Resignation letter from the marketing director

Mr. Lin:

In a blink of an eye, I have been in the company for more than three months.

Looking back more than three months, it is really hard to say. There are both achievements and shortcomings, but there is still a lot of helplessness and sadness.

Perhaps many of the following words are sharper and more direct. There may be a lot of immature places, and there may be many places that are not considered. After all, the time to go to the company is not long. But my purpose is only one, that is: I hope that the development of the company will benefit the development of the company. I hope that the company will go more steadily tomorrow, go healthier and go further.

This is enough.

What is the revolution for?

What is the purpose of the revolution?

From the perspective of history and practice, the revolution is no stranger to two purposes, one is overthrowing; the second is improvement.

What was the purpose of the company to recruit me? I have been asking myself this question since the first day I entered the company. This problem may have been seriously considered by the company and I. But this is the fundamental point why the company invited me to come, and it is also the fundamental point why I came to the company. Just because there is no clear consideration, so today, there are some problems that are not necessary.

Finally, until now, the company and I, although not honestly communicated, but everyone knows each other: the company did not need a marketing director; the company may need one regional manager after another, one after another can break the market The regional manager who came back to life.

Hong Xiuquan, because he did not know what the purpose of the revolution was, the Taiping Heavenly Kingdom failed;

Sun Yat-sen also failed because he did not know what the purpose of the revolution was.

Only Mao Zedong clearly knows that the purpose of the revolution is to beat the local tyrants to divide the fields, overthrow the old society, and establish a new society. Therefore, leading a group of brothers, after several years of arduous wars, finally achieved the goal of revolution.

And what about us?

What does the marketing director do?

Although the problem is very simple, we have not carefully communicated and discussed each other.

As far as I am concerned, the marketing director has nothing to do with three things.

The first is to establish, standardize and strengthen the marketing management system. The function focuses on standardizing sales management and brand building, but it is often based on the premise of sacrificing short-term performance and focusing on sustainable and healthy development. If the company has not surpassed the basics of survival, then it is not necessary to hire a marketing director. This marketing director is really called the marketing director.

The second is to consolidate and enhance sales performance. The function focuses on market development and sales performance, but it is often at the expense of and overdraft market, engaging in predatory development, and performance pressure competition with the boss, especially in China. In a corporate environment. This marketing director should be called the sales director, because he carries two indicators on his back: sales and return. If our company still needs a marketing director, it just needs such a marketing director.

The third is to build brand and public relations planning, the function focuses on brand pull and public relations open, but it is often coming quickly and quickly. "Each leader is three or five years old, and you sing me to stage." This kind of marketing director should be the marketing director. According to the strong brand pull and public relations news planning, the market will be bombarded in a short period of time. After the market is up, can you keep it, you can see the enterprise's creation, the sales system can Whether it is supported or not is the key.

Our finances only stay at the level of basic accounting. From the current point of view, there may be problems with even billing, let alone assisting decision-making. The launch of each new product, the launch of each special machine, each old model Have the discounts been scientifically calculated in finance? Are there any clear data analysis, telling the company's decision-making layer, can this new product be launched or not launched? Can this special machine be used or not? Can this old model be discounted or not? Can you discount? Nothing!

Can the finance department produce analytical data for the formulation of salary standards? No!

I am very disappointed with the company's current situation, so I made a request for separation and hope to approve.