Cultural promotion plan
Part 1: Corporate Culture Promotion Plan
Corporate culture is the embodiment of the company's comprehensive strength. It is a reflection of the degree of corporate civilization. The corporate culture propaganda work is not only the company's internal and external window, but also the window for the company's employees to understand the company's dynamics and decision-making.
"Focus on talents, attach importance to scientific research, and provide quality services to customers" is the purpose of Ningbo Network Travel Network Technology Co., Ltd. Under the guidance of this aim, the company pays special attention to the importance of corporate culture construction to the company's development. In order to increase the propaganda of corporate culture, enhance its influence, let employees fully understand the importance of corporate culture construction, and recognize the content of corporate culture, this implementation plan is specially formulated.
First, the establishment of a corporate culture construction leading group to strengthen leadership, the company's leaders as the main person in charge, enhance the appeal, play a guiding role. And carry out big discussion activities to explore the issue of how the company unites people's hearts? Take this opportunity to solicit opinions from all sides and avoid companies relying solely on positions and money as a single way of rewarding employees.
Second, develop and improve the "Employee Handbook", issue and organize all employees to study and implement in depth, so that all work has rules to achieve a really good effect, you can organize the "Employee Handbook" knowledge contest, essay after learning and training Wait.
Third, the development of the company's cultural wall: the content of the cultural wall can include the following parts
1. “Company Profile” is a basic introduction to the company's development. It is a window for new employees and outsiders to understand the company.
2. Concept Recognition “The company's purpose is the guiding principle for the company's development and action. It is the company's strategic development goal and the direction that the company and employees pursue together.
3. “Company memorabilia and honor” is a record of the company's development history and a source of honor for employees.
4. “Model flaunting people” is an affirmation of the company's outstanding employees, as well as the motivation and goal of the company's new and old employees, and the best incentive for all employees.
5. “Company Dynamic Bar” is a reflection of the company's recent development goals and plans, as well as the basic situation of the company's high-level decision-making. It is a benchmark for all employees of the company to understand the company's decision-making and set their own work direction.
6. “Company Organization Structure and Human Resources List” is the basic structure of the company and the basic personnel of the company. It is also a channel for new employees to understand the company and familiarize themselves with the company.
7. The “Notice and Notification Bar” is the latest resolution of the company and is the channel for employees to keep abreast of the company's relevant policies and decisions. It is provided by the company's comprehensive office and updated in a timely manner.
8. The “training column” is the most direct embodiment of the company's efforts to enhance the quality of employees and plan for the career development of employees. It is also an urgent need for employees to develop themselves. The head office of the company is responsible for the development of the department and company training plan. Through the training column, employees are made aware of the training content and call on the employees to participate actively.
9. “Cultural Activity Bar” is the best way for the company to develop employees' spare time, improve employee enthusiasm, strengthen the quality of life of employees, and promote communication between the company and employees. The content of the event should be innovative and attract employees to participate. It can also be care for employees, birthday wishes, weather forecasts, life tips and other common sense.
10. “Political News”, “Current Events”, “Sports, Entertainment” are ways for employees to understand domestic and foreign news and current affairs, and also a way for employees to relax.
4. Hanging corporate concept propaganda signs in the office area; office supplies, image publicity materials, conference and reception supplies, printed archival materials, electronic magazines, envelopes, conference table cards, labels, etc. must be accompanied by company logo and strictly supervised.
5. Establishing internal publications of the company, further promoting the company's corporate culture, enhancing the sense of belonging of employees, and promoting the sustainable and healthy development of the company's corporate culture. Company employees can also submit articles, reward the published manuscripts, and increase the enthusiasm of employees to participate, forming a positive atmosphere.
Sixth, standardize the daily behavior of employees, pay attention to etiquette, advocate language civilization, courteous and treat others, and promote all employees to "know, courteous, courtesy, good gifts."
Seventh, the establishment of reading rooms and other cultural carriers and positions, the formation of a strong corporate culture construction atmosphere, so that employees can not only acquire professional knowledge, but also can harvest joy and joy in the books.
Eight, the construction of leisure areas such as bar counters and game rooms, so that employees can drink a cup of coffee while drinking, and make a cup of fruit, a moment of relief, relieve fatigue. The setting of the game area is to make these game lovers feel as friendly as going home.
IX. Organize various activities, such as basketball games, sports tug-of-war competitions, networking activities, tourism activities, skill competitions, etc. to promote employee relations and enhance employee enthusiasm.
X. Advocate family culture, realize humanized management of enterprises, find ways to solve problems for employees, establish employee birthday files, further improve the “Interim Provisions on Staff Consolation”, and conscientiously implement the situation of employees’ happiness, hospitalization, and children’s education. The regulations make employees feel the warmth of the company's extended family. XI. Internet publicity is the way for the company to promote its external image. Nowadays, with the rapid development of information, online publicity has become an indispensable part of every company's corporate culture. At the same time, the network can also serve as a channel for employees to communicate with senior management. The general manager and employee exchange version can be set up. Employees can put forward some ideas and suggestions in an anonymous way.
The construction of corporate culture is an important and long-term strategic task. We must persist in perseverance and persevere to effectively achieve results. Of course, it can't be too far-reaching, nor can it be perfunctory. For each project, it must be strictly implemented, timely supervised and inspected, and all activities to be carried out should be evaluated and guided in a timely manner, and various work processes should be completed in stages, and promptly made with changes in the external environment and implementation process. Make necessary adjustments, constantly develop and improve, and keep pace with the times, pioneering and innovative, with a view to truly forming a corporate culture with German characteristics.
Chapter 2: Integrity Culture Promotion Program
In order to comprehensively strengthen the construction of the court's clean government culture, build a long-term mechanism against corruption and promote honesty, give full play to the role of a clean government culture in combating corruption and promote honesty, and promote the in-depth development of the party's party style and clean government and anti-corruption work, according to the "Taihe Tujia Autonomous County 2019 The implementation plan of the Integrity Culture and Publicity Month Activity Noticed the spirit and the arrangement of the party group, decided to carry out the clean government culture publicity activities in the whole hospital, and combined with the actual work of our hospital, the following implementation plans were formulated:
First, the overall requirements
Guided by the spirit of the 18th National Congress of the Communist Party of China and the Second Plenary Session of the 18th Central Commission for Discipline Inspection, with the core of judicial justice, integrity and efficiency, and aiming at building a "corrupt and diligent government", the building of a clean government culture and the court culture and team The construction, trial execution and implementation work are closely combined, giving full play to the education, demonstration, edification and orientation of the culture of clean government in the anti-corruption construction of the judicial organs, striving to form a good atmosphere of "Chongfa, Shanglian, Minxing, and Harmony". Providing reliable cultural support and sufficient spiritual motivation for tasks centered on trial and execution.
Second, the target task
Through the promotion of clean government culture propaganda activities, the goal is to forge a team of judges who are loyal, fair, and honest, to create a clean and diligent judicial organ, to promote the integrity and self-discipline of judges and other staff, and to give full play to the integrity of the culture of integrity. Function, let all the police officers transform the external discipline and legal constraints into a high degree of self-discipline, transform the external coercion into an internal consciousness, let the self-discipline consciousness take root in the heart, and make the honest and clean justice become the conscious action of all the police officers, forming The culture of clean government with honesty and humiliation, enhances the sense of honor and cohesiveness, and provides a clean government guarantee for the work and team building of the court.
Third, the event time
June 13 to June 30, 2019
Fourth, the content of the event
First, the organization concentrates on learning. Seriously study the eight provisions and six prohibitions proposed by the Central Committee of the Communist Party of China, the ten provisions of the provincial party committee, the ten provisions of the municipal party committee and the "six inaccuracies" and the ten provisions of the county party committee and the "five prohibitions" provisions of the Supreme People's Court, The Code of Conduct for Judges, the Basic Rules for the Professional Ethics of Judges of the People's Republic of China, and other incorruptible regulations.
Second, carry out clean government education. All the police officers were organized to go to the party's party style and clean government warning education base to conduct warning education and watch the warning education film. The leaders of the hospital, in conjunction with the anti-corruption situation, demanded that the judges and other staff members should be educated in an honest and honest manner to achieve a warning function, and instill the concept of integrity and code of conduct to be advocated in the minds of every police officer.
Third, create an atmosphere of clean government. In the office area and the trial area, the government slogans, the integrity cartoons and the perfect party affairs review column are set up. The government screens are set up on the office computer, and a clean government newsletter is sent to the police on holidays to actively create a strong culture of clean government and culture. Go deep into the heart of every police officer.
