Suggestions on the development of rural tourism and leisure agriculture in our county
In recent years, under the correct leadership of the county party committee and the county government, the tourism industry of our county has made great progress as a major important task in connecting with Shanghai. Through the efforts of all levels and departments, the county's rural tourism and leisure tourism agriculture has grown from scratch, from small to large, the scale of industry has been expanding, the leisure methods have become increasingly rich, and the tourism reception capacity has been continuously enhanced. At present, the tourism framework system has taken shape. . In the past 11 years, rural tourism and leisure and sightseeing agriculture have XX, XX, XX and other travel routes. In the society, the people have spontaneously launched the vegetable garden, farmhouse dishes and Penghu boat dishes in the suburbs. Welcome specialties. Generally speaking, in recent years, the development of rural tourism and leisure and sightseeing agriculture has been rapid, the government and the public have been highly motivated, and the participation of private industrial and commercial capital has shown a good trend at the county level.
However, there are some problems in analyzing the current situation of rural tourism in our county.
First, the main problems of the planning lag behind the county's rural tourism and leisure and sightseeing agriculture are mostly improved after birth, often after the operation to a certain scale and market, before planning and standardization. Therefore, the rural tourism and leisure sightseeing agriculture style changes frequently, the overall taste is not high, the market survivability is weak, planning lag is a prominent problem of rural tourism in our county. As far as the county is concerned, there is a lack of an overall development plan for the entire county. As far as the specific towns and villages are concerned, there is no specific development and construction plan for individuality. Individual peasants do not have the ability to plan and rebuild first. Industrial and commercial capital has the ability to be unaware. It is often the brain to make decisions, and the most proud work of its own happens to be a business failure. Therefore, although the county's rural tourism and leisure sightseeing agriculture is currently in a state of vigorous development, the overall taste is not high and the market viability is weak.
The six elements of incomplete tourism facilities are often severely depleted in rural tourism and leisure tourism agriculture. There are heavy catering and light supporting facilities. Due to insufficient support of factors and inadequate matching, it is difficult to undertake tourism groups in the field and a certain scale. In reality, rural tours are often friends and families, and most of them are mostly local tourists. The rural tourism and leisure sightseeing agriculture in our county are scattered. It is often a little west to the east. It is not scaled up, the scope is small, and there are few amusement facilities, which can not increase the interest of tourists.
The seasonality is particularly obvious. Due to the characteristics of the agricultural industry, most of the rural tourism and leisure sightseeing agriculture based on the agricultural industry have strong seasonality. Therefore, the tourists are unevenly heated, which brings many contradictions to management and management, and few tourist spots. Like the ancient town of Xitang, it is not disturbed and restricted by the seasons and the cold weather. The annual picking period of the peach blossoms in Peach Blossom Island in northern Zhejiang has reached more than 50,000 to 60,000 people. It is full of people, and the road is full of cars, but once picked. After the period, the tourists dropped sharply and the seasonal contradiction was very prominent.
Lack of XX cultural characteristics The county's rural tourism and leisure and sightseeing agriculture are highly homogenized. The characteristics of their respective operations are unknown. Although the types of rural tourism and leisure tourism are different, the management methods and main products, including environmental construction, are basically the same. There is no effective combination of the characteristics of the county's water towns and pastoral scenery, neglecting the in-depth excavation of local culture, rural folklore and other cultural connotations. Compared with the surrounding areas, there is no characteristic advantage, so it is difficult for large cities residents to form special attraction.
The contradiction between development and protection Some rural tourism spots have great blindness in the development. The fresh and natural air quality of the rural areas has been declining with the development of rural tourism. The performance is: the operator's environmental awareness is weak, the domestic sewage, garbage and other wastes are not treated properly, resulting in environmental pollution; resource protection awareness is weak, short-sighted, only pay attention to immediate and local interests, and does not really regard the protection of tourism resources as tourism development. Lifeline and so on. Tourists often have a negative impact on the ecological environment during their sightseeing and leisure activities. People go to sightseeing and leisure farms for leisure and holiday, away from work and the hustle and bustle of the city, and completely relax, often loosening discipline and discipline, often appearing to not care for play facilities, trampling grassland, crops, picking wild flowers and other uncivilized behaviors, causing damage to the ecological environment.
