Securities company internship appraisal

Article 1: Internship identification of securities companies

An internship close to a month is exciting and memorable. Although the time was short, I found that my knowledge and insights nucleation fission grew rapidly. Next, I will sort out the situation, harvest and sentiment of my internship in the business department of Qilu Securities Co., Ltd. in Qilu Securities Co., Ltd. Not only to complete the internship task, but more importantly, to make a life record for the unforgettable internship life.
I will discuss the work overview, economics harvest, management application and life benefits.
First of all, please allow me to introduce my work and internship. My main job is at the grassroots level of the sales department, which is the computer operation of the securities counter business. Throughout the internship, I learned that the securities counter business includes securities account opening, third-party depository, account specification, and business consulting. Computer technology operations are mainly the first two, so they naturally become the focus of my study and work. After this month of hard work and practical training, I have been able to master the basic operations of all the process business of account opening and third-party deposit management, master part of the account standard business, and answer the customer's simple inquiry.
Secondly, the internship life has greatly expanded my knowledge of economics. It can be said that the most contacted in the sales department is the knowledge of economics. The most touching is how the economy affects people's lifestyle and status. During my internship, I read a lot of investment and financial books on stocks, funds, securities, etc., and in the workplace, my knowledge has been extended, which is regarded as the Western learning during the school. The expansion and practice of theoretical knowledge in economics, monetary finance and other disciplines. In addition, under the leadership and edification of the teachers' wealth management team and consulting business, I began to have a further understanding of the stock market. I know that the stock market is affected by the huge economic news. When analyzing stocks, we must understand the company of this stock, and we must also have some views on the development of the industry. Some major events in some companies can affect the price of stocks. This is even more evident in the context of the economic crisis. This is also the basic face that is often said. In addition, analysis from the daily chart, K-line chart and other aspects is a technical indicator. However, this can only give some reference to the purchaser of the stock. The specific stock picking and the right time will be worth pondering. Of course, I haven't learned so well, because the teachers have come up with their own ideas and insights about stocks through a long time. After all, I am still in the state of initial contact with the stock market, and there is still a lot to learn.
Again, and most importantly, it is the practical application of theoretical knowledge in management science and some immature opinions on corporate governance. To be honest, this aspect is mainly obtained indirectly by observation and inquiry. It does not go deep into the company management to obtain first-hand information. Many internal information is affected by many factors, which is not available to me as an intern. Below, I am from the company. Discuss it separately from the employee's perspective.
Start with the company. I asked the sales department leaders and online search to make a brief analysis of the following points of the company.
First, corporate culture. For this, I found that its expression is vague. "The company regards participation, support for social welfare undertakings, and fulfilling social responsibility as its unshirkable responsibility and obligation." This is the company's file statement. "The company is determined to teach investors the knowledge and skills of popularizing securities; based on the popularization of laws and regulations to investors; based on helping shareholders and friends to obtain income and avoid risks." This is the chairman of the company. Does the employee recognize and practice? This cultural tone is too general and there is no meticulous workbook such as the McDonald's Handbook to regulate and train employees to form this culture. Coupled with the company's overemphasis on the core goal of profit, the corporate culture is pale and powerless. I suggest that the company first summarize the corporate culture into several powerful and memorable words or phrases, and then create a plan to cultivate corporate culture, and implement it, from the staff's words and deeds.
Second, strategic positioning. Qilu Securities' strategy statement: "Qilu Securities will base itself on Shandong and the whole country, give full play to its own advantages and scale advantages, continuously enrich and improve various financial products, enhance its core competitiveness; and strive to provide customers with more advanced and more Attentive and more comprehensive financial services, realize the harmonious development of society, customers and companies, and strive to become a securities with independent innovation ability and comprehensive competitiveness, which is highly recognized by society and coordinated development of various specialized securities businesses. Holding Group. Through efforts to build a solid platform for the development of Shandong's capital market, it will actively promote the sound and rapid development of Shandong's economy and society, and make greater contributions to the prosperity and development of China's securities industry." This is an obvious regional differentiation strategic positioning. Is a good development prospect, but it is not enough! I believe that the company should develop differentiated core competencies, and work hard on the research and innovation of financial products and derivatives to gain long-term development momentum. In addition, strategic positioning is critical, but implementation is more critical, is there a plan book? Who will exercise? How to evaluate? This is a complicated issue.
