Carefully drawing a blueprint for tourism to accelerate the development of XX tourism
Tourism is the most dynamic and promising emerging industry in the world today. It has only been a decades since the "World War II". Its contribution to the global economy has surpassed that of the automotive, petroleum, electronics and agriculture industries and is known as the “sunrise industry”. According to the "World Tourism Organization", the direct income of the tourism industry is 1 yuan, and the related industries can increase the income by 4.3 yuan. The tourism industry directly employs 1 person, and the society can add 5 employment opportunities. Increasing the investment in the tourism industry and accelerating the development of tourism resources can bring about the multiplier effect of “one industry and one industry”, which has a great effect on the development of the tertiary industry. In the upsurge of the development of the national tourism industry, how to speed up the development of the neighboring water tourism industry, and then expand and strengthen the neighboring water tourism industry, and truly build the neighboring water into the back garden and leisure tourism base of Chongqing is a question worth pondering. . The author combines the current situation of neighboring water tourism and makes suggestions.
First, to find the exact crux, the high-end planning of neighboring water tourism resources is rich, but the tourism industry has not really risen, that is, the development of tourism resources has not broken, or a "virgin". In recent years, although leaders at all levels have attached great importance to the development of tourism and have done a lot of publicity and investment promotion, neighboring water tourism has always been in its infancy. The main reasons are:
Planning: Linshui began to work on the overall planning of tourism development since 2002, but lacked a comprehensive systematic survey and assessment when producing the “Liaoshui County Tourism Master Plan”, the quantity, quality, type and scope of the overall resources. There is still no scientific statistics and analysis on the environment, development value, market prospects, etc. This is not conducive to the comparison and comprehensive evaluation by the county party committee and the government. It cannot provide accurate and reliable decision-making basis, and it is not able to provide a basis for planning experts.
Propaganda: Due to the lack of propaganda and packaging funds, the propaganda is not strong, and the owners are reluctant to invest. The tourism industry has not yet formed a strong propaganda campaign, and its external influence is still very poor. The overall image of the neighboring water tourism is still in a state of “cultivating in the depths of the people”. It is the internal propaganda, and there are only a handful of tourism advertisements on the main roads and major media in Linshui County. There is no tourism advertisement for the neighboring water on the neighboring roads, Guanglian Road and Chengnan Road. The weather forecasts of Sichuan TV Station and Chongqing TV Station do not have an image of the neighboring water tourist attraction.
In terms of investment promotion: First, due to the narrow prospects for foreign investment in neighboring water tourism resources, the channels are few and the methods are backward. At present, the external investment of neighboring water tourism resources is mainly based on the introduction of acquaintances, and all investors are familiar with it. This backward publicity and promotion method has narrow contact and few channels, which can not cause widespread social concern, and it is difficult to arouse The investment enthusiasm of investors. Second, the overall grade of neighboring water tourism resources is not high, and the environmental greening is too poor, giving investors a first impression. Third, some investors believe that the investment promotion policy of Linshui is less favorable than the foreign investment. Fourth, the investment attraction area launched by the neighboring water is not concentrated. Several scenic spots want to recruit, and the results are not recruited.
To this end, the author believes that the neighboring water only adheres to the high-end planning and gives full play to the leading role of the plan, in order to fight for the advantage of the latecomer, catch up and truly build the neighboring water into the back garden and leisure tourism base of Chongqing. First, we must be willing to spend a lot of money to ask experts to conduct a comprehensive and systematic survey of the tourism resources of the neighboring waters. On this basis, we will formulate a high-end "Overall Water Tourism Planning". Second, developers are required to formulate a detailed plan for the construction of the scenic spot before the development of tourism. After the approval of the competent department of tourism, the development and construction can be carried out so that the construction of each scenic spot can be carried out in strict accordance with the plan. The third is to plan for matching. While planning the construction of scenic spots, it is necessary to plan related infrastructure construction, such as water, electricity, communications, roads, hotels, restaurants and so on.
Second, strong investment, high-quality construction and expansion of the field, increase propaganda, only rich tourism resources, beautiful natural scenery, and lack of effective publicity, developers do not have the opportunity to understand the neighboring water, naturally can not talk about investment and development . To this end, while doing a good job of planning, we must increase publicity and investment, in order to attract more developers to invest in neighboring water tourism.