Fourth, organize a clean and honest knowledge contest and cultural and sports competitions. Guide the police to develop an elegant life, let the civilized and healthy forms of activity occupy the positions of the police for eight hours, and make the culture of honesty and politics into the eyes, into the ears, and into the heart, and penetrate into every link of the work of the masses.
Fifth, open up the "corruption culture column". We will carry out the daily work of the clean government system, the discipline of clean government and the building of a clean government, and carry out extensive exchanges of clean and honest culture construction, demonstrating the achievements of the construction of a clean and honest culture in our institution.
7. Strengthen the daily supervision and management of the disciplinary style of all police officers, set up a trial supervision team, and set up part-time integrity inspectors in the business department to promote judicial fairness and integrity through trial supervision and integrity supervision.
V. Organizational leadership
1. Raise awareness and strengthen leadership. It is necessary to fully understand the importance and necessity of carrying out this activity, take this activity as an important part of the work of combating corruption and promoting honesty, and do a good job of strengthening the organization and leadership, adhere to the unified leadership of the party group, the division of labor of the party members, and the discipline inspection and supervision. The principle of organizing and coordinating and the departments responsible. The group leader, the dean of the party, Xiao Yinhai, the leader of the party group, the deputy leader of the party group, the heads of the various departments of the government and the heads of the people's courts as members of the leading group on clean and honest cultural propaganda activities, the leading group office is located in the discipline inspection and supervision office, responsible for the promotion of clean government culture Specific tasks such as organization and coordination of activities, supervision and implementation.
2, contact the actual, do a good job. In the publicity activities of the clean government culture, all the work departments and people's courts of the organs should pay attention to the actual situation, achieve the combination of education and culture, combine the propaganda construction of clean government culture with the establishment of a system of punishment and prevention of corruption, and the core values of the political and legal police. "Education practice activities and "organism style rectification" activities are combined with the implementation of the central and provincial, municipal, and county requirements for clean and honest administration, combined with trial execution and team building. Promote the fairness, integrity and efficiency of trials and implementation through the development of clean government culture propaganda activities.
Part 3: Entrepreneurship Culture Promotion Plan
The concept of entrepreneurship is the forerunner of entrepreneurial practice, and entrepreneurship is the core of entrepreneurial culture. The practice of entrepreneurship for all people comes from the renewal of entrepreneurial ideas and the cultivation of entrepreneurship. Since the central government implemented the strategy of revitalizing the old industrial bases in Northeast China, the provincial party committee and the provincial government have attached great importance to the construction of entrepreneurial culture, promoted entrepreneurship through entrepreneurial culture, and developed entrepreneurial culture through entrepreneurial practice. However, the problem of lack of entrepreneurial atmosphere in our province, the concept of entrepreneurship is not new, the number of entrepreneurial groups is small, and the endogenous mechanism of entrepreneurial development is still alive. In order to further promote entrepreneurial culture and promote entrepreneurship for all, the program for publicity and education activities is as follows:
First, the overall requirements
Hold high the great banner of socialism with Chinese characteristics, take Deng Xiaoping Theory and the important thought of "xxxx" as the guidance, thoroughly implement the scientific development concept, and firmly grasp the theme of "emancipating the mind, reforming and innovating, transforming the way, and scientific development", focusing on science To develop, accelerate, and enrich the people, and to promote the people's entrepreneurship and the prosperity of the people, to establish a sense of innovation in the whole society to encourage struggle, self-improvement, and daring to be the first, and to advocate the pursuit of wealth, advocating the cultural concept of creation, tolerance and failure, and create Be kind to others, work together to develop a win-win environment, transform advanced entrepreneurial culture into a lasting driving force for entrepreneurship and enriching the people, promote employment through entrepreneurship, improve people's livelihood, make people's lives better, and make their lives more prosperous. The goals set by the five-year plan will promote the economic and social development of our province and strive for good and fast development.
Second, the main content
1. Conduct entrepreneurial culture seminars. Using the "Entrepreneurship Lecture Hall" and organizing publicity groups, we will publicize to the general public the major initiatives and work arrangements for the provincial party committee and the provincial government to promote entrepreneurial culture. Invite experts and scholars, leaders in charge of entrepreneurial employment, and focus on the province's "Some Policies on Promoting Entrepreneurship for All" and "Several Opinions on Implementing Enrichment Projects". In conjunction with the practice of entrepreneurship for all, we will carry out research activities in a targeted manner, summarize and refine the successful practice of entrepreneurship culture since the implementation of the strategy of revitalizing the old industrial base in Jilin, and promote the reality of economic and social development in Jilin and explore the entrepreneurial culture around the goals set in the 12th Five-Year Plan. We will establish laws, improve the construction of entrepreneurial culture, and strive to establish a cultural concept of entrepreneurial innovation and excellence that is compatible with the requirements of the times and integrated with the market economy.
2. Create a publicity brand for entrepreneurial culture. All kinds of news media at all levels should focus on the theme of publicity and education activities, formulate propaganda and reporting programs, integrate media resources, and in-depth publicity and reporting in important time periods, key pages, important columns and programs, and form a joint propaganda force to form a strong public opinion. Provincial news media should launch “starting time for entrepreneurship”, “starting a business in Jilin”, “walking with entrepreneurs”, “interpreting entrepreneurial policies”, “starting pioneers”, “promoting employment through entrepreneurship”, The key columns of “Village Seasons 12316” and “Panorama Sannong” enrich the 12316 new rural hotline platform. We will continue to do a good job in propaganda and entrepreneurship, such as “Creating a Rich Jilin” and “Crossing”, and disseminating typical stories and experiences in the construction of entrepreneurial culture in various localities and departments in a dense, long-lasting, high-standard, and large-scale manner. It is necessary to give full play to the advantages of the Internet, open a service-oriented entrepreneurial information website, increase the promotion of key news websites, promote entrepreneurial policies and entrepreneurial models, organize “initiative pioneers” representatives to interact with netizens, and make the Internet become Promote an important platform for entrepreneurial culture.
3. Deepen the activity of “being a pioneer in entrepreneurship”. Launched the 5th "Entrepreneur Pioneer" selection and commendation activities, focusing on educating and propagating bold investment and entrepreneurship, courageously exploring the market, and obtaining individual and private enterprise operators with considerable economic benefits; establishing industrial and commercial enterprises in rural areas or returning hometowns, and developing farmers in modern agriculture Leading the rich; diligently researching science and technology, pursuing reform and innovation, leading the scientific and technological personnel who set up high-tech enterprises; changing the concept of employment, self-employed graduated college students; retiring from the army, returning to their hometowns to start their own businesses, leading the people to become rich and retiring military personnel; Voluntary change of status "Going to the sea" to do business, the establishment of institutions and institutions cadres to lead enterprises; dedication to cultural system reform, vigorously develop cultural industries, to achieve certain economic and social benefits or cultural enterprises with broad development prospects. Carrying out the cultural industry and moving the selection of the top ten entrepreneurial figures in Jilin, through the exemplary demonstration of entrepreneurship, leading more people to take the road of self-employment, forming a multiplier effect of “taking one belt, ten belts and ten belts” to promote entrepreneurial culture. Transform to the practical level.
4. Highlight the creation of entrepreneurial culture. Carry out entrepreneurial culture into the countryside, into the community, into the enterprise, into the campus, into the activities of the institution, so that the entrepreneurial culture roots at the grassroots level and benefit the people. Carry out the "entrepreneurial culture into the countryside" activities. The township comprehensive cultural station and the rural cultural compound will be used to regularly open the “farmers entrepreneurship classroom” to strengthen entrepreneurial skills training, information consultation and services, and develop entrepreneurial culture professional villages. Carry out the "entrepreneurial culture into the community" activities. Relying on the neighborhood committee and the entrepreneurial guidance service organization, it provides employment and entrepreneurial services for the unemployed people in the community and those with entrepreneurial intentions, and develops a demonstration community for entrepreneurial culture. Carry out the "entrepreneurial culture into the enterprise" activities. For entrepreneurial enterprises at all levels, entrepreneurial culture has become the core essence of corporate culture through corporate culture construction exchange meetings, seminars, media tours, and results presentations. Launched the “Entrepreneurship Culture into Campus” activity. Carry out "self-employment activities for college graduates" to encourage college students to develop their talents and become talents on the road to entrepreneurship. Carry out "entrepreneurial culture into the agency activities." Taking the entrepreneurial innovation and excellence culture as the main content, we will vigorously promote the construction of the institution's entrepreneurial culture and further promote the transformation of government functions.
