"Chaoyang Cup" composition, painting grand prix planning book

First, the purpose of the event

In order to enrich the second classroom life of teachers and students on campus, showcase their style and tap talents, this school will jointly organize the Chaoyang Cup Composition and Painting Grand Prix by the Literary Society, the Student Union and the Youth League Branch.

First, the specific implementation method

1. Give full play to the role of the Student Union Propaganda Department and the Literary Society's Journalist Department, and use posters and banners as the main form of propaganda to carry out propaganda work throughout the school. On September 20th, the Literature Society carried the "Chaoyang" monthly magazine to each class publicity and sales monthly magazine. It was conveyed to the class committees by the Youth League Committee, and the class committees of each class were sent to the class members to ask the study committee members to mobilize class students to participate.

2. On the 26th, our two departments will set up a shift for the day to register on-site and leave a special number for the newsletter registration. The deadline for registration of individuals and colleges is September 29.

3. The competition will be divided into two preliminaries and finals. The preliminaries are scheduled for September 20th - October 20th. The rematch time is scheduled for 19:30 - 21:30 on October 30th. The composition contest venue will be held on the second floor of the dining hall. The painting and calligraphy competition will be carried out in the studio. The specific time, the location will be notified by a special person before the game.

4. This competition will be assessed in strict accordance with the principles of fairness, justice and openness.

Evaluation method: The preliminary works will be selected by the jury and the backbone of the league to select the top 36 players for the rematch. The rematched works will be scored by professional teachers, and the top 12 will be decided. The top 12 works will be published in the "Chaoyang" monthly magazine. The blog and the q group space will be voted by the teachers and students of the whole school to decide the top four. The top four players wrote the work in a week, evaluated it as above, and finally decided the winner.

5. Award setting: Painting and calligraphy: 1 first prize

Writing: 1 champion

1st prize

1 runner-up

1st prize

2nd place runner

6. Prize setting: We will issue certificates and prizes for each winner.

7. Specific staffing arrangements:

Day on the 20th

On October 10th and 16th, apart from the two, I asked a number of discipline inspection department students to help.

The specific personnel are specifically arranged, the staff uniform dress, obey the command, and act on the plane.

Second, the rematch

1. The player enters the game 15 minutes before the start of the game. We will arrange the seat in advance and the player will be seated. Start the game on time and arrive at the game for more than 15 minutes. If you are late for the game, you will not be allowed to enter the game again, so as not to affect other players.

2. You must not leave the game during the competition, but the students who have completed the work can be handed over to the staff and leave the venue. After leaving the venue, do not stay near the playing field, so as not to affect other players to play.

3. The competition time is two hours. During the competition, please turn off the phone or adjust it to vibrate or mute.

4. Enter the final list We will post a poster with October 12th and notify me by SMS or by phone.

5. The final winners will be posted in the form of posters after the professional review teacher has assessed the results, and the award form will be discussed again.

Third, the requirements of the rematch

The free creation of calligraphy and painting can be completed within the prescribed time; the genre of writing is not limited, and the number of words is more than 1000 words. Content health up

Fourth, the budget

1. for publicity purposes

Merchants Flyer 0.3×50=15 yuan

Banner 2 25 × 2 = 50 yuan

Hand-painted poster 6 sheets 2 × 6 = 12 yuan

2. Used for prizes

Mp3 two 75 x 2 = 150 yuan

Mystery gift 5 copies 11 × 5 = 55 yuan

Certificate 5×7=35 yuan

3. Used in the competition

Appropriate amount of pen. Square paper, and other transparent plastic, double-sided adhesive 25 yuan

5. Other

Drinking water, etc.

Total: 332 yuan

While making a business plan book , it is necessary to fully understand the success of marketing, and make a certain response with caution. This is always a good thing to do, and in the continuous development, it will get a larger scale. Progress, these are all to make certain sacrifices, these are the experiences in the continuous advancement. This is the case with commercial marketing, which can only be successful, but it is not always very successful, which affects the success of business.

First, the term

From xx xx xx to xx xx xx, for 3 months.

Second, the goal

Grasp the climax of shopping, hold a "supermarket relay big move", promote xx company products, assist dealers to clear inventory, improve the company's business objectives.

Third, the purpose

Pop: cloth flag, poster, leaflet, lottery ticket.

Grasp the shopping tide of Christmas, New Year's Day and wedding honeymoon period, attract consumers' interest in the “Remote Move” activity, and guide the purchase of xx products to achieve the promotion effect.

Taking the excellent performance of xx products as the main incentive, the relay moved to sp activity as a means of sales, following this principle, we must pay attention to the subject and guest status of newspaper advertising performance.

Tv advertising, in order to win the international consumer, the promotion and appreciation angle is equally important, it is intended to provide a 30-minute live move, try to move the live program, and capture the 15'' advertisement with cf as a TV spot. Strive for the promotion of elegance and popularity, causing strong demand from consumers.