1. Increase publicity efforts. Increasing tourism propaganda is an effective way to expand the field of attracting investment and accelerate the pace of tourism development, and it is also the best way to fully exploit and utilize resources. As the saying goes, "People rely on clothing, and the scenery depends on packaging." It is necessary to continuously enhance the government-oriented investment, make great determination, make great efforts, and publicize the packaging of neighboring water tourist attractions. First, the “Neighboring Scenery” column was entered into various TV stations and newspapers in Sichuan and Chongqing. The second is to set up high-end advertisements for neighboring water tourism on the Daban and Guangmeng Expressway. The third is to enter the neighboring water tourism service guide into the major hotels in Sichuan and Chongqing. The fourth is to elaborate the neighboring water tourism portal.
2. Expanding the field of investment promotion. Neighboring water tourism resources should be fully demonstrated, and a new round of investment promotion work is needed. We must constantly improve various preferential policies concerning tourism development, broaden the scope of investment, expand investment channels, and strengthen the network, festivals, meetings, etc. A powerful recruiting business, recruiting excellent business.
Speed up construction and form features
1. Grasp the construction of scenic spots and strive to achieve zero breakthrough in tourism opening. Neighboring water tourism is not only a problem of breaking the problem, but more importantly, it is a problem of leaping development. First, meticulously create the “business card” of this neighboring water tourism in Huaying Mountain Grand Canyon. It will be used as a breakthrough brand for high-quality, high-standard and high-grade tourism, and use this as a breakthrough to compete with Huaying Mountain. The large bonsai and the former residence of Xiaoping formed the tourism circle of Guang'an City, which promoted the development of neighboring water tourism. The second is to rationally develop the Xiaonanhai Tourism Resort. Taking leisure and vacation as the leading factor, we will vigorously develop consumer tourism. Neighboring water tourism can't always be a "secondary passer". You can't rely solely on a scenic spot in the Huaying Mountain Grand Canyon to take advantage of the rich tourism resources and good transportation location advantages of Xiaonanhai and Yulinhe as a priority development project. Lay the neighboring water into the tourism and leisure base in Chongqing to lay the foundation. The third is to speed up the formation of tourism with neighboring water characteristics. To develop the tourism industry, we must continue to explore diversified projects and form our own characteristics. In order to form characteristics and highlight advantages, we must adhere to unified planning, from the point to the line, from the line and circle, gradually in place, can not be developed and comprehensive development. Linshui can make full use of the convenient transportation and close proximity of Chongqing in Liangshan Township and Lijia Township. The Dahong Lake Water Surface Resources and Liangshan Jade Gorge as carriers can integrate tourism resources, carry out overall development, and jointly package the natural landscape and human landscape. As one, it forms a unique tourism style. Gradually formed a tourist route with a unique water feature in the Grand Canyon, in the Emerald Gorge, in the Dahong Lake, and in the Xiaonanhai.
2. Vigorously implement the boutique strategy. Most of the tourism resources in Linshui County are scattered and small in scale. In the face of fierce market competition, it is necessary to choose a suitable development strategy and obtain a late-comer advantage. The tourism economy is an "eyeball" economy. Tourism products must have strong market appeal, strong market adaptability and obvious differences in order to win the favor of passengers. The implementation of the boutique strategy must adhere to the principle of planning, with the principle of “exceeding quality products, leaving less regrets, and not leaving a pen”, hiring domestic first-class experts to conduct “consultation” on the tourism industry of Linshui, insisting on high starting point planning and high Standard construction, high efficiency management, and high quality management. On the basis of scientific and rational planning, we will make tourism products bigger, better, and better.
