Research report on the distribution of books in our county

Research report on the issuance of books in Xiangshan County I. Basic information on book distribution

The county's book issuance is based on the state-run Xinhua Bookstore as the main channel for distribution, supplemented by the private book sales market.

The county Xinhua Bookstore was established in October 1953. Through the expansion of sales outlets, it has improved the quality of service and continuously realized the cumulative value-added of state-owned assets. Up to now, Xiangshan Xinhua Bookstore has officially edited 44 employees and 7 operating sites, with a total construction area of ​​3,800 square meters and total assets of 18 million yuan. Among them, there are 3 outlets in the county towns and 3 outlets in the rural areas. At present, the new business building of Xianghuagang Road Xinhua Bookstore is under construction. The main project of the building is about to be completed. The building area of ​​the building is 2,600 square meters and the business area is 1,500 square meters. It is expected that the new business building will open in 2006. County Xinhua Bookstore was chained to Zhejiang Xinhua Bookstore Group Co., Ltd. in May 2003. The entire book process was managed by computer network. In 2004, the book sales exceeded 20 million yuan and the profit was 650,000 yuan. From the perspective of book sales structure, in 2004, for example, sales of cultural and educational books accounted for about 46%, children's books accounted for 24.36%, audio-visual products accounted for 7.61%, literary books accounted for 2.83%, and science and technology books accounted for 4.5%. Books accounted for 14.7%.

County Xinhua Bookstore's book sales from 2001 to 2004 are as follows: 2001.66 million yuan, 2002 17.66 million yuan, 2003 19.41 million yuan, 2004 20.5 million yuan, each year has varying degrees of growth. The annual sales of the county center sales department is about 3.15 million yuan. However, since this year, due to the "one-fee system" policy and the fierce competition in the book distribution market, the book sales situation is not optimistic.

The development of the market economy and the growth of people's "knowing" and "seeking pleasure" cultural needs have brought huge development space for the private book distribution and sales market. Up to now, there are 104 book retailing and rental units in the county, including 34 state-owned book retail rental units sponsored by post and telecommunications, Youth League committees, etc., which are purely social and personal funds for the establishment of book retail rental units 64, mainly distributed in Dancheng, Shipu and other places, 55 in Dancheng and 27 in Shipu. According to the statistics of 2004, the sales of state-owned book retail rental units in our county is 6.97 million yuan, and the sales of books are more than 610,000. The sales of private book retail rental units totals 1.74 million yuan and the sales of books are more than 310,000.

Second, the main problems existing in the current Xiangshan book distribution market

1. The book market is relatively chaotic and management needs to be strengthened. At present, special bookstores in the book market have sprung up. Of course, some of the special bookstores are also selling genuine books, which bring convenience to readers and reduce the financial burden on readers. However, many special bookstores sell pirated books and The phenomenon of illegal publications is widespread. In particular, some supplementary reading materials, the latest popular novels and some social science books are pirated and pirated. The phenomenon of pirated supplementary reading materials has also occurred from time to time. High-priced and low-price discount books are common. This has brought certain difficulties to the operation of the state-run Xinhua Bookstore.

2. The competition in the book market is disorderly. At present, the book market is very competitive, but the competition is in disorder. In particular, the textbooks for college and vocational high school students, it is to let the competition in Lizhong, the state-owned bookstore simply can not compete with private individual bookstores. Although the school library equipment books are carried out in the tender, but the profit-making part has reached more than 60%, Xinhua Bookstore can not operate at all, sometimes in order to compete for the book market share, and some books operate at a gross margin of almost zero. The administrative department of the government has published the book by administrative means, which has also seriously impacted the book market. The current study materials and learning archives of "maintaining the advanced nature of party members" are all published by the government departments themselves, and the share of Xinhua Bookstore is almost zero. After the implementation of the "one-fee system", although the burden on the students was alleviated, the individual bookstores were given a gap, and the preferential discounts were used to sell the supplementary books to the school. Some were illegal publications of piracy and piracy.

3. The business trend of the state-run Xinhua Bookstore is not optimistic. With the continuous opening of the book market, foreign and private capital will enter the field of book distribution, and competition will become increasingly fierce. The business concept of the old state-owned enterprises in Xinhua Bookstore is relatively old, the operating costs of enterprises are relatively high, and the operating mechanism is not very flexible, so the difficulty of operation will be greater and greater. In the first half of the year, the book sales of Xinhua Bookstore in our county decreased slightly compared with the same period of last year.

Third, the countermeasures and suggestions for solving the problem

1. Strengthen the management of the book distribution market, resolutely crack down on pirated and pirated illegal publications and audio-visual products, safeguard the legitimate rights and interests of consumers, and at the same time make the entire book distribution market in a fair and orderly competition.

2. Continue to implement the preferential policies for maintaining the value-added tax on the state-run Xinhua Bookstore. In particular, it is necessary to strengthen support for taxation and land acquisition and foster the development of Xinhua Bookstore.

3. Further accelerate the pace of grassroots library construction, unremittingly carry out the flow of books and send books to the countryside, and continue to meet the reading needs of the vast number of farmers and fishermen in the new era.