Third, the corporate governance structure. For the sake of analysis, I copied the company's organizational framework.
As can be seen from the figure, the various business departments that are the basic activities of the company are the main source of the company's profits. Even if the network technology is getting better and better, the communication between the sales department and the company headquarters, between the sales department and the sales department, and between the sales department and other departments is still a headache. The unified management of an organization that is too fragmented is a major difficulty in management, both technology and art. I have an idea. The company set up a liaison department at the headquarters to send liaisons or special agents to the local area for management and publicity feedback. But what is the cost? What is the feasibility? It is recommended that the company take the pilot and make a decision. In addition, we can see from the figure that the company's department structure is detailed and flat, which is easy to create a harmonious and harmonious working environment, and is conducive to the construction of information channels and the communication of information. Of course, as a state-owned Qilu Securities Co., Ltd., there may be common problems such as the exclusive power of the board of directors, the weakness of the board of supervisors, and the difficulty of protecting the rights and interests of small and medium-sized shareholders. We will not repeat them here.
Fourth, human resource management innovation. Qilu Securities employees are well treated, but employees are generally dissatisfied with the way and atmosphere of their work. They feel that work is tight and they complain that the company lacks humane care. The busyness of the internship made me deeply understand this. Employees mechanically complete tasks and indicators, it is difficult to have systematic thinking opportunities in the work process, and old employees face the dilemma of disguised dismissal. In this regard, I have the following suggestions: First, the implementation of the Law of Hengshan. Japanese sociologist Yokoyama Nakao has proposed a rule: “Spontaneity is the most effective, motivating employees to work spontaneously.” Companies should not over-emphasize management constraints and repression, but should provide employees with opportunities to develop their own, encourage Employees work in their own way, leaving employees with the space to innovate their work methods, creating a fair and challenging work environment and more. Second, improve the information transmission and feedback channels. Company leaders must go to the grassroots to investigate, listen to the opinions of employees, adopt reasonable advice, and encourage employees to do so. When the conditions are ripe, employees and leaders can be considered to “cross-job”. Finally, the old employees are a valuable asset of the company and should be used rationally. The company can give full play to the advantages of the old employees in their work experience and skills, and train them to become job trainers of the company, so as to quickly train new employees to work, and it is not appropriate to adopt a short-sighted strategy of disguised dismissal for the old employees.
Then focus on the employees.
First, the fine-grained specialized divisions cause employees' work fatigue. On the counter, I found that the teachers' business is very skilled and efficient, but the workload is large, and the operations involving colleagues are mostly unfamiliar. We know that the production of water emphasizes the meticulous division of specialization. But too detailed will increase the employee's work fatigue, especially in the face of a large number of repetitive single jobs. This is not only a misstep of human resource management, but also leaves the company with a lack of humanized care. I suggest carrying out a diversified work plan for employees, implementing a work replacement system or a rotation system, encouraging and guiding the establishment and development of informal organizations, enriching the spare time of employees, providing employees with “decompression and gas outlets” and establishing “heart language”. Room" and so on.
Second, employee cost awareness is weak. Only when all employees are aware of this problem can comprehensive cost management be realized. In the process of opening the account at the counter, you need to open a copy of your ID card for the final scanning and uploading work. However, the ID card often fails to be copied, resulting in re-copying during scanning, which wastes a lot of A4 printing paper, and errors such as printing errors occur from time to time. This has to go through the company's finances and increase the cost of the company. I suggest that the company implement comprehensive cost management, educate and cultivate the cost consciousness of employees, and carry out material rewards or spiritual rewards for advanced employees, and appropriately criticize or punish the wasters.
