project proposal
Foreword Through the preliminary analysis of the Runyeyuan project, we feel that this will be a very malleable project. Through professional marketing and planning operations, it not only reflects the strength and image of the developer, but also should be in the small high-rise market. Unique.
After a long period of market research, based on the background reflected by the market, combined with the experience accumulated by the company, we propose to make recommendations for market sales for your reference.
If you are fortunate to be your partner, you will be provided with a systematic and highly feasible marketing plan report based on specific information.
Zhongcheng Weiye Real Estate Marketing Management Co., Ltd. Directory I. Market Background II. Project Analysis III. Project Positioning 4. Customer Positioning 5. Product Recommendations 6. Pushing Strategy 7. Advertising Strategy 8. Sales Executive IX. Company Profile X. Cooperation Mode 1、Market Background Jinan's real estate market is becoming more and more standardized, and the overall situation is on the rise. In the process of market development, our company believes that it can be divided into two stages. The characteristics of market components in each stage are as follows:
With the continuous improvement and completeness of the surrounding living facilities, the area will be concentrated as a gathering place for high-end real estate. This will also break the original consumer groups and scope within the region and become a hot spot for cross-regional consumption.
3. Customer location:
As the case is a medium-to-high-end real estate, subject to price restrictions, the customer source is relatively narrow, according to the difference of the region, social status, purchase intention, and purchase time of the customer source:
Local source:
Such customers are the basis of the source of the case, and are the main force of the early source of customers. We believe that the following types are mainly:
Private owners: have a relatively strong economic foundation, a relatively stable business, a wide range of social relationships, and enough leisure time to taste and enjoy life, have a strong acceptance of new ideas, but have a calm thinking and judgment Most of them are secondary home buyers. Pay more attention to the location and the corresponding appreciation potential.
Government officials: These people have a high social status and stable income. Most of them have been allocated housing units, but they hope for a more private and high-end living space. Such people have higher requirements for grade, safety, privacy and community planning and support.
Senior white-collar workers: These customers have the characteristics of high education and high income, and pursue a high-quality living atmosphere to highlight their own value. This part of the source of interest is more concerned about community grades, support, and visibility.
Successful young people: This group of people has flexible thinking, high income, high social status, and the pursuit of modern high life. This type of source mainly chooses small units, but the proportion is limited.
Summary: Most of the local customers are second or third home buyers, and the standard apartment type is the main demand.
After a long period of market research, based on the background reflected by the market, combined with the experience accumulated by the company, we propose to make recommendations for market sales for your reference.
If you are fortunate to be your partner, you will be provided with a systematic and highly feasible marketing plan report based on specific information.
Zhongcheng Weiye Real Estate Marketing Management Co., Ltd. Directory I. Market Background II. Project Analysis III. Project Positioning 4. Customer Positioning 5. Product Recommendations 6. Pushing Strategy 7. Advertising Strategy 8. Sales Executive IX. Company Profile X. Cooperation Mode 1、Market Background Jinan's real estate market is becoming more and more standardized, and the overall situation is on the rise. In the process of market development, our company believes that it can be divided into two stages. The characteristics of market components in each stage are as follows:
With the continuous improvement and completeness of the surrounding living facilities, the area will be concentrated as a gathering place for high-end real estate. This will also break the original consumer groups and scope within the region and become a hot spot for cross-regional consumption.
3. Customer location:
As the case is a medium-to-high-end real estate, subject to price restrictions, the customer source is relatively narrow, according to the difference of the region, social status, purchase intention, and purchase time of the customer source:
Local source:
Such customers are the basis of the source of the case, and are the main force of the early source of customers. We believe that the following types are mainly:
Private owners: have a relatively strong economic foundation, a relatively stable business, a wide range of social relationships, and enough leisure time to taste and enjoy life, have a strong acceptance of new ideas, but have a calm thinking and judgment Most of them are secondary home buyers. Pay more attention to the location and the corresponding appreciation potential.
Government officials: These people have a high social status and stable income. Most of them have been allocated housing units, but they hope for a more private and high-end living space. Such people have higher requirements for grade, safety, privacy and community planning and support.
Senior white-collar workers: These customers have the characteristics of high education and high income, and pursue a high-quality living atmosphere to highlight their own value. This part of the source of interest is more concerned about community grades, support, and visibility.
Successful young people: This group of people has flexible thinking, high income, high social status, and the pursuit of modern high life. This type of source mainly chooses small units, but the proportion is limited.
Summary: Most of the local customers are second or third home buyers, and the standard apartment type is the main demand.
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