Clothing store work plan book

China's 40 billion children's clothing business opportunities to promote the development of the industry

Guangdong, which is known as the province of China's clothing industry, has been ranked among the best in the country in terms of total production and export volume over the years. In particular, the men's wear industry and the women's wear industry started late but developed rapidly, surpassing other provinces with strong clothing, but the children's wear industry in Guangdong. Development is relatively backward, and there are only a handful of children's wear brands. In the face of China's potential 40 billion yuan children's wear consumer market opportunities, the relevant industries in Guangdong are raising their whip and speeding up their pace to strive for the largest share.

Guangdong children's wear production accounts for one-third of the country's total

A few days ago, Liu Xiansheng, vice president of the Guangdong Garment and Apparel Industry Association and executive director of the Children's Wear Professional Committee, said in an interview with this reporter that the children's wear industry in Guangdong started relatively late compared to the men's and women's wear industry, but it has developed rapidly and has grown stronger.

In recent years, relying on a good industrial environment and location advantages, Guangdong's children's wear industry has been greatly developed, regardless of production level, output and sales are among the best in the same industry in China. According to conservative estimates, the output of children's wear in Guangdong has exceeded 300 million pieces for two consecutive years, accounting for more than 30% of China's total output. There are leading brands such as Mickey, frog prince, jingle cat, and piglet.

From the perspective of the distribution of industrial clusters, Foshan currently has more than 2,300 children's wear industry chains, built children's wear city, children's wear design research center, testing center, trading center, etc., and has become a Chinese children's wear production base; Shenzhen is also born more than 60 times. Children's wear brands; Dongguan, Shantou, Zhongshan and other places also have children's clothing groups of varying sizes. At present, Shenzhen and Guangzhou, together with Shanghai and Beijing, have become the most concentrated cities for Chinese children's wear brands. In addition, Guangdong's children's wear professional market is relatively mature, some of which are well-known throughout the country, as well as children's wear independent brands have successfully entered the international market, opening a store abroad, such as the "Liguo" brand is a precedent.

Children's wear faces bottlenecks in development

Lin Weijian, chairman of the Guangdong Children's Wear Professional Committee and chairman of Guangzhou Liwei Garment Co., Ltd., which produces "Liguo" children's wear, said modestly that "the success of 'Liguo' children's wear is the need of domestic and foreign markets. In the future, children's wear will also step up the development of the international market while expanding the Chinese mainland market. According to reports, children's wear has become one of the most promising apparel varieties in China. At present, there are more than 300 million children under the age of 16 in China, accounting for about a quarter of the national population. The consumption of various types of children's clothing by domestic urban residents has been on the rise in recent years, with an annual growth rate of 26.5%. Yuan Renminbi children's wear market. With the improvement of living standards in China, the consumption of the Chinese children's wear market needs to shift from a practical type to a fashionable one. In some economically developed cities, the demand for children's wear has become trend-oriented and brand-oriented.

The reporter learned that at present, the children's wear industry in Guangdong is also facing many bottlenecks and restricting industrial development. One of the keys is that fabrics cannot meet the needs of children's wear enterprises. According to the sample survey conducted by enterprises, there are very few enterprises specializing in the development of children's clothing and accessories in Guangdong. At the same time, professional children's wear design talents are currently very scarce in Guangdong. There are not many talents who are really engaged in children's wear design. High-level and professional children's wear marketing talents are rare.

Experts pointed out that the development of children's wear brand in Guangdong is relatively lagging behind, and it is still in its infancy. There are not many well-known brands, the scale of enterprises and market share are small, the status is not stable, and the competition of clusters of children's wear enterprises in other provinces is also intensifying. In addition, from the international environment, the green barriers to children's wear exports also limit their marketing channels.

