Digital Camera Network Promotion Plan

On August 23, XX, Canon d3 released

On November 29th, XX, Canon d3 was listed on the global market for a price of 35,500 yuan.

Canon is a Japanese company that produces digital products. With advanced technology, abundant capital and considerate services, the company has become the leader of the world's digital products companies by taking the lead in the fierce competition of digital products in the world and squeezing into the world's top 500 companies. The goal in the market: fashion crowds - digital enthusiasts

The product's individual connotation, the raw materials of the product are made of stainless steel, the place of origin in Japan, and the beautiful place can be imagined, the life cycle is 1 year. Beautiful shell, the most important thing is that Canon is the most unique than the previous camera.

The spiritual meaning of the product, Canon digital camera repaired 3 times in 1 year can be replaced

A strong comparison of products, Canon is imported from Japan, higher than domestic products

First, the goal of website promotion:

Primary goal: Use the following operability program to build the website into the most professional, comprehensive and promising website of the same type of website; achieve a daily visit volume of 5,000 and more than 5,000 registered members;

The ultimate goal: to find accurate visitors, everything from the visitor, committed to turning each visitor into customers and consumers.

Second, the website promotion strategy:

1. Email promotion

Email is one of the most effective methods of network licensing marketing. Divided into: advertising mail, electronic magazines. The former obtains the first attention by widely publishing the mail information; the latter obtains the effect of regular and targeted publicity through the user's permission, and has the effect of doing more with less; sending email communication to the website registrant every week. The newsletter provides industry news and some tips and links back to the company website. Make e-magazines every month, send them to members' e-mails for free, and put down all kinds of e-magazine websites for free downloading and reading. Remember, the quality of the content of an e-magazine is key, otherwise it will be treated as spam. E-book promotion: Organize related documents, create e-books on related topics of the website, and then integrate the promotion advertisements into e-books. Then put the e-book on thousands of download sites for free download. Also promote the website.

2. Search engine raises

Statistics show that more than 50% of the spontaneous traffic comes from the search engine; effective filling of the search engine is one of the necessary means to promote attention; the search engine should pay attention to wording and choose this good engine, but also pay attention to regular tracking plus Note the effect and make reasonable corrections or additions; submit the website to well-known search engines and directory websites such as google, yahoo and msn, sohu, sina, baidu, etc., and the website can appear in the search result list through the submitted keywords. . These inclusions often take some time.

3. Goose over the sound

A large number of visits to similar websites or popular online platforms, posting messages and forum information, the main content of which: the introduction of this website or some of the site's boutique content release, attracting enthusiasts to visit;

4. Alliance strategy

First of all, to achieve the same kind of website interoperability, establish alliances, and to achieve the only goal of the horse; secondly, establish the same type of website alliance in the same industry, to achieve mutual promotion, mutual promotion; join the forum alliance network to pick the alliance map alliance.

Specially recommend the Qihoo Forum Alliance, submit 20 or so posts to Qihoo every day, which can bring considerable traffic. Of course, the posts you submit should be very attractive, and Qihoo will only include them. A netizen joined the Qihoo Forum Alliance. Qihoo basically brought him ip traffic around XX every day. The biggest day, Qihoo brought him 3wip traffic.

Chinese bbs forum alliance No. 5 map extracts China's world network picking maps, etc., although not as much traffic as Qihoo brings, but can bring 100-1000 traffic every day, it is very impressive. . Some forums on the Internet, specifically to join the forum alliance to do traffic to their own websites, these personal webmasters only need to post dozens of topic stickers in their own forums every day, and then submit posts like these alliances, a few days of ip will come. These forums are often more than 1,000 online, but often there is no one registered online.

5. Database strategy

Pay attention to the collection and collation of data such as online surveys, user data, and visit statistics, and conduct objective analysis. It not only guides customer behavior, but also provides realistic and authoritative opinions on website construction. It is the core of database strategy.

Survey: Do some small surveys on the web page and ask an interesting question to let visitors vote. Voters may come back to see the results of the survey tomorrow or next week.

Prize-winning activities: Continue to engage in some prize-winning activities, prizes do not have to be too expensive, as long as it is useful for your visitors. They will often see the results.

Quiz: Have a quiz and publish the answer every week. Participants will see the correct answer.

News: Provide news related to the topic. Most people like the latest news. If you can be their first source, they will repeat.

6, join the friendship link alliance

One of the biggest benefits of joining the Friendship Link Alliance is that it not only improves the exposure of the site on the Internet, but also increases the number of reverse links and pr values ​​of the site, and also because the registered friendship link alliance left the information of the site and generated for itself. A self-help friendship link system, so that others can add my friendship link without notifying me, making friendship links easier.

On the Friendship Link Alliance website, some non-incoming websites are also registered. These websites are uneven. Therefore, when making friendship links with these websites, you must look at the value of the other website, and see if you have made this friendship link to yourself. The traffic to the website is good. Recommend a friendship link alliance: http://www.pagehome.cn/ip The practice is to exchange advertising space, exchange columns, exchange pop-ups, etc. This is a common way for personal webmasters.

7, soft text promotion

Soft texts stand from the user's point of view, stand to the industry perspective, stand to the media perspective to plan the writing and release promotion, so that each soft text can be transferred to various websites to achieve the best results. The soft text has to be written to let the user see the harvest, the title should be written to attract the website editor, in order to achieve the best publicity effect.

8, word of mouth promotion

Through free services, or planned new carriers, follow the usual routines of word-of-mouth promotion to encourage users to promote word-of-mouth. Ma Yun’s “word-of-mouth marketing”: “I can’t find an opponent with a telescope.” “The most unreliable thing in the world is the relationship.” “The man’s looks and IQ are inversely proportional.” “If I can succeed in Ma’s business. So, most of the young people can also succeed in business." I think these words are familiar to everyone. For example, after I finished these words, what is your first reaction?--Ma Yun! This is their "word-of-mouth marketing"!

9, forum promotion

Organize the 50 most popular related topic websites to make a post with the plan, and do the details to have a good effect. Here is a key point to share with you: there are no more posts, but top! Active online on a discussion group or forum, and always include a signature for your URL in your presentation. The forum propaganda method is the most difficult one in many of my website promotion methods, and it is the fastest. Every day I have to post dozens of topic posts on the big forums outside, and I have hundreds of posts. However, in those big forums, there must be a lot of vests to post back, or the advertising effect is very poor. Among the forums I mainly promoted, one of the forums has more than 40 id numbers.

There are a lot of methods for website promotion on the Internet that talk about the promotion methods of forum postings, but most people are one-off, so when many people use this method, the effect is not obvious. In fact, one of the biggest points in the forum posting is to choose good materials and then post to a related popular section. To use a few more vests, take the trouble to put your own publicity posts on top. A netizen uses this simple forum to post the method. At most, it brings about 1w of ip from a forum.

10, navigation website login

Hao123, 265, 5566, and other website navigation sites, the effect after login is immediate.

11, the desktop

Make the company's own computer desktop, the desktop is beautiful and attractive, put on the company's website, and put it on the major websites for free download.

12, the catalog

List the links to other websites related to your topic on the web page. These sites are interesting and useful. Your website will act as a "directory", and others will come often to visit other websites through you.

The traffic statistics tool found that one of the keywords came in particularly high. It is the post of the newly released relatively hot movie that the forum administrator accidentally sent in the bt download area. Posts in the bt download area are very easy to be ranked by Baidu in a good position, but generally the title is relatively simple. It is best to send only the names of movies and TV shows when you send them. Don't send a lot of episodes on the title. But there are some that are going to be played but there are no public movies, the effect is the best.