Company meeting plan

Part 1: Company meeting plan

The marketing of the cosmetics industry is called the terminal meeting in the professional line. The effect is very good. It was vigorously launched a few years ago. The methods and contents are also full of tricks. Now it has become the most powerful way to promote product sales and spread product popularity. One of the activities, but there are also many companies that are not ideal. The reason is that the ideas are not clear, the purpose is not clear, the planning plan is not new, and the implementation is not in place. The key point is that the meeting did not carry out serious systematic planning, or some simply did not plan, many corporate leaders think of what to do, think about where to do it, and can not sum up every time, do not know to do The key reasons for bad terminal meetings are, so you can't make good use of the terminal, and play the role and charm of conference marketing. So how do you make a plan for the terminal? Based on my personal experience, I made a summary and sorted it out. I hope to discuss it with friends in the industry and work together to make the conference work well.

To do an excellent conference marketing plan, we must first list the major elements of conference marketing, or we can say that the important content is first outlined. This is like building a house or a beam. column. wall. These parts are indispensable. As long as these important structures are built, the house will not collapse. In the same way, if these elements are planned, there will be no big deviations, and then further elaborated according to the specific situation. It, like a beautiful building, is both beautiful and practical. These elements include the following:

1. To do local market background analysis, this requires the planner of the activity to have a full understanding of the target market, including economic development, market capacity, target customers' consumption habits and preferences, and the activities of the products. The theoretical basis of the creative activities of the conference activities, that is, which psychological and consumption characteristics of the customers are utilized, or which advantages can generate sufficient stimulation for the consumers, otherwise the conference will fail if the consumers do not participate. This is the origin of the entire conference program, and it can be said that it is the reason why the event can be done.

2. The theme of the conference, the theme of the conference is the signboard. There is a good theme to determine the enthusiasm of the consumers to participate, to use the psychological characteristics of people's curiosity, profitability, etc., to do as much as possible, the purpose is to raise the target consumption. The appetite of the people, attract them.

3. The purpose of the activity, only to clarify the purpose of the activity, can find the direction of efforts to achieve, do not see how others engage, they also copy, brand and brand are not the same, the difference between different companies is also very large, according to their own The actual situation, to understand their purpose, is to achieve on-site sales? Still building a brand? Still have to achieve multiple purposes? In short, it is necessary to establish a meeting purpose that suits oneself in order to make the meeting activities play the most important role. Otherwise, as the archery can't find the target, what kind of result can be obtained from the shooting, and even you don't even know it.

4. The content and program of the meeting, this is the key in the meeting activities. There are many aspects involved here. If there is no good planning, it will directly lead to the failure of the meeting. It can be divided into three stages in chronological order. , after the meeting, after the meeting.

Before the meeting, we can formulate public relations activities according to the situation, and create momentum for the activities, such as contacting the TV station in advance, striving for TV stations to broadcast in the form of news, or cooperating with the media in the form of giving gifts, making publicity, and also with government agencies such as the Women’s Federation. When the public welfare activities advocated by the premise are combined, the opportunities for the media to actively broadcast and the support of the competent authorities will be increased to expand the influence of the enterprise. There is also soft text support, design themes, and a flat media campaign to attract more target customers. Also reserve the meeting place and distribute the tickets in advance: If the tickets are distributed 3-5 days before the event date, the ticket design of the tickets should be beautiful and beautiful, the content should be attractive, and the target should be targeted according to the target customers of the products, such as attracting high-end consumption. Groups can target women who have a good economic base, such as shopkeepers along the street, white-collar workers, post and telecommunications, banking, industry and commerce, taxation, electricity, telecommunications companies, teachers, doctors, civil servants, etc. The issuance situation and the estimation of the number of participants. Make the layout of the venue in advance, the material is responsible for the person, and arrange it in place, make a division of labor, debug the lighting and sound, and perform rehearsal rehearsal. In order to ensure the quality and order of the meeting, the ticket must be checked before the start of the meeting, and the participants are required to fill in the ticket. The ticket must be completed and the non-target customers must be strictly controlled.