Strengthening industrial chain docking and cooperation

The Guangdong Garment and Apparel Industry Association decided to rename the Children's Wear and Maternity Products Committee to the Children's Wear Professional Committee and separate the children's wear as a key project this year. And innovate the organization of the professional committee. The children's wear professional committee is the children's wear entrepreneur. In addition to the children's wear business, it also absorbs outstanding designers, fabrics, shopping mall representatives, children's wear associations, and professional committees. Better understand the actual situation and needs of the company, and have the ability to lead the development of peers. In the next step, the committee will promote the industrial chain docking and cooperation, hold professional children's clothing fabric accessories procurement meeting, do a good job in brand-name cultivation, and hold the 2006 China Children's Wear Design Competition and other activities.

I. Project introduction

Since the funds are limited to only 50,000 yuan, I think that there are no better projects, and there is no better inspiration for time. So I will come to a traditional industry and the clothing industry.

My project is to do the clothing industry and open a women's clothing store.

Before choosing a industry, I will measure how much my own venture capital is, 50,000 yuan. Because the total investment of each industry is high or low, each industry is different. Therefore, first measure the funds that you own can do those industries, and then make further plans.

The advantage of choosing to open a clothing store is that the clothing industry is relatively mature, the cost of the project is low, and it is easy to enter and easy to start. And I am also a bit interested in clothing, it is a combination of interest and career, huh, huh.

Second, the location of the store

The choice of location will have a great impact on the operation of the storefront in the future, so be sure to find a good store in the business district. After investigation, I found that this fast-paced business district in Minhang is good. As one of the main residential areas in Shanghai, Minhang District is also the center of Minhang. The traffic is developed and the population is dense. The market is no problem. And here is a large Asian commodity trading center to be built in the future. In the end, I chose the storefront on the Shuiqing Road in Xinzhuang. There is only one bus stop at the storefront. There is a big road in front of it, and people come and go during the day and night. And one hundred meters away is the MRT station, the flow of people is conceivable. It is surrounded by old residential areas, with a fixed population, mature land plots and strong consumption power. In addition, I found that there are only a few clothes shops on this street, but most of them are high in positioning, expensive, and the style is monotonous. Very few people usually patronize. Because there are many residents here, but most of them are ordinary people, there are few rich people, and they are not suitable for selling high-end consumer goods. Although the flow of people here is large, most of them are working families, and their spending power is medium to low. My positioning is that the middle and low gears meet the market demand. At the same time, there are no conflicts with several other stores, and differences exist.

The rent of the store is not high 5,000 yuan / month, pay three pressure one. After finding a good storefront, the next step is to sign a contract with the landlord. Moreover, this action should not be too early and must be completed after the previous steps have been completed. Because, once you sign a contract with the landlord, you start to pay the rent, naturally there will be time pressure. Therefore, before I sign a contract with the landlord, all the preparatory work and written data that I can do are ready. When signing a contract with the landlord, it is best not to be too short. If you only sign for one year, you may start recycling after one year. As a result, the store is taken back by the landlord. The lease period is three to four years. . The contract I signed was three years, and I can sublet it even if I have problems in the future. The store rented down and needed a period of decoration, so I sent the property to the landlord, and the date of the rent allowed him to deduct the decoration period to reduce the rental expenses. Hehe, if you can burn less, you will burn less. Who will let you only start with 50,000 yuan?

Third, the store decoration

I rented the storefront and I have to decorate it. The store decoration is related to the management style of a store and the first impression of the appearance. Therefore, the choice of the decorating manufacturer is very important. The decorating manufacturer sought must have the relevant store decorating experience. For example, if you open a coffee shop, you must find a manufacturer with a coffee shop decoration experience. If you want to open a child's American language, you must find a manufacturer with experience in children's cultural and educational decoration. Because, if the decorating manufacturer does not have the decoration experience of the same type of storefront, the storefront that is decorated at that time may not be able to fully meet the demand in practical operation. At that time, if you redo the redo, it will cost you time.

Therefore, before the decoration, please ask the decoration company to draw the picture first, including the plan, the elevation, the side view, the materials to be used, the color, the size, etc., all must be clearly stated in advance. In order to facilitate the communication to understand the appearance of the decoration you want, it is best to bring the decorating manufacturer to the same type of store to observe the situation, and to clearly understand the feeling of wanting to decorate, so that the decorated store will be closer to your own ideas. 〖The first ┆范文网)

The purchase is arranged at three or four per week, so that every Saturday store must have new arrivals, but only some new products, some of which are kept on Sunday! If you enter the sales season, you will make up the goods in three or four days!