Third, the exquisite service comes from the details. The counter business is very busy and the details of the service are easily overlooked. For example, I found that sometimes when we are busy, we save the basic politeness to the customers, and there will also be a phenomenon of “customers standing outside the station, no one is taking care of it”, and there will also be “customers waiting hard, there are saying The scene of laughing... is really worrying! I believe that the management of the details of employees should attract the attention of the company. The management of detail emphasizes a system, which means that every employee in each position must do his own thing well, without any excuse, even if it is a reasonable excuse, trying to complete the task, it requires any action to anyone. on. Providing quality service to customers is the responsibility of our counter salesman. I recommend cultivating employees' etiquette awareness, establishing a customer service code and standardization process, using electronic free-filling technology, and setting up a lobby manager or waiter for each sales department. In addition, the company should encourage employee service innovation, pay close attention to the different service requirements of customers, and establish its own “service awareness reserve”. For example, opening an online consulting business not only refines the “service market” but also saves some customers. Trouble with on-site consultation at the sales department; improve the docking of securities companies and bank transfers, reduce transfer procedures; organize employees to learn customer value theory and so on.
Finally, I want to talk about the life experience of the internship. First, workplace etiquette is very important. Paying attention to courtesy, etiquette, instrumentation and communication can make people more confident and more enjoyable. Second, cultivate a pragmatic, efficient, and meticulous work spirit. During the internship, I asked myself to go to work in a formal manner, strive for the “zero turnover rate” in the work process, and complete the daily work decisively and efficiently, and actively ask the teachers to help them reduce the workload. Third, there is passion and everything is possible. Enthusiastically engaged in work and active interpersonal relationships, there will always be many opportunities in life.
At the end of the internship report, I would like to thank Qilu Securities Co., Ltd. Jining Luhe Road Sales Department for providing me with this valuable internship opportunity, thank the counter teachers for their selfless training and explanation, and thank the teacher Yang Dian teacher for the remote guidance and on-campus review.

Chapter 2: Internship Identification of Securities Companies

In the internship work, I have a deep and comprehensive understanding of the securities company's brokerage business. I want to make the following brief assessment of my work:
1. The process of opening an account and transferring the account first: the client developed by the broker needs to bring the following documents to contact the company to contact the broker for business.
Second: New account opening: fill in the natural person application form and copy the identity card on the back of it, and then go to the shareholder account card.
Third: After completing the relevant business, if the bank card used is required to go to the bank to confirm the third-party deposit, take the information handed by the counter staff to go to the corresponding bank to handle the related business.
2. The first way for customer development is telephone marketing. The second way is bank stagnation. The third way is customer transfer.
3. How to choose stocks In the company's internship process, we must learn how to choose stocks. In general, choosing a stock has to have its own set of standards, because everyone's views are different. But one of the points is really everyone's consideration, and that is the stock's business status and business prospects.
During the internship, I also mastered the following points:
The first is sincerity: you can pretend your face and your heart, but you can never ignore the power of sincerity.
The second is communication: I want to learn as much as possible during a short internship, which requires good communication with leaders and colleagues.
The third is passion and patience: passion and patience, like fire and ice, seemingly two completely different things, but they can collide with the most beautiful sparks.
During the internship, we can strictly abide by and implement the company's various rules and regulations, and be able to actively coordinate with other neighboring colleagues to complete various tasks. Seriously study business knowledge, master the key points and skills of the work in a short period of time, and apply it reasonably to the work. Proactively learn from old employees and make up for their own shortcomings. Work proactively, study conscientiously, respect others, treat people sincerely, be able to obey the command, unite colleagues, not afraid of suffering, not afraid of tiredness.
This practice did give me a lot. In the future, I will continue to maintain a serious and responsible work attitude, noble ideological consciousness, further improve and enrich myself, and strive to better improve myself in future studies.

Chapter 3: Internship Identification of Securities Companies

On July 21, I came to Dalian Huatai Securities to start my internship. Although there is only one week, during the internship process, I can feel the company’s “people-oriented” management philosophy and always put the needs of customers first. This is a good corporate culture as a company. The company already has enough affinity and a good working environment. Through this period of study, from ignorance to cognition, I gradually learned about this new profession, which made me deeply understand that the process of learning is the most beautiful. Throughout the internship, I have a lot of new experiences every day. .
