Business plan book template

Volume Name: Business Plan Book <BR> Change Record Number: 001 Book 1 / Total 1

Total Pages Text Appendices Effective Date: March 9, 2001 Preparation: polus Review: Approved:

table of Contents

1. Introduction 3
2. Point stone into gold 3
2.1 Lease management 3
2.1.1 Rent Cleaning 3
2.1.2 Easy to rent 3
2.1.3 Renting Health 3
2.1.4 Renting 3
2.2 Production and operation 3
2.2.1 Tianna Tofu Powder 3
3. “Unbranded Business Strategy” for SMEs 3
4. Summary 7

1 Introduction

2. Point stone into gold
2.1 Lease management
2.1.1 Rent the equipment needed for home cleaning before the holiday.
2.1.2 Renting easy friends and relatives to influence the cooking of steamed rice, renting chefs, tableware and full service.
2.1.3 Rent a citizen who is old or physically ill, sensitive to changes in the diet and diet, and rent medical equipment such as blood pressure monitors and blood glucose meters.
2.1.4 Rent a holiday and rent a car, mobile phone, etc.
2.2 Production and operation
2.2.1 Tianna Tofu Powder Information Source: Urban Express, March 10, 2001, 10th edition, reporter Yue Futao;
Incubation Center: Hangzhou Shangcheng Entrepreneurship Center;
Inventor: Chen Yongtong of Hangzhou;
Its existing partner: Hangzhou Bean Products Factory;
Contact: Deputy Director Hu Hang.
3. “Unbranded Business Strategy” for SMEs
Creating a famous brand is a long-term project that consumes a lot of manpower, material resources and financial resources. A company, especially a weaker SME, if it does not care about its own conditions and conditions, and simply strives to create a famous brand, it is likely to be counterproductive and not worth the candle.
Constraints of creating famous brands in SMEs 1. Enterprise size constraints. Most SMEs have a simple organizational structure and a small scale, which constitutes a major obstacle to creating famous brands. Throughout the world famous brands, all of them are connected with giant multinational companies. A number of famous brand products emerging in China are also attributed to large enterprises with strong strength. Economies of scale are an important external feature of famous brands. Generally speaking, the advantages of famous brands can be effectively reflected through economies of scale.
Second, the personnel are restricted. The majority of SMEs in China are generally low-grade. Creating a famous brand is a systematic project with high knowledge content. It requires all kinds of professional talents to complete a large number of practical work with well-trained knowledge, thinking and skills. It is difficult for non-professionals. competent.
Third, the financial constraints of enterprises. Creating a famous brand is a costly project, in which only large-scale funds are needed for marketing, and most SMEs have more than enough energy.
Fourth, time constraints. Creating a famous brand is a hard and meticulous task. It takes a lot of time and requires the unremitting efforts of the company for many years or even ten years. Most SMEs are difficult to create famous brands in the short term, especially in the early stage of business. At present, most of China's small and medium-sized enterprises are in the period of enterprise, restructuring, and restructuring. How to find a suitable position in the current market competition is related to survival and development. From the above analysis, it can be seen that creating a famous brand is not an easy task, and it is difficult for a general brand to compete with a famous brand. The “no brand strategy” is an alternative method.
There are two main types of “brand strategy”: the “no trademark” strategy and the “retail brand” strategy.
First, the "do not use trademark" strategy
Since the 1970s, some consumer goods in the West have returned to the state of not using trademarks. The reason why goods can not use trademarks is because some companies' products are difficult to form "product differences", or the quality is difficult to measure uniformly, or consumers do not need special debate on quality requirements, such as electricity, ore, iron, Billets, etc., so that the necessity of using trademarks is greatly reduced; the other is consumable goods that people often touch in daily life, do not need high quality, 20-40% lower than the price of similar products, and have low price competitive advantage. .
In the past few years, the two major retailers in the United States, “W-MART” and “K-MART”, have launched a large-scale sales method for unbranded goods. They require consumers to shop in boxes, boxes, or in certain bulk quantities. Unbranded, even unstructured packaging, the price is quite low, so it is very popular. This law quickly became popular in supermarkets in the United States, Canada and other countries. According to statistics, 100,000 of the 350,000 retail stores in the United States distribute such untradeable mass goods. The main body of consumers in China is still the vast working class and farmers in the city, and the goods of good quality and low price are their primary choice. At present, China's warehouse-style shopping malls are greatly favored by consumers.
Second, "using retailer brand" strategy Retailer brand is the product of the development of commercial competition to a certain stage. It is a competitive strategy adopted by retailers in order to highlight their image, maintain their competitive position, and make full use of their intangible assets and advantages. The specific approach is that retailers understand the consumer information, design and develop their own products, and choose the production company to produce, and then use the self-brand to bring the product to market. In foreign countries, retailer brands have been used for decades. For example, Ma Shi Group, the largest retail group in the UK, has more than 800 suppliers producing San Miguel products, which are sold in nearly 1,000 stores. The combination of mass production and large-scale retailing has made Ma Shi Group the most entrepreneurial and innovative company in Europe, which has created a harmonious relationship between manufacturers and retailers.
On the one hand, China has continuously developed large and medium-sized retail enterprises and chain supermarkets. On the other hand, there are a large number of small and medium-sized enterprises with idle production capacity. The increasingly fierce market competition will force manufacturers to gradually adopt retailer brand strategy strategies, while retailers The operation of its own brand must have a large number of production enterprises for its products, which creates favorable conditions for retailers to cooperate with small and medium-sized enterprises to form a new combination of production and circulation.
