on the 121st
A professional lecture was held on the afternoon of 224 and the title of the competition was announced.
At noon on the 327th, a small fun event was held in the small square for the lecture on the 24th.
4 Cooperate with Zaozhuang Communication Company to send promotional news to users on campus
Note: During the period, the banners will be hanged in the small square, the exhibition boards will be placed, posters and reminders will be posted on the publicity columns of the campus, and publicity cards will be distributed at the main traffic and restaurant outlets, and will continue to be reported at the school radio station.
2, the form of participation: individual participation or team competition can be
3. Preliminary:
Time: From November 1st to 7th, the contestant submits the entry.
On the 7th, the list of 16 players entering the rematch was reviewed and announced.
Delivery location: Sports Building 401
Note: At 4 pm on the 3rd, a professional lecture was held in Multimedia 401. 4. Rematch:
Time: November 8th - 14th.
At 6 pm on the 13th, a rematch was held on the spot and was reviewed by a professional teacher.
Announced on the 14th to enter the final list
Venue: Academic Lecture Hall
Form: ppt, the contestants elaborate on the work. Eight works entered the final
5, the final award ceremony:
Time: At 6pm on November 21st, there are professional judges and guests on-site evaluation
Venue: General Building Auditorium
Form: Players use the ppt form of live speech and expert review to answer the link
V. Sponsorship advantages:
1. Zaozhuang College is the only higher education institution in Zaozhuang City. It has 14,000 teachers and students, and it has huge practical consumption capacity, potential consumption power and good publicity effect. The source radiation covers most parts of the country.
2. Marketing Association is one of the most influential student groups of Zaozhuang College. It has held many large-scale activities at the departmental level and department level, such as: xx years to host the 7th “Challenge Cup” Entrepreneurship Competition of Chinese University Students in Zaozhuang Competition. The second "Coca-Cola Cup" marketing planning contest, the first "HP Cup" marketing planning contest.
3. The contest will invite Zaozhuang Daily, Lunan Line Internet, Zaozhuang TV Station, and participate in this event to report on this competition.
4. The sponsor of this competition has the right to proposition and has the right to view all the works in this competition.
5. The propaganda is strong, the content is rich and colorful, and it lasts for a long time.
An excellent business plan book often makes entrepreneurs achieve twice the result with half the effort.
First, entrepreneurship planning book
Is a written abstract of the business created by the entrepreneur program.
It is used to describe the internal and external environmental conditions and factor characteristics related to the proposed company, and to provide indicators for the development of the business and to measure the progress of the business.
Usually entrepreneurial planning is a combination of marketing, finance, production, human resources and other functional projects.
Write a good idea about the business plan book:
Focus on products
Dare to compete
Understand the market
Policy indicating action
Show your management team
Excellent project summary
Second, the content of the entrepreneurship plan
In general, the entrepreneurial plan should include the type of entrepreneurship, capital planning and fund sources, the proportion of total funds allocated, stage objectives, financial projections, marketing strategies, possible risk assessments, motivations for entrepreneurship, shareholder rosters, and scheduled employees. The number of people, the specific content generally includes the following eleven aspects:
Cover
The design of the cover should be aesthetically pleasing and artistic. A good cover will give the reader an initial good impression and a good first impression.
Project summary
It is the essence of a concentrated entrepreneurial plan.
The project summary covers the main points of the project, so that it can be seen at a glance, so that readers can evaluate the audit and judge in the shortest time.
The summary of the plan generally includes the following:
Company Profile;
Managers and their organizations;
Main products and business scope;
Market overview;
Marketing strategy;
Sales plan
Production management plan;
Financial plan
Capital demand status, etc.
Abstracts should be as concise and vivid as possible. In particular, explain the differences between their own companies and the market factors for their success.
Company Profile
The purpose of this section is not to describe the entire project, nor to provide another summary, but to introduce your company, so the focus is on your company philosophy and how to set the company's strategic goals.
industry analysis
In the industry analysis, the basic characteristics, competition status and future development trends of selected industries should be correctly evaluated.
Typical questions about industry analysis:
How is the development of the industry?
What role does innovation and technological advancement play in the industry?
What is the total sales of the industry? How much is the total revenue?
How is the price trending?
How does economic development affect the industry? How does the government affect the industry?
