Electronic entertainment management plan

Once upon a time, video games were popular in China. This is an era, an era of game consoles. However, with the development of the times, video games have fallen. The playability and diversity of computer games have already smashed the impact of video games. Coupled with the suppression of policies, video games have been declining in China, there is no big market, and it is difficult to develop again if you want to develop again!

Policy outlook

Since the policy game in the video game industry in XX, the opening and operation of the industry has been greatly suppressed, so many powerful companies have not participated in the industry. Really powerful capital and talents have not invested interest and end points in the industry, and it has become a very uneven non-standardized practitioner and management team within the entire industry today.

However, in the past two years, the policies of the industry have also begun to pick up, and the Ministry of Culture has also begun to adjust the management of playground policies. Although completely open, the general trend of the state's policy to adjust the playground is still very obvious. Since the opening of nine major cities in the XX year as a “pilot city for the management of electronic game machine business premises”, the “pilot” route has been gradually started throughout the country, and this year, some provinces and cities across the country have simply introduced the policy of open market management. Regulations. Such as "Gansu Province Entertainment and Entertainment Places Management Implementation Opinions" 2009-6-17; "Sichuan Cultural Industry Culture Market Management Work and Training Session - Moderately Expanding the Market Size of Video Games" 2009-5-5; "Beijing Xicheng District Set Up Entertainment Site Permit 2009-6-17; Notice of the General Office of the Ministry of Culture on Printing and Distributing <2019 National Cultural Market Administrative Law Enforcement> 2009-7-9 and so on.

From this kind of policy file, we can roughly see that the previous comprehensive suppression of electronic playgrounds has gradually become recognized, although at the same time all policies have also proposed "control total, reasonable layout, orderly health. The overall line of development, but the gradual opening of policy has already tried the trend.

At the same time, in view of the current fierce competition in the entertainment market, for example, the number of 1000m2 video game cities in Jiefang Road has reached eight, reflecting the popularity of the industry market on the one hand, and also indicating that the market is fully saturated, mechanism management. It is confusing and will bring many unfavorable factors to investors. Therefore, it is very likely that there will be a large difference between investment and feedback, and some people have to withdraw from the market. In order to improve management and highlight the advantages of their own entertainment venues, they can steadily and steadily lead the market. Really lead the industry without losing. The following business plan is formulated.

Part 1 site selection

The location of an amusement park in the early stage is also important, and the electronic entertainment venue has gradually evolved into a public gathering place. At the same time, usually the establishment of an entertainment terminal, which accounts for at least 40% of the core competitiveness of the site in the market, so how to make the first step? I would like to talk about a few points:

1 Do not choose where the floor is high. Electronic entertainment is best on the first and second floors.

The empty space of the 2nd floor is 4 meters, preferably about 5 meters.

3 The facade is best to be atmospheric, try to be unique and creative.

4 geographical location should be reasonable, try not to deviate from commercial real estate too far.

The second part of the hardware

As the proportion of casual consumer groups has increased year by year, the level of electronic entertainment venues has begun to pay attention to grades and fashion. At present, the trend of electronic entertainment decoration tends to be three-dimensional motion and machine lighting, high-end, and basically in line with Japan and South Korea. Of course, this depends on the investment budget of the investor. Here I just want to explain the importance of high grades. The design of the air space and the interior decoration of the entertainment venue are particularly important. It can be said that it is directly related to the future operation of the venue and the control of the entire atmosphere.

Machine and planning

Generally speaking, the guests who play electronic games only need to grab two points, the first machine is updated and maintained, and the second is the entertainment atmosphere. These two points represent the machine and the plan separately. Therefore, the important position of the machine and the plan on the hardware can be imagined.

Machines - pay attention to the new trend, keep up with the current international trend; maintenance, basically provide the comfort and entertainment of the game and reasonable venue layout. Planning - pay attention to atmosphere construction and influence construction. As the current urban life rhythm accelerates and the living space shrinks, electronic entertainment and gradually form a city consumption habit, so the current electronic entertainment decoration, entertainment leisure nature also accounts for a part of the hardware. The large-scale integration of amusement parks is a singular route in the early games, but at present it is dominated by multiple characteristics, so as to have a broader consumer group and entertainment and leisure nature.

The design and layout of the in-store machine. The decoration and layout must be well-defined and the layout should be reasonable. It is necessary to highlight the theme of the electronic entertainment. Entertainment theme: it is a decorative highlight of the future development of electronic entertainment, but also in the visual The only place to attract the attention of the guests, so we must be trendy and unique in the design of the major holiday activities, and only in this regard to seize the opportunities, is enough to achieve greater influence.

The third most software

In today's environment where product homogeneity is very serious, the strength of the operations management team determines the differences between companies. Therefore, the construction of a team with strong combat capability is the core of operational management. Here, I can divide the software into several aspects: on-site management and service; marketing planning; positioning and construction of advertising and popularity; cost accounting and financial management and event planning.