5. Extend entrepreneurship culture propaganda in the form of literature and art. It is necessary to mobilize the enthusiasm of the majority of literary and art workers, organize the creation and arrangement of literary and artistic works and cultural programs with the theme of entrepreneurship culture, various forms and rich content. In conjunction with the cultural, scientific and health “three to the countryside” activities, through the method of education and learning, we will spread the concept of entrepreneurship, publicity and entrepreneurship, and popularize entrepreneurial knowledge to the general public and entrepreneurs. Organize cultural activities such as entrepreneurial photography exhibitions and calligraphy competitions. The film distribution and screening department will regularly display films and documentaries on the theme of entrepreneurship and wealth in the park culture square and rural screening points. The book publishing department should publish books on entrepreneurship and enrichment, and disseminate entrepreneurial knowledge by sending books to the countryside and implementing the “farm bookstore project”. Cultural centers at all levels must actively carry out various cultural activities with the theme of entrepreneurial culture to stimulate the entrepreneurial enthusiasm of the general public. The rural cultural compound should adhere to the principle of self-directed self-directed self-entertainment and carefully organize cultural activities with the theme of entrepreneurship.
6. Grasp the entrepreneurship culture training project. Relying on institutions of higher learning, technical schools, and China, we will vigorously develop entrepreneurship education and vocational education, and arrange a certain proportion of entrepreneurial culture education content in ideological and moral courses, labor skills courses and experience teaching. In all kinds of vocational training and education institutions at all levels, professional courses closely related to entrepreneurial culture are set up to comprehensively enhance students' comprehensive entrepreneurial ability. It is necessary to establish an entrepreneurial education base with complete functions, advanced technology and excellent equipment, and a college student entrepreneurship park to provide practical training services for entrepreneurs of different occupational categories and positions. Continue to implement the “10,000 Entrepreneur, 10,000 Small Boss Training Project”, “Enterprise Executive Training Program” and “Senior Skills Worker Training Program for SMEs” to improve the entrepreneurial skills of entrepreneurs; carefully organize and implement rural labor transfer employment training” The Spring Breeze Project and the Sunshine Project, as well as the green certificate education in rural areas, establish a network of farmers' vocational and technical education in science and technology training, social practice and follow-up services. It is necessary to teach entrepreneurial ideas and teach entrepreneurial knowledge through platforms such as party schools, citizen schools, peasant night schools, and minority entrepreneurship practice bases, making it the main front for spreading entrepreneurial culture.
7. Strengthen the practice of entrepreneurial culture. It is necessary to carry out "universal entrepreneurship to promote employment", "five to two to promote three advances", "10,000 migrant workers assistance actions", "Jilin youth entrepreneurial employment action", "Women entrepreneurial action", "1+1 group" help Entrepreneurship and re-employment, “Urban Dibao for Entrepreneurship and Employment Promotion”, “National Entrepreneurship and Employment Promotion Project”, “Starting a Small Business Development New Position, Promoting Multiple Employment Activities” and other entrepreneurial practice activities, promoting entrepreneurial culture to a wider field And develop more.
Third, the specific requirements
1. Strengthen leadership and cooperate closely. Deepen the propaganda and education activities of entrepreneurial culture, the purpose is to adhere to the people-oriented, cultural benefits to the people, improve the quality of workers, and stimulate the creation of vitality. All localities and departments must attach great importance to it, carefully organize it, and conscientiously implement it. The propaganda departments of party committees at all levels must assume the responsibility of organizing, coordinating and guiding, and do a good job in leading the work. Education, culture, radio and television, human resources and social security departments and trade unions, the Communist Youth League, the Women's Federation and other people's organizations should give full play to their own advantages, do their work in their respective fields, and form a joint effort. All localities and departments should conscientiously formulate activity plans, carefully design the carrier of activities, and strive to focus on the theme and reflect the characteristics to ensure that the publicity and education activities are solid and effective.
2. Integrate resources and strengthen publicity. It is necessary to use the propaganda report as an important part of the whole activity. We will focus on publicizing policies and measures for governments at all levels to promote entrepreneurship for all, publicize the innovative spirit and entrepreneurial deeds of “starting pioneers”, and promote good practices and practices of entrepreneurship culture in various localities and departments. News media at all levels should give full play to their respective advantages, use the columns or topics to be opened, select competent reporters, form a special report group, take various forms, and actively promote the publicity, reporting no less than two articles per month.
3. Deepen the expansion and strive for practical results. It is necessary to combine the propaganda and education activities of entrepreneurship culture and study to implement the spirit of the Fifth Plenary Session of the Party's xxth session and the spirit of the 11th Plenary Session of the 9th National Committee of the Communist Party of China and the implementation of the project of enriching the people. We will firmly grasp the fundamental problems affecting the development of entrepreneurial culture, propose scientific and reasonable improvement methods and measures, and establish a long-term mechanism for entrepreneurship culture publicity and education. Through various types of entrepreneurial cultural propaganda activities, the broad masses of people are widely involved, and the people are encouraged to participate in education. By advocating advanced entrepreneurial ideas, we will open up the people's wisdom and guide the people's style, and form a new trend of "labor-oriented, entrepreneurial body" in the whole society, and give full play to the guiding, stimulating and radiating effects of entrepreneurial culture.
Chapter 4: Cultural Promotion Program
I. Introduction
The construction of a new culture should not be inadvertent, or it should be brewed for a while and then we should first study the dissemination of ideological and cultural communication.
The spread of ideology and culture has actually been going on. In exchange for the wording of propaganda, the purpose is to take the initiative to strengthen the speed of communication and the meaning of depth.
Remember the propaganda of communism in China? I still remember that the Long March is a declaration, the Long March is a propaganda team, and the Long March is a planter? Remember the political lesson that has been maintained until now? These are all cultural propaganda activities. Commercial advertising is also a kind of propaganda, but its content and purpose are different from cultural propaganda.
The core of culture is the value evaluation system. Thoughts, beliefs, etc. are all based on this evaluation system. Cultural propaganda is marketing this set of evaluation systems, and the focus is on the coverage of ideas. Often there is no utilitarian purpose, and there is basically no financial support. Commercial advertising is selling products, the purpose of which is to sell products through publicity, and finally settled on making profits.
There is a difference between the two, but because they are all sales, many principles should be the same.
Second, the characteristics of cultural propaganda and the characteristics of marketing methods
The biggest difference between cultural propaganda and merchandising is that the purpose of propaganda is different. The purpose of cultural propaganda is to promote an evaluation system, which is an idea. This is the same as the high-level publicity of many commodities. It does not promote products, but promotes a concept, a taste of life, which is the root cause of the purchase of goods. The high-level publicity costs of those goods come from the added value generated by the sale of goods. The propaganda of culture should have come from the country of the beneficiary of culture.
However, as a new culture propaganda, it is unlikely to receive cost support from the state and the government. Unless it is recognized by the government, it will often be suppressed by the government or even politically persecuted.
The promotion of new culture often does not have cost support, and the concept of culture marketing is often difficult to see the actual effect. However, the need for cultural satisfaction is the essential needs of human beings: the need to perfect oneself. Cultural propaganda itself is often carried out in the form of literary works. It can be used to obtain funding sources in this way, and it can also be spread in this way.
The most important thing in the new cultural propaganda is the need for a group of determined believers, the belief in the culture as their belief in life, and unremitting cultural propaganda. Fundamentally speaking, culture is brainwashing. By changing beliefs, adjusting the evaluation system, and adjusting concepts to change and enhance one's personality. This was a painful thing for an adult, so one of the hard things to see is that an adult can successfully accept a new culture. Only when there is confusion in the culture of thought and culture, when everyone is confused, adults will accept the appropriate new culture to guide their behavior; or those who hold similar views are also likely to accept new culture; Adults are a piece of paper and are easy to accept.
The birth of a new culture often takes time for a generation and is often done by young people. The most important thing in a new culture is to win the acceptance of young people.
Third, how to promote
3.1 Marketing means:
We all know that propaganda can lead public opinion and can make people change their minds. But how does propaganda play this role? This is related to the process of inaccurate information synthesis. I used to quantify this process when I was doing research on uncertain information processing.