3. Fully integrate tourism resources. Integrating tourism resources is an important means to enhance the comprehensive competitiveness of tourism. First, beaded into a chain to create a well-known brand of neighboring water tourism. The Huaying Mountain Grand Canyon is closely linked with the Huashan Mountain Stone Forest to create the “Buddhist Tourism Line” of Huaying Mountain-Leshan-Lushan Mountain and the “Red Tourism Line” of Hongyan-Huayu Mountain-Bazhong, and the Xiaonanhai Tourist Resort has been built. Chongqing people's leisure base. Internal and external cooperation, to achieve the famous mountain scenery, the boutique scenic area connection, the source of information exchange, and create a golden tourist line. The second is to expand the flow of tourism and strengthen the overall marketing of tourism. Market-oriented, product-oriented, enterprise-oriented, with common interests as the link, configure human, material and financial resources, clench your fists, focus on attack, and achieve a win-win effect of “one plus one is greater than two” Joint tourism promotion of “regional linkage, resource sharing and complementary advantages” to jointly expand the market.
Third, standard management, high-level service At present, the tourism market of neighboring water is quite chaotic in management. There is no specific organization for standardized management. The construction of tourism supporting facilities such as hotels and farmhouses cannot be intervened, and the houses can be renovated. For a moment, you can hit the signboard of a certain hotel, just take a shed, you can also be famous: a certain farmhouse. In the aspect of strengthening the management of tourism market, the first is to set up a special management organization or authorize the tourism administrative department to carry out unified management and approval of various procedures for star-rated hotels and travel agencies; The farmer's employees and business managers conduct training and business guidance; the third is to strengthen industry management, do a good job in tourism training and education, establish and improve the training and education system for tourism management personnel and other tourism practitioners, and build a tourism market management system and tourism safety linkage. The fourth is to comprehensively carry out the standardization work of the tourism industry, severely crack down on various illegal and illegal behaviors that affect the order of the tourism market, improve the quality of tourism services, and ensure the healthy development of tourism.
Fourth, strengthen guidance, improve the industrial chain, strengthen government guidance, improve supporting construction, the government has made a lot of investment in the construction of supporting facilities in the scenic spot, such as arranging a large amount of funds for the construction of Hualin Road, Fengliang Road and Xiaonanhai Tourism Resort. initial preparation work. Cleaned and closed the pollution sources and illegal buildings of small coking coal, small coal mines, quarries, lime kiln, etc. in the scenic area of Huaying Mountain Grand Canyon and along the highway. With the opening of Daban and Guang'an Expressway and the construction of the neighboring road highway, the number of merchants who come to Qiadian tourism development has gradually increased, but most of the scenic spots are affected by geography, traffic conditions, accommodation and conditions, as well as serious damage to the scenic spots. Restrictions, many resources in neighboring water are still difficult to develop and utilize on a large scale. It is generally believed: "I don't know what to look for in the neighborhood tourism, but I know how much money I need to build roads to bring in tourists." It can be seen that the backward tourism infrastructure has become a “bottleneck” restricting tourism development, which makes the owners smell and retreat, and tourists are sighing. To this end, the neighboring water should strengthen the government's guiding input, make great efforts and make great moves in the construction of supporting facilities in the scenic spot, accelerate the improvement of basic construction such as roads, water, electricity, communications, etc. supporting the scenic spot; accelerate the construction of tourism supporting facilities, Focus on the greening of scenic roads, water systems and towns; actively cooperate with environmental protection departments, treat pollution sources that affect landscapes in accordance with the law, speed up the construction of hardware facilities such as garbage and sewage treatment, and strengthen environmental protection work in scenic spots; strengthen the major grades Star hotel, hotel management, improve service quality; standardize and rationalize the economic circle of farmhouse music, improve the grade of farmhouse music, and vigorously develop self-driving tourism, in order to attract more developers to invest in neighboring water tourism development.
Improve the industrial chain and create a “eat” culture. The tourism industry covers a wide range of areas. “Eating, living, traveling, traveling, purchasing and entertainment” includes various industries. The neighboring water has accelerated the construction of the hotel and established a tourism transportation company. Chinese food is a street, but the construction of the industrial chain has not yet been formed. It is also necessary to speed up the construction of hotels and hotels, focus on the development of farmhouses, and accelerate the formation of the industrial chain. "Eating" is one of the six elements of the tourism industry. It is necessary to seize the call of the "Xiaoping Hometown Tour, Huaying Mountain Upward, and Linshui County City" proposed by the Municipal Party Committee, and strive to create a "eat" culture. At present, although there is a "Chinese food street", it is planning to build a "famous snack street", but the real neighboring water has its own special cuisine, how to reflect the neighboring city to eat, what to attract guests to eat, the guests came to eat what? This will continue to package and introduce the specialties and brand dishes of the neighboring water, such as navel orange fish meatballs, tangerine peel, and Chuandong hooves flowers, so that tourists can enter the neighboring water city and eat the taste of the north and the south.