SMEs contact large retailers to take advantage of the retail brand.
First, the price advantage. Because large retailers have a high market reputation and their brands have a brand-name effect, manufacturers do not need to do more work in the design, registration, promotion, use and protection of product trademarks, and do not need large investments, so they can be as low as possible. Price is available. For the retailer, its purchase channel directly saves unnecessary intermediate links and related expenses, which can reduce the purchase price. In addition, the brand of retail goods corresponds to the retailer brand, which greatly reduces the possibility of counterfeiting, thereby greatly reducing the costs associated with trademark protection.
The second is the reputation advantage. With the retailer brand, the products are sold in the corresponding retail stores, and the retailers have strong control over their own branded products, and will give enough attention, and it is easier to provide customers with guarantees in terms of quality. Especially reputable stores are very attractive to consumers and can increase the security of consumers' shopping. Especially in the current flood of fakes, credibility has almost become a guarantee of quality. Whether consumers can buy it with confidence can become an important factor in their choice between different retailers and different brands. These are the products of retailer brands. Due to the credibility of the guarantee, coupled with low quality and low price, it has a competitive advantage.
The third is the sales advantage. The use of retailer brands can encourage retailers to spare no effort in selling these goods. For example, retailers can place these items in a better position on a sales basis, and enhance the consumer's desire to purchase through scientific merchandise display. When the difference between the brand and the quality of the product is not large, the location and manner of the product display may become the main factor affecting the consumer's choice of the product.
The fourth is to grasp the market demand advantage. Because retailers pay great attention to their own brand of goods, and at the same time directly deal with the vast number of consumers, occupy a large amount of market information, can timely grasp the changes in consumer demand, and timely feedback to the production enterprises, so that manufacturers in the market research, Product development and other aspects are closer to the market, can produce products that meet market demand, and become passive and active in the competition, occupying a leading position.
The “unbranded strategy” is the emergence of unbranded goods in China.
In terms of not using trademark brands, there have been some successful examples in China. For example, Shanghai Fashion Group Co., Ltd. has set up unbranded sewing booths. They have found out that the “work-management family” is both eager to improve the level of clothing, keep up with the trend of the times, and worry about being Manufacturers and shops are eager to buy high-quality textile fabrics, design new styles, open cutting and garment windows, and launch fashions with low prices and distinctive personality. The business is booming.
Second, the applicability of retailer brands.
Retailer brands are in their infancy in China. According to reports, since the opening of the retail brand in 1987, the opening of the department store in Shanghai has launched a series of products. Among them, the opening shirt has won the honor of “China Top Ten Brand Shirts”, and the opening card sweater won the “China Famous Brand”. title. Shanghai's Huating Isetan placed its own brand in a prominent position in the store. Nearly one-third of Shanghai's Gongkang clothing city, more than 6,000 kinds of goods use the "common" brand, and advertised on TV. As for the Shanghai First Department Store Group, Hualian Group and other commercial giants are also competing to launch their own brand products.
The development prospect of “no brand strategy” in China 1. The products of some industries in China are currently being competitive and pressured by some “strong brands”. These foreign enterprises are technologically advanced, have strong capital, are well marketed, and even desperately The main purpose is to “snap the market” in the Chinese market. Under this circumstance, if the SMEs with poor strength in China are blindly competing with them, it is tantamount to “the egg touches the stone”, and the weak is weak. The “no brand strategy” is adopted to price foreign companies with price advantage and market demand advantage. Competition is an effective way for SMEs to stand on the market.
Second, China has a certain number of large and medium-sized retail enterprises. At present, there are more than 10 department store retail enterprises with total assets of more than 1 billion yuan and more than 20 department stores with profits of more than 50 million yuan. As they grow and develop, on the one hand, they have the conditions to form and strengthen their own brands, and the other side is also conducive to attracting SMEs to adopt their brands and become their partner manufacturers.
3. There are currently more than 10 million SMEs in China. Most of them are due to their financial strength and scale. They often appear as market followers. They don’t understand the needs of consumers, and the products they sell cannot be sold. It is beyond their reach. At the same time, these companies are unable to adapt to market demand in time to transform products and lack competitiveness. From all aspects, they are likely to cooperate with retailers. This new form of production and circulation is extremely beneficial to the survival and development of SMEs.
Fourth, China's current counterfeit and shoddy products are raging, and the phenomenon of counterfeiting and selling fakes is endless. The self-owned brands of reputable large and medium-sized retailers are only sold in their own stores. The management of the brands is relatively easy, and it is not easy to be counterfeited by other manufacturers and stores. This provides an effective way for anti-counterfeiting and anti-counterfeiting.
4. Summary