What factors determine its development
What is the nature of competition, what kind of strategy will you adopt?
What are the obstacles to entering the industry? How will you overcome the typical rate of return in the industry?
product description
Product introduction should include the following: product concept, performance and characteristics; main product introduction; product market competitiveness; product research and development process; development of new product planning and cost analysis; product market prospects; Brands and patents, etc.
In the product introduction section, the entrepreneur should give a detailed explanation of the product, indicating that it is accurate and easy to understand, so that investors who are not professionals can understand it. Generally, product introductions must be accompanied by product prototypes, photos. Or other introductions.
Personnel and organizational structure
In the production activities of enterprises, there are human resource management, technical management, financial management, operation management, product management, etc. Human resource management is one of the most important links.
Because society has developed to the present day, people have become the most precious resource. This is determined by human initiative and creativity. To manage such resources, enterprises must follow scientific principles and methods.
In the business plan, it is necessary to clarify the key management personnel, introduce their abilities, their duties and responsibilities in the company, their past detailed experience and background. In addition, in this part of the business plan, The company structure should also be briefly introduced, including: the organization chart of the company; the functions and responsibilities of each department; the responsible person and main members of each department; the company's compensation system; the company's shareholder list, including stock options, proportions and privileges The board of directors of the company; background information of the directors.
Part 2: College Students Entrepreneurship Combat Competition Planning Book
"Win on the Campus" College Student Entrepreneurship Competition Competition Plan
I. Activity Background: According to the statistics of the Ministry of Manpower and Social Security, the number of college graduates in the country is 6.3 million, and the employment situation of college graduates is very serious. At present, the proportion of successful college students' entrepreneurship is very low, and college students have great potential and room for growth. The Student Union's Employment and Entrepreneurship Service initiated the “Zibo Vocational College's First Entrepreneurship Competition”.
Second, the name of the event: China Telecom Cup "win on the campus" college students entrepreneurial combat competition
Third, the purpose of the activity: let more students participate in entrepreneurial practice, feel entrepreneurial passion, cultivate entrepreneurial awareness and innovative spirit.
4. Entry requirements: recruiting participants for the students in the whole school. Encourage participants to cross-faculty and cross-professional team formation, the number is generally 3-5 people, must have the team name, captain. This competition encourages students to innovate freely and encourages students to invite the college teacher as the instructor of the team.
Sixth, awards set: Champion team Entrepreneurship bonus of 1200 yuan and certificate
Asian Army Entrepreneurship Bonus 900 yuan and certificate
Season Army Entrepreneurship Bonus 600 yuan and certificate
Other excellent teams, item rewards, certificates
Seven, the contest process:
1 First round competition: Production team business plan book
2 Second round of competition: making telecom products campus marketing plan
3 The third round of competition: Telecom products campus marketing
4 fourth round match: the peak matchup
Eight, the time schedule of the competition:
Early publicity:
1. Poster: Post posters and draft proposals in each bulletin board
2. Billboard: The telecommunications company produces certain billboards, which are displayed in the South, North and West Campuses respectively.
3. Newspaper: According to this contest, we will produce a contest express, show the exciting content of each event, and distribute the class.
4. Use the campus network, issue notices, and release contest information in a timely manner.
Registration stage:
Set up a fixed registration place in the South, North and West Campus respectively. The participating teams will receive the registration form, fill it out and submit it to the [email protected].
Preparation before the game:
The organizing committee recruited the finalists to listen to the contest schedule and competition discipline in the Employment Service Hall.
Schedule schedule:
1. The first round of competition: production team business plan book
Before the first round of competition, professional teachers were invited to provide professional guidance and training for the production of business planning books. The judges will score according to the registration forms and entrepreneurial plan of each team, and the backward teams will be eliminated according to a certain proportion. The rest will be promoted and the results will be announced on the campus website.
2, the second round of competition: production of telecom products campus marketing program
Under the guidance of the teacher, the team's campus marketing plan was produced according to the products designated by China Telecom. The judging will be based on the marketing plan of each team, and the outdated teams will be eliminated according to a certain proportion. The remaining teams will be promoted and the points will be announced on the campus website.
