Convenience store promotion plan

Part 1: Convenience store promotion plan

Promotion is a sharp sword, which can effectively increase the sales of goods, increase market share, enhance corporate reputation and reputation, and enhance the competitiveness of enterprises. It is an important link for success. So how to use the promotion to implement the brand strategy,

It has become an important topic for us.

Promotion concept

The enterprise transmits information in two ways through various ways and target markets to inspire, promote and create demand for enterprise products, and cause comprehensive activities of purchase desire and purchase behavior.

The role of promotion

1. Provide commercial information. Through promotion and promotion, customers can understand what products are produced and operated by the company, what are the characteristics, where to buy, what are the conditions for purchase, etc., thus attracting customers' attention and stimulating their desire to purchase, in order to achieve and expand Sales are ready for public opinion.

2. Highlight product characteristics and improve competitiveness. In the fierce market competition, enterprises promote the characteristics of their products through promotion activities, strive to improve the visibility of products and enterprises, and encourage customers to deepen their understanding and love of the company's products and enhance their trust. Sense, which in turn increases the competitiveness of companies and products.

3. Strengthen corporate image and consolidate market position. Through promotion activities, we can establish a good corporate image and product image, especially through the promotion of famous, excellent and special products, which can also promote customers to have a good impression on corporate products and the company itself. Thereby cultivating and improving "brand loyalty", consolidating and expanding market share.

4, affecting consumption, stimulating demand, and opening up the market. At the beginning of the new product launch, the customer does not understand its performance, use, function, and characteristics. Through promotion communication, it causes customer interest, induces demand, and creates new demand. Open the market for new products and build a reputation.

Pei Lu Ya----Promotional Strategy

1. Promotion purpose: increase sales of goods, increase market share, increase corporate reputation and reputation, and enhance corporate competitiveness. Establish a good brand image of chain stores in the community.

2, the way: advertising, business promotion and other means combined

3, Theme: Shopping is green, convenient is right next to you!

4. Activities: Divided into long-term and short-term activities

Long-term activities: uninterruptedly carry out various discount promotions, membership promotion and vouchers promotion;

Short-term activities: For the current New Year's Day holiday, a holiday promotion that is beneficial to consumers is adopted, and the form of the activity form is better. For example: festival shopping and distribution activities in various communities; practical decoration contests for home life; shopping and gift-giving activities; community "happy family" selection activities;

5. At the festival, we will introduce a gift package that is beautifully packaged, and place magazines and reading materials at the entrance of the convenience store. It is often crowded with “white magazine customers”. Its significance is to attract repeat customers. These white-looking guests also give the store the impression of "customer-like stores" and "good-looking stores."

6. Media publicity: Produce DM magazines, classify and price the products in the store. In the community, a vigorous atmosphere is rendered.


Article 2: Convenience store promotion plan

[Aim of the event] During the opening of the franchise store, in order to guide and stimulate the consumer's desire for consumption, a series of discounts and profit-making activities can be launched at the convenience store and the website at the same time to expand. Convenient visibility and the establishment of a good service image

[Event theme] Convenience store---store re-opening big promotion, low-priced goods, give back to the neighborhood!

[Event time, place] Event time: December 8, 20XX Event location: Bao'an District, Shenzhen

[Event atmosphere] The store is the first to join a convenience store. On the opening day, in order to create an atmosphere of activity, more people around the convenience store will pay attention to the franchise stores and organize a ribbon-cutting ceremony.

[Publicity] Promotional location

1. Announce the website promotion on the website before opening.

2. Publish the opening information of the network convenience store through the website of Meilong Town Community.

1. Send a newsletter 3 days before the opening of the business, and announce the information of the opening of the newsletter group to the website members;

2. Send the newsletter again one day before the opening of the business.

Promotional posters, 1. In the early stage of opening, through the salesman to the Meilong Town store consumers to distribute promotional posters for the opening of convenience stores;