Maximizing value is the goal of people making choices and completing task decisions; evaluation systems/values are the basis for assessing task value; ability is the reliability estimate for completing tasks; belief is about ability perception. We can understand this fact in this way: the role of belief is mainly in the calculation of the intensity of intention of a task together with value; belief is an estimate of whether a task is completed, and it is actually a summary of the transaction experienced. Competence is a summary of what has been experienced, and belief is the perception of ability. They can be used to speed up the calculation of intent strength when making decisions.
Cognitive structure addition is pathway-dependent. That is to say, the fusion result of the uncertain information depends on the synthesis order. This is one of the reasons for the preconceived phenomenon. Another reason is the protection mechanism for the self. One of the issues that needs to be addressed during publicity is how to increase the confidence/belief of the propaganda subject in the minds of the propaganda. The credibility of experts and professors is significantly higher than that of ordinary people. The credibility of the government is often quite high. Of course, this society seems to have been greatly discounted.
Of the TV commercials that can often be seen, some so-called expert professors take turns to bombard; other advertisements, guns made into so-called state organs to give conclusions, such as the famous dental defense group. These are all due to this reason.
Cultural propaganda and commodity propaganda are essentially the same. The following sections are based on knowledge of merchandising, but they are also suitable for cultural propaganda, so they are here.
3.1.1 Increase customer trust in you:
1, don't bend the corner
2, tell the customer the facts, don't say "the truth tells you" this will make customers nervous
The attitude should be sincere, and strive for the good feelings of the other side; in the conversation, you must smile and have a happy expression; pay attention to the advantages of the other party and give appropriate praise.
3, pay attention to listen when the customer speaks
4, standing on the customer side for the customer to consider,
Be confident; be able to think for the other side, and analyze the benefits that are brought to him.
5, teach customers the best way to pay
6, tell him and prove to him that you will provide after-sales service
7, let the customer nod
Inducing customers to answer positive words
3.1.2 Inspire customers' ambition
Provide customers with certain competition:
Prove to the customer that he is not the only buyer and tell him other examples of successful buyers who are in the same situation as him.
3.1.3 Avoid negative information
1. Don't think that you are better than customers.
2, do not tell customers negative information
3. In the process of negotiation, you should not argue with customers.
3.1.4 Escape from suffering
Advocating the benefits of having this set of values/evaluation systems, there is no harm in them. Now that the product promotion is aware of this, they will tell you that you can get the benefits with this product, 1, 2, 3. If you don't own it, you will lose this, lose it, there will be such a risk, it will be so difficult. In order to avoid your losses, you can solve the big problem by how much you can pay.
For culture, it is to hold this set of evaluation systems and convert to this set of doctrines. You can go to heaven, you can become a god, become a Buddha, and get eternal life. Otherwise, he will go to the underworld to become a ghost, go to hell, break into the 18th floor of hell, and be tortured by the devil.
3.2 Targeted publicity:
Cultural propaganda and merchandising should pay attention to what is the target of propaganda, and it is necessary to find the propaganda and positioning and fit the psychology of the people. Targeted people can be promoted for people of all ages. Excavate the psychological needs and physiological needs of people of all ages. From this, we will break through the psychological bottom line of believers, promote transactions, and inculcate corresponding values. Advertising for children, what do adults like to have? Advertising for women, what does a man don't like? What do people in the city dislike about the advertisements that are seen by farmers? Advertising for the laity, what does the elegant person do not like? What do the professionals do not like to see the advertisements for the laymen?
For cultural propaganda, the target of the promotion is children, and the minor is the main body. That is because the evaluation system of minors has not yet been finalized, and it is relatively easy to accept different evaluation systems. For adults, that is a very painful thing, which is even more difficult for older people. But adults who believe in the values of a new culture can participate in the promotion. The social resources owned by the elderly are generally larger than those of the young people. If an old person accepts it, it will be able to drive a large group of people. Therefore, cultural propaganda should also make great efforts for the elderly. Buddhism's struggle for the elderly is no more than spare. Buddhism's struggle for the elderly is very successful, because its six recurrent arguments explain the problem of death and punishment very wisely. Buddhism often said that laying down the butcher's knife to become a Buddha, Christianity did not do it at this point, and it is estimated that it is related to the lack of attention to authority in the Christian culture.
At the time of the Cultural Revolution, the most joyful ones were young people. To wash the brain of an adult, but major surgery. After more than ten years of brainwashing work, I finally turned it back.
3.3 Packaging: Prepare shells for publicity
Cultural propaganda, first of all, packaging. Can be packaged with a variety of cultural propaganda, such as packaging into some touching or philosophical stories, packaged into literary blockbusters, literary works, packaged into various promotional slogans.
The fables of the hundred schools of thought contend are like this. The fairy tales, fables, and storybooks we have chosen for children are more or less cultural.
The packaging should also be consistent with the concept of propaganda and the propaganda object. For children's propaganda, so interesting, rich colors, fantasy, cartoons, are all good features. It is said that reason can also be more prominent and straightforward.
For the propaganda of adults, grand and exquisite war, lingering love, science fiction, philosophy, need to quietly brainwash.
The packaging of goods is so varied, but the important point is to convey the concept related to the promotion of the product through packaging. For example, to communicate with the red fire, to convey green and healthy food, and so on.
Part 5: Corporate Culture Promotion Plan
Any enterprise, culture is the soul, is the "command" of business operations; it is the "ideology guide" of corporate actions, and has an irreplaceable core role in the business development of enterprises. This article summarizes seven effective programs for corporate culture advocacy.
Corporate culture propaganda is not a slogan or slogan. It is accepted by all members of the company, put into practice the value concept, and gradually accumulated in the development process.
Building a corporate culture can change the concept → influence behavior → form habits, step by step.
It is recommended to take two steps:
First, through the senior executives to discuss the company's desired company philosophy, and form a brief text slogan and meaning description;
Second, according to the established company philosophy, we can start from the following aspects:
1. External image shaping, forming habits"
1 guard, the uniform of uniforms, smile service, civilized and polite language, and the specification of the visitor program.
2 company logo, cultural slogan suspension
3 company policy and policy advocacy
4 the introduction of the personnel incentive system"
5 company management turns to greet employees at the company door every morning.
6 Conducting a competition for dormitory culture
7 new cadres symposium, advocating company philosophy
2. The teaching of supervisors and several programs affecting the promotion of corporate culture
Any enterprise, culture is the soul, is the "command" of business operations; it is the "ideology guide" of corporate actions, and has an irreplaceable core role in the business development of enterprises. Just as a country and a nation must have cohesiveness to develop and grow, and a company needs cohesion to succeed. Some people think that the construction of corporate culture can only be carried out when the enterprise is in good operation. When there is a problem in the enterprise, it can not be distracted to engage in cultural construction. Others believe that as long as the internal culture is well established, it is not known in the era of cultural management. The influence of culture involves all aspects of corporate behavior. The concept of corporate culture should also include propaganda of the outside world's corporate culture, let the outside world understand the company's business philosophy and culture, and seek greater social value recognition. Now I will publicize corporate culture. Make the following options:
1 Activities with the surrounding communities: Regularly arrange excellent employees to return to the surrounding customers to assess the professionalism of the employees.比如，以一定的時間回訪一個社區的顧客，要求員工到顧客家裡或以打電話的形式邀請顧客到步步高或戶外參加聯誼會，活動以互動性為主，實施多樣化的方式，像登山、文藝表演、商品介紹和特購價、文化宣傳以及可以採取教顧客跳舞和其他知識等形式。
②印製有企業標誌和企業文化的小生活用品，可以開展買贈活動：把各類文具用品或小商品貼上公司標誌或公司企業文化標誌，網址和經營理念等，這樣可以達到對外宣傳公司的目的。
③在公司開設一個募捐箱。顧客和員工消費後的找零可以自願放入募捐箱內，等到一定的時間，捐助給有困難的人。並在慕捐箱的旁邊寫上捐助榜，何月何日，多少金額的錢捐助於哪裡，讓顧客和員工知道這些錢都流向何處，這也是一種企業文化。
④在公司大廳內放置電視機，播放公司的企業文化宣傳、發展戰略光碟、本檔促銷活動、商品、熱點商品和新品錄像，讓顧客更直觀的了解公司。
⑤發行廠刊、公司報紙等宣傳公司企業文化。
⑥發行廠歌，請人填詞譜曲也是企業文化宣傳的一個方式。
⑦張貼企業文化宣傳標語，企業文化宣傳畫，在公司內部進行文化宣傳。
Corporate culture is the embodiment of the company's comprehensive strength. It is a reflection of the degree of corporate civilization. The corporate culture propaganda work is not only the company's internal and external window, but also the window for the company's employees to understand the company's dynamics and decision-making.
