College student mobile phone investigation report

College student mobile phone investigation report

With the improvement of living standards, the popularity of mobile phones has begun to increase, and the range of users has begun to expand. It seems that in the past few years, having a mobile phone of its own is a great thing and a worthwhile. Show off things, but this is all about adults, college students, middle school students... don't even think about it! But in today's fast-changing society, in college, mobile phones are almost a communication tool for people. It is no longer a distant matter for college students to have their own favorite mobile phone. The more and more young mobile phones have undergone qualitative changes from function to appearance, but the price is inversely proportional. This is undoubtedly a good buying time for consumers, so many students have caught up with this. In the period, I have my own mobile phone. Hereby, I have conducted this survey specifically. The survey results are analyzed as follows:
First, college students' mobile phone ownership and demand status:
According to the survey data, 80% of the respondents have mobile phones. 10% of students who do not have a mobile phone will purchase a mobile phone in the near future. From these data, it can be seen that with the development of high technology and the improvement of people's living standards, mobile phones are no longer a new thing in college, and have become popular. The consumption of college students has become a consumer group in the mobile phone market that cannot be ignored.

Second, which brand of mobile phone to use

In the survey, it was found that the favorite brand of college students is Nokia, and 40% of people use this phone. Obviously, Nokia has taken an absolute leading position and has opened up a lot of distance from other brands. The second place is Sony Ericsson. The bright shape and practical functions are the focus of many people's choices. The third is Samsung. Although Samsung has high technology, followed by Motorola, Siemens and other brands, Bird is the only one to enter. The domestic brand of the first lineup, tcl is close behind.

Third, the best quality and service brand

The survey results show that consumers generally recognize the quality of well-known brands, and Nokia, Motorola, Samsung and other brands have better image and higher consumer recognition. Domestic and foreign brands have a small gap in this respect. Foreign brands only recognize individual products more than domestic brands. The domestic brands have a good track record, but the gap between other brands is getting smaller and smaller. In the rankings, tcl, Amoi, and Lenovo are difficult to distinguish.

Fourth, choose the main factors of mobile phone consideration

Consumers have the highest quality requirements, and mobile phones are everyday communication tools. If the quality is not good, it will bring great inconvenience to consumers. In addition, because college students are young people, they have higher requirements on the appearance of mobile phones, followed by multiple ringtones, large-capacity phone book, color screen, and dual screen. Entertainment has games, gprs Internet, play mp3, replaceable shell, infrared interface and so on.

Fifth, the current price of using mobile phones

The survey found that the current mobile phone price of most readers is 800--1500, and college students buy mobile phones. Only 10% of consumers said they would choose a mobile phone with less than 800 yuan, and some consumers would buy a high-priced mobile phone with more than 1500.

When do you have your own mobile phone?

With the improvement of living standards and the price reduction of mobile phones, many college students have their own mobile phones, and 50% of them have their own mobile phones when they go to college. However, 45% of the purchases were made by family members; 51% were purchased by themselves; and 3% were from friends. The above survey shows that more and more college students are now spending more and can meet their extra spending.

Seven, the purchase location

The survey found that consumers are more concentrated in buying mobile phones, mainly in mobile phone hypermarkets and brand stores. They think that the sales quality of mobile phone hypermarkets or brand stores is relatively high, and mobile phone after-sales service is also good, so it is easy Win the trust of consumers, in addition, the price advantage of hypermarkets is also an important factor.

Eight, college students' evaluation of mobile phone functions

In the existing functions, the incoming/outgoing call time and Chinese input function are ranked among the top two most important features of consumers. Every day, thousands of newsletters fly on and off campus, which is also an important part of college students' mobile phone fees. Therefore, many students have set a monthly newsletter.