Second, the proposal to promote development to raise awareness of the importance of developing rural tourism by leading cadres at all levels.
It is the key to understanding the importance of developing rural tourism and leisure and sightseeing agriculture as a way to solve the "three rural issues" and strive to practice the scientific development concept. Our county has the geographical advantage of bordering Shanghai's metropolis. Shanghai's tens of millions of people are potential customers of our county's development tourism. To this end, the leaders of the town and village level government must be highly unified in the development of rural tourism and leisure and sightseeing agriculture, strive to tap local rural resources, rely on the strength of the whole society, strengthen education and training for the majority of farmers, and develop well and quickly. Rural tourism and leisure sightseeing agriculture in our county.
Do scientific and feasible planning and promote orderly development.
In the process of rural tourism and leisure tourism development in the county, the planning has a great role in guiding. It is necessary to listen to the advice of experts and develop and construct products that are suitable for the market, thus ensuring the orderly development of rural tourism and leisure agriculture; on the other hand, According to the planning requirements, rolling forward can greatly improve the efficiency of rural tourism and leisure and sightseeing agriculture construction, improve the style and taste of rural tourism and leisure tourism agricultural products, can better solve the misplaced development, and better form the rural tourism and leisure tourism in our county. Agricultural characteristics ensure the vitality and attractiveness of the product.
Efforts will be made to promote the development pattern of the county's linkage and multi-industry support.
The most difficult part of the development of rural tourism and leisure agriculture is the investment in the start-up phase. To this end, we carefully select the target, gather the limited resources of the whole society, concentrate a little, and focus on breakthroughs, which can release unlimited rural tourism and leisure and sightseeing agriculture potential. At present, all departments have clear goals and resources in the construction of new rural areas. Proper use and planning of programs can make local advances and play a role in the county. For example, the eco-village creation and transportation bureau of the Environmental Protection Agency The Kangzhuang project, the ecological river improvement project of the Water Resources Bureau, the village improvement project of the township, the commercial science and agriculture demonstration of the agricultural economics and the science demonstration base on the popular science line, the road sign indication system of the tourism bureau, the agricultural farmhouse project, and the demonstration of agricultural tourism Village projects, etc. If these are concentrated at a certain point, then the basic pattern of rural tourism and leisure agriculture can be formed.
Aiming at the leisure travel of white-collar workers in Shanghai metropolis, we will locate the development of rural tourism and leisure agriculture in our county.
Our county is located in the alluvial plain of the Yangtze River, with a single landscape and a poor ecological landscape. However, my county has vast fields, rich crops, and wild waters. Therefore, the characteristic entry points of rural tourism and leisure sightseeing agriculture in our county should be placed in the characteristics of water towns and pastoral areas, and the characteristics should be created. Since the tourist market for rural tourism and leisure agriculture is mainly white-collar workers in the metropolis, the strategy of construction should be to attract tourists from the surrounding big cities with water, and to attract local tourists with rural scenery. Because the requirements and attractiveness of tourism are different, we ignore the innocent small ditch, which is the dream water town in the eyes of the residents of big cities. Therefore, in the process of rural tourism and leisure and sightseeing agriculture construction, we should not singlely comment on personal likes and dislikes, and set and choose at will. It is necessary to do more market research, listen to expert opinions, and pay more attention to retaining its own characteristics. From the perspectives of farmhouse scenery, farming culture, farmhouse snacks, rural life, and agricultural labor, we can combine the local resources to launch rural tourism and leisure agriculture in our county to attract white-collar workers from the metropolis.