"Focus on talents, attach importance to scientific research, and provide quality services to customers" is the purpose of Ningbo Network Travel Network Technology Co., Ltd. Under the guidance of this aim, the company pays special attention to the importance of corporate culture construction to the company's development. In order to increase the propaganda of corporate culture, enhance its influence, let employees fully understand the importance of corporate culture construction, and recognize the content of corporate culture, this implementation plan is specially formulated.
First, the establishment of a corporate culture construction leading group to strengthen leadership, the company's leaders as the main person in charge, enhance the appeal, play a guiding role. And carry out big discussion activities to explore the issue of how the company unites people's hearts? Take this opportunity to solicit opinions from all sides and avoid companies relying solely on positions and money as a single way of rewarding employees.
Second, develop and improve the "Employee Handbook", issue and organize all employees to study and implement in depth, so that all work has rules to achieve a really good effect, you can organize the "Employee Handbook" knowledge contest, essay after learning and training Wait.
Third, the development of the company's cultural wall: the content of the cultural wall can include the following parts
1. “Company Profile” is a basic introduction to the company's development. It is a window for new employees and outsiders to understand the company.
2. Concept Recognition “The company's purpose is the guiding principle for the company's development and action. It is the company's strategic development goal and the direction that the company and employees pursue together.
3. “Company memorabilia and honor” is a record of the company's development history and a source of honor for employees.
4. “Model flaunting people” is an affirmation of the company's outstanding employees, as well as the motivation and goal of the company's new and old employees, and the best incentive for all employees.
5. “Company Dynamic Bar” is a reflection of the company's recent development goals and plans, as well as the basic situation of the company's high-level decision-making. It is a benchmark for all employees of the company to understand the company's decision-making and set their own work direction.
6. “Company Organization Structure and Human Resources List” is the basic structure of the company and the basic personnel of the company. It is also a channel for new employees to understand the company and familiarize themselves with the company.
7. The “Notice and Notification Bar” is the latest resolution of the company and is the channel for employees to keep abreast of the company's relevant policies and decisions. It is provided by the company's comprehensive office and updated in a timely manner.
8. The “training column” is the most direct embodiment of the company's efforts to enhance the quality of employees and plan for the career development of employees. It is also an urgent need for employees to develop themselves. The head office of the company is responsible for the development of the department and company training plan. Through the training column, employees are made aware of the training content and call on the employees to participate actively.
9. “Cultural Activity Bar” is the best way for the company to develop employees' spare time, improve employee enthusiasm, strengthen the quality of life of employees, and promote communication between the company and employees. The content of the event should be innovative and attract employees to participate. It can also be care for employees, birthday wishes, weather forecasts, life tips and other common sense.
10. “Political News”, “Current Events”, “Sports, Entertainment” are ways for employees to understand domestic and foreign news and current affairs, and also a way for employees to relax.
4. Hanging corporate concept propaganda signs in the office area; office supplies, image publicity materials, conference and reception supplies, printed archival materials, electronic magazines, envelopes, conference table cards, labels, etc. must be accompanied by company logo and strictly supervised.
5. Establishing internal publications of the company, further promoting the company's corporate culture, enhancing the sense of belonging of employees, and promoting the sustainable and healthy development of the company's corporate culture. Company employees can also submit articles, reward the published manuscripts, and increase the enthusiasm of employees to participate, forming a positive atmosphere.
Sixth, standardize the daily behavior of employees, pay attention to etiquette, advocate language civilization, courteous and treat others, and promote all employees to "know, courteous, courtesy, good gifts."
Seventh, the establishment of reading rooms and other cultural carriers and positions, the formation of a strong corporate culture construction atmosphere, so that employees can not only acquire professional knowledge, but also can harvest joy and joy in the books.
Eight, the construction of leisure areas such as bar counters and game rooms, so that employees can drink a cup of coffee while drinking, and make a cup of fruit, a moment of relief, relieve fatigue. The setting of the game area is to make these game lovers feel as friendly as going home.
IX. Organize various activities, such as basketball games, sports tug-of-war competitions, networking activities, tourism activities, skill competitions, etc. to promote employee relations and enhance employee enthusiasm.
X. Advocate family culture, realize humanized management of enterprises, find ways to solve problems for employees, establish employee birthday files, further improve the “Interim Provisions on Staff Consolation”, and conscientiously implement the situation of employees’ happiness, hospitalization, and children’s education. The regulations make employees feel the warmth of the company's extended family. XI. Internet publicity is the way for the company to promote its external image. Nowadays, with the rapid development of information, online publicity has become an indispensable part of every company's corporate culture. At the same time, the network can also serve as a channel for employees to communicate with senior management. The general manager and employee exchange version can be set up. Employees can put forward some ideas and suggestions in an anonymous way.
The construction of corporate culture is an important and long-term strategic task. We must persist in perseverance and persevere to effectively achieve results. Of course, it can't be too far-reaching, nor can it be perfunctory. For each project, it must be strictly implemented, timely supervised and inspected, and all activities to be carried out should be evaluated and guided in a timely manner, and various work processes should be completed in stages, and promptly made with changes in the external environment and implementation process. Make necessary adjustments, constantly develop and improve, and keep pace with the times, pioneering and innovative, with a view to truly forming a corporate culture with German characteristics.
Chapter 2: Integrity Culture Promotion Program
In order to comprehensively strengthen the construction of the court's clean government culture, build a long-term mechanism against corruption and promote honesty, give full play to the role of a clean government culture in combating corruption and promote honesty, and promote the in-depth development of the party's party style and clean government and anti-corruption work, according to the "Taihe Tujia Autonomous County 2019 The implementation plan of the Integrity Culture and Publicity Month Activity Noticed the spirit and the arrangement of the party group, decided to carry out the clean government culture publicity activities in the whole hospital, and combined with the actual work of our hospital, the following implementation plans were formulated:
First, the overall requirements
Guided by the spirit of the 18th National Congress of the Communist Party of China and the Second Plenary Session of the 18th Central Commission for Discipline Inspection, with the core of judicial justice, integrity and efficiency, and aiming at building a "corrupt and diligent government", the building of a clean government culture and the court culture and team The construction, trial execution and implementation work are closely combined, giving full play to the education, demonstration, edification and orientation of the culture of clean government in the anti-corruption construction of the judicial organs, striving to form a good atmosphere of "Chongfa, Shanglian, Minxing, and Harmony". Providing reliable cultural support and sufficient spiritual motivation for tasks centered on trial and execution.
Second, the target task
Through the promotion of clean government culture propaganda activities, the goal is to forge a team of judges who are loyal, fair, and honest, to create a clean and diligent judicial organ, to promote the integrity and self-discipline of judges and other staff, and to give full play to the integrity of the culture of integrity. Function, let all the police officers transform the external discipline and legal constraints into a high degree of self-discipline, transform the external coercion into an internal consciousness, let the self-discipline consciousness take root in the heart, and make the honest and clean justice become the conscious action of all the police officers, forming The culture of clean government with honesty and humiliation, enhances the sense of honor and cohesiveness, and provides a clean government guarantee for the work and team building of the court.
Third, the event time
June 13 to June 30, 2019
Fourth, the content of the event
First, the organization concentrates on learning. Seriously study the eight provisions and six prohibitions proposed by the Central Committee of the Communist Party of China, the ten provisions of the provincial party committee, the ten provisions of the municipal party committee and the "six inaccuracies" and the ten provisions of the county party committee and the "five prohibitions" provisions of the Supreme People's Court, The Code of Conduct for Judges, the Basic Rules for the Professional Ethics of Judges of the People's Republic of China, and other incorruptible regulations.
Second, carry out clean government education. All the police officers were organized to go to the party's party style and clean government warning education base to conduct warning education and watch the warning education film. The leaders of the hospital, in conjunction with the anti-corruption situation, demanded that the judges and other staff members should be educated in an honest and honest manner to achieve a warning function, and instill the concept of integrity and code of conduct to be advocated in the minds of every police officer.
Third, create an atmosphere of clean government. In the office area and the trial area, the government slogans, the integrity cartoons and the perfect party affairs review column are set up. The government screens are set up on the office computer, and a clean government newsletter is sent to the police on holidays to actively create a strong culture of clean government and culture. Go deep into the heart of every police officer.
