How do marketers write a summary?
In the first line of the market, I often encounter very good branch manager and business executives: I am easy to write in the market, and it is difficult to write a summary! When you are doing the market, it is like commanding a thousand troops, and you are arrogant and arrogant! When I met the summary, I was so sad that "Who knows the heroes of the world, the three-pointed spirit is seven points," and I am afraid to express my opinion. "The dumplings are cooked in the teapot." !
Seeing other people's market do generally, but the position is constantly rising, think about their own efforts and returns, it is really a few happy, a few sigh! Therefore, the purpose of my writing is to tell everyone that it is very easy to write a summary. I hope that everyone will get out of the barriers of writing summaries and gain strong competitiveness when they are promoted in the same level of business!
First, the importance of the summary
1. For yourself, summing up is a systematic generalization and combing of the accumulated knowledge in the previous stage. It is a process of thinking exercise and self-improvement, and it is a qualitative leap from practice to theory.
2. Writing a summary and doing business is an interactive process. From the first day of doing business, if you pay attention to summary, pay attention to accumulation, commonly used summary experience to guide your work, so that you constantly exceed yourself, so that you continue to improve; and the higher the level of business, the more you can write A good summary.
3. Summary is an important means of communication. How to let the superior know and recognize himself through the text is of great significance to his career design. In other words, how to do a good communication on the text is an essential quality for an excellent marketer. Of course, a good summary is also an effective way to achieve the move!
4. Summary is also a reflection of the comprehensive quality of a business person.
Second, how to write a summary
1. Do a good job of summing up and positioning. It is best not to exceed your own scope according to your department, position, and business you are doing. If you write the summary content as what the CEO should write, if you write the summary content as what the subordinate should write, these are inappropriate positioning. Especially in the summary of the meeting, we must pay more attention to this.
2. It is necessary to find out who the main customer group is, who the secondary customer group is, and the purpose of this summary or the meeting.
For example, the annual year-end summary, the national sales elite gathered together to accept a large review of the entire group of companies. Here, the main customer group is the corporate CEO, marketing director, and the secondary customer group is the majority of marketing personnel and other department personnel. The purpose of the meeting was to boost morale and win over the hearts of the people. Therefore, the main content of this summary should sum up experience, summarize achievements, and use inspiring, combative statements and lyrical statements to achieve morale-enhancing purposes, so that everyone can see the hopes of enterprises and see the prospects of enterprises. This is the top priority.
On the other hand, if you talk about everything, such as the company's existence of serious problems, how worrying, even the whole article does not have a little encouraging statement, although the problem you said is very real, but your summary and this meeting The purpose of this is the opposite, then you failed to sum up this time. It is important to remember that you cannot violate the purpose of the meeting.
3, strive to achieve data, graphic, and achieve the same level of professionalism.
If you want to make your summary professional, it may be difficult for everyone to think about it. In fact, if you master some of these skills, it is very simple. Some people look professional, but they actually make a few slides, and that's it. To establish a professional image that you have summarized:
First of all, do a good job of summarizing the data, because the CEOs generally pay attention to the big picture, because there is less time, so usually there is not much attention to the micro area and careful attention.
Therefore, he would like to know some details to balance his psychological needs. It is one of the methods to make the summary specialization when using the data or quantitative text to make arguments when writing the summary.
Secondly, use graphic tools. If you are proficient in using Word's own graphics, it is enough. There are many good tool patterns, which can produce various flow charts, channel control charts, price control charts, organization charts and so on.
In addition, if you have mastered the above conditions, you can learn about the use of two-dimensional array analysis, swot analysis, tree diagram analysis, fishbone analysis, and excel chart analysis. The summary is very good!
4, refining eye-catching headline title is "eyes", how to make everyone see the eyes bright, I feel quite new, and then read or listen to it with interest is another way to write this summary.
method:
a. Use more short sentences. Such as "same breathing, common destiny, survival, and development."
b. Use more verses. Such as "Dare to teach the sun and the moon for a new day - - remember × × × × ×."
c, use couplets or proverbs and so on.