First, to find the exact crux, the high-end planning of neighboring water tourism resources is rich, but the tourism industry has not really risen, that is, the development of tourism resources has not broken, or a "virgin". In recent years, although leaders at all levels have attached great importance to the development of tourism and have done a lot of publicity and investment promotion, neighboring water tourism has always been in its infancy. The main reasons are:
Planning: Linshui began to work on the overall planning of tourism development since 2002, but lacked a comprehensive systematic survey and assessment when producing the “Liaoshui County Tourism Master Plan”, the quantity, quality, type and scope of the overall resources. There is still no scientific statistics and analysis on the environment, development value, market prospects, etc. This is not conducive to the comparison and comprehensive evaluation by the county party committee and the government. It cannot provide accurate and reliable decision-making basis, and it is not able to provide a basis for planning experts.
Propaganda: Due to the lack of propaganda and packaging funds, the propaganda is not strong, and the owners are reluctant to invest. The tourism industry has not yet formed a strong propaganda campaign, and its external influence is still very poor. The overall image of the neighboring water tourism is still in a state of “cultivating in the depths of the people”. It is the internal propaganda, and there are only a handful of tourism advertisements on the main roads and major media in Linshui County. There is no tourism advertisement for the neighboring water on the neighboring roads, Guanglian Road and Chengnan Road. The weather forecasts of Sichuan TV Station and Chongqing TV Station do not have an image of the neighboring water tourist attraction.
In terms of investment promotion: First, due to the narrow prospects for foreign investment in neighboring water tourism resources, the channels are few and the methods are backward. At present, the external investment of neighboring water tourism resources is mainly based on the introduction of acquaintances, and all investors are familiar with it. This backward publicity and promotion method has narrow contact and few channels, which can not cause widespread social concern, and it is difficult to arouse The investment enthusiasm of investors. Second, the overall grade of neighboring water tourism resources is not high, and the environmental greening is too poor, giving investors a first impression. Third, some investors believe that the investment promotion policy of Linshui is less favorable than the foreign investment. Fourth, the investment attraction area launched by the neighboring water is not concentrated. Several scenic spots want to recruit, and the results are not recruited.
To this end, the author believes that the neighboring water only adheres to the high-end planning and gives full play to the leading role of the plan, in order to fight for the advantage of the latecomer, catch up and truly build the neighboring water into the back garden and leisure tourism base of Chongqing. First, we must be willing to spend a lot of money to ask experts to conduct a comprehensive and systematic survey of the tourism resources of the neighboring waters. On this basis, we will formulate a high-end "Overall Water Tourism Planning". Second, developers are required to formulate a detailed plan for the construction of the scenic spot before the development of tourism. After the approval of the competent department of tourism, the development and construction can be carried out so that the construction of each scenic spot can be carried out in strict accordance with the plan. The third is to plan for matching. While planning the construction of scenic spots, it is necessary to plan related infrastructure construction, such as water, electricity, communications, roads, hotels, restaurants and so on.
Second, strong investment, high-quality construction and expansion of the field, increase propaganda, only rich tourism resources, beautiful natural scenery, and lack of effective publicity, developers do not have the opportunity to understand the neighboring water, naturally can not talk about investment and development . To this end, while doing a good job of planning, we must increase publicity and investment, in order to attract more developers to invest in neighboring water tourism.