2. On the day of the event, an activity banner and two X display stands were distributed at the convenience store. The publicity page with small gifts will be distributed by the business staff in the place where there are a lot of people around, so as to achieve the effect of propaganda company and convenience store. The opening ceremony of the small gift distribution and sales center will invite the company leaders and convenience store owners to participate in the ribbon-cutting activities. The process consists of the marketing center planning/operation center channel/expansion/operation/center. The first franchise network will expand the center customer service department. The promotion content will facilitate the opening of the news, promotion activities, and cooperate with the unit technology/marketing center to wake up the users to join the convenience store opening information. , to achieve the effect of attention. Banner, Display X Marketing Center

[Product promotion activities] Promotional methods Promotion content Convenience store price promotion is mainly aimed at improving the satisfaction and loyalty of frequent customers. The sales colleagues choose a batch of best-selling products to do some special promotions. The products are to be determined and the price is to be determined. Great value package combination:

1, low-end combination:, goods to be determined

2, the middle end combination: the goods to be fixed two kinds of goods total discounts gift small gifts 1, the opening day, to the store to give a small gift; opening a week of opening three days promotion time

[Event Product Details] to be determined

[Material Details] 1. Event leaflet

2. Event promotion banner

3. Event promotion X display rack

[Executive Department] 1. Promotional newsletter delivery:

2. Active product schedules, newsletter promotional content, slogan:

3. The whole purchase promotion involves the purchase of goods, combination package methods and discount rates, the number of products, redemption limit:

4. Design of event posters, banners, and posters:

5. Distribution of event posters:

6. The event banner and X display rack layout on the opening day:

7. Planning and implementation of the opening of ribbon cutting and other matters: 2. Opening material requirements

1. Event Flyer---Design 1 day, 1 day change, 2 days print

2. Event promotion banner / X display stand, inkjet 2 days


Article 3: Convenience store promotion plan

Convenience store promotions are different from general hypermarkets and big supermarkets. They cannot be compared. Convenience store promotions are limited by venues and funds. Convenience store promotions have their own characteristics. The author below introduces you to introduce several convenience store promotions, for the convenience store owners to refer to.

Convenience store promotion method 1: holiday promotion

Convenience Store Promotions 2: Buy Promotions

Due to the large number of stores, the promotion is limited to Class A stores. For other stores, if there is no store requirement, try not to buy and sell promotions. Excessive purchase and promotion of promotional scope will cause difficulty in personnel maintenance and gift flow control.

Convenience store promotion activity three: new store opening promotion

New store opening promotions must be taken seriously. Many times manufacturers and dealers believe that the “convenience store” new store promotion does not want to spend a lot of energy and time. The new addition of stores can not contribute a lot of sales, labor and wealth! In fact, this idea is wrong. Whenever a new chain store opens. The management team of the chain “convenience store” will come to the scene. If the new store is fully prepared, it will create a crowded atmosphere. They will win the approval of the chain supermarket management and “accumulate” a good corporate image. Later will win more support.

Convenience store promotion method 4: franchisee purchase promotion

In the "convenience store" there is a special franchise management department and product showroom. Strengthen communication with the department, share your latest products and promotions in time with the franchise management department, and display the products of the exhibition hall. Will bring long-term returns. Promotions can be bought in the form of A and B. The best choice for the gift is to sell the product. Such as: edible oil, toothpaste, toilet paper, etc. Can directly get franchisees to sell on the shelves to become cash gifts. Promotions are similar to dealers' purchase rewards and coupons.

Convenience store promotion method 5: group purchase promotion

Promotion policies for enterprises and institutions around the "convenience store". Every holiday, the semester; schools and enterprises will have a large amount of sales. Since “convenience stores” are widely distributed in cities, group buying opportunities are even greater. Formulate a group purchase policy. Special group purchase plans and service processes should be developed. Such as: reaching a certain amount to give the "key person" rebate; a certain amount of free home delivery; buy A to send B or c and other forms of options for selection. The basic work in the early stage must be in place. For example, the group purchase policy conveys the store; the key personnel in the store buy the contact person at any time to contact your tally; the choice of gifts.

These are the main ways to promote a convenience store. Choose the right convenience store event promotion method to help convenience store owners do a good job of promoting sales and help increase store sales.