3, the third round of competition: telecommunications products campus marketing
The teams worked hard to sell the designated China Telecom products among the campus population. The organizing committee conducts process supervision. The jury will score based on the sales performance and on-the-spot performance of each team. Violators are eliminated and the rest are promoted. The points are published on the campus website.
4, the fourth round of competition: peak matchup
The top six points entered the peak matchup. The teams will respond and the judges will question and comment on the players of each team.
Score on site. The team of champions, runners-up and runner-ups will be decided. According to the performance of all the teams in the first three rounds, the best creative award, best team award, and entrepreneurial star were awarded. Awards on the spot. The total score of the competition was announced on the campus website.
Chapter 3: Planning Book for College Students' Entrepreneurship Festival
First, the theme of the event: self-improvement, self-employment
Second, the purpose of the event:
Through the establishment of a street of college students' entrepreneurship, we will strive to expand the horizons of college students' employment and entrepreneurship, enhance their entrepreneurial awareness and risk awareness, create a platform for entrepreneurial practice growth for our college students, enhance the comprehensive quality and ability of college students' employment and entrepreneurship, and create a campus entrepreneurial atmosphere. .
Third, planning organizer: Guangxi Normal University Student Union
Sponsor:
Fourth, the event time:
Yucai Campus: April 16th, xx, XX, April 17th
Yanshan Campus: April 22, xx - April 24, xx
V. Venue:
Yucai Campus: Library - University Bookstore Campus Main Road
Yanshan Campus: The main campus road
6. Form of activity:
1. College Students' Venture Street:
50-60 student booths will be set up in Yucai and Yanshan campuses respectively to encourage students to start their own businesses. Students have independent booths in their activities, operate their own products, and are responsible for their own profits and losses.
Registration time: Yucai xx, April 7th - April 13th, xx
Yanshan March 16, xx - April 20, xx
To apply for a booth, you must pay a deposit of 100 yuan and sign an agreement.
Students who have passed the examination and approval will be issued a business license by the school student and will be licensed to operate.
Each booth offers two tables, two chairs and a canopy.
The booth fee for the student booth is 80 yuan at a uniform price. The specific location is determined by lottery. The lottery time is from 5:00-8:00 pm on April 15th at the Student Union Office.
2, merchants show selling:
10-20 business stalls were set up in the Yucai and Yanshan campuses respectively. The practice department of the Student Union and the practice department of each college organized the merchants to enter the campus for exhibition.
Registration time: Yucai xx, April 7th - April 15th, xx
Yanshan xx, March 16 - xx, April 20
To apply for a booth, you must pay a deposit of 100 yuan and sign an agreement.
The business approved by the school will be issued a business license and the business will be licensed.
Each booth offers two tables, two chairs and a canopy.
The merchant booths are divided into specific areas and the booth numbers are marked. The booth fees are negotiated at different prices according to the booth number.
3. Flea market:
In the Yucai and Yanshan campuses, a second-hand market special area was set up. Through second-hand transactions, resources were reused and reused, and students were encouraged to save their awareness and establish a correct development concept and values.
The Yanshan Campus is organized by the Youth Volunteers Association.
Registration time: Yucai xx, April 7th - April 13th, xx
Yanshan xx, March 16 - xx, April 20
There are no booth fees for booths in the second-hand market area, but it is recommended that each booth donate 10 yuan as a charity fund for the “Beautiful Musical” charity activities of the Guangxi Normal University Student Union.
Each booth must pay a deposit of 100 yuan and sign an agreement to ensure that all the goods displayed and sold in the second-hand market area must be second-hand goods. It is strictly prohibited to display and sell new products. If the violation is found, the deposit will be forfeited.
During the event, personnel are responsible for supervision and order maintenance.
The specific location of the booth is determined by lottery. The lottery time is to be determined. The lottery location is the school student council office.
4, fun draw
Activity time: April 16th, 19:00 - 22:00
Venue: Yucai Campus Library
Yanshan Campus, Confucius Square
Activity form:
1) Set service promotion points:
a. Use the exhibition board to collect the students' views on the event, and at the same time promote the purpose and increase the popularity. b. As a consultation point for this event, provide corresponding services for the students.
Part 4: College Student Business Plan
With the rapid development of the information industry led by the Internet, a profound change is taking place in all areas of society. Experts predict that within a few years, China will become the country with the most Internet users in the world. For the status quo of the domestic campus network that failed to keep pace with the times, the unique "network" 'card'-integration mode of operation may be another solution that can be used as a mirror.