1. Increase publicity efforts. Increasing tourism propaganda is an effective way to expand the field of attracting investment and accelerate the pace of tourism development, and it is also the best way to fully exploit and utilize resources. As the saying goes, "People rely on clothing, and the scenery depends on packaging." It is necessary to continuously enhance the government-oriented investment, make great determination, make great efforts, and publicize the packaging of neighboring water tourist attractions. First, the “Neighboring Scenery” column was entered into various TV stations and newspapers in Sichuan and Chongqing. The second is to set up high-end advertisements for neighboring water tourism on the Daban and Guangmeng Expressway. The third is to enter the neighboring water tourism service guide into the major hotels in Sichuan and Chongqing. The fourth is to elaborate the neighboring water tourism portal.
2. Expanding the field of investment promotion. Neighboring water tourism resources should be fully demonstrated, and a new round of investment promotion work is needed. We must constantly improve various preferential policies concerning tourism development, broaden the scope of investment, expand investment channels, and strengthen the network, festivals, meetings, etc. A powerful recruiting business, recruiting excellent business.
Speed up construction and form features
1. Grasp the construction of scenic spots and strive to achieve zero breakthrough in tourism opening. Neighboring water tourism is not only a problem of breaking the problem, but more importantly, it is a problem of leaping development. First, meticulously create the “business card” of this neighboring water tourism in Huaying Mountain Grand Canyon. It will be used as a breakthrough brand for high-quality, high-standard and high-grade tourism, and use this as a breakthrough to compete with Huaying Mountain. The large bonsai and the former residence of Xiaoping formed the tourism circle of Guang'an City, which promoted the development of neighboring water tourism. The second is to rationally develop the Xiaonanhai Tourism Resort. Taking leisure and vacation as the leading factor, we will vigorously develop consumer tourism. Neighboring water tourism can't always be a "secondary passer". You can't rely solely on a scenic spot in the Huaying Mountain Grand Canyon to take advantage of the rich tourism resources and good transportation location advantages of Xiaonanhai and Yulinhe as a priority development project. Lay the neighboring water into the tourism and leisure base in Chongqing to lay the foundation. The third is to speed up the formation of tourism with neighboring water characteristics. To develop the tourism industry, we must continue to explore diversified projects and form our own characteristics. In order to form characteristics and highlight advantages, we must adhere to unified planning, from the point to the line, from the line and circle, gradually in place, can not be developed and comprehensive development. Linshui can make full use of the convenient transportation and close proximity of Chongqing in Liangshan Township and Lijia Township. The Dahong Lake Water Surface Resources and Liangshan Jade Gorge as carriers can integrate tourism resources, carry out overall development, and jointly package the natural landscape and human landscape. As one, it forms a unique tourism style. Gradually formed a tourist route with a unique water feature in the Grand Canyon, in the Emerald Gorge, in the Dahong Lake, and in the Xiaonanhai.
2. Vigorously implement the boutique strategy. Most of the tourism resources in Linshui County are scattered and small in scale. In the face of fierce market competition, it is necessary to choose a suitable development strategy and obtain a late-comer advantage. The tourism economy is an "eyeball" economy. Tourism products must have strong market appeal, strong market adaptability and obvious differences in order to win the favor of passengers. The implementation of the boutique strategy must adhere to the principle of planning, with the principle of “exceeding quality products, leaving less regrets, and not leaving a pen”, hiring domestic first-class experts to conduct “consultation” on the tourism industry of Linshui, insisting on high starting point planning and high Standard construction, high efficiency management, and high quality management. On the basis of scientific and rational planning, we will make tourism products bigger, better, and better.
3. Fully integrate tourism resources. Integrating tourism resources is an important means to enhance the comprehensive competitiveness of tourism. First, beaded into a chain to create a well-known brand of neighboring water tourism. The Huaying Mountain Grand Canyon is closely linked with the Huashan Mountain Stone Forest to create the “Buddhist Tourism Line” of Huaying Mountain-Leshan-Lushan Mountain and the “Red Tourism Line” of Hongyan-Huayu Mountain-Bazhong, and the Xiaonanhai Tourist Resort has been built. Chongqing people's leisure base. Internal and external cooperation, to achieve the famous mountain scenery, the boutique scenic area connection, the source of information exchange, and create a golden tourist line. The second is to expand the flow of tourism and strengthen the overall marketing of tourism. Market-oriented, product-oriented, enterprise-oriented, with common interests as the link, configure human, material and financial resources, clench your fists, focus on attack, and achieve a win-win effect of “one plus one is greater than two” Joint tourism promotion of “regional linkage, resource sharing and complementary advantages” to jointly expand the market.