We introduced support policies and actively strengthened guidance and support.
Rural tourism is a new product. Because the village-level economy is relatively weak, the income of industrial and commercial capital entering rural tourism is unclear, and there are many wait-and-see attitudes. Therefore, in the initial stage of rural tourism, a matching investment policy should be formed, and the leading role of the government should be adhered to. The establishment of a county-level secondary government to invest in rural tourism development funds, in the investment, especially in the start-up phase, to ensure and reflect the government's input-led role.
In order to further encourage the society to pay attention to the development and construction of rural tourism, especially the participation of local farmers, the county government should establish policies for assessment and reward, which are oriented from the mechanism and system; on the other hand, the relevant departments at the county level must form a society. Mainstream public opinion guidance, improve supporting service facilities, and provide technical elements for town, village-level government and industrial and commercial owners.
Focus on culture and improve taste.
Although rural tourism and leisure sightseeing agriculture belong to the agricultural category, they must have certain cultural tastes and cultural connotations in order to attract tourists. Therefore, we must pay great attention to the planning and creativity of the project, continuously improve the visibility of tourism and leisure agriculture projects, and constantly explore and stimulate the consumption potential and interest of tourists. Protecting the original good ecological environment, while developing rural tourism and leisure sightseeing agriculture, special emphasis should be placed on the protection of the countryside and resources, the naturalness of rural tourism resources, and the simplicity and originality of the human landscape, which are important for attracting tourists. The characteristics, once disappeared, rural tourism and leisure tourism agriculture is not attractive. Therefore, in the development of rural tourism and leisure tourism agriculture, we must deal with the relationship between development and protection. While fully tapping the attractive rural natural landscape and profound folk culture, we must take into account the environmental carrying capacity of the tourist destination and prevent destructive development to ensure the sustainable development of the rural tourism and leisure and sightseeing agricultural attractions.
Strengthen management, training, and publicity to promote the development of industry norms.
The county should establish a unified leadership team and office to carry out unified planning and management, take the lead in setting up the necessary entry barriers and signs, and conduct unified training for the participants. According to the county situation of XX, it is necessary to unify the formulation of “local standards” that meet the actual situation of XX and promote the healthy development of rural tourism and leisure agriculture. Organize personnel to publicize, and carry out unified packaging, unified sales, and unified publicity of tourism products of our county. Products must have special features, and should pay attention to "green", highlight individuality, and embody the cultural connotation of XX.
However, there are some problems in analyzing the current situation of rural tourism in our county.
First, the main problems of the planning lag behind the county's rural tourism and leisure and sightseeing agriculture are mostly improved after birth, often after the operation to a certain scale and market, before planning and standardization. Therefore, the rural tourism and leisure sightseeing agriculture style changes frequently, the overall taste is not high, the market survivability is weak, planning lag is a prominent problem of rural tourism in our county. As far as the county is concerned, there is a lack of an overall development plan for the entire county. As far as the specific towns and villages are concerned, there is no specific development and construction plan for individuality. Individual peasants do not have the ability to plan and rebuild first. Industrial and commercial capital has the ability to be unaware. It is often the brain to make decisions, and the most proud work of its own happens to be a business failure. Therefore, although the county's rural tourism and leisure sightseeing agriculture is currently in a state of vigorous development, the overall taste is not high and the market viability is weak.
The six elements of incomplete tourism facilities are often severely depleted in rural tourism and leisure tourism agriculture. There are heavy catering and light supporting facilities. Due to insufficient support of factors and inadequate matching, it is difficult to undertake tourism groups in the field and a certain scale. In reality, rural tours are often friends and families, and most of them are mostly local tourists. The rural tourism and leisure sightseeing agriculture in our county are scattered. It is often a little west to the east. It is not scaled up, the scope is small, and there are few amusement facilities, which can not increase the interest of tourists.
