Business plan writing guide

The Entrepreneurship Project Competition requires participants to form a competitive group with complementary strengths and propose a product/service with market prospects to complete a complete, specific and in-depth business plan around this product/service to describe the company's entrepreneurial opportunities. Explain the process of creating a company, grasping this opportunity, explaining the resources needed, revealing risks and expected returns, and proposing actions. Entrepreneurship programs focus on specific strategies, goals, plans, and actions that should be clear and easy for those interested in a non-technical background. Possible readers of the entrepreneurial program include: those who want to absorb the team, potential investors, partners, suppliers, customers, and policy agencies.

◆Part of the business plan

Business plans generally include: summary, company overview, market research and analysis, company strategy, overall schedule, risk factor analysis and response, management team, financial plan, and the assumption that the company can provide benefits.

1. Summary

It is a one or two page summary of the business plan. Including the following aspects:

——The purpose and business model of this venture

——Our products and services

- Description and forecast of the target market

--Competitive advantages

—— Capital requirements, financing methods, sales summary, and assets and liabilities summary

- Team Overview

2. Company Overview

The company overview should include a company profile, detailed product/service descriptions, patents and related technologies, and how it meets key customer needs.

3. Market research and analysis

Mainly to explain the following issues:

--customer

- market capacity and trends

- Competition and their respective competitive advantages

- estimated market share and sales

——The trend of market development

4. company strategy

Explain how the company competes, it includes three questions

- Marketing plan: pricing and distribution, advertising and promotion

- Planning and development plans: development status and goals, difficulties and risks

- Manufacturing and production planning: production cycle, equipment and improvement

5. Overall schedule

The company's schedule, including important books in the following areas

--income

- breakeven point and positive cash flow

--market share

——Introduction to product development

——Main partners

- financing

6. Analysis and response of risk factors

Evaluate the main risks of your business and the prevention of predicted risks.

7. management team

Introduce the company's management team, which should pay attention to the education and work background of each member related to the management company; introduce the leadership members, entrepreneurial consultants and major investors and shareholdings.

8. Financial plan

Introduce the company's financial plan; and discuss key financial performance drivers.

Be sure to discuss the following levers:

- Maori and net profit

- profitability and durability

- fixed, variable and semi-variable costs

- the number of months required to break even

- the number of months required to reach positive cash flow

9. Assume that the company can provide benefits

This is the “selling point” of the business plan, including

- overall funding needs

——What level is needed in this round of financing?

- How to use these funds

- the return that investors can get, and the possible investor exit strategies