Third, standard management, high-level service At present, the tourism market of neighboring water is quite chaotic in management. There is no specific organization for standardized management. The construction of tourism supporting facilities such as hotels and farmhouses cannot be intervened, and the houses can be renovated. For a moment, you can hit the signboard of a certain hotel, just take a shed, you can also be famous: a certain farmhouse. In the aspect of strengthening the management of tourism market, the first is to set up a special management organization or authorize the tourism administrative department to carry out unified management and approval of various procedures for star-rated hotels and travel agencies; The farmer's employees and business managers conduct training and business guidance; the third is to strengthen industry management, do a good job in tourism training and education, establish and improve the training and education system for tourism management personnel and other tourism practitioners, and build a tourism market management system and tourism safety linkage. The fourth is to comprehensively carry out the standardization work of the tourism industry, severely crack down on various illegal and illegal behaviors that affect the order of the tourism market, improve the quality of tourism services, and ensure the healthy development of tourism.
Fourth, strengthen guidance, improve the industrial chain, strengthen government guidance, improve supporting construction, the government has made a lot of investment in the construction of supporting facilities in the scenic spot, such as arranging a large amount of funds for the construction of Hualin Road, Fengliang Road and Xiaonanhai Tourism Resort. initial preparation work. Cleaned and closed the pollution sources and illegal buildings of small coking coal, small coal mines, quarries, lime kiln, etc. in the scenic area of Huaying Mountain Grand Canyon and along the highway. With the opening of Daban and Guang'an Expressway and the construction of the neighboring road highway, the number of merchants who come to Qiadian tourism development has gradually increased, but most of the scenic spots are affected by geography, traffic conditions, accommodation and conditions, as well as serious damage to the scenic spots. Restrictions, many resources in neighboring water are still difficult to develop and utilize on a large scale. It is generally believed: "I don't know what to look for in the neighborhood tourism, but I know how much money I need to build roads to bring in tourists." It can be seen that the backward tourism infrastructure has become a “bottleneck” restricting tourism development, which makes the owners smell and retreat, and tourists are sighing. To this end, the neighboring water should strengthen the government's guiding input, make great efforts and make great moves in the construction of supporting facilities in the scenic spot, accelerate the improvement of basic construction such as roads, water, electricity, communications, etc. supporting the scenic spot; accelerate the construction of tourism supporting facilities, Focus on the greening of scenic roads, water systems and towns; actively cooperate with environmental protection departments, treat pollution sources that affect landscapes in accordance with the law, speed up the construction of hardware facilities such as garbage and sewage treatment, and strengthen environmental protection work in scenic spots; strengthen the major grades Star hotel, hotel management, improve service quality; standardize and rationalize the economic circle of farmhouse music, improve the grade of farmhouse music, and vigorously develop self-driving tourism, in order to attract more developers to invest in neighboring water tourism development.
Improve the industrial chain and create a “eat” culture. The tourism industry covers a wide range of areas. “Eating, living, traveling, traveling, purchasing and entertainment” includes various industries. The neighboring water has accelerated the construction of the hotel and established a tourism transportation company. Chinese food is a street, but the construction of the industrial chain has not yet been formed. It is also necessary to speed up the construction of hotels and hotels, focus on the development of farmhouses, and accelerate the formation of the industrial chain. "Eating" is one of the six elements of the tourism industry. It is necessary to seize the call of the "Xiaoping Hometown Tour, Huaying Mountain Upward, and Linshui County City" proposed by the Municipal Party Committee, and strive to create a "eat" culture. At present, although there is a "Chinese food street", it is planning to build a "famous snack street", but the real neighboring water has its own special cuisine, how to reflect the neighboring city to eat, what to attract guests to eat, the guests came to eat what? This will continue to package and introduce the specialties and brand dishes of the neighboring water, such as navel orange fish meatballs, tangerine peel, and Chuandong hooves flowers, so that tourists can enter the neighboring water city and eat the taste of the north and the south.
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