Several young people with passion and wisdom conducted market feasibility analysis and financial analysis on this “Campus Easy Network” and “Campus Easy Card” programs, and developed a campus network to promote the “Business University Campus Network” and promote campuses to other universities. The network construction strategy, combined with the current market conditions, conducted a risk analysis. In addition, combined with the advantages of the school, we have developed a vision plan based on projects such as “campus network e-commerce network”.
Program integration
First, the campus website - campus easy network
Site targeting
The campus network of Beijing Technology and Business University campus will be positioned to provide a full range of information services, supplemented by e-commerce services, to achieve a comprehensive online access to school management, highlighting the convenience and speed of the network, and conducive to the unified network of the school Management, at the same time, can enrich the students' after-school life and provide the greatest convenience and space for the campus life of teachers and students.
Website goal
Based on the establishment of the regional network and wide area network of Beijing Technology and Business University, the campus website will be a multi-functional website that provides all-round and thoughtful services for all teachers and students, which can make the teaching and management of the school computerized and networked. Expanding the visibility of Beijing Technology and Business University in the society through links on the Internet. The service is targeted at all students and faculty members. The school uses a network system for management to make information flow more quickly, safely and accurately. China Talent Guide Network
Website content
The website has four major channels: “Online School”, “Colorful Campus”, “Faculty Home”, and “Everything Cares”. And consider launching the "online shopping" channel after the website matures, and supplementing the four channels of the early stage.
The home page includes:
1. Site navigation
2. Search engine
3. Strong news
4. Bulletin Board
5. Member clubs, including "Members Convention", "Member Registration", "Membership Leaderboards - Points and Awards Rules", "Complaints Station", "Zhang Bang Na Xian" and "Members Discount Zone".
6. Weather forecast
7. Friendly link
Online school
1. Homepage, including “Northern Industrial and Commercial Style”, “Teaching and Teaching Affairs”, “Online Library”, “Logistics Center”, “Remote Network School”, “Poster-Research Column”, “Question and Answer”, “Talent Supply and Demand”, “ Projects such as scientific and technological achievements. Each item can introduce some main content, click "More" to enter the corresponding project.
2. North business and industry style, there are several small topics, including "I love my school" - introduction to the school's history, geographical location, campus panorama; "Famousness" - details the academic advantages of the school, and exchanges with domestic and foreign Participation seminars, etc.; "Alumni Address Book" - established by the students of each class. The section is set on the public network, and the main target is the netizens outside the school, thus expanding the visibility of the school.
3. Teaching and academic affairs, including: "student status management", "teaching list", "study information", "regular lectures", "teaching materials warehouse", etc., will also set the "curriculum table" from time to time. Under each column, it is divided into small items in each department. In the “School Management”, each student’s refresher courses and credits, completed courses and credits, and the comprehensive scores of each semester, and Create a database of rewards and penalties. Searchers can access their points by typing in the student number and name. In the "List of Teaching", the four-year course setting, teaching content and time of each department of the department, the personal data of the teacher, the teaching materials and reference books required for the course are listed. Users only need to type in the department to enter. The “Study Information for Study Abroad” is a website that publishes information on the joint operation of our university with universities in Ukraine, the United States, etc., and provides online answers. The “Regular Lecture” is to publish all the original lectures held on campus online, or invite experts to conduct online interviews on hot issues. The “Textbook Warehouse” will establish a fund pool for each class for the unified purchase of textbooks. At the beginning of the school, each class's study committee is responsible for typing the name, quantity and amount of the textbook to be purchased, and indicating the time of the book and the name of the person who leads the book. The “Course Schedule” at the beginning of each semester requires the searcher to type in the department and class to know the course schedule of the class. The purpose of this section is to make the management of the school transparent, and to enable students to quickly and easily understand their own learning.
4. Online library, you can check the catalogue and borrowing of various books on the Internet - "Book Review", and you can also "book for borrowing" on the Internet. Provide online promotion channels when there is a “price reduction book sale” in the library. Create a database of all books. When you book a book, type the card number and class, name, and book name, and indicate the time of the book. The goal is to make it easier for students to save time and avoid unnecessary operations.
