Game player writes a plan book for all DNF merchants
The current game is so strange that it is really overwhelming. The game you want to play is almost always found on the Internet, and you are not afraid of the emptiness of life.
I am also a gamer, and I have played a lot of games before. Stand-alone games and online games don’t know how many times they have changed, and they don’t play for a long time. Because every game plays tired for a while, I don't want to play, so I change. I recently found the game dnf on the Internet is good, I started playing this game again.
After playing dnf for nearly two months, after spending a month familiarizing with the game, I have accumulated more than 30 million game coins and hundreds of q coins. In the spirit of exchange of experience, I will write out the details of my business in the game for your reference. This article is longer, but I hope that you can calm down and understand, maybe it is useful to the players, if there are differences and absurdities, hope forgive me!
As a businessman, if he has not thought through it and did not have a deep understanding of the market, he will do his business recklessly based on his own impulsive and subjective feelings on the market surface. The result is certainly not optimistic. Although the business in the game is much simpler than the reality, it is not as simple as buying the West. If you combine the theory with the actual analysis and put it into action, we can grasp the operating environment of the game market. accumulate wealth.
First, the market analysis First, before entering the dnf virtual market, you should fully understand the history, content and development prospects of the game, grasp the market sales situation and sales behavior, which will lay a solid foundation for you to understand the market demand. Without detailed analysis, I saw blindly drilling in the money of others, and then I realized that my resource ability is far from reaching the foundation of entering the virtual market. It is too late to retreat. There are three main points about the game background for reference, and the rest are ignored.
1.dnf's various occupations and their characteristics
2.dnf game task
3. dnf leveling map, combat system, items, materials and equipment features
Second, analyze the status of your server.
1. Estimate the approximate number of players on your server, including the blur percentage of rmb players.
2. Estimate the age of your server player, gender percentage, and real career percentage.
3. Regionally divide your server to estimate the average consumption level of large and medium-sized cities.
4. Analyze the popularity of your server and measure whether it has the potential to attract more newcomers.
5. The status of other servers.
Of course, the points listed above only need to spend a little time in the game to understand the general situation. Some players may not know which channels the information is obtained from. Friends who have learned marketing know that to understand the general situation of a regional product, market research and statistics are needed, as well as in dnf. Indeed, we cannot get an answer from every population, but we can estimate the environment of the entire market from a part of the population. And how did I get to know the general situation of the above points?
1. I added more than 10 qq groups on my server. The group size is different. I can see the general status of this server from their eyes.
2. Always observe the conversations of people in the group, and understand the general market demand, operating conditions, etc. from their words.
3. Whether it is "horn" or "nearby" content, business people must always pay attention to understand the market dynamics.
4. The forum is another big platform for players to communicate. Familiar with the dnf forums of major game websites, and extract the required information.
5. When you are bored, and the people in the group are pulling home, and you will get all kinds of information about the game.
6. Always pay attention to official website news, because some of the information will affect the supply and demand relationship and price fluctuations of the entire market.
7. Learn about the status of other servers from the website or forum and collect some information that your server can use.
Second, the consumer analysis of the sale is aimed at the consumer, the interests derived from the player's purchasing ability, identify the target group, accurate analysis, and discover the characteristics of these players' needs, therefore, analyzing the player is the primary task of the dnf merchant.
1. Pay attention to whether the server of your server is a student or an office worker. In general, students' purchasing ability, consumption level and online time are extremely limited, but some of the players after the 90s have subverted this point. They are affluent with their families and spend a lot of money in the game, making Tencent and dnf The full-time businessman has won a lot of oil and water.
2. Analyze the game professions that are on your server. The relationship between supply and demand of occupational and game materials is inextricably linked. The same level of weapons and equipment, the price difference is very large, and your trading activities will be constrained. Therefore, we must grasp which occupations are hot, which occupations have the potential to increase value, which occupations are not interested in the beginning and the end, etc., so that you can know the popularity of your products in the market.
3. Study the player's level of demand for materials at different stages of the game.
After a brand new equipment is launched, we must consider whether it has a market, what position it is in the mind of the player, whether it is measured in coins or in renminbi. For example, a server has only one piece of equipment.
Some materials are necessary in the market, and all players may need, for example, some difficult task materials.
There are optional materials, you can buy if you have money, and you can put it on without money. This kind of material is one of the main ways for businessmen to make money, such as low-grade, intermediate-grade, high-grade purple, powder, suit, cc, etc. .
Desire-type supplies. These things are pursued by some more emotional players in the market. For example, some equipments are not practical, but if they look good, players may be eager to catch up.
The prices of the above types of materials are fluctuating up and down at any time. At what time, the merchants need to consider it.
4. Consider whether the player's demand for game materials is active or passive. The materials that are actively required do not have to spend time and energy. As long as the price is right, they will be bought at the booth and even the players will buy them with big speakers. As a businessman, I sold all the blue Bibles I received at the time, because I personally think that Teng Xun could block this seemingly bug at any time. If you don't shoot at this time, it will definitely cause a backlog of goods. And I am not a leveling mad, take this useless, throw early and good; and passive demand materials are things that can improve the quality of life of players in the game, such as some suits, etc., players will be carefully considered In the end, the sales cycle of such goods will be slightly longer than the active demand.
5. Whether in the q group, in the game, or in the forum, there is time to communicate with the players to analyze the consumer groups of the server you are on.
Third, the competitor analysis In dnf, not only you as a businessman, they also earn profits from reselling like you, and how to stand out from the crowd and seize most of the market? Let's first analyze the competitors of the merchants in dnf.
1. Dull competitors: These competitors are the players in the dnf who are leveling and setting up stalls. They have rushed into the market without detailed analysis, and they have not reacted strongly to market competition measures, and their actions are slow. There is a short-term profit. Strictly speaking, they are not real businessmen, they have no resources, they lack funds, and they follow the mainstream blindly. These are destined to never become dnf's monopoly. Although these people account for about 40% of dnf, they can only appear as a hint of embellishment, even a successful stepping stone for successful businessmen to step on their heads.
2. Selective competitors: These competitors are very sensitive to certain aspects of market information, such as what equipment prices will increase or decrease in the short term, and what materials will become a heat for a certain period of time... these players are really The danger posed by the businessman is not that big, or just temporary. In a short period of time, they may make a fortune, but after the crazy period of the market, they will continue to languish until the next market dumping moment. Just like the original penguin activity, many competitors only saw the hot event, but they did not know the end of the event. They also rushed the activity materials the day before the end of the event. After the end of the second day, only those things were thrown away. Npc. Whether it is earning or losing, only they know it.
3. Strongly reactive competitors: These competitors are real challenges for business people. They may be a full-time businessman like you. They are very sensitive to changes in most market information. When you sell your own products, it will cause you huge pressure.
4. Irregular competitors: These competitors are generally composed of more than three people. Their response to the market is usually random, and they often do not follow the rules. Once they are shot, they are terrible.
This is what I learned in the game of dnf. It is a waste of time and waste of life when playing games. If you can make the same money while playing the game, it is the best of both worlds. I have been working hard to pursue this.
All dnf traders should pay attention to it. You have the existence of my strong competitor. You have to be careful. I will make a bloody storm in the game market.
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