5, the summary of the content of a lot of business people often say, I also want to write a good summary, but the material and information is too small, how to collect more information? In fact, this is very easy, here are a few ways for everyone. As long as you master it, everything is under control.
a, usually pay attention to collect some writing knowledge and business knowledge, and classify and summarize the data.
b. Develop the habit of reading and reading the catalogue. If you look at a book, first look at the directory, and then you want to let yourself write the contents of the directory, what should you write from? Then compare with the analysis method of the book to find out their own deficiencies, and then improve their writing analysis methods.
c. Pay attention to the problem classification. Divide a problem into several aspects, and then divide one aspect into several categories. Not only makes the summary reasonable, but also further enriches the content of the summary.
6, the use of rhetorical techniques.
If you want to make the summary more magnificent, then use the multi-use ratio; if you want to make the summary easy to understand, use the metaphor; if you want to strengthen the summary tone and draw attention, and inspire thinking, then use the question and ask questions...
7. Write the beginning and end.
“A good start is half the battle,” and the same is true for writing a summary. Here are a few general methods for summarizing the beginning and end.
a, the beginning method. "Suspense at the beginning", catching people's hearts and attracting people's hearts, attracting everyone's attention step by step; "time at the beginning of the law", such as "time is like an arrow, time is like a shuttle", "Golden Autumn October, Dangui fragrance"; "poetry beginning method", such as " One year spent similar, each year is different".
b, the end method. "A sentence at the end of the law", such as "in short..." in a word; "self-changing verses at the end of the verse", such as "Today is a small lotus only to show sharp corners, tomorrow will be a lotus fragrance full of ponds."
8. In addition, if it is a summary of the meeting, it is also necessary for the speaker to have a good acting. This is not the content of this article. I will not say more here.
Also, in summing up how to head to the headquarters to ask for policies, etc., these have been specifically discussed, and will not be elaborated here.
In short, when it's better to do it, do it best. As long as you are diligent thinking and brainstorming, a good summary can be called out! If you can stick to the above aspects, you will never worry about the conclusion. I believe, good summary + excellent business skills = successful dream stage!
Seeing other people's market do generally, but the position is constantly rising, think about their own efforts and returns, it is really a few happy, a few sigh! Therefore, the purpose of my writing is to tell everyone that it is very easy to write a summary. I hope that everyone will get out of the barriers of writing summaries and gain strong competitiveness when they are promoted in the same level of business!
First, the importance of the summary
1. For yourself, summing up is a systematic generalization and combing of the accumulated knowledge in the previous stage. It is a process of thinking exercise and self-improvement, and it is a qualitative leap from practice to theory.
2. Writing a summary and doing business is an interactive process. From the first day of doing business, if you pay attention to summary, pay attention to accumulation, commonly used summary experience to guide your work, so that you constantly exceed yourself, so that you continue to improve; and the higher the level of business, the more you can write A good summary.
3. Summary is an important means of communication. How to let the superior know and recognize himself through the text is of great significance to his career design. In other words, how to do a good communication on the text is an essential quality for an excellent marketer. Of course, a good summary is also an effective way to achieve the move!
4. Summary is also a reflection of the comprehensive quality of a business person.
Second, how to write a summary
1. Do a good job of summing up and positioning. It is best not to exceed your own scope according to your department, position, and business you are doing. If you write the summary content as what the CEO should write, if you write the summary content as what the subordinate should write, these are inappropriate positioning. Especially in the summary of the meeting, we must pay more attention to this.
2. It is necessary to find out who the main customer group is, who the secondary customer group is, and the purpose of this summary or the meeting.
For example, the annual year-end summary, the national sales elite gathered together to accept a large review of the entire group of companies. Here, the main customer group is the corporate CEO, marketing director, and the secondary customer group is the majority of marketing personnel and other department personnel. The purpose of the meeting was to boost morale and win over the hearts of the people. Therefore, the main content of this summary should sum up experience, summarize achievements, and use inspiring, combative statements and lyrical statements to achieve morale-enhancing purposes, so that everyone can see the hopes of enterprises and see the prospects of enterprises. This is the top priority.
