The first wedding wedding festival planning plan

In October, until the Spring Festival, when newcomers get married, according to the traditional Chinese habits, newcomers are new from the top to the bottom when they get married, including: home appliances, gold and silver jewelry, clothing. In the underwear and daily necessities, etc., the hidden business opportunities are incalculable. In view of the above situation, the mall can make promotional activities related to the new marriage consumption. The activities can be combined with other units and can also be packaged in the mall.

Activity time: to be determined

Theme of the event: XX Mall's first wedding culture festival

Activities:

First, the wedding is a blessing, surprises again and again

Anyone who has a copy of the ID card of both men and women can receive the "New Marriage Gift Coupon" at the service counter of our mall, and can participate in the "New Marriage Package" event. If you buy a suit, you will receive a set of red bean brand thermal underwear. After purchase, you can buy the suit ticket in the cosmetics counter, shoe area, trousers area, bedding area, luggage area, etc. with the words “new wedding gift box”. The cabinet group enjoys a 8% discount.

This event does not limit the purchase, and any purchase of any of the above products can enjoy the above benefits.

At the service front desk, the “new wedding gift coupon” is issued. At the same time, the customer's contact number and date of marriage are recorded, and the record form is sent to the general office. The general office sends an announcer to call the new person on the next day of the wedding.

The details of this activity and the area in which the event is attended must also be studied and implemented by the Marketing Department.

Second, bless newcomers, double happiness

This activity needs to contact the wedding photography and other units for interactive promotion.

1. Anyone who purchases more than 1,000 yuan in this mall can receive the coupon of XX wedding photography company and go to the company to enjoy the discount.

2, where in a wedding photo studio according to wedding photos, with coupons can buy a suit in my mall to enjoy a 5.5 percent discount. And give the corresponding wedding supplies as well as participate in the event "New Marriage Package".

Note: When this activity is interactive, it can be discounted according to the different price points of the other party. For example: a wedding photography has a package of 3,000 yuan, a package of XX yuan, a package of 1000 yuan, we can set a discount of 3 files, 3,000 yuan can enjoy a 40% discount to buy a suit, XX yuan can enjoy a 50% discount to buy a suit, 1000 yuan You can enjoy a 55% discount on the suit. We offer a minimum of 5.5% off for wedding photography companies. The difference of 4 fold - 5.5 fold, 50 fold - 5.5 fold is paid by the wedding photography company.

The above activities are only a brief overview of the individual, and the specific matters must be decided in consultation with the wedding photography company.

I. Basic overview of the project

**Garden is located at the intersection of Longcheng Avenue and Longfu Road in the central city of **. It covers an area of ​​50,000 square meters and has a total construction area of ​​110,000 square meters. It is divided into four phases and is currently in the first and second phases. There are 35 shops in the podium, with a total area of ​​about 1943.35 square meters. The shops are basically vacant.

Second, the project's swot analysis

Although the location of the project is superior, there are some factors affecting the image of the project, and the podium shops are currently in a state of slow sales. Therefore, we only fully recognize the advantages and disadvantages of the project and give full play to its advantages, which is the key to the success of the project in the later marketing process.

Advantages:

1. The project is currently conveniently located at the intersection of Longcheng Avenue and Longfu Road;

2. The project is located in the golden land of the central city, and the development prospects are promising;

3. The project is currently a current building, meeting the needs of some self-use merchants to buy and use, reducing the risk of buyers' home ownership;

4, the store floor height of 5.4 meters, with a mezzanine, can be integrated into shops, warehousing, home;

5. The project developer's parent company, Urban Construction Group, has a certain reputation in Shenzhen and has certain advantages in the promotion of the project;

◆Show the advantages:

a. In the operation of the project podium, fully demonstrate the location advantages of the project and the convenience of transportation;

b. Emphasize the development prospects of the region and the business opportunities brought about by the operation of the project podium;

c. In the promotion of the project, use the brand advantage of the Urban Construction Group to increase the confidence of home buyers and investors;

limitation

1. The current location of the project is not popular, and there is no condition for selling the store with popularity;

2. The project is surrounded by thatched plots to be developed, which makes it seem more desolate and slightly insufficient for the development of business;

3. The project was built for a long time, but the podium shops have been slow-moving, causing certain negative impacts;

The project podium shops lack overall image positioning and the theme is not clear;

5. The scale of the project podium shops is not large, which is not conducive to the overall promotion;

◆ Solution:

Re-marketing the podium retail store to identify the target customers;

Determine the business theme, so as to drive the sales of the store with a distinctive business direction;

Increase the promotion efforts and expand the exposure rate and market awareness of shops;

Set up some "interest-free installment payment methods" to lower the home buyers' thresholds and attract them to enter the market;

chance point

1. The use of location advantages to radiate surrounding areas;

2. With the completion and occupation of the surrounding residential areas, it will drive the popularity of the surrounding areas, thus driving the sales of the podium shops;

3. China's accession to the WTO and the promotion of economic development, the prospects for commercial properties are promising;

Threat point

1. There are many commercial properties such as the Oujingcheng podium retail store and the Bihu Garden store which are currently being marketed, which has formed great competitiveness and market pressure;

2, Bihu Kangxin Garden vacant podium shops, thus forming direct competition;

Third, business model analysis:

As far as the current business model is concerned, there are three main types: one is a comprehensive business model, the other is a thematic business model, and the third is a professional business model.

Integrated business model

This model pursues shopping, leisure and eating, clothing, food, accommodation and one-stop service. There are many kinds of industries in the mall, the brands are noisy and the grades are complete. It can meet any living needs of consumers at any level, and at the same time, it can carry out leisure activities such as diet and tea, and stimulate the consumption of the group. From this point of view, this model seems to be able to live all consumers with a comprehensive network, and to gather people's popularity and promote consumption, it should be the ideal shopping mall model. However, in fact, this model has already undergone a severe test in the global economic situation. China is no exception, and the more similar it is to economically developed regions like Shenzhen, the more obvious the old state of this model is. The crisis is greater.

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