Our internship is divided into three parts, grouped, with 4 people in each group. In the order from the wealth management team to the integrated counter department to the operation department, we will have different departmental duties as each break.
In the first week, we were in the financial management team. We didn't know what the financial management team actually did. We thought that we would directly accept the client's entrustment to carry out specific financial projects to meet the requirements of customers. Into this department under the leadership of Teacher Du, with the help of Liu Boge and Wang Shengyang, we know that the department's purpose is to analyze the stock market from the fundamental and technical aspects, in order to give customers some investment advice. Of course, we can't analyze investors as beginners, but we can start to have some understanding of the stock market. Together with the teachers' explanation, the stock market, which was originally mysterious to us, has become clear. We know that the stock market is affected by the huge economic news. When analyzing stocks, we must understand the company of this stock, and we must also have some views on the development of the industry. Some major events in some companies can affect the price of stocks. This is also the basic face that is often said. In addition, analysis from the daily chart, k-line chart and other aspects is a technical indicator. However, this can only give some reference to the purchaser of the stock. The specific stock picking and the right time will be worth pondering. Of course, we have not yet learned such a proficient point, because those predecessors have long-term summary analysis to get their own ideas and insights on stocks. In the words of the predecessors, stocks are the beautiful art of the door, and art is not understood by all people. After all, we are still in the state of initial contact with the stock market, and there is still a lot to learn.
During the internship of the financial management team, Mr. Du will give us a small meeting every morning after the morning meeting, and listen to the understanding of the morning meeting information by other staff in the department. I think this small meeting will give us a good job to start. Let us these newcomers know which sectors are likely to go up and down today, so that we can focus on an industry with purpose. When the market closes in the afternoon, Mr. Du will give me a summary of the small meeting, summing up the changes in the stock market one day, and making some expectations for the opening of the next day. In this way, we can often hear some technical terms in the stock market and have more understanding of the stock market.
The company also trains new recruits at 4 pm every day, giving us intensive training in areas that we are not familiar with or need to pay attention to. After all, we are still in the campus life, the main points of the workplace, I still have a lot of the first essays, and there are still a lot of things we have to learn. This is a training that other companies can hardly provide, which makes me feel the company. With the concept of staff as the most important, the company has made progress and the staff has progressed together.
I also met some friends during the internship. Every day we work together and work together, and naturally become good friends. This makes me learn how to get along with my colleagues in the company. This is also a valuable asset.
Internship is a great way to get to know the community and to know the workplace, especially for those of us who are still on campus. In this process, we must learn with humility, listen more, see more, think more, do more, after all, we still don't understand a lot. Huatai Securities has given us such a good learning platform, so that we can learn knowledge in different departments of the company. We must make full use of this hard-won resources and study hard. In the past week, I started to have a comprehensive understanding of the financial management team. This week I have to learn more ways to communicate directly with customers at the counter. This is a completely different position, and we will study harder.

Chapter 4: Internship Identification of Securities Companies

I have been working in the information center of Hainan Hong Kong and Macao Information Industry Co., Ltd. since X19-212 in 2019. Through the internship, the overall competitive environment of China's securities information market and the development direction and future trend of China's securities information industry after China's entry into the WTO. I have a more specific understanding of the other aspects.
After China's accession to the WTO, China's securities market is in the process of adjustment and regulation. This process of regulation will have three major impacts on the securities information industry: the more standardized the securities market, the greater the demand for securities information in the securities industry. The relationship will be closer. A regulated securities market will try to stifle speculation and speed up the return of the securities intermediary industry, that is, the main force engaged in agency investment services, which will undoubtedly expand the demand for securities information. The more standardized the securities market, the higher the level of demand for securities information in the securities industry. If brokers do not have speculative profits, they can only strengthen their strength from two. One is to improve the service means for investors, and the other is to increase their research efforts and engage in normal self-management decisions. Only in this way can the securities firm's income be guaranteed. Both of these summoned the emergence of a strong securities information lineup in the market. Thirdly, when speculation is getting less and less, and it is getting harder and harder, investors will be consciously awakened, and will greatly enhance their recognition and dependence on securities information.