Like several sales climaxes such as “March 8”, “May 1st” and “National Day”, don’t wait until the same time to prepare the goods. You can start preparing in advance for half a month! Give yourself enough time to arrange!

2, the purchase channel:

Shanghai Qipu Clothing Wholesale Market or Hangzhou Sijiqing Clothing Wholesale Market. The opening of the new store is only available in the Qipu Garment Wholesale Market. The same city is close to the convenience, waiting for sales in the future, going to Hangzhou Sijiqing clothing wholesale market.

V. Manpower planning

I plan to hire three people. The two little girls are best MM, mainly responsible for receiving customers, and the two are shifting. In addition, I recruited an old aunt and I took the shift in the cash, and I basically had to look at the store. The salary of the two young girls, 800/month + commission, is 1% of the monthly turnover, which increases their enthusiasm. The bigger aunt is also the same, 800/month + commission 1%, it is responsible for not accepting the silver.

6. Analysis of investment amount, monthly cost analysis

1, rent: 5000 / month, pay three pressure one, 20,000 yuan

2, renovation fee 5000

3, the first clothes payment of 20,000 yuan

4, other expenses 1000 yuan

5, employee wages can be settled at the end of the first month, not counting the initial 50,000

6, the remaining 4000 to do liquidity use

Seven, marketing strategy

First, the opening promotion

When everything is ready, it is ready to officially open. On the opening day, in order to attract customers, it is inevitable to carry out some promotional activities. The promotion activities are nothing more than three types of discounts, gifts and lottery. At the same time, some flyers were distributed in the surrounding communities.

Second, the display of clothes

There are many varieties of women's products, and there are enough choices for customers. This is different from other brand stores, not relying on the main models to sell! The product display should highlight the characteristics of its own clothing, and display the tops, skirts, pants, suits, etc. separately. In addition to the neat appearance of the store, it also provides convenience for customers with purposeful purchases. If you only want to buy a skirt, he only needs to In the skirt class, if you buy a skirt and want to wear a shirt, you can go directly to the tops to match! A lot of money can be modeled, and often the best clothes are sold! The sample in the window should be replaced frequently, this can not be lazy!

Third, long-term development of marketing strategies

1. Principle: Every week, there must be new shelves, mainly in the mid-range, supplemented by high and low grades.

2. Policy: Try to standardize each of these links in order to develop chain links in the future, ie mode replication

3. Service: Train the basic interests of the salesperson, the customer's service attitude and service tenet. No matter whether the customer buys clothes or buys clothes with less money, he has to smile and send the guest to let him go. It is often possible to have a word of mouth and a returning customer. Customer requirements are met as much as possible, if possible.

4. Method:

The surprise of coming to the store for the first time

1 Free gifts, small pendants, and a long-term customer list

Increase the likelihood of coming to the store next time

1 Communicate information about new shelves every week

2 Use the customer database to give a small favor with an excuse to get the store to receive or inform the discount message, or to send the season clothes or birthday gifts for free.

3 Purchase a suitable lady handbag to inform the customer to send a lady handbag for a purchase of 400 yuan or a cumulative consumption of 600 yuan and above.

Satisfied with shopping and make it as possible to introduce other buyers to the store to buy

1 Inform customers that a large amount or group purchase can be discounted, such as: a purchase of over 500 yuan and above to play 20% off, or a personal cumulative consumption of 1,000 yuan to get a 20% off gold card

2 Introduce new customers, such as: Introduce a new customer and purchase 200 yuan or more to send a recommender 50 yuan shopping volume.

Unscheduled discount

One person likes to be greedy and cheaper to a certain extent, especially for women. "The store opens a big profit", "the store offers 20% discount", you can also use the one-for-one strategy

These signs usually capture the heart of a woman.

Do a few short-term promotions in a year, the price is set at 10-30 yuan, very popular! Then deal with the slow sales in the store together! Best time such as May 1st, 11th, 38th, etc.