The seasonality is particularly obvious. Due to the characteristics of the agricultural industry, most of the rural tourism and leisure sightseeing agriculture based on the agricultural industry have strong seasonality. Therefore, the tourists are unevenly heated, which brings many contradictions to management and management, and few tourist spots. Like the ancient town of Xitang, it is not disturbed and restricted by the seasons and the cold weather. The annual picking period of the peach blossoms in Peach Blossom Island in northern Zhejiang has reached more than 50,000 to 60,000 people. It is full of people, and the road is full of cars, but once picked. After the period, the tourists dropped sharply and the seasonal contradiction was very prominent.
Lack of XX cultural characteristics The county's rural tourism and leisure and sightseeing agriculture are highly homogenized. The characteristics of their respective operations are unknown. Although the types of rural tourism and leisure tourism are different, the management methods and main products, including environmental construction, are basically the same. There is no effective combination of the characteristics of the county's water towns and pastoral scenery, neglecting the in-depth excavation of local culture, rural folklore and other cultural connotations. Compared with the surrounding areas, there is no characteristic advantage, so it is difficult for large cities residents to form special attraction.
The contradiction between development and protection Some rural tourism spots have great blindness in the development. The fresh and natural air quality of the rural areas has been declining with the development of rural tourism. The performance is: the operator's environmental awareness is weak, the domestic sewage, garbage and other wastes are not treated properly, resulting in environmental pollution; resource protection awareness is weak, short-sighted, only pay attention to immediate and local interests, and does not really regard the protection of tourism resources as tourism development. Lifeline and so on. Tourists often have a negative impact on the ecological environment during their sightseeing and leisure activities. People go to sightseeing and leisure farms for leisure and holiday, away from work and the hustle and bustle of the city, and completely relax, often loosening discipline and discipline, often appearing to not care for play facilities, trampling grassland, crops, picking wild flowers and other uncivilized behaviors, causing damage to the ecological environment.
Second, the proposal to promote development to raise awareness of the importance of developing rural tourism by leading cadres at all levels.
It is the key to understanding the importance of developing rural tourism and leisure and sightseeing agriculture as a way to solve the "three rural issues" and strive to practice the scientific development concept. Our county has the geographical advantage of bordering Shanghai's metropolis. Shanghai's tens of millions of people are potential customers of our county's development tourism. To this end, the leaders of the town and village level government must be highly unified in the development of rural tourism and leisure and sightseeing agriculture, strive to tap local rural resources, rely on the strength of the whole society, strengthen education and training for the majority of farmers, and develop well and quickly. Rural tourism and leisure sightseeing agriculture in our county.
Do scientific and feasible planning and promote orderly development.
In the process of rural tourism and leisure tourism development in the county, the planning has a great role in guiding. It is necessary to listen to the advice of experts and develop and construct products that are suitable for the market, thus ensuring the orderly development of rural tourism and leisure agriculture; on the other hand, According to the planning requirements, rolling forward can greatly improve the efficiency of rural tourism and leisure and sightseeing agriculture construction, improve the style and taste of rural tourism and leisure tourism agricultural products, can better solve the misplaced development, and better form the rural tourism and leisure tourism in our county. Agricultural characteristics ensure the vitality and attractiveness of the product.
Efforts will be made to promote the development pattern of the county's linkage and multi-industry support.
The most difficult part of the development of rural tourism and leisure agriculture is the investment in the start-up phase. To this end, we carefully select the target, gather the limited resources of the whole society, concentrate a little, and focus on breakthroughs, which can release unlimited rural tourism and leisure and sightseeing agriculture potential. At present, all departments have clear goals and resources in the construction of new rural areas. Proper use and planning of programs can make local advances and play a role in the county. For example, the eco-village creation and transportation bureau of the Environmental Protection Agency The Kangzhuang project, the ecological river improvement project of the Water Resources Bureau, the village improvement project of the township, the commercial science and agriculture demonstration of the agricultural economics and the science demonstration base on the popular science line, the road sign indication system of the tourism bureau, the agricultural farmhouse project, and the demonstration of agricultural tourism Village projects, etc. If these are concentrated at a certain point, then the basic pattern of rural tourism and leisure agriculture can be formed.