Judging from the current development of the securities information industry, the introduction of the first set of securities information systems by Shenzhen Juling in 1994 was the burgeoning symbol of the securities information industry, but today's securities information market is no longer the same in 1994. In just nine years, the securities information industry has sprung up everywhere and set off a new wave of competition. Hong Kong and Macao Information, Giants, New Rand, Wande, Xindeli, Bojingwen, Vesette, Hairong, Wanguo, etc., one after another, you chase me, a good "you sing me to debut" competition comedy. The mature securities information industry market has also begun to mature in this specialized competition.
From the beginning of the burgeoning stage, the securities information industry appeared as a content provider with its securities and financial database as its main business. It was in the process of the construction of information highways and the transformation of securities trading and information information in the early 1990s. It has been developed for a long time, but until now, the product level of most similar information companies has remained at the level of simple public data collection. The reasons for this are the reasons for the quality level of Chinese stockholders and the institutional market demand, as well as the position of the securities information industry itself in the Chinese securities market sequence system. From the perspective of information quality and service level, the current domestic securities information market is still in a low level of competition, mainly in the following aspects: the quality of information is not high, lack of deep content; a large number of public media information is reproduced The Lord lacks his own things and first-hand information that reflects the situation of listed companies and market dynamics; various types of investment analysis and investment consulting lack coherence and guidance, and the investment information for the speculative services of the dealers is dominant, all kinds of trails The news and rumors are flying all over the world; similar products on the market compete to cut prices, disrupting the normal order of the market; the products on the market have not yet appeared the dominant industry standards and industry norms, most companies are satisfied with low investment, the pursuit of early earnings, lack of industry responsibility . In a low-level competitive market, a group of low-investment companies that are satisfied with primary information services can also occupy a certain or even larger market share and obtain early-stage benefits.
In another trend, most securities information vendors have begun to take the development of securities information, that is, specialized information provision and investment consulting services, as well as the development of securities information platforms, and the development of outsourcing financial websites. The investment consulting business in which the information company is involved in the securities secondary market is a benign product in the market-oriented choice for the entire securities market. The information company can continue to carry forward the investment while fully integrating its own information resources. An empirical investment analysis model in the consulting field provides a professional investment advisory strategy for investors.
In the process of the standardized development of the securities market from disorder to order, the standard management of the securities consulting industry is an important aspect. In the first few years of the development of the securities research and consulting industry, due to the lack of strong regulatory measures, the industry's development is basically in a spontaneous and disorderly state. Corresponding to the high speculative characteristics of the early market, the early securities consulting industry practitioners are more complex and mixed, and the behavior of jointly controlling the market is not uncommon. The situation of the securities consulting industry has caused many adverse effects on the normal order of the securities market. This situation did not improve until the competent authorities intensified the standardization management in 1997. After the promulgation of the "Provisional Regulations on the Administration of Securities Consulting Business" in 1998, the industry management has a real case to follow, and there are chapters and regulations, securities research consulting. Industry development is on the right track. It is also at this stage, in the context of the rational return of market investment ideas, the securities research and consulting industry entered the first golden period of development and growth in the continuous innovation of research methods and the continuous expansion of research connotations. Some of the issues related to the securities consulting industry in the revision of the securities law that was underway in 2003 were also discussed, and the scope of the securities consulting business will be greatly expanded. The related self-operated business and entrusted wealth management business will also It may be transferred from the underground to the desktop. The securities consulting industry will also usher in a new development opportunity. The market will be more standardized in the scale of the industry and the orderly competition.
