Jewelry Product Promotion Plan

Background information:

Every year, the participating partners of major jewellery brands in Shenzhen will gather in Shenzhen to participate in some brand training, healthy cocktail parties, or communication meetings. How to use the publicity to promote the market expansion effect and the flagship store business development effect. The Brand Development Department will make a global project planning case for brand promotion, in order to facilitate the rapid and efficient development of the work and brand building work of the colleagues.

First, get meeting information: market development staff, customer service staff, general manager and department executives. Regularly need to investigate the relevant content: 1, joining partner meeting time, address, schedule activities; 2, dealer list and contact information; 3, dealers settled in the hotel and schedule of work and rest;

Second, determine the work content:

★ before the meeting

1. Before the departure partner leaves the invitation letter: Remind that you can bring some repairs to your own goods, mark the location of the new headquarters and flagship store, and inform the account manager of the receiving individual.

2. After joining the partner to arrive in Shenzhen, the network group sent a brief message to emphasize the welcome to the deep, and once again reminded to visit the new flagship store and related cooperation negotiations.

3. Can you reach an interactive arrangement with the brand headquarters:

1) Cooperation: jointly determine cooperation projects, sign new contracts, reciprocal, and special merchants.

2) Distributing the information: Allow the new materials to be distributed together, place the new data rack on site, and display the rack;

3) Special explanation: Arrange the cooperation plan for the new project at the franchisee meeting;

4) Set up a new venue and hold a separate briefing;

★ in the meeting

1. Get interview conditions: hotel visits;

2. Invited to visit the headquarters and flagship store.

3, the standard process of the on-site promotion meeting, including the reception of responsible persons, feature film playback, explanation, on-site experience and other related services.

4, special cooperation needs and the general manager reception arrangements need to make an appointment in advance.

5. Place relevant promotional materials in the hotel;

6. Headquarters and flagship stores welcome banners and licensing.

★ After the meeting

1. The customer service and supervision department use the newsletter platform to send information to unvisited customers, and to convey the good atmosphere newsletter of the visited customers to the unsuccessful joining partners, and hope to have time to visit the flagship store of Lixin Jewelry Center. And experience the faster, more convenient and convenient beauty service, please contact the account manager xxx phone xxxx for details.

2. Questionnaire survey on the quality and improvement suggestions of the signing service partners and potential cooperative customers who visited the new beauty center, and timely feedback to the brand development department to improve the service quality in a timely manner.

Third, summarize the effect of the promotion

Three days after the end of the communication meeting of the regular brand partners, the general manager will hold this project summary meeting to gather the shortcomings of the various positions. The meeting minutes will be reported to the general manager for approval and sent to the participants after 24 hours.