Feasibility report format

The feasibility report is based on the market segmentation. The basis for enterprises to invest in new markets, new products or change business strategies is a tool for unified thinking and unified understanding within the enterprise. It is the initial file for assessing project risks and returns and is the first commitment to investors. Even in the economic era of planning, the feasibility report is indispensable. It is the key file of funds for enterprises, but many cases tell us that after the company gets the project, the feasibility report loses its meaning. Results and successes are often unaccounted for. After entering the market economy, many state-owned enterprises are still using old ideas and old methods to prepare feasibility reports, while some private enterprises do not manage any feasibility reports at all, and make decisions based on their feelings. It should be said that there is no feasibility report: companies can succeed by virtue of their talents, and products may sell well, but they can only take chances, not long-term solutions. So what role does the feasibility report play? In short, the feasibility report is to reduce the investment risk of enterprises and improve the success rate of decision-making.

Judging from the several feasibility reports that the author has read, the common problems are: First, the feasibility report emphasizes why the project is to be carried out, but ignores the detailed implementation plan and how to achieve it; second, the feasibility report There are many fuzzy data, but the microscopic and specific data are few, it is difficult to evaluate and judge. The third is that there is no or very little quantitative measurement and responsibility distribution, and the success or failure is difficult to distinguish. Fourth, the market forecast is too optimistic. The wind cloud is not well understood; the fifth is that the dynamics and possible changes in the environment, the market, the users, especially the competitors are overestimated, and it is difficult to know ourselves. Of course, very few companies regard market potential as the market size, or take the market size as the market target of the enterprise, which may bring greater disaster.

So what kind of feasibility report is the best, what should it include, and in what format? First of all, the feasibility report is in an industry. The format of an enterprise group must be the same, that is, what should be there, and what is the data format, so that the standards of analysis and evaluation can be unified, and the enterprise knows how to collect information and organize Data, preparation report; Secondly, the content of the feasibility report mainly involves the following aspects: First, make assumptions about changes in the environment, including economic, political, technical, cultural and other aspects. Second, the macro, micro, and market, user, and competition information are all quantified, and their sources are indicated. The third is to make three predictions and financial analysis of the results, that is, the best situation, the normal situation, the worst condition, and if the worst condition is acceptable, it can pass. The fourth is a detailed implementation plan, including organization, personnel, capital, equipment, work processes, and “milestone” phased inspection standards and timetables. Fifth, potential market changes, potential use

Household changes, potential competitive situation changes, risks and potential risks, problems and potential problems have a specific analysis and contingency measures to control the impact of unexpected situations to a minimum level. Sixth, there is a clear description of the way of implementation and the process. In order to understand and evaluate others, there is a fundamental problem here. It is impossible for superior leaders or investors to understand the market, users and competition more than the enterprise itself, and they should grasp the content format. Analyze methods and workflows, and propose recommendations and questions for companies to self-examine.

It can be said that the feasibility report is the concrete embodiment of the goal management. It is the first step to reach a consensus and unify the thinking and understanding. If there is no common understanding and common language between the enterprise, the operator and the investor, it is impossible to talk about it. Goal management, because everyone's understanding of the "goal" is different, and the understanding of management may be different.