An important symbol of the scale and development of the industry is the emergence of a group of truly independent professional consulting firms. Unlike brokerage research institutions, its independence is not only manifested in the independence of functional configuration, but also in its operational independence. Due to the differences in survival methods, there are significant differences between the two research institutions in terms of research content and purpose as well as methods and methods. Due to the de facto dependency relationship, the research institutes of securities firms mainly focus on three aspects: first, consulting services for brokerage clients, second, self-operated services for brokers, and third, services for image promotion and business innovation of securities companies. Including the primary and secondary markets, it also includes the securities company's own development strategy and business innovation. Due to the particularity of its clients, its research results are generally limited to internal sharing, and subject to special research, the value of research results is indirect. For professional information companies, because their only source of income is their information products and consulting services, the quality and service level of information products determine their own survival, and the pressure of market competition forces research work to be more utilitarian. The objectivity of the service requires that its information products must meet the needs of users at different levels, both in terms of breadth and depth. As the securities information market is still at the development stage, it is affected by market capacity and disorderly competition. At present, such professional companies are restricted by income sources. Compared with brokerage research institutions, they are more than adequate in research investment. In the absence of an effective industry self-regulatory mechanism, the way in which securities information companies compete for image storage is moving in two extreme directions. One is to support low-price competition at low cost and seize market share to maintain its survival. Or a large number of informal organizations. The second is to establish a market image with high investment and high quality, focus on the future, and compete for the core market. Although there are not many such companies, it will undoubtedly be the backbone of the future securities information industry.
Most of the current information vendors are also taking the information transformation industry transformation pattern. The author has generated some understanding and feelings about the current information manufacturers' market structure and the future development direction of the information market.
1. Firmly follow the development path of securities information consultation. The competition of low-end information and information content based on simple and simple F10 data will only fall into the quagmire of low-level price wars in the information industry, from the technical composition of products, the development of new products, the promotion mechanism, the information quality of products, The marketing strategy and means are fundamentally separated from the competitors in order to get out of the competition in the price war of the low-end market and to control the market trend and price. Within the company, a complete set of operating mechanism for the design, development and promotion of new products must be established to ensure that high-quality new-generation products, continuation products, follow-up products and alternative products are placed on the market in an orderly and orderly manner, forming multiple sets. Product stereo cross competition. Only in this way can we develop ourselves from the market melee and at our own pace. The development direction of information consulting has not only increased the gold content of information, but also the most important bargaining chip for attacking the high-end market.
2. Strengthen the technical cooperation with domestic securities trading system manufacturers, such as Qianlong Hi-Tech, Tongdaxin, etc., to develop the future information platform of the information industry by means of market trading system and information platform. Establish a new operating model of the unified securities information platform based on the E-infostructure of the securities industry and the modern information integration technology integration. If the way and model of information content provided by the information content can closely follow the trend of the information industry, the right to speak to the market can only be fully realized before the trend. The rational organic grafting of information information modules and securities trading models and the improvement of technically resident programs are the key to maintaining this leading trend.
3. Strengthen the marketing strategy of the national unified planning and establish its own brand marketing. The correctness of the marketing strategy and the improvement of the promotion means are the guarantee of product success. No matter how good the product is, without the correct marketing strategy, marketing methods, and no excellent marketing team to organize and implement, there is no way to achieve the goal of market share first, and it is impossible to achieve the goal of the first national brand and the maximum entrepreneurial profit. The establishment of product brand, in the case of excellent texture, in addition to the use of propaganda tools, will ultimately rely on our marketing staff's own high quality, rich knowledge and experience, innovative marketing methods and skills, good eloquence and resilience, Let consumers feel our employees, feel our products, feel our services, and really benefit them.
4. Strengthen the construction of the team spirit within the company, form the collective cohesiveness of entrepreneurship, and form an incentive model for the simultaneous development of enterprise development and personal value. There is a plan to introduce a corporate incentive model for equity call option rewards to create a team spirit. It is even possible to test the enterprise to achieve MBO to change the corporate governance system and absolute control of the enterprise. Teamwork and innovative thinking are the most fundamental guarantee for a company's sustainable development. The essence of teamwork is to pursue the effectiveness of the organization and the maximum contribution rate of the organization to the organization. It is not only a spiritual realm, but more importantly, a kind of thinking, a method that emphasizes a practical skill and emphasizes how an organization collaborates. Give full play to each person's talents and potential, and through coordination and planning, ultimately achieve the goal.