Floor management and service

Every employee is the cornerstone of a company. The quality and quality of employees directly affect the success or failure of the company. Therefore, the success of a place business, software services are important to the point of view, but also the most basic! So how can we train a group of waiters into a good workforce? First of all, as a modern enterprise management, we must have a complete management and advanced concept. The current on-site grassroots personnel management is different from the previous one, as a company how to occupy the market and do it. Corporate culture, allowing employees to find their place in an ordinary position, to play their full strength for the enterprise, you need to do the following:

1. Scientific management team, with less stratification in order to maximize execution efficiency, clear division of labor, close collaboration, responsibility to people, complicated things, simple things, and fine things.

2. Establish a complete and long-term effective incentive system and fair and equitable management, give each employee a near-term career plan, recognize their position, achieve goal management and continuously carry out conceptual thinking and goal assimilation training, while taking Survival of the fittest, so that employees can work enthusiasm.

3. To establish a complete promotion and training system, an excellent enterprise is a first-class talent team. This requires us to continuously train our own outstanding talent team. At the same time, we must let employees know that they can be able to Show his own talent and achieve his goal of self-worth. This requires all levels to continue to care and invent their own subordinates and colleagues to grow. At this time, as a company, we must have a perfect promotion system to enable long-term management of employees, so that talents are not lost. The consequences are self-evident.

4. The training of recent employees, employee training is related to the inheritance of operational concepts, and the continuation of team combat and style is crucial. In the service industry, the training of the service concept will always give priority to the training of job skills.

Of course, management must not only have these four points, but these are based on everything. Only when these points are achieved will the team be formed to form combat effectiveness. Just like that sentence: When the products you provide are the same, the customers feel different, and you succeed!

Marketing planning

As a business department in any big city now, it is inseparable from market marketing. We must have a very precise market position before marketing. As an early stage market positioning of electronic entertainment, it is very important. First of all, we must understand the culture of local electronic entertainment, and deeply understand the positioning of the business form that is conducive to the previous electronic entertainment, and understand the general market demand. Secondly, the electronic entertainment business products Positioning, that is, the theme of operating style, is based on entertainment culture or directly pull the coin-return machine to madly attract gold. When it comes to this, I have to talk more about personal opinions. There are many investment bosses who just started thinking about my electronics. How good is the entertainment hardware, all aspects are better than others, but the external marketing of the main products of an electronic entertainment is relevant. If you locate the gambling machine, the acceptance of the crowd is limited, although it is possible to enter the gold. However, most of the consumer groups may have to shut out, positioning pure entertainment, and it seems that the profit is too low, so to do a detailed high-market survey, integration to do a reasonable market positioning is the top priority before the opening.

Advertising and visibility positioning and construction

Advertising is broadly divided into two points:

a: It is very important to promote the pre-opening period. The promotion of an electronic game is not in place. The criterion for judging is to have a set of advertising plans before opening the business, such as: setting up a website/establishing a large outdoor billboard/ Large-scale shopping plaza, electronic advertising on the park square; car body advertising, newsletter platform, etc., as well as decoration, it is very important to decorate the outdoor first, so that people have a kind of "wind and rain to smoke the building."

b: Publicity after the opening of the business: This is based on the power of interpersonal communication and word of mouth. This is the most practical and effective propaganda of electronic entertainment. Then we have to do everything in the workplace and give play to each staff member. Ability, as long as everyone leaves a good first impression to the guests. This is the best live advertisement.

c: Ordinary publicity, for example, regular use of program planning various parties, especially the need to promote the unique consumer groups for their own operations. In a word, often debut, raise awareness, and thus form brand influence to form awareness! Therefore, no matter which kind of enterprise is inseparable from propaganda, electronic entertainment is even more inseparable.

Cost accounting and financial management

Cost accounting and financial management are good, a good professional manager, not to say how much you earn for the company, but first to see how much money he has lost for the company, which shows the importance of cost accounting ,. For example, the procurement and daily maintenance of the machine, the control of personnel, and the reasonable arrangement of the activities are reflected in the cost accounting, as well as the professional level and market view of the procurement, the budget of the floor loss supplies and the daily office operation. , financial management, no matter which company, the financial must be managed to manage the money, but also have a formal financial system.

Event planning

For event planning, in fact, it is based on the entertainment and leisure atmosphere construction as a starting point, and it is a self-renewing operation attitude. Of course, each place is formulated according to local conditions, but no matter which place or company owner should pay attention to this piece.

When an electronic entertainment business model is positioned, the same program is walked every day, and event planning is a icing on the cake, giving people a feeling of change, unpredictable, and mysterious and longing. Planning should be in line with fashion frontiers. The atmosphere of the interaction and interaction is the main body, to better display its own advantages, to truly differentiate itself, and to highlight the three centers of “new, strange and special”.

The road ahead is still very long, but the era of video games is gone forever. Maybe at some point, video games will still be on fire, but this seems to be an unfinished task. I think that as time goes on, these are no longer things we have to do, but since I choose This project, I should do well, to meet the challenge with the best ability!