Fourth, hold a "dealer briefing session"

In order to cope with the international market development strategy and increase the promotion effect of the event, it is planned to co-organize the “Declaration of the Year-end Promotional Activities” with the company and the company's business units, and the meaning, content and practical benefits of the event. Do a live explanation to get full assistance.

Fifth, the content of advertising activities

Activity schedule

Note: The date of "relaying big move" is scheduled around Christmas, for two reasons:

1. Before and after Christmas, it is the peak period of purchase, which should be grasped.

2. Before and after Christmas, it is a very busy time for customers in the target market. The traffic is bound to be crowded and the traffic problems are not easy to handle properly.

Activity area

In the xx countries a, b, c3, each department store with a supermarket is held.

Activity award

1. "Big Relocation" lucky prize

For households, each household is limited to 10 minutes;

Each household is 10 minutes and is carried out by relay.

2. "Guess the guess" activity award

Completely guess the right one, the same amount of prizes as the highest amount of money, and guess the middle, equally.

5 prizes, the closest to the highest amount, each gift xx brand home theater set, super lottery decision.

Activity description

1. Receiving period: From xx xx xx to xx xx xx xx to xx xx xx xx to xx xx □, trials are held in a, b, c3, except for selected department stores The company itself is widely publicized, and the video is filmed on the scene. The program is broadcasted at 8:00 on the xx xx day to promote the audience's content, and at the same time cut the 15''cf "test" situation and make a TV break. Widely publicized, stimulate sales, increase the number of recycling.

2. Reasons for two draws:

The opportunity to buy a lottery early is high. If you are not in the first time, you can also participate in the second draw.

The period of the event is long, and the lottery can be borrowed to stimulate the consumer to resume sales climax.

3. Qualifications and methods

Supermarket relay big moving part

Those who purchase xx company products worth US$1,000 from the event day, and use 1000 dollars as one unit, can obtain a lucky coupon from the local distributors, participate in the lucky draw, buy more and send more.

a. If the TV is 5,120 dollars, send 5

b. Lucky coupons are filled in to the xx head office.

c. 3 places are divided into three areas of North, Central and South, and the lucky coupons are also divided into three colors.

d. The reason for giving a lucky coupon for $1,000 is as follows:

a. Not limited to buy xx home appliances to participate, all of the xx company products have mutual promotion.

b. Allowing consumers to hold more lucky coupons according to the amount of purchases is more attractive.

c. There is no difference in the amount of the budget award.

d. The dealer will receive the lucky coupon according to the amount of the product in each product, which can be p. r. use

e. Xx companies, dealerships, and employees participating in planning and activity units and their relatives shall not participate in the prize-winning activities, and those who are drawn are deemed to be ineffective.

"Guess the guess" section

Anyone can participate, guessing that the 3rd districts have a large number of relocations and move the most, and the guesser can get the same amount of prizes. If two or more people guess at the same time, they will be divided into prizes. another

Choose 5 people with similar numbers, each giving a set of xx brand home theaters. The xx month xx day is closed.

Lucky wedding honeymoon round-the-island tour

Those who were selected as the lucky ones to participate in the “Big Relocation” and also the newlyweds during this event, also presented two honeymoon travel coupons to stimulate the sales of xx products during the wedding period.

Prize budget

Less than $3 million.

The point of improvement with the last "super relay big move"

1. Xx company, xx company dealers and employees participating in the planning unit and their families are not allowed to participate in the lucky draw, and the draw is invalid.

2. During the event, it will be extended for two months as appropriate.

3. The focus is on promotion, and this time it is planned to hold a “dealer's briefing session”. The distribution of lucky coupons is more appropriate and uniform.

4. Using tv to do live program introduction and playing 15''cf, the consumer can understand the supermarket of the department store.

5. The last experience of the product, for the signing of the department store, when the conditions are more favorable to me, will not exceed the budget.

6. The moving time is all set to 10 minutes.

7. On the move day, another invitation letter, please visit the dealer to strengthen the coordination color of the local dealers.

8. The newspapers and the advertising performance of this event all pay attention to the excellent performance and promote the "relay", and the media selection tends to be popular.

9. The use of the media tends to be broad in advertising and strengthens the description of the supermarket.

10. The whole event is divided into two climaxes, the promotion effect is large, and the trial will be given in advance, which will be more helpful for the improvement of the desire to purchase.

11. The dealer policy has been comprehensively improved. Especially a large amount of pp added. The name rate is high. The supplementary service will also be proposed in the advertisement. In the overall cooperation, there are many improvements.

This is just the case with the business plan book . In the continuous advancement and progress, we have made more progress and got more development. This is the result of continuous improvement. I hope that more efforts and progress will be obtained. Development, this is the level of our efforts to achieve maximum development after continuous development. I hope everyone can do this planning book !