In the meeting, the meeting program should be set up. The general meeting program is like this. First, the host will be on the scene, and the meeting will be announced. The boss of the company and the representatives of the manufacturers of the brands will give a welcome speech. The instructor then talks about beauty and extracts lucky customers, conducts product experiences, demonstrates on-the-spot beauty care techniques and techniques, or just gives keynote speeches. Interspersed with song and dance, performing arts and interactive games, and distribute gifts and souvenirs. On-site membership promotion and promotion, combined with promotional policies for product ordering and sales. Finally, each award is drawn.

After the meeting, the general arrangement is as follows: the next day, the tickets checked by the party will be processed at the store and the gifts will be given. This will let the customer know the location of the product sales point, and can also make phone calls to understand the customer's usage and conduct after-sales. Service and associated sales increase customer loyalty and purchases.

4. The materials required for the event are determined according to the content of the meeting. Generally speaking, the materials required for the terminal of cosmetics mainly include these: products for customer experience, products for prizes, prizes for lottery, display and promotional items such as X display rack. , banners, spray background, washbasins, towels, wooden sponges, cotton balls, balloons, exquisite tickets, flushing rainbow doors, etc.

5. The location of the meeting, the location can be determined according to the specific meeting, such as hotels, cinemas, school halls, etc., the number of people can be matched with the meeting requirements, generally require better lighting, sound facilities and equipped with whiteboard, wireless microphone And other items.

6. Staff composition, according to the content requirements of the meeting, staff can be arranged before the meeting, including models and entertainers, host, lecturer, venue service staff, ticket inspector, registrar, hostesses, conference supervisor, video recorder.

7. It is necessary to make a cost investment analysis and budget. By analyzing the amount of investment in the conference activities, it is possible to estimate the required expenses and calculate whether the inputs and returns are reasonable according to the expected goals. Generally include the cost of making tickets and display promotional materials, the cost of the prizes used and the products experienced; the expenses of personnel, such as the salary, accommodation and expenses of lecturers and entertainers and other staff; vehicle expenses; venue and rental items, media And public relations fees, etc. If it is a meeting that the manufacturers jointly make, it is also necessary to list the proportion of the cosmetics manufacturers and the terminal stores.

8. The emergency plan for the meeting activities, in order to respond to emergencies and problems in the meeting activities, it is indispensable to make a set of emergency preparedness plans. For some uncertain factors, only careful measures should be taken to ensure The meeting went smoothly and played a very good effect.

Finally, after the end of the meeting, timely analysis and summary, to find out the reasons for success or failure, and constantly improve and improve, so that the planning program can be better and better, meeting marketing can be more successful.


Part 2: Company meeting plan

Foreword

July 28th is the factory day of XX company. On this day of the year, XX company will carry out a series of activities. On July 28 last year, XX Company grandly launched the XX plasma locomotive, which caused a XX plasma cyclone in the locomotive market, causing no small vibration in the locomotive industry. In the past year, XX plasma motorcycles have had a certain impact on the market, but the sales of plasma motorcycles are not ideal. Especially in January-March, 20XX, sales of plasma motorcycles continued to decline, reaching a minimum of 909 vehicles in March. Although after April, the company adopted some incentive policies, coupled with the suspension of conventional models, the sales of plasma motorcycles began to pick up month by month, but still did not return to the best level last year, but also unable to reach the level of supporting the company's sales. In addition to the industry's big environment, the enthusiasm of the distribution of the plasma motorcycle is not high, is an important reason. In addition to the adjustment of the company's policy of Guangxuan this year, the company did not organize the promotion of national plasma motorcycles in the first half of the year, and the activities carried out in various districts were also uneven, which is also one of the reasons. Of course, the problems of product lines and product quality have also affected the sales of plasma motorcycles. To this end, the company decided to play a series of combination punches in the second half of the year to boost the sales of plasma motorcycles. In the product, the product line of plasma motorcycle will be further expanded, and the comprehensive quality rectification of plasma motorcycle will be carried out, so that the quality of plasma motorcycle will be comprehensively improved, resulting in a qualitative leap; in the policy, a series of agents will be introduced for agents and retailers. Incentive policy; in the promotion, it will organize 1-2 national plasma motorcycle promotions and continue regional promotion activities. And decided to kick off the event on July 28, the first shot of the tough battle.