Fourth, organize a clean and honest knowledge contest and cultural and sports competitions. Guide the police to develop an elegant life, let the civilized and healthy forms of activity occupy the positions of the police for eight hours, and make the culture of honesty and politics into the eyes, into the ears, and into the heart, and penetrate into every link of the work of the masses.
Fifth, open up the "corruption culture column". We will carry out the daily work of the clean government system, the discipline of clean government and the building of a clean government, and carry out extensive exchanges of clean and honest culture construction, demonstrating the achievements of the construction of a clean and honest culture in our institution.
7. Strengthen the daily supervision and management of the disciplinary style of all police officers, set up a trial supervision team, and set up part-time integrity inspectors in the business department to promote judicial fairness and integrity through trial supervision and integrity supervision.
V. Organizational leadership
1. Raise awareness and strengthen leadership. It is necessary to fully understand the importance and necessity of carrying out this activity, take this activity as an important part of the work of combating corruption and promoting honesty, and do a good job of strengthening the organization and leadership, adhere to the unified leadership of the party group, the division of labor of the party members, and the discipline inspection and supervision. The principle of organizing and coordinating and the departments responsible. The group leader, the dean of the party, Xiao Yinhai, the leader of the party group, the deputy leader of the party group, the heads of the various departments of the government and the heads of the people's courts as members of the leading group on clean and honest cultural propaganda activities, the leading group office is located in the discipline inspection and supervision office, responsible for the promotion of clean government culture Specific tasks such as organization and coordination of activities, supervision and implementation.
2, contact the actual, do a good job. In the publicity activities of the clean government culture, all the work departments and people's courts of the organs should pay attention to the actual situation, achieve the combination of education and culture, combine the propaganda construction of clean government culture with the establishment of a system of punishment and prevention of corruption, and the core values of the political and legal police. "Education practice activities and "organism style rectification" activities are combined with the implementation of the central and provincial, municipal, and county requirements for clean and honest administration, combined with trial execution and team building. Promote the fairness, integrity and efficiency of trials and implementation through the development of clean government culture propaganda activities.
Part 3: Entrepreneurship Culture Promotion Plan
The concept of entrepreneurship is the forerunner of entrepreneurial practice, and entrepreneurship is the core of entrepreneurial culture. The practice of entrepreneurship for all people comes from the renewal of entrepreneurial ideas and the cultivation of entrepreneurship. Since the central government implemented the strategy of revitalizing the old industrial bases in Northeast China, the provincial party committee and the provincial government have attached great importance to the construction of entrepreneurial culture, promoted entrepreneurship through entrepreneurial culture, and developed entrepreneurial culture through entrepreneurial practice. However, the problem of lack of entrepreneurial atmosphere in our province, the concept of entrepreneurship is not new, the number of entrepreneurial groups is small, and the endogenous mechanism of entrepreneurial development is still alive. In order to further promote entrepreneurial culture and promote entrepreneurship for all, the program for publicity and education activities is as follows:
First, the overall requirements
Hold high the great banner of socialism with Chinese characteristics, take Deng Xiaoping Theory and the important thought of "xxxx" as the guidance, thoroughly implement the scientific development concept, and firmly grasp the theme of "emancipating the mind, reforming and innovating, transforming the way, and scientific development", focusing on science To develop, accelerate, and enrich the people, and to promote the people's entrepreneurship and the prosperity of the people, to establish a sense of innovation in the whole society to encourage struggle, self-improvement, and daring to be the first, and to advocate the pursuit of wealth, advocating the cultural concept of creation, tolerance and failure, and create Be kind to others, work together to develop a win-win environment, transform advanced entrepreneurial culture into a lasting driving force for entrepreneurship and enriching the people, promote employment through entrepreneurship, improve people's livelihood, make people's lives better, and make their lives more prosperous. The goals set by the five-year plan will promote the economic and social development of our province and strive for good and fast development.
Second, the main content
1. Conduct entrepreneurial culture seminars. Using the "Entrepreneurship Lecture Hall" and organizing publicity groups, we will publicize to the general public the major initiatives and work arrangements for the provincial party committee and the provincial government to promote entrepreneurial culture. Invite experts and scholars, leaders in charge of entrepreneurial employment, and focus on the province's "Some Policies on Promoting Entrepreneurship for All" and "Several Opinions on Implementing Enrichment Projects". In conjunction with the practice of entrepreneurship for all, we will carry out research activities in a targeted manner, summarize and refine the successful practice of entrepreneurship culture since the implementation of the strategy of revitalizing the old industrial base in Jilin, and promote the reality of economic and social development in Jilin and explore the entrepreneurial culture around the goals set in the 12th Five-Year Plan. We will establish laws, improve the construction of entrepreneurial culture, and strive to establish a cultural concept of entrepreneurial innovation and excellence that is compatible with the requirements of the times and integrated with the market economy.
2. Create a publicity brand for entrepreneurial culture. All kinds of news media at all levels should focus on the theme of publicity and education activities, formulate propaganda and reporting programs, integrate media resources, and in-depth publicity and reporting in important time periods, key pages, important columns and programs, and form a joint propaganda force to form a strong public opinion. Provincial news media should launch “starting time for entrepreneurship”, “starting a business in Jilin”, “walking with entrepreneurs”, “interpreting entrepreneurial policies”, “starting pioneers”, “promoting employment through entrepreneurship”, The key columns of “Village Seasons 12316” and “Panorama Sannong” enrich the 12316 new rural hotline platform. We will continue to do a good job in propaganda and entrepreneurship, such as “Creating a Rich Jilin” and “Crossing”, and disseminating typical stories and experiences in the construction of entrepreneurial culture in various localities and departments in a dense, long-lasting, high-standard, and large-scale manner. It is necessary to give full play to the advantages of the Internet, open a service-oriented entrepreneurial information website, increase the promotion of key news websites, promote entrepreneurial policies and entrepreneurial models, organize “initiative pioneers” representatives to interact with netizens, and make the Internet become Promote an important platform for entrepreneurial culture.
3. Deepen the activity of “being a pioneer in entrepreneurship”. Launched the 5th "Entrepreneur Pioneer" selection and commendation activities, focusing on educating and propagating bold investment and entrepreneurship, courageously exploring the market, and obtaining individual and private enterprise operators with considerable economic benefits; establishing industrial and commercial enterprises in rural areas or returning hometowns, and developing farmers in modern agriculture Leading the rich; diligently researching science and technology, pursuing reform and innovation, leading the scientific and technological personnel who set up high-tech enterprises; changing the concept of employment, self-employed graduated college students; retiring from the army, returning to their hometowns to start their own businesses, leading the people to become rich and retiring military personnel; Voluntary change of status "Going to the sea" to do business, the establishment of institutions and institutions cadres to lead enterprises; dedication to cultural system reform, vigorously develop cultural industries, to achieve certain economic and social benefits or cultural enterprises with broad development prospects. Carrying out the cultural industry and moving the selection of the top ten entrepreneurial figures in Jilin, through the exemplary demonstration of entrepreneurship, leading more people to take the road of self-employment, forming a multiplier effect of “taking one belt, ten belts and ten belts” to promote entrepreneurial culture. Transform to the practical level.
4. Highlight the creation of entrepreneurial culture. Carry out entrepreneurial culture into the countryside, into the community, into the enterprise, into the campus, into the activities of the institution, so that the entrepreneurial culture roots at the grassroots level and benefit the people. Carry out the "entrepreneurial culture into the countryside" activities. The township comprehensive cultural station and the rural cultural compound will be used to regularly open the “farmers entrepreneurship classroom” to strengthen entrepreneurial skills training, information consultation and services, and develop entrepreneurial culture professional villages. Carry out the "entrepreneurial culture into the community" activities. Relying on the neighborhood committee and the entrepreneurial guidance service organization, it provides employment and entrepreneurial services for the unemployed people in the community and those with entrepreneurial intentions, and develops a demonstration community for entrepreneurial culture. Carry out the "entrepreneurial culture into the enterprise" activities. For entrepreneurial enterprises at all levels, entrepreneurial culture has become the core essence of corporate culture through corporate culture construction exchange meetings, seminars, media tours, and results presentations. Launched the “Entrepreneurship Culture into Campus” activity. Carry out "self-employment activities for college graduates" to encourage college students to develop their talents and become talents on the road to entrepreneurship. Carry out "entrepreneurial culture into the agency activities." Taking the entrepreneurial innovation and excellence culture as the main content, we will vigorously promote the construction of the institution's entrepreneurial culture and further promote the transformation of government functions.