·Market work plan book ·Teaching work plan book ·Accounting work plan book ·Investment work plan book
·Clothing store work plan book ·Project plan book ·Enterprise plan book ·Training plan book ·Business plan book template
5. The logistics center provides the service of “ordering train tickets online”, which is linked to the ticket reservation area of other websites. The campus Yi network acts as the sales agent, provides the ticket delivery service, and the ticket payment is made, and the ticket delivery procedure of five yuan is added. fee. The “Dorm Phone Book” establishes a database of names, classes, dormitory numbers and relative phone numbers for all residents. “Site Reservation” provides a schedule of entertainment venues on campus that makes it easier for the subscriber to make a decision. The idea of "online banking" will become a reality after the construction of the campus network is relatively complete, and it needs to be built together with ICBC or other banks. The school establishes an account for each student at ICBC or other banks. Students can deposit cash and money into the account and have a separate password. At the same time, according to the password on the meal card, the amount in a certain number of accounts can be transferred to the meal card. It can only be operated in one direction and cannot be returned. The “Time Schedule” is to announce the opening hours of some public facilities on campus, such as bathrooms and libraries.
6. The remote network school is divided into two sections: “teaching garden” and “information consultation”. “Information Consultation” provides various training information, such as obtaining a secretary's card, computer certificate, bec, lcci and other foreign-related English grade certificates, minor course introductions, and English 46 and 6 exam guidance information. Some of them can provide online education on the online school. This section needs to be done on the public network. And temporarily included in the long-term planning.
7. The postgraduate column is the information service section. Specially provide information on college entrance examinations, information on postgraduate remedial classes, and occasionally invite senior teachers to answer questions about postgraduate examinations and provide direction selection guidance.
8. Answering questions and doubts, the website is responsible for providing a free e-mail address for each teacher, and will post it online. Students can be sent to the subject teacher's mailbox according to different subjects. The teacher can then reply the reply to the student's mailbox according to the number of times the same question is submitted, or paste the reply on the “answer board”. The “answer board” can also be posted by the students on the question, answered by the teacher or discussed together. Online interviews with senior teachers are held from time to time, and questions are answered on the spot.
9. Talent supply and demand, set up "seeking the list" - the annual information of each unit to the school to ask for graduates; "jobs a little through" - to introduce the skills, precautions, clothing requirements, etc. in the interview; "hot occupations" - Repost the rankings of popular and short-term careers from other professional websites for the love of cats. Love life.
10. Scientific research results, introduce the research products of our school to the public, such as: aloe series products, and can be used in the "online shopping" channel in the future to achieve b2b, and b2c.
Colorful campus
1. Home, including "outside the classroom", "leisure space", "silver screen guide", "school broadcast", "part-time information", "whispering corner", "bbs bulletin board" and other items. Here, a time control system will be set up to control the time the students are browsing on the Internet to ensure the normal schedule of the students.
2. Outside the classroom, each club in the school is used as a small section in the section. Each column will give a detailed description of the community it belongs to.
3. Leisure space, including the following seven small columns: "Children's Hearts", "Xiake's Future Man", "Universal Medicine Box", "Charming", "Knowledge Collection", "Mind Competition" and "Daily Must read"
4. The silver screen guide, reprinting the TV programs of the week and next week, predicts the recent small theater movie screenings.
5. On-campus broadcast, the full text of the radio broadcast of each broadcast of the school radio station, for some of the highlights, students can download and listen - "original sound reproduction." And set up a "song bar" to make the name of the songs that can be broadcasted on the radio station as a database. Students can find the options on the Internet. The time and other rules can be indicated in the "Postword".
6. Part-time information, all the various job advertisements posted on the campus are moved to the Internet.
7. In the whispering corner, there are various forms of chat rooms.
8. Bbs bulletin board.
Faculty home
1. The homepage includes “Teacher School”, “Northern Industrial Yellow Pages”, “Smartized Community”, and so on.
2. Teacher schools provide teachers with opportunities to receive in-depth education, including introducing some expertise and providing information about secondary education.
3. Beiye Yellow Pages, detailed faculty address book.
4. Smarter community,
Everything cares
1. Homepage, "National Family and Family Affairs, Everything Cares" news channel, including "domestic and international news", "sports, film and television entertainment news", "financial news", "news and cities news", "electronic school newspaper".