On the other hand, if you talk about everything, such as the company's existence of serious problems, how worrying, even the whole article does not have a little encouraging statement, although the problem you said is very real, but your summary and this meeting The purpose of this is the opposite, then you failed to sum up this time. It is important to remember that you cannot violate the purpose of the meeting.
3, strive to achieve data, graphic, and achieve the same level of professionalism.
If you want to make your summary professional, it may be difficult for everyone to think about it. In fact, if you master some of these skills, it is very simple. Some people look professional, but they actually make a few slides, and that's it. To establish a professional image that you have summarized:
First of all, do a good job of summarizing the data, because the CEOs generally pay attention to the big picture, because there is less time, so usually there is not much attention to the micro area and careful attention.
Therefore, he would like to know some details to balance his psychological needs. It is one of the methods to make the summary specialization when using the data or quantitative text to make arguments when writing the summary.
Secondly, use graphic tools. If you are proficient in using Word's own graphics, it is enough. There are many good tool patterns, which can produce various flow charts, channel control charts, price control charts, organization charts and so on.
In addition, if you have mastered the above conditions, you can learn about the use of two-dimensional array analysis, swot analysis, tree diagram analysis, fishbone analysis, and excel chart analysis. The summary is very good!
4, refining eye-catching headline title is "eyes", how to make everyone see the eyes bright, I feel quite new, and then read or listen to it with interest is another way to write this summary.
method:
a. Use more short sentences. Such as "same breathing, common destiny, survival, and development."
b. Use more verses. Such as "Dare to teach the sun and the moon for a new day - - remember × × × × ×."
c, use couplets or proverbs and so on.
5, the summary of the content of a lot of business people often say, I also want to write a good summary, but the material and information is too small, how to collect more information? In fact, this is very easy, here are a few ways for everyone. As long as you master it, everything is under control.
a, usually pay attention to collect some writing knowledge and business knowledge, and classify and summarize the data.
b. Develop the habit of reading and reading the catalogue. If you look at a book, first look at the directory, and then you want to let yourself write the contents of the directory, what should you write from? Then compare with the analysis method of the book to find out their own deficiencies, and then improve their writing analysis methods.
c. Pay attention to the problem classification. Divide a problem into several aspects, and then divide one aspect into several categories. Not only makes the summary reasonable, but also further enriches the content of the summary.
6, the use of rhetorical techniques.
If you want to make the summary more magnificent, then use the multi-use ratio; if you want to make the summary easy to understand, use the metaphor; if you want to strengthen the summary tone and draw attention, and inspire thinking, then use the question and ask questions...
7. Write the beginning and end.
“A good start is half the battle,” and the same is true for writing a summary. Here are a few general methods for summarizing the beginning and end.
a, the beginning method. "Suspense at the beginning", catching people's hearts and attracting people's hearts, attracting everyone's attention step by step; "time at the beginning of the law", such as "time is like an arrow, time is like a shuttle", "Golden Autumn October, Dangui fragrance"; "poetry beginning method", such as " One year spent similar, each year is different".
b, the end method. "A sentence at the end of the law", such as "in short..." in a word; "self-changing verses at the end of the verse", such as "Today is a small lotus only to show sharp corners, tomorrow will be a lotus fragrance full of ponds."
8. In addition, if it is a summary of the meeting, it is also necessary for the speaker to have a good acting. This is not the content of this article. I will not say more here.
Also, in summing up how to head to the headquarters to ask for policies, etc., these have been specifically discussed, and will not be elaborated here.
In short, when it's better to do it, do it best. As long as you are diligent thinking and brainstorming, a good summary can be called out! If you can stick to the above aspects, you will never worry about the conclusion. I believe, good summary + excellent business skills = successful dream stage!
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