5. Extend entrepreneurship culture propaganda in the form of literature and art. It is necessary to mobilize the enthusiasm of the majority of literary and art workers, organize the creation and arrangement of literary and artistic works and cultural programs with the theme of entrepreneurship culture, various forms and rich content. In conjunction with the cultural, scientific and health “three to the countryside” activities, through the method of education and learning, we will spread the concept of entrepreneurship, publicity and entrepreneurship, and popularize entrepreneurial knowledge to the general public and entrepreneurs. Organize cultural activities such as entrepreneurial photography exhibitions and calligraphy competitions. The film distribution and screening department will regularly display films and documentaries on the theme of entrepreneurship and wealth in the park culture square and rural screening points. The book publishing department should publish books on entrepreneurship and enrichment, and disseminate entrepreneurial knowledge by sending books to the countryside and implementing the “farm bookstore project”. Cultural centers at all levels must actively carry out various cultural activities with the theme of entrepreneurial culture to stimulate the entrepreneurial enthusiasm of the general public. The rural cultural compound should adhere to the principle of self-directed self-directed self-entertainment and carefully organize cultural activities with the theme of entrepreneurship.
6. Grasp the entrepreneurship culture training project. Relying on institutions of higher learning, technical schools, and China, we will vigorously develop entrepreneurship education and vocational education, and arrange a certain proportion of entrepreneurial culture education content in ideological and moral courses, labor skills courses and experience teaching. In all kinds of vocational training and education institutions at all levels, professional courses closely related to entrepreneurial culture are set up to comprehensively enhance students' comprehensive entrepreneurial ability. It is necessary to establish an entrepreneurial education base with complete functions, advanced technology and excellent equipment, and a college student entrepreneurship park to provide practical training services for entrepreneurs of different occupational categories and positions. Continue to implement the “10,000 Entrepreneur, 10,000 Small Boss Training Project”, “Enterprise Executive Training Program” and “Senior Skills Worker Training Program for SMEs” to improve the entrepreneurial skills of entrepreneurs; carefully organize and implement rural labor transfer employment training” The Spring Breeze Project and the Sunshine Project, as well as the green certificate education in rural areas, establish a network of farmers' vocational and technical education in science and technology training, social practice and follow-up services. It is necessary to teach entrepreneurial ideas and teach entrepreneurial knowledge through platforms such as party schools, citizen schools, peasant night schools, and minority entrepreneurship practice bases, making it the main front for spreading entrepreneurial culture.
7. Strengthen the practice of entrepreneurial culture. It is necessary to carry out "universal entrepreneurship to promote employment", "five to two to promote three advances", "10,000 migrant workers assistance actions", "Jilin youth entrepreneurial employment action", "Women entrepreneurial action", "1+1 group" help Entrepreneurship and re-employment, “Urban Dibao for Entrepreneurship and Employment Promotion”, “National Entrepreneurship and Employment Promotion Project”, “Starting a Small Business Development New Position, Promoting Multiple Employment Activities” and other entrepreneurial practice activities, promoting entrepreneurial culture to a wider field And develop more.
Third, the specific requirements
1. Strengthen leadership and cooperate closely. Deepen the propaganda and education activities of entrepreneurial culture, the purpose is to adhere to the people-oriented, cultural benefits to the people, improve the quality of workers, and stimulate the creation of vitality. All localities and departments must attach great importance to it, carefully organize it, and conscientiously implement it. The propaganda departments of party committees at all levels must assume the responsibility of organizing, coordinating and guiding, and do a good job in leading the work. Education, culture, radio and television, human resources and social security departments and trade unions, the Communist Youth League, the Women's Federation and other people's organizations should give full play to their own advantages, do their work in their respective fields, and form a joint effort. All localities and departments should conscientiously formulate activity plans, carefully design the carrier of activities, and strive to focus on the theme and reflect the characteristics to ensure that the publicity and education activities are solid and effective.
2. Integrate resources and strengthen publicity. It is necessary to use the propaganda report as an important part of the whole activity. We will focus on publicizing policies and measures for governments at all levels to promote entrepreneurship for all, publicize the innovative spirit and entrepreneurial deeds of “starting pioneers”, and promote good practices and practices of entrepreneurship culture in various localities and departments. News media at all levels should give full play to their respective advantages, use the columns or topics to be opened, select competent reporters, form a special report group, take various forms, and actively promote the publicity, reporting no less than two articles per month.
3. Deepen the expansion and strive for practical results. It is necessary to combine the propaganda and education activities of entrepreneurship culture and study to implement the spirit of the Fifth Plenary Session of the Party's xxth session and the spirit of the 11th Plenary Session of the 9th National Committee of the Communist Party of China and the implementation of the project of enriching the people. We will firmly grasp the fundamental problems affecting the development of entrepreneurial culture, propose scientific and reasonable improvement methods and measures, and establish a long-term mechanism for entrepreneurship culture publicity and education. Through various types of entrepreneurial cultural propaganda activities, the broad masses of people are widely involved, and the people are encouraged to participate in education. By advocating advanced entrepreneurial ideas, we will open up the people's wisdom and guide the people's style, and form a new trend of "labor-oriented, entrepreneurial body" in the whole society, and give full play to the guiding, stimulating and radiating effects of entrepreneurial culture.
Chapter 4: Cultural Promotion Program
I. Introduction
The construction of a new culture should not be inadvertent, or it should be brewed for a while and then we should first study the dissemination of ideological and cultural communication.
The spread of ideology and culture has actually been going on. In exchange for the wording of propaganda, the purpose is to take the initiative to strengthen the speed of communication and the meaning of depth.
Remember the propaganda of communism in China? I still remember that the Long March is a declaration, the Long March is a propaganda team, and the Long March is a planter? Remember the political lesson that has been maintained until now? These are all cultural propaganda activities. Commercial advertising is also a kind of propaganda, but its content and purpose are different from cultural propaganda.
The core of culture is the value evaluation system. Thoughts, beliefs, etc. are all based on this evaluation system. Cultural propaganda is marketing this set of evaluation systems, and the focus is on the coverage of ideas. Often there is no utilitarian purpose, and there is basically no financial support. Commercial advertising is selling products, the purpose of which is to sell products through publicity, and finally settled on making profits.
There is a difference between the two, but because they are all sales, many principles should be the same.
Second, the characteristics of cultural propaganda and the characteristics of marketing methods
The biggest difference between cultural propaganda and merchandising is that the purpose of propaganda is different. The purpose of cultural propaganda is to promote an evaluation system, which is an idea. This is the same as the high-level publicity of many commodities. It does not promote products, but promotes a concept, a taste of life, which is the root cause of the purchase of goods. The high-level publicity costs of those goods come from the added value generated by the sale of goods. The propaganda of culture should have come from the country of the beneficiary of culture.
However, as a new culture propaganda, it is unlikely to receive cost support from the state and the government. Unless it is recognized by the government, it will often be suppressed by the government or even politically persecuted.
The promotion of new culture often does not have cost support, and the concept of culture marketing is often difficult to see the actual effect. However, the need for cultural satisfaction is the essential needs of human beings: the need to perfect oneself. Cultural propaganda itself is often carried out in the form of literary works. It can be used to obtain funding sources in this way, and it can also be spread in this way.
The most important thing in the new cultural propaganda is the need for a group of determined believers, the belief in the culture as their belief in life, and unremitting cultural propaganda. Fundamentally speaking, culture is brainwashing. By changing beliefs, adjusting the evaluation system, and adjusting concepts to change and enhance one's personality. This was a painful thing for an adult, so one of the hard things to see is that an adult can successfully accept a new culture. Only when there is confusion in the culture of thought and culture, when everyone is confused, adults will accept the appropriate new culture to guide their behavior; or those who hold similar views are also likely to accept new culture; Adults are a piece of paper and are easy to accept.
The birth of a new culture often takes time for a generation and is often done by young people. The most important thing in a new culture is to win the acceptance of young people.
Third, how to promote
3.1 Marketing means:
We all know that propaganda can lead public opinion and can make people change their minds. But how does propaganda play this role? This is related to the process of inaccurate information synthesis. I used to quantify this process when I was doing research on uncertain information processing.