table of Contents
Product background
2. Basic product overview
2.1 Cordyceps Overview
2.2 Cordyceps militaris
2.3 Artificial cultivation of the components of Cordyceps militaris
3. Product competitive advantage
3.1 Pharmacodynamic ingredients
3.2 Factory production
3.3 Low cost and stable supply
3.4 Self-owned intellectual property protection
4. Investment environment background
4.1 Western Development Policy
4.2 Overview of Yunnan, China
4.3 Overview of Yunnan Investment Environment
5. Investment and plant planning
5.1 Basic stock composition basket
5.2 Staff of the Board of Supervisors
5.3 Management team
5.4 Construction scale and budget
5.5 Sales Channel
6. Estimated revenue
6.1 Business objectives
6.2 Operating income
6.3 Financial Estimate
7 Conclusion

1. Background Cordyceps sinensis is commonly known as Cordyceps sinensis. It is a valuable Chinese herbal medicine. According to the "Compendium of Materia Medica", "The Herbal Fresh", "The Compendium of Materia Medica", etc., Cordyceps sinensis has "preserving lung and kidney, secreting qi, stopping bleeding and removing phlegm. The effect of all kinds of imaginary damages, specializing in life-threatening. Cordyceps has been listed as the top nourishing drug for thousands of years, and has the reputation of “Oriental Legendary Treasures”. However, due to the extremely high requirements for the natural growth of Cordyceps in nature, its production is extremely low and the supply is scarce. Therefore, its price has always remained high, which limits its scope of application and promotion.
With the general improvement of the economic conditions of Chinese at home and abroad at the end of the last century, and the gradual upgrading of the quality of life, the development of the global “predatory” of natural Cordyceps, coupled with the increasing destruction of the natural ecological environment, led to the natural Cordyceps resources. Increasingly exhausted.
According to statistics from authoritative departments, the annual global production of natural Cordyceps is less than 10 tons, and it is still decreasing year by year. And the annual market demand is far greater than its output, the contradiction of demand makes the price of Cordyceps higher, and the counterfeit and shoddy goods in the circulation field flood the market. [ )
Times.
phosphorus
9000
Ug/g
2901-5192.8
Ug/g The important constituent materials of bones and teeth are cartilage tissue, an important component of lipids in DNA and RNA cell membranes, involved in energy storage, substance activation, enzyme composition regulation, and acid-base balance. 1.73-3.1 times.
magnesium
860 ug/g