2. The content of each news section is mainly reproduced from other websites.
3. The electronic school newspaper, the full text of the online reprinted all the publications on the campus, and set up "news source", "submission mailbox", "seven mouths" and other columns.
Second, the campus one card system - campus easy card
1. Conception and purpose
If the school sends a student a magnetic card or an ic card that can confirm identity, access cash, and is closely related to the school's daily life, then the campus network online payment settlement management can be realized. The card can realize the financial function of the savings card and can be used as a multi-function card for campus life. Such as registration card, early exercise card, book borrowing card, exam card, meal card, community card, etc. At the same time, each teacher can be equipped with a campus card, so that daily income and expenses such as wages, water and electricity bills can be used for card transactions.
2. Implementation preparation
Under the premise of the complete establishment of the network on campus, cooperate with the postal savings to establish a savings payment system for the campus e-card. The postal savings system is responsible for providing the corresponding online and atm savings payment devices on the campus and connecting with the campus network. . At the same time, the development of online student registration system, book lending system, early registration system, and the establishment of the corresponding card machine.
3. Specific method of operation
After the new students enter the school, the postal savings through the school will give the student a campus card, and attach a default password. After the new students are stored in the local postal savings office, the students can pay directly to the school through the intranet of the campus network. Tuition, book fees, etc. After the opening of the "e-commerce" channel of the campus network, teachers and students holding the campus e-card can also directly conduct online transactions on the campus network. All of these require only the holder of the campus e-card to enter the card number and password. On specific occasions on campus, holders of campus e-cards can also make electronic payments directly through card reading devices. The method of operating the teacher card is roughly the same as that of other existing salary cards.
Third, the vision planning
With the gradual maturity of the website and the increasing click-through rate, the campus network will gradually launch “remote network school”, “online shopping”, “smart community” and other projects that can serve the public, thus further improving the website. You can also profit from it.
Feasibility Analysis
First, the target market analysis
1, the target object
The target audience for the program: First, Beijing Technology and Business University, after the success of the previous program, promoted to the various colleges in need.
2, the target object needs
●School: Optimize the management system, realize rational allocation of resources, save unnecessary expenses, invest in teaching, scientific research and campus facilities; accelerate the transformation of scientific research results, carry out foreign cooperation and exchanges; undertake various skills training, assessment, and expand the popularity; Education; strengthen the cultivation of teachers and students;
●Teachers: access to information; improve business standards and self-cultivation; conduct research and project development; conduct academic exchanges abroad; strengthen communication with students; and facilitate campus life services;
●Students: access information, broaden knowledge; improve professional standards, get teacher guidance at any time; extensive communication; combine learning and practice; rich and colorful campus life and opportunities to play talent; convenient campus life service;
Second, the analysis of competitive advantage
1. Analysis of competitors
● Peking University campus network is a campus network that has been gradually developed through the construction of Zhongguancun area network, the demonstration project construction of China's education and scientific research computer network and the 211 project of China's education system management. It has a long history, rich in soft and hard resources, large information capacity, and wide coverage on campus. Can be called a model of China's campus network. However, the teacher's vegetarian education and student life content are lacking.
● Shanghai Jiaotong University, Nankai University, Petroleum University, Nanjing University of Science and Technology, Xi'an Electronic Science and Technology University, Hebei University of Technology campus network system's main service target is the school's fresh graduates and employers across the country, providing a variety of relevant information. There is no real campus network management.
● The campus network system of Huazhong University of Science and Technology and Donghua University is the graduate student of the university. There are related channels such as research projects and course settings.
2. Analysis of the advantages of the solution:
● Complete campus network management mode.
The campus network covers all aspects of campus life. It has realized the unified management and efficient management of teaching, teaching, finance and logistics. Make various functions further improved, save resources, and use for scientific research and teaching.
The campus network has relevant channels to promote the transformation of scientific research results, conduct inter-school exchanges, conduct skills training and distance education, and improve the reputation of the school.
Provide convenient community services for faculty and staff.
Provide students with a wide range of learning, entertainment and convenient services, such as online Q&A, making friends, obtaining postgraduate studies, studying abroad, part-time information, online booking, etc.