5. Broaden financing channels and change the way in which the past relied on the primitive accumulation of self capital to develop its own model. In the domestic motherboard market, the supervision of the market is increasing, the second board market is launching in the distant future, and the US Nasdaq is no longer in the prestige. Choosing to invest in Hong Kong and then transforming into the motherboard market is the best IPO. Financing. The confidence of foreign investors in China's securities market can be seen from the good financing performance of Qianlong Hi-Tech on the Hong Kong Growth Enterprise Market. In addition, you can develop yourself by introducing strategic investors to participate in the expansion of the company's share capital structure. After the release of foreign mergers and acquisitions after QFII, the information field will certainly be one of the industries that are of interest to them. Game selection will be an important key to guiding the development of information vendors.
6. Under the premise of solving the financing problem, expand the scope of business, and develop and develop with the official information of the huge tide. There are plans to enter the traditional information media field, for example, to expand the voiceless voice stock evaluation business to the colorful financial TV program. . The stock version of the investment research center's fax version will be in the form of traditional paper media. After the policy is released, it will be released to the whole country, for example, "New Fortune" under the website of Juchao Information. Expand the investment consulting business into a private equity fund within the scope of policy approval, while developing its own business. In short, in the context of financing problems, the self-improvement of capital operation capability through the low-cost merger or equity swap reorganization and integration of financial and securities information, multi-media construction of a new securities information dissemination system. It has formed several cash flows such as financial database, mobile phone newsletter business, TV financial program, paper financial media, and financial website construction.
As a young industry in the securities market, the securities information industry has shown a trend in the Chaoyang industry in just a short period of less than 10 years. While the securities market continues to develop and rationalize, information and information are important. The investment strategy of returning sex and value will surely be more recognized by various institutional investors and the majority of investors. The future development of the securities financial information industry will show a bright future with the development of the securities market. It also requires us to work harder to keep up with the trend of industry development in order to be invincible.

Chapter 5: Internship Identification of Securities Companies

In July 2019, during the summer vacation, I was fortunate to have the internship opportunity of Guotai Junan, thus starting a two-month graduation internship. Through the introduction of the human resources department, I was arranged to conduct an internship at the credit trading department of the Guotai Junan headquarters in Pudong. The main task is to finance and lend the emerging business in the securities market. During this period, I got a close understanding of Guotai Junan's development history and company culture, and further studied and participated in the entire process of margin financing and securities lending business, clarified its special position and important role in the securities market, and through the customer. The communication has further strengthened my ability to deal with problems and laid a solid foundation for future job hunting.
I. Company Profile Guotai Junan Securities Co., Ltd. is a large-scale comprehensive securities company officially established on August 18, 1999 by Cathay Securities Co., Ltd. and Junan Securities Co., Ltd. to adopt a new merger, capital increase and share expansion. Agents who can operate securities; securities custody, visas; securities proprietary trading; securities underwriting and listing recommendations; securities investment consulting; asset management; initiation of securities investment funds and fund management companies, investment banks, The business departments of international business, securities investment, credit transaction, asset entrustment, merger and acquisition, and industrial management are the largest securities companies in China with the largest shareholder, the widest business scope and the widest distribution of institutions.
The company is chaired by the president's office meeting to conduct daily work, exercise the company's daily business management responsibilities, and has made outstanding achievements in investment banking, national debt business, brokerage business, research field, investment and asset entrusted management business, and network construction. Results. The three main indicators of the number of new shares issued, the amount of funds raised and the number of issuers ranked first among the national securities firms.
Guotai Junan's advanced computer configuration and perfect trading system ensure the smooth, timely and accurate trading. The company relies on a strong research team to provide high-level investment advisory services to enhance customers' ability to withstand risks. The advanced marketing awareness and good overall resource allocation have increased the market share of Guotai Junan's brokerage business year by year, and its stock and fund trading volume rank first in the country.