1178-1538
Ug/g is the main cation in cells. It is an activator of various enzymes. It is involved in maintaining myocardial function. When it is lacking, it is emotionally disturbed, irritating, convulsions of hands and feet, hyperreflexia, long-term magnesium deficiency, bone brittleness, and poor tooth growth. 0.58-0.73 times.
Zinc
87.0 ug/g

86.1 ug/g Participates in the metabolic reaction of various substances and the synthesis of nucleic acids and proteins, assists in the movement of glucose on the cell membrane, and participates in more than 100 active enzymes in the human body. In the absence of growth, the performance is poor growth, loss of taste, loss of appetite, slow wound healing, and decreased sexual function. About the same molybdenum 0.05 No detection related to the activity of xanthine oxidase, is an essential element for the body's multiple energy exchange, and lack of molybdenum can cause poor growth.
manganese
10.1 ug/g

32.65 ug/g
It is related to the activity of polysaccharide polymerase and galactose transferase. Its vitality is very important for the formation of mucopolysaccharide and bone matrix. Therefore, it can cause skeletal malformation when it is lacking. At the same time, low-manganese food can lower the blood sugar content of cholesterol and is suitable for the elderly. 0.3 times.

copper
2.9 ug/g
11.84 ug/g The composition of various metal enzymes is conducive to the absorption of iron. When the body is deficient in copper, it shows growth stagnation and anemia, connective tissue formation damage, hair dysfunction and albinism. 0.24 times.
calcium
23.60
Ug/g
563 ug/g maintains the normal excitatory conduction and appropriate induction of the heart and muscle nerves, participates in the blood coagulation process, activates some enzyme systems, and causes rickets and osteoporosis when it is lacking. 0.042 times.

Vitamin A 0.385mg/g 0.067 mg/g constitutes a sensory substance of the visual sedimentation cell, protects the epithelial cells and enhances the immune function of the human body. Lack of growth can cause poor growth, dry eye, night blindness, tearing, reproductive disorders, dental cell atrophy, and decreased resistance.

Vitamin B1 0.748mg/g Trace Amounts involved in a variety of enzyme reactions, play a role in glucose metabolism, lack of neuritis, beriberi, muscle spasm, anorexia, bradycardia, heart enlargement myocardial lesions; edema, poor growth.
Vitamin B2 0.176mg/g 0.014mg/g
It is a prosthetic component of lutein, which acts as a hydrogen donor in the biological oxidation of the body. When it is lacking, it has poor growth, eye, mouth, genital disorders, angular cheilitis, myelin atrophy, and muscle weakness.
Vitamin B6 2.282mg/g Trace A coenzyme that constitutes a transaminase, which plays a role in the conversion of tryptophan to niacin. In the absence of growth, excessive growth, excessive excitability, heart disease, anorexia, insomnia, small red blood cell anemia, and limb pain.
Vitamin B12 0.668mg / g 0.023mg / g Participate in a variety of metabolic reactions in the form of coenzyme, increase the utilization of folic acid to increase the synthesis of nucleic acids and proteins, thereby promoting the development and maturation of red blood cells. When there is a deficiency, megaloblastic anemia will occur.
Vitamin C 0.249mg/g 0.017mg/g Participates in the hydroxylation reaction, has a reducing effect, can treat megaloblastic anemia, excrete harmful substances in the body, eliminate free radicals and anti-aging. In the absence of it, it causes scurvy, capillaries, bleeding gums, loose teeth, anemia, weak bones, and poor wound healing.