First, the purpose of the event:

1. Analyze the industry situation, summarize the marketing work in the first half of the year, find out the gains and losses of work, unify the ideological understanding, and clarify the direction of work in the second half of the year;

2. By demonstrating and introducing the new model of XX plasma motorcycle and the plasma machine model with comprehensive quality rectification, the agent has a new understanding of the product line and product quality of the XX plasma locomotive, and enhances the confidence of the agent to sell the plasma locomotive. determination;

3. By proclaiming the relevant policies of the plasma locomotive in the second half of the year and promoting the promotion plan of the plasma motorcycle in the second half of the year, the enthusiasm of the agent to promote the plasma locomotive is improved, and the methods and means for promoting the plasma locomotive are understood and mastered.

Second, the theme of the meeting: winter, let us touch God

——XX Motorcycle 20XX Semi-annual Marketing Conference

Third, the meeting time: July 27, 20XX - July 29

Fourth, the meeting place: Junlin Hotel

V. Participants:

1. Agent general manager or trader: 55 people;

2. Agent financial supervisor: 20 people;

3. Senior leadership of the company: 15 people;

4. Sales company: 20 people;

5. Staff: 10 people;

6, total: 120 people.

6. Content of the meeting:

Dealer conference

1. The chairman of the board analyzes the industry situation, proposes the working ideas of XX company in the second half of the year, and introduces the new leadership team of the sales company;

2. The general manager of the sales company will make a marketing plan for the second half of the year and announce the sales policy for the second half of the year;

3. Yu X Assistant summarizes the marketing work in the first half of 20XX and the marketing promotion outline in the second half of the year;

4, 缪 XX publicized 20XX XX motorcycle listing marketing plan

5, Wen XX publicize the second half of 20XX plasma promotion plan

6. 奚X publicizes the after-sales service activities in the second half of 20XX

7, group discussion

Plasma sales recognition and plasma product ordering meeting

1. The general manager of the sales company announced the advanced commendation decision for plasma sales from August 20XX to July 20XX.

2. The chairman gave the advanced award

3. Zhang X Chief Engineer introduced the briefing on the overall quality rectification of new models of plasma locomotives and plasma locomotives;

4. Yu X Assistant announced the incentive method and year-end reward policy for ordering plasma locomotives on site;

5, the agent orders the plasma locomotive on site

6, the general manager of the sales company announced the results of the agent award

Visit XX Company Product Exhibition

Gala

Seven, schedule and agenda

Eight, plasma sales advanced recognition awards and awards:

The awards for the sales of plasma motorcycles from August 20XX to July 20XX will be awarded. The awards and awards are:

1, XX plasma locomotive sales advanced award: 3;

2, XX plasma locomotive promotion advanced award: 1 conference planning program template

3, XX plasma locomotive network construction advanced award: 1

4, XX plasma locomotive sales ratio advanced award: 1

A total of 6 rewards, the reward amount: about 340,000 yuan

IX. On-site ordering awards and awards:

The top 5 winners with the largest number of on-site orders will be rewarded on the spot, awards and awards:

First place: reward cash 4888 yuan

Second place: reward cash 3888 yuan

Third place: reward cash 2888 yuan

Fourth place: reward cash 1888 yuan

Fifth place: reward cash 888 yuan

Total: 14440 yuan

Ten, venue layout

1. Sign-in desk:

Arranged at the door of the hotel

2. Signage:

Hotel offers

3. Conference room tables and chairs:

Conference: take a desk-style display, prepare projectors and screens, seat microphones: 2; conference planning program template