●Campus Easy Card
Campus Easy Card is the biggest difference between this program and other websites in the past. Prepare to work with a specific bank to develop a campus card. The card can realize the financial function of the savings card and can be used as a multi-function card for campus life. Such as registration card, early exercise card, book borrowing card, exam card, meal card, community card, etc.
Electronic payment is the direction of future payment methods. Compared with the traditional payment methods, electronic payment simplifies the operation steps and is more convenient and faster. Students can pay tuition, books and other fees directly to the school through the intranet of the campus network. After the opening of the "e-commerce" channel of the campus network, teachers and students holding the campus e-card can also directly conduct online transactions on the campus network. All of these require only the holder of the campus e-card to enter the card number and password.
Part 5: University Student Marketing Planning Competition Planning Sponsorship Edition
First, the event background:
In today's world where resources are scarce, producers have a say, but in a world of oversupply, customers are the real power owners. This epoch-making transformation has made market marketing a core guiding principle for the company.
With the development of China's economy, competition is becoming more and more fierce. In the face of increasingly fierce competition, the marketing of enterprises has become more and more important. Because, it is the core and soul of business! The shadow of the economic crisis has not completely receded. One of the essential knowledge in our future work or entrepreneurship is the theory and practice of marketing. Only in this way will there be a relative advantage!
Second, the purpose of the event:
In the course of the competition, popularize marketing knowledge, enhance college students' marketing awareness, enrich college students' extracurricular life, and accumulate marketing talents with practical experience for the society. By cooperating with enterprises, it not only strengthens the connection between college students and the economy, but also realizes the cause. A win-win situation for business units.
Third, the activity object
All teachers and students of Zaozhuang College
Fourth, the activity process:
1. Early publicity
20th launch ceremony event content
1 hanging rainbow gates and hydrogen balls in the school's small square
2 placed flower baskets and other decorations
3 professional master of ceremonies, using audio equipment
4 Place the display panels, hang the banners, issue flyers, and register on the spot.
5 set up a simple stage, the background is a large photo, small art performance
21st to 31st
Registration starting point on the 121st
A professional lecture was held on the afternoon of 224 and the title of the competition was announced.
At noon on the 327th, a small fun event was held in the small square for the lecture on the 24th.
4 Cooperate with Zaozhuang Communication Company to send promotional news to users on campus
Note: During the period, the banners will be hanged in the small square, the exhibition boards will be placed, posters and reminders will be posted on the publicity columns of the campus, and publicity cards will be distributed at the main traffic and restaurant outlets, and will continue to be reported at the school radio station.
2, the form of participation: individual participation or team competition can be
3. Preliminary:
Time: From November 1st to 7th, the contestant submits the entry.
On the 7th, the list of 16 players entering the rematch was reviewed and announced.
Delivery location: Sports Building 401
Note: At 4 pm on the 3rd, a professional lecture was held in Multimedia 401. 4. Rematch:
Time: November 8th - 14th.
At 6 pm on the 13th, a rematch was held on the spot and was reviewed by a professional teacher.
Announced on the 14th to enter the final list
Venue: Academic Lecture Hall
Form: ppt, the contestants elaborate on the work. Eight works entered the final
5, the final award ceremony:
Time: At 6pm on November 21st, there are professional judges and guests on-site evaluation
Venue: General Building Auditorium
Form: Players use the ppt form of live speech and expert review to answer the link
V. Sponsorship advantages:
1. Zaozhuang College is the only higher education institution in Zaozhuang City. It has 14,000 teachers and students, and it has huge practical consumption capacity, potential consumption power and good publicity effect. The source radiation covers most parts of the country.
2. Marketing Association is one of the most influential student groups of Zaozhuang College. It has held many large-scale activities at the departmental level and department level, such as: xx years to host the 7th “Challenge Cup” Entrepreneurship Competition of Chinese University Students in Zaozhuang Competition. The second "Coca-Cola Cup" marketing planning contest, the first "HP Cup" marketing planning contest.
3. The contest will invite Zaozhuang Daily, Lunan Line Internet, Zaozhuang TV Station, and participate in this event to report on this competition.
4. The sponsor of this competition has the right to proposition and has the right to view all the works in this competition.
5. The propaganda is strong, the content is rich and colorful, and it lasts for a long time.
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