High-quality research and development work has always been the foundation and core of Guotai Junan's business development. The company has the largest domestic securities firm, the strongest research force and the most complete supporting facilities. The Institute provides real-time financial information and stock market trend analysis on a daily basis, regularly publishes various company research reports, and publishes topical research on hot issues at any time.
The company's securities investment business has a good reputation in the market. The company also set up an asset entrusted management department to tailor the financial plan for the client's assets. Guotai Junan attaches great importance to network construction and realizes paperless office. In addition, Guotai Junan pays attention to the combination of tangible business network and intangible information network, develops clearing functions such as telephone transfer, vigorously promotes off-site transaction business, and improves the overall operating advantage of the company.
In recent years, Guotai Junan has successfully passed the post-merger adjustment period and has created a lot of performance. The company's unity and cooperation, and strive to create more brilliant achievements, and make due contributions to the development of China's capital market.
Second, since the specific internship content has been arranged to the credit transaction department, the work done is naturally inseparable from the financing and securities lending. First, a brief introduction to the margin financing and securities lending business:
Concept: “financing and securities lending”, also known as “securities credit transaction”, means that investors provide collateral to securities companies with membership of Shenzhen Stock Exchange, borrow funds to buy securities listed on the Stock Exchange or borrow from listed securities and sell them. Out of action. Including the financing of securities companies, securities lending and financial institutions' financing and securities lending to securities firms. The securities law before the revision prohibits securities credit transactions for margin financing and securities lending. Financing is to borrow money to buy securities, securities companies borrow money to buy securities for customers, customers pay back the principal and interest, and customers buy securities into securities companies called “buy”; securities are sold by securities, then returned by securities, securities The company lends securities to customers for sale. When the customer returns the same kind and quantity of securities and pays interest, the customer sells the securities to the securities company, which is called “short selling”. At present, there are basically four types of margin financing and securities lending in the world: the securities financing company model, the direct credit mode of investors, the mode of credit granting by securities companies, and the mode of crediting companies registered and settled.
Business Process: For securities companies, the margin financing and securities lending business has a set of strict business processes, especially when it is not implemented at this stage. Guotai Junan must be strictly implemented as a pilot. Therefore, in order to fully understand the role of this business, the supervisor arranged me to practice in each process for a period of two months, so as to be able to grasp the margin financing and securities lending business as a whole, and understand that once the market is launched, it will be the whole financial The impact of the world.
First of all, not all securities company clients have the right to open margin financing and securities lending business. After submitting the application, the securities company must handle the customer's credit information, understand the customer's identity, property and income status, securities investment experience and risk appetite, and write in writing. It is recorded and stored electronically. Evaluate and score the past investment situation and credit limit, provide relevant information not in accordance with the requirements, engage in securities trading in the company for less than half a year, the transaction settlement funds are not included in the third-party depository, the securities investment experience is insufficient, and the risk-taking ability is lacking. Or a customer with a major breach of contract record, as well as a shareholder or affiliate of the company, the securities company may not finance or lend it. Therefore, the first step of the entire business process is to use the excel software to calculate specific indicators, select qualified applicants according to the actual situation and allow them to open the business, and transfer the data to the operators of the next process.
Secondly, when you receive the information of the client, you can open an account for it. Therefore, the second process is to sign a margin financing contract and a risk disclosure book with the client in accordance with the relevant regulations, and in the name of the securities registration and clearing institution, open a securities lending securities account, a customer credit transaction guarantee securities account, Credit transaction securities settlement account and credit transaction fund settlement account. Before lending securities to clients, it is also necessary to sign a financing and securities lending contract with the client, clearly specifying the terms and conditions of the financing and securities lending, the term, the interest rate, the calculation method of interest, and the relevant proportions and conversion rates of various margins. The contract is signed by the customer together with the risk disclosure book. It can be said that the second process of the margin financing and securities lending business has been completed, which means that the customer has successfully opened the business and can conduct margin financing and securities lending transactions.