Discussion: Take a round table, wireless microphone: 2

4, conference room background inkjet: winter, let us touch God

——XX Motorcycle 20XX Semi-annual Marketing Conference

5. Conference room promotion banner:

left:

right:

6. Publicity panels: several

Placed in the lobby and meeting room

XI. Organization and division of labor:

Leading group

Team leader: Yu X: Responsible for the overall leadership and command of the meeting, coordinate and supervise the work of each working group;

Deputy leader: Zhang X: Responsible for new vehicle preparation, trial installation, testing, and specific management of product technology group;

Deputy leader: Zheng XX: Responsible for event planning, venue layout and conference work.

Members: 缪XX, 奚XX, Wen XX, Fan X, Yang X, general manager of the firm

Grouping and job responsibilities

1, planning layout group

Team leader: Zheng XX

Members: Wen XX, Chen XX, Ou XX, Jiang XX

work tasks:

1) Responsible for completing the planning of the event planning plan;

2) Responsible for assisting and supervising the advertising company to complete the layout of the meeting site and the site removal after the meeting;

3) Responsible for the preparation of the show and the arrangement of the live performance and the application and payment of the fee; the plan of the conference plan

4) Responsible for the design and production of medals;

5) Responsible for agent gift making;

6) Responsible for the design and printing of the plasma promotion manual;

7) Responsible for the whole process of videography, photography and photo taking;

2, product technology group

Team leader: Zhang X

Member: Zhou X, Yao XX

work tasks:

1) Responsible for preparing new plasma models and XXXX locomotive accessories;

2) Responsible for the production and comprehensive inspection and debugging of new plasma models and XXXX locomotives, ensuring correctness;

3) Responsible for transporting new plasma models and XXXX locomotives to the conference site and placing them in place;

4) Responsible for wiping and cleaning of the vehicle site;

5) Responsible for the management of exhibiting products during the meeting;

6) After the exhibition, it is responsible for transporting the exhibits back to the company.

3. Conference group:

Team leader: 奚XX

Members: Yang X, Yao XX, Zhao XX, Fan X, Wang XX, General Manager

work tasks:

1) Responsible for the procurement and preparation of various materials;

2) Responsible for the preparation and dispatch of the agent invitation letter;

3) Responsible for hotel contact and participants, accommodation, food and beverage arrangements;

4) Responsible for meeting room arrangements;

5) Responsible for the reception and escort of the agent;

6) Responsible for the transfer of participants;

7) Responsible for the preparation, bagging and distribution of various materials;

8) Responsible for the coordination, inspection and assessment of the work of each working group;

Twelve, preparatory work plan

Thirteen, the cost budget

1, room rate: 49,500 yuan

330 yuan / room × 50 rooms × 3 days = 49,500 yuan

2, meal costs: 60,000 yuan

1200 yuan / table × 12 tables × 5 meals = 72,000 yuan

3, smoke, drinks: 15,000 yuan

4. Meeting room: 8,000 yuan

5, the layout fee: 15,000 yuan

6, party expenses: 5000 yuan

7, agent gifts and medals: 14600 yuan

8, on-site subscription bonus: 14440 yuan

9, unpredictable costs: 6460 yuan

Total cost: 200000 yuan

Fourteen, note:

1. Each group of staff must proceed in strict accordance with the progress requirements of the preparatory work plan;

2. The market supervision is responsible for supervising the work of each working group on time.

3. During the meeting, the company personnel must wear uniforms and wear work cards;

4. During the meeting, the company personnel must arrive at the scene in advance, and must not be late, leave early and absent without reason;

Preparation: Zheng XX Review: Approved:


Part 3: Company meeting plan

First, the conference theme: xx company year-end summary meeting

Second, the meeting time: December 31, 14:00 to 21:30

Meeting time: 14:00 - 17:30

Dinner time: 18:00 - 21:30

Third, the meeting place: Multi-functional ballroom on the first floor of West International Trade Hotel