Maximizing value is the goal of people making choices and completing task decisions; evaluation systems/values are the basis for assessing task value; ability is the reliability estimate for completing tasks; belief is about ability perception. We can understand this fact in this way: the role of belief is mainly in the calculation of the intensity of intention of a task together with value; belief is an estimate of whether a task is completed, and it is actually a summary of the transaction experienced. Competence is a summary of what has been experienced, and belief is the perception of ability. They can be used to speed up the calculation of intent strength when making decisions.
Cognitive structure addition is pathway-dependent. That is to say, the fusion result of the uncertain information depends on the synthesis order. This is one of the reasons for the preconceived phenomenon. Another reason is the protection mechanism for the self. One of the issues that needs to be addressed during publicity is how to increase the confidence/belief of the propaganda subject in the minds of the propaganda. The credibility of experts and professors is significantly higher than that of ordinary people. The credibility of the government is often quite high. Of course, this society seems to have been greatly discounted.
Of the TV commercials that can often be seen, some so-called expert professors take turns to bombard; other advertisements, guns made into so-called state organs to give conclusions, such as the famous dental defense group. These are all due to this reason.
Cultural propaganda and commodity propaganda are essentially the same. The following sections are based on knowledge of merchandising, but they are also suitable for cultural propaganda, so they are here.
3.1.1 Increase customer trust in you:
1, don't bend the corner
2, tell the customer the facts, don't say "the truth tells you" this will make customers nervous
The attitude should be sincere, and strive for the good feelings of the other side; in the conversation, you must smile and have a happy expression; pay attention to the advantages of the other party and give appropriate praise.
3, pay attention to listen when the customer speaks
4, standing on the customer side for the customer to consider,
Be confident; be able to think for the other side, and analyze the benefits that are brought to him.
5, teach customers the best way to pay
6, tell him and prove to him that you will provide after-sales service
7, let the customer nod
Inducing customers to answer positive words
3.1.2 Inspire customers' ambition
Provide customers with certain competition:
Prove to the customer that he is not the only buyer and tell him other examples of successful buyers who are in the same situation as him.
3.1.3 Avoid negative information
1. Don't think that you are better than customers.
2, do not tell customers negative information
3. In the process of negotiation, you should not argue with customers.
3.1.4 Escape from suffering
Advocating the benefits of having this set of values/evaluation systems, there is no harm in them. Now that the product promotion is aware of this, they will tell you that you can get the benefits with this product, 1, 2, 3. If you don't own it, you will lose this, lose it, there will be such a risk, it will be so difficult. In order to avoid your losses, you can solve the big problem by how much you can pay.
For culture, it is to hold this set of evaluation systems and convert to this set of doctrines. You can go to heaven, you can become a god, become a Buddha, and get eternal life. Otherwise, he will go to the underworld to become a ghost, go to hell, break into the 18th floor of hell, and be tortured by the devil.
3.2 Targeted publicity:
Cultural propaganda and merchandising should pay attention to what is the target of propaganda, and it is necessary to find the propaganda and positioning and fit the psychology of the people. Targeted people can be promoted for people of all ages. Excavate the psychological needs and physiological needs of people of all ages. From this, we will break through the psychological bottom line of believers, promote transactions, and inculcate corresponding values. Advertising for children, what do adults like to have? Advertising for women, what does a man don't like? What do people in the city dislike about the advertisements that are seen by farmers? Advertising for the laity, what does the elegant person do not like? What do the professionals do not like to see the advertisements for the laymen?
For cultural propaganda, the target of the promotion is children, and the minor is the main body. That is because the evaluation system of minors has not yet been finalized, and it is relatively easy to accept different evaluation systems. For adults, that is a very painful thing, which is even more difficult for older people. But adults who believe in the values of a new culture can participate in the promotion. The social resources owned by the elderly are generally larger than those of the young people. If an old person accepts it, it will be able to drive a large group of people. Therefore, cultural propaganda should also make great efforts for the elderly. Buddhism's struggle for the elderly is no more than spare. Buddhism's struggle for the elderly is very successful, because its six recurrent arguments explain the problem of death and punishment very wisely. Buddhism often said that laying down the butcher's knife to become a Buddha, Christianity did not do it at this point, and it is estimated that it is related to the lack of attention to authority in the Christian culture.
At the time of the Cultural Revolution, the most joyful ones were young people. To wash the brain of an adult, but major surgery. After more than ten years of brainwashing work, I finally turned it back.
3.3 Packaging: Prepare shells for publicity
Cultural propaganda, first of all, packaging. Can be packaged with a variety of cultural propaganda, such as packaging into some touching or philosophical stories, packaged into literary blockbusters, literary works, packaged into various promotional slogans.
The fables of the hundred schools of thought contend are like this. The fairy tales, fables, and storybooks we have chosen for children are more or less cultural.
The packaging should also be consistent with the concept of propaganda and the propaganda object. For children's propaganda, so interesting, rich colors, fantasy, cartoons, are all good features. It is said that reason can also be more prominent and straightforward.
For the propaganda of adults, grand and exquisite war, lingering love, science fiction, philosophy, need to quietly brainwash.
The packaging of goods is so varied, but the important point is to convey the concept related to the promotion of the product through packaging. For example, to communicate with the red fire, to convey green and healthy food, and so on.
Part 5: Corporate Culture Promotion Plan
Any enterprise, culture is the soul, is the "command" of business operations; it is the "ideology guide" of corporate actions, and has an irreplaceable core role in the business development of enterprises. This article summarizes seven effective programs for corporate culture advocacy.
Corporate culture propaganda is not a slogan or slogan. It is accepted by all members of the company, put into practice the value concept, and gradually accumulated in the development process.
Building a corporate culture can change the concept → influence behavior → form habits, step by step.
It is recommended to take two steps:
First, through the senior executives to discuss the company's desired company philosophy, and form a brief text slogan and meaning description;
Second, according to the established company philosophy, we can start from the following aspects:
1. External image shaping, forming habits"
1 guard, the uniform of uniforms, smile service, civilized and polite language, and the specification of the visitor program.
2 company logo, cultural slogan suspension
3 company policy and policy advocacy
4 the introduction of the personnel incentive system"
5 company management turns to greet employees at the company door every morning.
6 Conducting a competition for dormitory culture
7 new cadres symposium, advocating company philosophy
2. The teaching of supervisors and several programs affecting the promotion of corporate culture
Any enterprise, culture is the soul, is the "command" of business operations; it is the "ideology guide" of corporate actions, and has an irreplaceable core role in the business development of enterprises. Just as a country and a nation must have cohesiveness to develop and grow, and a company needs cohesion to succeed. Some people think that the construction of corporate culture can only be carried out when the enterprise is in good operation. When there is a problem in the enterprise, it can not be distracted to engage in cultural construction. Others believe that as long as the internal culture is well established, it is not known in the era of cultural management. The influence of culture involves all aspects of corporate behavior. The concept of corporate culture should also include propaganda of the outside world's corporate culture, let the outside world understand the company's business philosophy and culture, and seek greater social value recognition. Now I will publicize corporate culture. Make the following options:
1 Activities with the surrounding communities: Regularly arrange excellent employees to return to the surrounding customers to assess the professionalism of the employees.比如，以一定的時間回訪一個社區的顧客，要求員工到顧客家裡或以打電話的形式邀請顧客到步步高或戶外參加聯誼會，活動以互動性為主，實施多樣化的方式，像登山、文藝表演、商品介紹和特購價、文化宣傳以及可以採取教顧客跳舞和其他知識等形式。
②印製有企業標誌和企業文化的小生活用品，可以開展買贈活動：把各類文具用品或小商品貼上公司標誌或公司企業文化標誌，網址和經營理念等，這樣可以達到對外宣傳公司的目的。
③在公司開設一個募捐箱。顧客和員工消費後的找零可以自願放入募捐箱內，等到一定的時間，捐助給有困難的人。並在慕捐箱的旁邊寫上捐助榜，何月何日，多少金額的錢捐助於哪裡，讓顧客和員工知道這些錢都流向何處，這也是一種企業文化。
④在公司大廳內放置電視機，播放公司的企業文化宣傳、發展戰略光碟、本檔促銷活動、商品、熱點商品和新品錄像，讓顧客更直觀的了解公司。
⑤發行廠刊、公司報紙等宣傳公司企業文化。
⑥發行廠歌，請人填詞譜曲也是企業文化宣傳的一個方式。
⑦張貼企業文化宣傳標語，企業文化宣傳畫，在公司內部進行文化宣傳。
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