Aiming at the leisure travel of white-collar workers in Shanghai metropolis, we will locate the development of rural tourism and leisure agriculture in our county.
Our county is located in the alluvial plain of the Yangtze River, with a single landscape and a poor ecological landscape. However, my county has vast fields, rich crops, and wild waters. Therefore, the characteristic entry points of rural tourism and leisure sightseeing agriculture in our county should be placed in the characteristics of water towns and pastoral areas, and the characteristics should be created. Since the tourist market for rural tourism and leisure agriculture is mainly white-collar workers in the metropolis, the strategy of construction should be to attract tourists from the surrounding big cities with water, and to attract local tourists with rural scenery. Because the requirements and attractiveness of tourism are different, we ignore the innocent small ditch, which is the dream water town in the eyes of the residents of big cities. Therefore, in the process of rural tourism and leisure and sightseeing agriculture construction, we should not singlely comment on personal likes and dislikes, and set and choose at will. It is necessary to do more market research, listen to expert opinions, and pay more attention to retaining its own characteristics. From the perspectives of farmhouse scenery, farming culture, farmhouse snacks, rural life, and agricultural labor, we can combine the local resources to launch rural tourism and leisure agriculture in our county to attract white-collar workers from the metropolis.
We introduced support policies and actively strengthened guidance and support.
Rural tourism is a new product. Because the village-level economy is relatively weak, the income of industrial and commercial capital entering rural tourism is unclear, and there are many wait-and-see attitudes. Therefore, in the initial stage of rural tourism, a matching investment policy should be formed, and the leading role of the government should be adhered to. The establishment of a county-level secondary government to invest in rural tourism development funds, in the investment, especially in the start-up phase, to ensure and reflect the government's input-led role.
In order to further encourage the society to pay attention to the development and construction of rural tourism, especially the participation of local farmers, the county government should establish policies for assessment and reward, which are oriented from the mechanism and system; on the other hand, the relevant departments at the county level must form a society. Mainstream public opinion guidance, improve supporting service facilities, and provide technical elements for town, village-level government and industrial and commercial owners.
Focus on culture and improve taste.
Although rural tourism and leisure sightseeing agriculture belong to the agricultural category, they must have certain cultural tastes and cultural connotations in order to attract tourists. Therefore, we must pay great attention to the planning and creativity of the project, continuously improve the visibility of tourism and leisure agriculture projects, and constantly explore and stimulate the consumption potential and interest of tourists. Protecting the original good ecological environment, while developing rural tourism and leisure sightseeing agriculture, special emphasis should be placed on the protection of the countryside and resources, the naturalness of rural tourism resources, and the simplicity and originality of the human landscape, which are important for attracting tourists. The characteristics, once disappeared, rural tourism and leisure tourism agriculture is not attractive. Therefore, in the development of rural tourism and leisure tourism agriculture, we must deal with the relationship between development and protection. While fully tapping the attractive rural natural landscape and profound folk culture, we must take into account the environmental carrying capacity of the tourist destination and prevent destructive development to ensure the sustainable development of the rural tourism and leisure and sightseeing agricultural attractions.
〖1〗〖2〗〖3〗
Strengthen management, training, and publicity to promote the development of industry norms.
The county should establish a unified leadership team and office to carry out unified planning and management, take the lead in setting up the necessary entry barriers and signs, and conduct unified training for the participants. According to the county situation of XX, it is necessary to unify the formulation of “local standards” that meet the actual situation of XX and promote the healthy development of rural tourism and leisure agriculture. Organize personnel to publicize, and carry out unified packaging, unified sales, and unified publicity of tourism products of our county. Products must have special features, and should pay attention to "green", highlight individuality, and embody the cultural connotation of XX.
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