Fourth, the meeting participants: all employees of the company

V. Meeting Process and Arrangement The process and arrangement of this annual meeting include the following two parts:

The agenda of the year-end meeting 13:50 All the participating staff arrived in the designated hall in advance, and they were seated in the designated seats, waiting for the staff meeting to start. The first item was held from 14:00 to 15:30, and the departments and project leaders took the stage. Do a year-end report. 15:30—15:45 The second item of the conference was held. The person in charge of the administrative personnel department took the stage to read the decision on the appointment of personnel of the company's various departments and the main person in charge of the project. From 15:45 to 16:00, the third item was held. The deputy general manager read out the list of outstanding employees. Excellent employees took the stage to receive the award. The general manager awarded honorary certificates and bonuses to outstanding employees. Excellent employees took photos with the general manager. Excellent employees The representative delivered a speech. The fourth item will be held from 16:00 to 17:30, and the general manager will make a concluding speech. At the end of the 17:30 meeting, the staff will take a break and the hotel will arrange a night banquet.

The dinner banquet is officially started. The host of the dinner guides everyone to raise a toast and wish everyone a happy new year and wish the company a better tomorrow.

18:00-19:00 Meal time: Company leaders and employees toast at each table, communicate with colleagues, and draw closer to each other. 19:00-21:00 Entertainment: Cultural Shows

Game 1: Sitting in a balloon game, equipment: 3 chairs, 3 boxes with 20 balloons each; Game rules: 2 groups, 3 groups in total, one person handing the ball, one person sitting on the ball, limited time is 3 minutes, 3 After a minute, the ball in the box is the least winning; the art program;

Game 2: Grab the stool; Utensils: 5 chairs, surrounded by a circle; the rules of the game: the chair is circled, the music is ringing, 6 people turn around the chair, the music stops, 6 people grab, no rushing Lose; cultural show

Game 3: Chopsticks key chain; Appliances: 12 chopsticks, 2 key chains; Game rules: 6 groups, divided into two groups, each person licking a chopstick, hanging the key chain in the first person's chopsticks First, the first person passes the key chain to the second person. It must be transmitted with chopsticks. It cannot be used by hand. Which group first passes the chopsticks to the last person's chopsticks to win.

Game 4: Hula circle pass the difference needle; utensils: 3 hula hoops, 18 paper clips; rules of the game: 3 people, one hula hoop per person, 6 clips in the hand, each person must turn the hula hoop The six paper clips in the chain are connected together. Whoever connects the six paper clips together will win.

Game 5: Step on the balloon; Appliances: 100 balloon game rules: divided into two groups, a group of 5 people, each person is bound with 10 balloons, the host is limited to 3 minutes, each step on the opponent's leg balloon, 3 After a minute, see which team members have more ballooning provinces and win. Lucky Draw: Appliances: Lottery box, 49 cards, 49 billiards. Each person has a card with a number in it. Write the corresponding number on the billiard ball, put it in the lucky draw box, and assign a person to draw one to four prizes respectively. . Finally, the host invited all the staff to take a group photo

Sixth, meeting preparation and related matters needing attention

Notice and publicity of the annual meeting: The company office issued a written notice on the year-end summary meeting to all departments and project departments today to publicize and publicize the activities of the annual meeting to reach the full knowledge.

The production of banners: yellow-red characters on the red background, the specific text content: "Beijing Seven Branch Company Year-end Summary Meeting"

Purchase of items: lottery gifts, zodiac gifts, game prizes, conference seat names, pens, papers, employee seat cards, balloons required for venue layout, pull flowers, flower baskets; table tennis rackets and billiards used in games; raffle boxes; Mineral water, wine for dinner, all kinds of dried fruit and small food.

Photographing on the spot: Arrange the relevant personnel to carry the digital camera in advance, and do the photo taking work at the conference and dinner event.

VII. Meeting Preparation Tasks and Division of Responsibility Personnel Pre-construction and Inter-term Coordination Work Meeting Stage Hosts Dinner Stage Host Purchase